Nestlé is a Swiss company founded in 1867 known for its wide range of food and beverage products. It has over 700 products and 522 factories worldwide. In India, Nestlé set up its first factory in 1961 in Moga, Punjab and now has several processing units across the country. The company aims to be the best in everything it handles and delights stakeholders through value creation. It has over 280,000 employees globally working to ensure consumer trust. Nestlé uses various advertising and promotional strategies in India, including introducing smaller affordable packages, free samples, and children-targeted products, to increase sales.

2. INTRODUCTION
“Nestlé” is a Swiss-German word which means “Little Nest” which
is its trademark.
Nestlé India is a subsidiary of Nestlé S.A. of Switzerland.
Nestlé formed a company in India and set up its first factory in
1961 at Moga, Punjab.
5th largest company of the world according to its turnover.
Present in 81 countries of the globe having 522 factories
Over 700 products renovated or innovated in the past five years.
Henri Nestlé established the Company Nestlé in 1867
in Switzerland.

3. Aligning over 280,000 people from 120 countries Consumer
Trust.
Nestlé’s Processing Units in India Choladi (Tamilnadu) 1967 Moga
(Punjab) 1961 Ponda (Goa) 1995 Samalkha (Haryana) 1993
Nanjangud (Karnataka) 1989 Bicholim (Goa) 1997 Pantnagar
(Uttaranchal)
Vision : Being the best in everything they touch & handle.
Mission : Continuously excel to achieve and maintain leadership
position in the chosen businesses and delight all stakeholders by
making economic value additions in all corporate functions .

4. Products
And a lot more......

5. Speciality
The Nescafe Algeria
• A rare vending machine
• Does not operate on
the same mix as the
regular vending
machine.

6. NESTLE: ADVERTISING
STRATEGY
Reduce prices and introduce smaller packages for
products to make them affordable has also
implemented many promotional schemes.
The company has also promoted their products like
giving free samples of the new products free with old
popular and famous products.
It also came up with products which target the children
like fruitips, milky bar choo ,nestle Chinese maggie
noodles.
In the spirit of catering to Indian tastes maggi
introduced maggie pickles in five variants
benchmarked to give her “ghar ka swad”.

8. Operations
Mr. Partha Chakraborty
CCGSD HEAD-North
• Heading BCCGSD(Branch
channel category geography
sales development) north
India branch.
• Counterpart of the head
office team.
• Interim b/w sales and
marketing team.
• Planning - done by the
marketing team along with
the sales team.
• The sales team comes up
with the ideas.

9. Cont’d
FOUR BRANCHES IN INDIADelhi, Bombay, Kolkata and Chennai
DELHI covers the north India- Uttar Pradesh,
Rajasthan, Haryana, Punjab, Uttarakhand and
many more..
UNDER BRANCH HEAD6 RSM’s
19 ASM’s
94 sales executives

10. Sales hierarchy
Sales director
Branch head/manager
RSM
ASM
Sales officers/executives

11. Cont’d
Distribution is done through secondary sales force
Distribute to market by taking orders irrespective of
channels
But day to day orders are handled by distributors.
Specific channels of distribution is based on
classification of outlets.
Different channels- different outlets
e.g. – bulk packs for out of home outlets

12. Sales overview
No cold calling for FMCG products
Nestle is intoB2C (e.g.- maggi ,Rs 10)
B2B(seperate division-Nestle professionals who
directly cater to restaurants,hotels)
B2C is preferred more as it reflects the actual
happening
Operate through distributors- regularly covering the
market

13. Price of the product is not uniform throughout. The
store determines the price.
Margin on a product is fixed for a definite product.
It can vary for retailer as well as for 2 different
products.
Several promotional activities also carried out like:
FREE OFFERS- buy 2 get 1 free
RS 5 OFF
25% EXTRA OFFER

14. ABHI SALES SE BHI
BREAK BANTA HAI