sales promotion (alina ali)
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Sales promotions are marketing activities used to boost product or service sales, including advertising, consumer incentives, and trade deals. They aim to introduce new products, attract customers, induce more purchases, help firms compete, and increase off-season and inventory sales. There are three main types of sales promotions: consumer-oriented promotions which target existing and new customers; trade promotions which offer incentives to businesses; and sales force promotions which motivate the sales team. Common consumer promotion tools are free samples, coupons, premiums, money refunds, contests, bonus stamps, drawings, and bargain deals.
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Sales promotion Tools
Sales Promotion tools are best used for inducing the first "Trial" for a new customer to a product or service as well as to induce a "Retrial" of those customers who took the first trial. The video highlights the most popular tools for promoting "Trial" as well as useful tools for "Retrial" buying behaviour of customers.
Sales promotion
The document discusses various types of sales promotion techniques used to stimulate immediate sales. It describes consumer sales promotion, trade sales promotion, and sales-force sales promotion. Some specific techniques mentioned include discounts, buy one get one offers, combo offers, display allowances, product demonstrations, product bundling, loyalty programs, and private labels. The objectives of these various sales promotion techniques are to increase sales, retain and increase customers, build relationships, and motivate salespeople and trade partners.
Sales promotion
Sales promotion is a collection of marketing incentives used to stimulate quicker or greater purchase of particular products or services. It includes both consumer promotion tools like coupons, samples, and premiums as well as trade promotion tools given to retailers like price discounts and free goods. The objectives of sales promotion are to create long-term retailer relationships, attract new customers, reward loyal customers, increase repurchase rates, and attract brand switchers. Sales promotion differs from advertising in that it involves immediate incentives, has a short-term focus, is less expensive, and aims to directly increase sales. Major decisions in developing a sales promotion program include setting objectives, selecting appropriate promotion tools, developing the program, and evaluating its results.
Sales promotion
Sales promotion is a vital bridge or a connecting link between personal selling and advertising. It increase sales by publicity through the media which are complementary to press and poster advertising. sales promotion help for introduce new products, attract new customers, meet competition from others effectively. it also prompt existing customers to buy more.
Sales Promotion in India
This document discusses sales promotion. It begins with an introduction to sales promotion, noting that it aims to provide added value or incentives to stimulate immediate sales. It then covers the evolution and types of sales promotion, including consumer promotion, trade promotion, and sales force promotion. The document discusses characteristics like time orientation and target user. It contrasts sales promotion with personal selling, noting sales promotion provides benefits to buy while personal selling provides reasons to buy. Finally, it outlines benefits of sales promotion such as differentiation, decision making, and revenue growth. Examples mentioned include Vodafone, Big Bazar, and McDonald's.
sales promotion- power point presentation
This document discusses sales promotion techniques. It defines sales promotion as activities other than personal selling, advertising, and publicity that are used to stimulate customer purchases and dealer effectiveness. These activities are usually short-term and include things like discounts, coupons, contests, prizes, and free samples. The document then lists some common sales promotion techniques such as rebates, discounts, gifts, contests, gift-enclosed packages, and refunds. It provides brief descriptions of each technique.
Sales promotion ppt 01 apr2014
This document discusses sales promotion strategies. It defines sales promotion as providing incentives to buy, as opposed to advertising which gives reasons to buy. Sales promotion budgets often exceed advertising budgets. Reasons for this include management being more open to promotional spending and pressure on managers to achieve targets. Promotions are used to spur short-term buying by offering incentives for a limited time. Promotions come in two forms: trade promotions that incentivize retailers and consumer promotions that directly incentivize customers. Effective promotions provide significant customer value and are part of an overall marketing plan with clear objectives and strategies.
Trade promotions,,,,
Trade promotion refers to marketing activities between manufacturers and retailers to increase demand for products in stores. This includes discounts, displays, demonstrations, and bonuses. Trade allowances are rebates or fees paid to retailers to stock or remove products. Trade incentives reward retailers for performing functions like co-op advertising. Trade shows are events where buyers can learn about new products and make purchasing decisions.
Recommended
Sales promotion Tools
Sales Promotion tools are best used for inducing the first "Trial" for a new customer to a product or service as well as to induce a "Retrial" of those customers who took the first trial. The video highlights the most popular tools for promoting "Trial" as well as useful tools for "Retrial" buying behaviour of customers.
Sales promotion
The document discusses various types of sales promotion techniques used to stimulate immediate sales. It describes consumer sales promotion, trade sales promotion, and sales-force sales promotion. Some specific techniques mentioned include discounts, buy one get one offers, combo offers, display allowances, product demonstrations, product bundling, loyalty programs, and private labels. The objectives of these various sales promotion techniques are to increase sales, retain and increase customers, build relationships, and motivate salespeople and trade partners.
Sales promotion
Sales promotion is a collection of marketing incentives used to stimulate quicker or greater purchase of particular products or services. It includes both consumer promotion tools like coupons, samples, and premiums as well as trade promotion tools given to retailers like price discounts and free goods. The objectives of sales promotion are to create long-term retailer relationships, attract new customers, reward loyal customers, increase repurchase rates, and attract brand switchers. Sales promotion differs from advertising in that it involves immediate incentives, has a short-term focus, is less expensive, and aims to directly increase sales. Major decisions in developing a sales promotion program include setting objectives, selecting appropriate promotion tools, developing the program, and evaluating its results.
Sales promotion
Sales promotion is a vital bridge or a connecting link between personal selling and advertising. It increase sales by publicity through the media which are complementary to press and poster advertising. sales promotion help for introduce new products, attract new customers, meet competition from others effectively. it also prompt existing customers to buy more.
Sales Promotion in India
This document discusses sales promotion. It begins with an introduction to sales promotion, noting that it aims to provide added value or incentives to stimulate immediate sales. It then covers the evolution and types of sales promotion, including consumer promotion, trade promotion, and sales force promotion. The document discusses characteristics like time orientation and target user. It contrasts sales promotion with personal selling, noting sales promotion provides benefits to buy while personal selling provides reasons to buy. Finally, it outlines benefits of sales promotion such as differentiation, decision making, and revenue growth. Examples mentioned include Vodafone, Big Bazar, and McDonald's.
sales promotion- power point presentation
This document discusses sales promotion techniques. It defines sales promotion as activities other than personal selling, advertising, and publicity that are used to stimulate customer purchases and dealer effectiveness. These activities are usually short-term and include things like discounts, coupons, contests, prizes, and free samples. The document then lists some common sales promotion techniques such as rebates, discounts, gifts, contests, gift-enclosed packages, and refunds. It provides brief descriptions of each technique.
Sales promotion ppt 01 apr2014
This document discusses sales promotion strategies. It defines sales promotion as providing incentives to buy, as opposed to advertising which gives reasons to buy. Sales promotion budgets often exceed advertising budgets. Reasons for this include management being more open to promotional spending and pressure on managers to achieve targets. Promotions are used to spur short-term buying by offering incentives for a limited time. Promotions come in two forms: trade promotions that incentivize retailers and consumer promotions that directly incentivize customers. Effective promotions provide significant customer value and are part of an overall marketing plan with clear objectives and strategies.
Trade promotions,,,,
Trade promotion refers to marketing activities between manufacturers and retailers to increase demand for products in stores. This includes discounts, displays, demonstrations, and bonuses. Trade allowances are rebates or fees paid to retailers to stock or remove products. Trade incentives reward retailers for performing functions like co-op advertising. Trade shows are events where buyers can learn about new products and make purchasing decisions.
Sales promotional tools
1. Sales promotion tools are direct inducements used to create immediate sales and can be targeted at consumers or the trade.
2. Common consumer-oriented tools include samples, coupons, premiums, contests and sweepstakes, rebates, and bonus packs, while trade-oriented tools include trade shows, allowances, and point-of-purchase displays.
3. The goal of trade promotion is to influence retailers to promote and stock products through incentives like contests and discounts.
Topic sales promotion sales promotion mix kinds of promotion
This document defines sales promotion as steps taken to increase or obtain sales. It discusses the objectives of sales promotion such as increasing sales, introducing new products, and meeting competition. The importance of sales promotion is that large amounts of money are spent on promotional activities to attract consumers. The document also outlines different elements of a sales promotion mix, including personal selling, advertising, direct marketing, sales promotion, and public relations. It provides examples of various sales promotion techniques targeted at consumers, trade partners, and the sales force.
Sales Promotion
The document discusses sales promotion techniques used by businesses to stimulate customer demand. It describes various consumer and trade-focused promotion tools like samples, coupons, premiums, loyalty programs, and point-of-purchase displays. The goals of sales promotion are outlined as attracting new customers, increasing purchases by existing customers, and counteracting competitors. Businesses must carefully consider the costs, incentives, targeting, duration, and ease of redemptions when planning a promotional campaign. Evaluation of past promotions is also discussed to assess objectives and identify lessons.
Trade promotion
Trade promotion involves activities between manufacturers and retailers to increase product demand. It aims to boost product visibility, brand awareness, and introduce new products to consumers. There are various types of trade promotions like in-store displays, temporary price reductions, coupons, contests and sweepstakes, rebates, premiums, and sampling that are used to create awareness, encourage impulse buying, and reduce consumer apprehension about new products. However, issues in trade promotion can arise from a lack of accurate and timely analytics for planning promotions and ineffective integration between organizations and partners.
Sales Promotion in Marketing
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
Sales promotion final
This document discusses sales promotion strategies and tools. It outlines objectives of sales promotions such as gaining market share, expanding the target market, and generating short-term cash. Pull and push strategies are described, with pull strategies targeting consumers and push strategies directing efforts at resellers. Common sales promotion tools include prizes, samples, catalogs, and price discounts. The document also covers testing sales promotions and providing guidelines for effective promotional campaigns.
Sales Promotion
Sales promotion includes short-term tactics to provide added value or incentives to consumers, wholesalers, retailers, or salespeople to stimulate immediate sales. The objective is to build awareness, create interest, and increase short-term sales volume. Common consumer promotion tools include free samples, coupons, discounts, buy one get one offers, and combo packs. Major trade promotion tools given to retailers are price discounts, advertising allowances, free goods, and point-of-purchase displays to encourage purchasing and stocking certain products. An example given is Nike providing a 40% discount to attract new customers, increase store footfall, and clear existing stock.
Sales promotion By-Sanjeev (RAU, Pusa)
This document discusses sales promotion, including its objectives, types, techniques, advantages, and differences from advertising. The objectives of sales promotion are to introduce new products, attract customers, increase sales during slow periods, create brand awareness, and improve public image. The two main types are consumer sales promotion which informs and educates consumers, and dealer sales promotion which helps dealers improve effectiveness. Common techniques include samples, coupons, sales premiums, prizes, sweepstakes, clearance sales, and buy one get one offers. Advantages are increased buying confidence and sales, while disadvantages include potential damage to brand image over long periods.
Promotion and other tools
The document discusses various sales promotion tools including consumer promotions using samples, coupons, and premiums; trade promotions like price discounts and free goods; and business promotions such as trade shows, sales contests, and specialty advertising. It also covers objectives of sales promotion like stimulating trials, increasing repurchase rates, and adjusting to supply and demand variations. Public relations tools mentioned include press releases, product publicity, corporate communications, and sponsorships to promote products, services, and corporate image.
Sales Promotion
Sales promotion uses short-term incentives to stimulate faster or greater consumer purchases. It aims to produce high short-term sales responses and attract deal-prone customers by offering promotions. While advertising yields slower responses, sales promotion is more measurable and effective at attracting customers open to switching brands for deals. Major decisions in sales promotion include establishing objectives and selecting promotional tools, which can be consumer incentives like coupons, trade incentives for businesses, or public relations events to influence target groups.
Sales promotion
This document presents information on sales promotion from a presentation by Dinesh Nikam. It defines sales promotion as a short-term incentive used to encourage consumers to buy products. Various sales promotion tools are discussed, including consumer promotions like samples, coupons, and premiums, as well as trade promotions targeted at retailers. The objectives, strengths, and limitations of sales promotion strategies are also outlined. The document concludes by discussing how to develop, pretest, implement, and evaluate an effective sales promotion program.
Promotion 25.10.12
Promotion involves communicating with consumers to draw their attention to products and services and persuade them to purchase items. It informs customers about products, introduces new offerings, and reminds people about existing items. Promotion encompasses various tools like advertising, personal selling, sales promotions, and publicity that aim to modify consumer behavior. The promotion mix refers to the combination of these different elements used by businesses to create, maintain, and increase demand.
Sales promotion: basic sales promotion techniques
This document provides an overview of basic sales promotion techniques. It defines sales promotion as a planned marketing activity that enhances a product or service's appeal and positively changes consumer behavior in return for an additional benefit. The document outlines various types of sales promotions like temporary price discounts, coupons, bonus packs, sampling, premiums, and sweepstakes. It also discusses the impact of promotions on consumers in economic, emotional and informational ways. Additionally, the benefits of promotions for timed purchasing, brand switching, and increased volume are presented, as well as some potential problems like lack of brand building and orienting managers to the short-term.
Marketing Management ii unit iii sales promotion
This document discusses various sales promotion techniques and personal selling. It provides definitions of sales promotion as activities that provide extra value or incentives to stimulate immediate sales. Personal selling is defined as presenting goods and services face-to-face to convince customers to buy. Key aspects of personal selling discussed are the personal interaction, persuasion abilities of salespeople, and flexibility of their approach. The AIDAS formula is also mentioned as a framework for effective personal selling.
Sales promotion
The document defines sales promotion as short-term incentives to encourage customer buying. It aims to inform, persuade, and remind customers. The objectives of sales promotion are to increase brand awareness, attract new and retain existing customers, maintain seasonal product sales, and meet competition challenges. Promotional techniques include consumer promotions like samples, coupons, premiums, and point-of-purchase displays, as well as trade promotions targeting retailers. Sales promotion affects a product's life cycle and both consumer and trade promotions are important profit-building tools.
Trade Sales Promotion Technique
Point-of-purchase displays and training programs for dealer employees aim to boost impulse buying and effective selling of products. Push money in the form of extra commissions encourages retail employees to promote specific products. Trade discounts provide payments to distributors for performing functions like distribution and sales to incentivize movement of goods through the sales channel.
Consumer promotion
Consumer promotions are marketing tactics used to stimulate demand for a product through limited-time offers like discounts, free samples, or bonuses. The goals are to attract new customers, encourage brand switching, clear inventory, or combat competitors. Common types include coupons, discounts, free trials, buy-one-get-one deals, rebates, and contests. Promotions target both consumers directly with tactics like samples, and retailers to gain shelf space through trade deals. An integrated marketing communications approach coordinates different promotional tools with advertising.
Sales Promotion & Marketing Sales
This document discusses marketing and sales positions within a company. It begins by outlining senior management roles like Vice President of Marketing and Sales and Director roles. It then describes mid-management positions such as Marketing and Sales Manager. Professional roles are also defined, including Assistant Marketing Manager and Sales Consultant. Finally, entry-level and support positions are outlined, such as Sales Assistant and Marketing Administrator. The document provides descriptions of the responsibilities for each of these marketing and sales roles.
Sales promotion.
Sales promotion is something very interesting and customer as well as facilitator like to do such practices.
Sales promotion
Sales promotion is used to boost sales by connecting advertising and personal selling. It aims to increase customer buying responses, attract new customers, and build brand loyalty. Some objectives of sales promotion include increasing short-term sales, motivating the sales force, and countering competitors' promotions. While it can effectively introduce new products, sales promotion is a temporary tactic with short-lived benefits.
Nikita mamm ppt
Sales promotion relates to short-term incentives that encourage the purchase or sale of a product. The primary objectives are to stimulate market demand, improve product availability, and coordinate selling, advertising, and public relations. However, sales promotion cannot compensate for flaws like a poor product or ineffective advertising. There are two main types: consumer sales promotions that target customers directly, and trade sales promotions that focus on organizations to stimulate immediate sales. Common consumer techniques include price deals, reward programs, coupons, and point-of-sale promotions, while trade techniques include allowances, incentives, contests, displays, and discounts.
Tools of sales promotion
Sales promotion is a marketing technique that uses incentives to generate specific actions or responses from consumers, trade partners, and salespeople regarding a product or service. Some common goals of sales promotion include introducing new products, increasing existing product sales, attracting new customers, and maintaining current customers. Sales promotions can be directed at consumers, sales staff, or distribution channels. Examples of consumer sales promotions include free samples, coupons, premium offers, and contests. Trade sales promotions target retailers and wholesalers through strategies like trade allowances, point-of-purchase displays, and dealer incentives. The document discusses various sales promotion strategies and their objectives, benefits, and potential limitations.
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Sales promotional tools
1. Sales promotion tools are direct inducements used to create immediate sales and can be targeted at consumers or the trade.
2. Common consumer-oriented tools include samples, coupons, premiums, contests and sweepstakes, rebates, and bonus packs, while trade-oriented tools include trade shows, allowances, and point-of-purchase displays.
3. The goal of trade promotion is to influence retailers to promote and stock products through incentives like contests and discounts.
Topic sales promotion sales promotion mix kinds of promotion
This document defines sales promotion as steps taken to increase or obtain sales. It discusses the objectives of sales promotion such as increasing sales, introducing new products, and meeting competition. The importance of sales promotion is that large amounts of money are spent on promotional activities to attract consumers. The document also outlines different elements of a sales promotion mix, including personal selling, advertising, direct marketing, sales promotion, and public relations. It provides examples of various sales promotion techniques targeted at consumers, trade partners, and the sales force.
Sales Promotion
The document discusses sales promotion techniques used by businesses to stimulate customer demand. It describes various consumer and trade-focused promotion tools like samples, coupons, premiums, loyalty programs, and point-of-purchase displays. The goals of sales promotion are outlined as attracting new customers, increasing purchases by existing customers, and counteracting competitors. Businesses must carefully consider the costs, incentives, targeting, duration, and ease of redemptions when planning a promotional campaign. Evaluation of past promotions is also discussed to assess objectives and identify lessons.
Trade promotion
Trade promotion involves activities between manufacturers and retailers to increase product demand. It aims to boost product visibility, brand awareness, and introduce new products to consumers. There are various types of trade promotions like in-store displays, temporary price reductions, coupons, contests and sweepstakes, rebates, premiums, and sampling that are used to create awareness, encourage impulse buying, and reduce consumer apprehension about new products. However, issues in trade promotion can arise from a lack of accurate and timely analytics for planning promotions and ineffective integration between organizations and partners.
Sales Promotion in Marketing
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
Sales promotion final
This document discusses sales promotion strategies and tools. It outlines objectives of sales promotions such as gaining market share, expanding the target market, and generating short-term cash. Pull and push strategies are described, with pull strategies targeting consumers and push strategies directing efforts at resellers. Common sales promotion tools include prizes, samples, catalogs, and price discounts. The document also covers testing sales promotions and providing guidelines for effective promotional campaigns.
Sales Promotion
Sales promotion includes short-term tactics to provide added value or incentives to consumers, wholesalers, retailers, or salespeople to stimulate immediate sales. The objective is to build awareness, create interest, and increase short-term sales volume. Common consumer promotion tools include free samples, coupons, discounts, buy one get one offers, and combo packs. Major trade promotion tools given to retailers are price discounts, advertising allowances, free goods, and point-of-purchase displays to encourage purchasing and stocking certain products. An example given is Nike providing a 40% discount to attract new customers, increase store footfall, and clear existing stock.
Sales promotion By-Sanjeev (RAU, Pusa)
This document discusses sales promotion, including its objectives, types, techniques, advantages, and differences from advertising. The objectives of sales promotion are to introduce new products, attract customers, increase sales during slow periods, create brand awareness, and improve public image. The two main types are consumer sales promotion which informs and educates consumers, and dealer sales promotion which helps dealers improve effectiveness. Common techniques include samples, coupons, sales premiums, prizes, sweepstakes, clearance sales, and buy one get one offers. Advantages are increased buying confidence and sales, while disadvantages include potential damage to brand image over long periods.
Promotion and other tools
The document discusses various sales promotion tools including consumer promotions using samples, coupons, and premiums; trade promotions like price discounts and free goods; and business promotions such as trade shows, sales contests, and specialty advertising. It also covers objectives of sales promotion like stimulating trials, increasing repurchase rates, and adjusting to supply and demand variations. Public relations tools mentioned include press releases, product publicity, corporate communications, and sponsorships to promote products, services, and corporate image.
Sales Promotion
Sales promotion uses short-term incentives to stimulate faster or greater consumer purchases. It aims to produce high short-term sales responses and attract deal-prone customers by offering promotions. While advertising yields slower responses, sales promotion is more measurable and effective at attracting customers open to switching brands for deals. Major decisions in sales promotion include establishing objectives and selecting promotional tools, which can be consumer incentives like coupons, trade incentives for businesses, or public relations events to influence target groups.
Sales promotion
This document presents information on sales promotion from a presentation by Dinesh Nikam. It defines sales promotion as a short-term incentive used to encourage consumers to buy products. Various sales promotion tools are discussed, including consumer promotions like samples, coupons, and premiums, as well as trade promotions targeted at retailers. The objectives, strengths, and limitations of sales promotion strategies are also outlined. The document concludes by discussing how to develop, pretest, implement, and evaluate an effective sales promotion program.
Promotion 25.10.12
Promotion involves communicating with consumers to draw their attention to products and services and persuade them to purchase items. It informs customers about products, introduces new offerings, and reminds people about existing items. Promotion encompasses various tools like advertising, personal selling, sales promotions, and publicity that aim to modify consumer behavior. The promotion mix refers to the combination of these different elements used by businesses to create, maintain, and increase demand.
Sales promotion: basic sales promotion techniques
This document provides an overview of basic sales promotion techniques. It defines sales promotion as a planned marketing activity that enhances a product or service's appeal and positively changes consumer behavior in return for an additional benefit. The document outlines various types of sales promotions like temporary price discounts, coupons, bonus packs, sampling, premiums, and sweepstakes. It also discusses the impact of promotions on consumers in economic, emotional and informational ways. Additionally, the benefits of promotions for timed purchasing, brand switching, and increased volume are presented, as well as some potential problems like lack of brand building and orienting managers to the short-term.
Marketing Management ii unit iii sales promotion
This document discusses various sales promotion techniques and personal selling. It provides definitions of sales promotion as activities that provide extra value or incentives to stimulate immediate sales. Personal selling is defined as presenting goods and services face-to-face to convince customers to buy. Key aspects of personal selling discussed are the personal interaction, persuasion abilities of salespeople, and flexibility of their approach. The AIDAS formula is also mentioned as a framework for effective personal selling.
Sales promotion
The document defines sales promotion as short-term incentives to encourage customer buying. It aims to inform, persuade, and remind customers. The objectives of sales promotion are to increase brand awareness, attract new and retain existing customers, maintain seasonal product sales, and meet competition challenges. Promotional techniques include consumer promotions like samples, coupons, premiums, and point-of-purchase displays, as well as trade promotions targeting retailers. Sales promotion affects a product's life cycle and both consumer and trade promotions are important profit-building tools.
Trade Sales Promotion Technique
Point-of-purchase displays and training programs for dealer employees aim to boost impulse buying and effective selling of products. Push money in the form of extra commissions encourages retail employees to promote specific products. Trade discounts provide payments to distributors for performing functions like distribution and sales to incentivize movement of goods through the sales channel.
Consumer promotion
Consumer promotions are marketing tactics used to stimulate demand for a product through limited-time offers like discounts, free samples, or bonuses. The goals are to attract new customers, encourage brand switching, clear inventory, or combat competitors. Common types include coupons, discounts, free trials, buy-one-get-one deals, rebates, and contests. Promotions target both consumers directly with tactics like samples, and retailers to gain shelf space through trade deals. An integrated marketing communications approach coordinates different promotional tools with advertising.
Sales Promotion & Marketing Sales
This document discusses marketing and sales positions within a company. It begins by outlining senior management roles like Vice President of Marketing and Sales and Director roles. It then describes mid-management positions such as Marketing and Sales Manager. Professional roles are also defined, including Assistant Marketing Manager and Sales Consultant. Finally, entry-level and support positions are outlined, such as Sales Assistant and Marketing Administrator. The document provides descriptions of the responsibilities for each of these marketing and sales roles.
Sales promotion.
Sales promotion is something very interesting and customer as well as facilitator like to do such practices.
Sales promotion
Sales promotion is used to boost sales by connecting advertising and personal selling. It aims to increase customer buying responses, attract new customers, and build brand loyalty. Some objectives of sales promotion include increasing short-term sales, motivating the sales force, and countering competitors' promotions. While it can effectively introduce new products, sales promotion is a temporary tactic with short-lived benefits.
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Topic sales promotion sales promotion mix kinds of promotion
Topic sales promotion sales promotion mix kinds of promotion
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Nikita mamm ppt
Sales promotion relates to short-term incentives that encourage the purchase or sale of a product. The primary objectives are to stimulate market demand, improve product availability, and coordinate selling, advertising, and public relations. However, sales promotion cannot compensate for flaws like a poor product or ineffective advertising. There are two main types: consumer sales promotions that target customers directly, and trade sales promotions that focus on organizations to stimulate immediate sales. Common consumer techniques include price deals, reward programs, coupons, and point-of-sale promotions, while trade techniques include allowances, incentives, contests, displays, and discounts.
Tools of sales promotion
Sales promotion is a marketing technique that uses incentives to generate specific actions or responses from consumers, trade partners, and salespeople regarding a product or service. Some common goals of sales promotion include introducing new products, increasing existing product sales, attracting new customers, and maintaining current customers. Sales promotions can be directed at consumers, sales staff, or distribution channels. Examples of consumer sales promotions include free samples, coupons, premium offers, and contests. Trade sales promotions target retailers and wholesalers through strategies like trade allowances, point-of-purchase displays, and dealer incentives. The document discusses various sales promotion strategies and their objectives, benefits, and potential limitations.
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The document discusses sales promotion and its objectives. It defines sales promotion as short-term incentives to encourage consumers to purchase products. The objectives of sales promotion include introducing new products, attracting new customers, inducing existing customers to buy more, and helping firms remain competitive. Common sales promotion tools target consumers, resellers, or a company's sales force and aim to generate immediate sales.
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The document discusses sales promotion, which is defined as a direct inducement that offers extra value or incentive for a product to encourage immediate sales. It discusses various sales promotion tools targeted at consumers and trade partners. Consumer-oriented tools include coupons, samples, premiums and contests to encourage trial, repeat purchases and brand loyalty. Trade-oriented tools include contests, displays and cooperative advertising to motivate retailers to stock and sell brands. The goals of sales promotion are to increase sales volume in both the short and long-term.
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Sales promotions aim to increase immediate sales, gain trade support, and support the sales force. They are widely used due to pressure to quickly boost sales and because they can easily target consumers, trade partners, and salespeople. Common consumer promotions include coupons, rebates, samples, and contests which are flexible and can be combined to meet objectives. Trade promotions target wholesalers and retailers through point-of-purchase displays, trade shows, retailer kits, and incentives to gain merchandising support and distribution. Loyalty programs aim to increase retention through rewards while sponsorship and events associate brands with lifestyles.
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Sales promotion aims to increase short-term sales through various campaigns and incentives. It differs from advertising and personal selling in focusing on temporary opportunities rather than long-term branding or relationships. Common sales promotion tools include samples, premiums, sweepstakes, bonus packs, price discounts, loyalty programs, coupons, and rebates. Promotions target consumers, trade partners, or retailers and can employ either push strategies that directly supply customers, or pull strategies that motivate customers to actively seek out the brand.
sales promotion
The document discusses various sales promotion techniques. It defines sales promotion as short-term incentives to encourage purchase or trial of a product. Some common techniques mentioned include coupons, contests, prizes, refunds, rebates, and sampling. The objectives of sales promotion are to generate trial, encourage repeat purchases, increase purchase rates, and build customer traffic. The document also discusses trade promotion which aims to increase retailer demand through point-of-purchase displays, retailer kits, and trade incentives.
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This document defines key vocabulary terms related to marketing promotions, including promotion, product promotion, institutional promotion, advertising, direct marketing, sales promotions, public relations, news release, publicity, promotional mix, consumer promotions, coupons, and premiums. It provides brief descriptions of each term and what they refer to regarding attracting customers and stimulating purchasing and sales.
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Promotion involves raising customer awareness of products and brands to generate sales and loyalty. It uses communication strategies like advertising, public relations, personal selling, and sales promotion to inform, persuade, and remind target audiences. These strategies can be push-based, using sales teams to promote to retailers and customers, or pull-based, building demand through high consumer advertising. The promotional mix aims to influence feelings, beliefs, and behaviors to benefit the organization.
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This document provides an overview of various types of sales promotion techniques. It discusses consumer-oriented promotions like sampling, coupons, premiums, contests and sweepstakes, refunds and rebates, bonus packs, and price offs. It also outlines trade-oriented promotions such as contests and dealer incentives, trade allowances, point of purchase displays, trade shows, training programs, and co-operative advertising. The document aims to explain how marketers use these different sales promotion tools to create immediate sales.
Sales promotion
This document discusses sales promotion strategies, specifically push and pull promotion strategies. It defines push strategies as targeting marketing activities at intermediaries like wholesalers and retailers to encourage them to promote and stock a product. Pull strategies directly target end users through advertising to create demand for a product. The document provides examples of promotions for each strategy and notes that the appropriate strategy depends on factors like brand awareness and customer involvement.
Sales promotion
1. The document defines sales promotion as short-term marketing activities aimed at stimulating quicker purchase of products by consumers.
2. It discusses two main types of sales promotion - consumer sales promotion techniques like coupons, contests, refunds, sampling, and incentives that entice customers to purchase products, and trade promotion activities between manufacturers and retailers like discounts, allowances, and free goods to increase product demand and visibility.
3. Examples are provided of common consumer sales promotion techniques like Clinic Plus providing free shampoo samples to increase brand awareness.
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This document provides an overview of sales promotion. It defines sales promotion as activities undertaken to boost short-term sales, such as incentives and rewards that encourage customers to purchase now. The purpose is to generate faster, more measurable sales results and attract new or occasional customers. Sales promotion is differentiated from other promotional tools by its short timeline, rational appeal, tangible value, and focus on immediate sales. The main objectives are to introduce new products, attract customers, and increase sales during off-seasons. Advantages for manufacturers include increased profits and sales, while consumers benefit from lower prices and incentives. Major tools include consumer promotions like contests and premiums, and trade promotions such as point-of-purchase displays and trade shows. Key decisions involve
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Advertising and sales promotions can have both immediate and long-term effects on sales volume. Advertising aims to build brand awareness and influence consumer preferences over time, which can lead to higher sales and profits in the long-run. However, a single advertising campaign only raises awareness briefly. Allocating an advertising budget consistently over time helps sustain high awareness levels. Sales promotions are effective at boosting sales in the short-term by offering discounts or incentives, but do not build brand loyalty like long-term advertising. Both advertising and sales promotions are important marketing tools that companies use to increase sales.
Sales Promotion
Sales promotion is defined as short-term marketing tactics used to stimulate immediate sales or trial of a product. The objectives of sales promotion include rewarding loyal customers, persuading consumers to try new products, and increasing sales during off-seasons. There are several types of sales promotion targeted at consumers, trade partners, and the sales force, such as coupons, premiums, contests, and trade shows. While sales promotion can increase market share and sales in the short-term, it also carries disadvantages like high costs and potentially damaging retailer relationships if overused.
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This document discusses sales promotion, which uses short-term incentives to stimulate quicker or greater purchase of products and services. It can involve coupons, contests, samples, or other incentives for consumers or retailers. The document outlines the goals of consumer and trade sales promotion, compares sales promotion to advertising, and lists common sales promotion tools for both consumers and retailers. It also discusses reasons for the growth of sales promotion and its advantages and disadvantages.
Sales promotion by tabish khan
Sales promotion consists of marketing activities other than advertising, personal selling, and publicity that are used to encourage consumers and retailers to purchase a product. These activities provide incentives like premiums, samples, contests, and rebates to motivate consumers, and incentives like awards and trade shows to motivate retailers. The goal is to supplement other marketing efforts and stimulate sales. Sales promotion includes both consumer promotion targeted at consumers and trade promotion targeted at retailers. Some common consumer promotion techniques are price deals, sampling, and rebates, while trade promotion techniques include trade allowances and point-of-purchase displays.
Promotion Mix (Sales Promotion and Personal Selling)
The document discusses various elements of promotion mix including advertising, personal selling, sales promotion, direct marketing, and publicity. It then provides definitions and examples of each element, describing techniques like print ads, television ads, sales presentations, coupons, contests, and direct mail. The document also covers objectives and types of various sales promotion techniques targeted at consumers or the trade.
Promoting the small business
This document discusses various aspects of promotion for small business owners. It defines promotion and explains how it relates to customer demand. Promotion methods covered include advertising, personal selling, publicity, sales promotions, and word-of-mouth marketing. Advertising media, types of salespeople, and tools for sales promotions like coupons and contests are also outlined. The document emphasizes that promotion is important for convincing customers to buy and maintaining sales.
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Promotion Mix (Sales Promotion and Personal Selling)
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sales promotion (alina ali)
- 1. Presented to: Presented by: Miss. Rishika Sharma Aalina Ali Gori
- 2. Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. Sales promotion refers to ‘those marketing activities that stimulate consumer shows and expositions. Sales promotion is an exercise in information, persuasion and influence.
- 3. To introduce new product To attract new customers To induce present customers to buy more To help firm remain competitive To increase sales in Off Season Increase the inventories of buss. buyers Develop patronage habits among customers To educate customers To stimulate sales To facilitate coordination
- 4. Consumer oriented sales promotions Trade sales promotions Sales force sales promotions
- 5. The consumer-oriented promotion tools are aimed at increasing the sales to existing consumers, and to attract new customers to the firms. It is also called pull strategy. The consumer can take the benefit of promotion tools either from the manufactures or from the dealer, or from both.
- 6. Free samples Coupons Premiums or Bonus Offers Money refund offer Contest or sweepstakes Bonus stamps Draw Cheap bargain or self liquidating premium
- 7. Thank You