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Sales, Marketing and Communication Toolkit - Overview and Approach
- 1. Sales, Marketing and Communication Strategy Toolkit Overview and Approach Created by ex-McKinsey, Deloitte & BCG Management Consultants
- 2. Content The Sales, Marketing, and Communication Strategy Toolkit includes frameworks, tools, templates, tutorials, real-life examples, and best practices. 2 Tools Templates Step-by-step tutorials Real-life examples Best practices Support from tier-1 management consultants Frameworks Toolkit
- 3. Objectives This Toolkit was created by ex-McKinsey, Havas & Deloitte Consultants specialized in Marketing, Sales & Communication Strategy. It will help you: 3 I. Define and implement your sales strategy and plan by leveraging our ready-made sales strategy and plan, which includes sections such as “Market analysis”, “Competitor analysis”, “SWOT”, “Mission and vision statements”, “Sales strategic goals and KPIs”, “Channel strategy”, “Initiatives”, and “Plan of action”. II. Define and implement your marketing strategy and plan by leveraging our ready-made marketing strategy and plan, which includes sections such as “Market analysis”, “Competitor analysis”, “Sales analysis”, “SWOT”, “Marketing strategic objectives”, “Marketing team and budget”, “Digital and traditional marketing levers to reach our strategic objectives”, “Products, prices, and channels of distribution”, and “Marketing plan”. III. Define and implement your communication strategy and plan by leveraging our ready-made communication strategy and plan, which includes sections such as “Communication strategy”, “Background and context ”, “Communication objectives”, “Approach”, “Communication principles”, “Overarching messages”, “Key stakeholder groups”, “Communication channels”, “Key dependencies”, “Communication risks”, “High-level communication plan”, and “Detailed communication plan”. IV. Define and implement your pricing strategy: (1) Increase your background knowledge of pricing , (2) Define the pricing maturity level of your business, (3) Define your pricing strategy, (4) Make sure you avoid price wars. V. Carry out a market and competitor analysis to better define your strategy and outperform your competitors. VI. Understand the product life cycle: (1) Introduction, (2) Growth, (3) Maturity, (4) Decline. VII. Conduct a stakeholder analysis: (1) List stakeholders who can influence your project or be impacted by it, (2) Segment your key stakeholders by leveraging our stakeholder analysis matrix in PowerPoint, (3) Define and implement a plan of action for each stakeholder by leveraging our detailed stakeholder analysis matrix in Excel.
- 4. In the next slides, you’ll see a small preview of Section I 4 I. Define and implement your sales strategy and plan by leveraging our ready-made sales strategy and plan, which includes sections such as “Market analysis”, “Competitor analysis”, “SWOT”, “Mission and vision statements”, “Sales strategic goals and KPIs”, “Channel strategy”, “Initiatives”, and “Plan of action”. II. Define and implement your marketing strategy and plan by leveraging our ready-made marketing strategy and plan, which includes sections such as “Market analysis”, “Competitor analysis”, “Sales analysis”, “SWOT”, “Marketing strategic objectives”, “Marketing team and budget”, “Digital and traditional marketing levers to reach our strategic objectives”, “Products, prices, and channels of distribution”, and “Marketing plan”. III. Define and implement your communication strategy and plan by leveraging our ready-made communication strategy and plan, which includes sections such as “Communication strategy”, “Background and context ”, “Communication objectives”, “Approach”, “Communication principles”, “Overarching messages”, “Key stakeholder groups”, “Communication channels”, “Key dependencies”, “Communication risks”, “High-level communication plan”, and “Detailed communication plan”. IV. Define and implement your pricing strategy: (1) Increase your background knowledge of pricing , (2) Define the pricing maturity level of your business, (3) Define your pricing strategy, (4) Make sure you avoid price wars. V. Carry out a market and competitor analysis to better define your strategy and outperform your competitors. VI. Understand the product life cycle: (1) Introduction, (2) Growth, (3) Maturity, (4) Decline. VII. Conduct a stakeholder analysis: (1) List stakeholders who can influence your project or be impacted by it, (2) Segment your key stakeholders by leveraging our stakeholder analysis matrix in PowerPoint, (3) Define and implement a plan of action for each stakeholder by leveraging our detailed stakeholder analysis matrix in Excel.
- 5. Executive Summary 5 Mission & Vision Mission: Insert your own text Vision: Insert your own text Sales Strategic Objectives Insert strategic objective #1 Insert strategic objective #2 Insert strategic objective #3 Product, Price & Promotion Product: Insert your own text Price: Insert your own text Promotion: Insert your own text Key Initiatives Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Sales Channel Model & Strategy Sales Channel Model: Insert your own text Sales Channel Strategy: Insert your own text Budget & Headcounts Budget: Insert your own text Headcount: Insert your own text
- 6. Sales Funnel Process Replace this text with the key takeaway from this PowerPoint slide. 6 Awareness Interest Consideration Evaluation Purchase Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
- 7. Sales Cycle Replace this text with the key takeaway from this PowerPoint slide. 7 Sales Cycle Insert your own text to describe this step Potential Leads Insert your own text to describe this step Qualified Leads Insert your own text to describe this step Buying Opportunities Insert your own text to describe this step Close Insert your own text to describe this step Implementation 1 2 3 4 5 6 Insert your own text to describe this step Customer Service Post-sales Pre-sales This slide will change significantly depending on your industry.
- 8. See below 2 screenshots from Section I 8 Sales Department Budget Dashboard - Sales Strategic Objectives Status
- 9. In the next slides, you’ll see a small preview of Section II 9 I. Define and implement your sales strategy and plan by leveraging our ready-made sales strategy and plan, which includes sections such as “Market analysis”, “Competitor analysis”, “SWOT”, “Mission and vision statements”, “Sales strategic goals and KPIs”, “Channel strategy”, “Initiatives”, and “Plan of action”. II. Define and implement your marketing strategy and plan by leveraging our ready-made marketing strategy and plan, which includes sections such as “Market analysis”, “Competitor analysis”, “Sales analysis”, “SWOT”, “Marketing strategic objectives”, “Marketing team and budget”, “Digital and traditional marketing levers to reach our strategic objectives”, “Products, prices, and channels of distribution”, and “Marketing plan”. III. Define and implement your communication strategy and plan by leveraging our ready-made communication strategy and plan, which includes sections such as “Communication strategy”, “Background and context ”, “Communication objectives”, “Approach”, “Communication principles”, “Overarching messages”, “Key stakeholder groups”, “Communication channels”, “Key dependencies”, “Communication risks”, “High-level communication plan”, and “Detailed communication plan”. IV. Define and implement your pricing strategy: (1) Increase your background knowledge of pricing , (2) Define the pricing maturity level of your business, (3) Define your pricing strategy, (4) Make sure you avoid price wars. V. Carry out a market and competitor analysis to better define your strategy and outperform your competitors. VI. Understand the product life cycle: (1) Introduction, (2) Growth, (3) Maturity, (4) Decline. VII. Conduct a stakeholder analysis: (1) List stakeholders who can influence your project or be impacted by it, (2) Segment your key stakeholders by leveraging our stakeholder analysis matrix in PowerPoint, (3) Define and implement a plan of action for each stakeholder by leveraging our detailed stakeholder analysis matrix in Excel.
- 10. Market Profitability Replace this text with the key takeaway from this PowerPoint slide. 10 Porter’s 5 Forces Intensity of Competitive Rivalry Insert your own text Threat of New Entrants • Insert your own text • Insert your own text • Insert your own text Threat of Substitute Products • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Buyers • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Suppliers • Insert your own text • Insert your own text • Insert your own text Low Average High Caption:
- 11. Market Profitability Replace this text with the key takeaway from this PowerPoint slide. 11 Porter’s 5 Forces Intensity of Competitive Rivalry Insert your own text Threat of New Entrants • Insert your own text • Insert your own text • Insert your own text Threat of Substitute Products • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Buyers • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Suppliers • Insert your own text • Insert your own text • Insert your own text Low Average High Caption: The Porter’s Five Forces tool is helpful to assess the attractiveness and profitability of a market or industry by analyzing the forces acting upon it Examples in the airline industry: British Airways, British Midland, Virgin Atlantic
- 12. Market Profitability Replace this text with the key takeaway from this PowerPoint slide. 12 Porter’s 5 Forces Intensity of Competitive Rivalry Insert your own text Threat of Substitute Products • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Buyers • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Suppliers • Insert your own text • Insert your own text • Insert your own text Low Average High Caption: Examples in the airline industry: New foreign airlines or domestic airlines Examples in the airline industry: Business travelers or pleasure travelers Examples in the airline industry: Bus, rail, car Video conferencing Threat of New Entrants • Insert your own text • Insert your own text • Insert your own text Examples in the airline industry: Fuel companies, aircraft companies, or catering suppliers
- 13. In the next slides, you’ll see a small preview of Section III 13 I. Define and implement your sales strategy and plan by leveraging our ready-made sales strategy and plan, which includes sections such as “Market analysis”, “Competitor analysis”, “SWOT”, “Mission and vision statements”, “Sales strategic goals and KPIs”, “Channel strategy”, “Initiatives”, and “Plan of action”. II. Define and implement your marketing strategy and plan by leveraging our ready-made marketing strategy and plan, which includes sections such as “Market analysis”, “Competitor analysis”, “Sales analysis”, “SWOT”, “Marketing strategic objectives”, “Marketing team and budget”, “Digital and traditional marketing levers to reach our strategic objectives”, “Products, prices, and channels of distribution”, and “Marketing plan”. III. Define and implement your communication strategy and plan by leveraging our ready-made communication strategy and plan, which includes sections such as “Communication strategy”, “Background and context ”, “Communication objectives”, “Approach”, “Communication principles”, “Overarching messages”, “Key stakeholder groups”, “Communication channels”, “Key dependencies”, “Communication risks”, “High-level communication plan”, and “Detailed communication plan”. IV. Define and implement your pricing strategy: (1) Increase your background knowledge of pricing , (2) Define the pricing maturity level of your business, (3) Define your pricing strategy, (4) Make sure you avoid price wars. V. Carry out a market and competitor analysis to better define your strategy and outperform your competitors. VI. Understand the product life cycle: (1) Introduction, (2) Growth, (3) Maturity, (4) Decline. VII. Conduct a stakeholder analysis: (1) List stakeholders who can influence your project or be impacted by it, (2) Segment your key stakeholders by leveraging our stakeholder analysis matrix in PowerPoint, (3) Define and implement a plan of action for each stakeholder by leveraging our detailed stakeholder analysis matrix in Excel.
- 14. Stakeholder Matrix We will have to ensure efficient collaboration with [insert stakeholder group names] and maintain confidence with [insert stakeholder group names] 14 Note: By “Impact”, we mean the extent to which the project will impact this group/person. And by “influence”, we mean the extent to which this group or person’s buy-in is needed to move forward. Influence Impact High Low Low High • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group • Insert the name of the stakeholder group Maintain Confidence Collaborate Monitor and Respond Keep Informed The Stakeholder Matrix will help you manage your stakeholders effectively. You’ll see in the next slide another template you may prefer.
- 15. Insert Stakeholder Group name Insert Stakeholder Group name Insert Stakeholder Group name Insert Stakeholder Group name Insert Stakeholder Group name Insert Stakeholder Group name Insert Stakeholder Group name Insert Stakeholder Group name Insert Stakeholder Group name Insert Stakeholder Group name Insert Stakeholder Group name Insert Stakeholder Group name Insert Stakeholder Group name Insert Stakeholder Group name Insert Stakeholder Group name Insert Stakeholder Group name Insert Stakeholder Group name Insert Stakeholder Group name Insert Stakeholder Group name Additional Stakeholder Matrix Template 15 Who must be in contact with the stakeholder group? Insert Name Insert Name Insert Name Insert Name Insert Name Influence Extent to which this group or person’s buy-in is needed to move forward Impact Extent to which the project will impact this group/person high low Maintain Confidence Keep Informed Collaborate Monitor and Respond high
- 16. Communication Channels To deliver our messages, we will mainly leverage [insert your own number] internal communication channels and [insert your own number] external communication channels 16 TV Mailing Radio Billboard Newspaper Events External communication channels Forum Workshop Intranet Training Email Phone Internal communication channels Face-to-face Mail Simply move the green arrows to highlight the main communication channels that you intend to use.
- 17. In the next slides, you’ll see a small preview of Section IV 17 I. Define and implement your sales strategy and plan by leveraging our ready-made sales strategy and plan, which includes sections such as “Market analysis”, “Competitor analysis”, “SWOT”, “Mission and vision statements”, “Sales strategic goals and KPIs”, “Channel strategy”, “Initiatives”, and “Plan of action”. II. Define and implement your marketing strategy and plan by leveraging our ready-made marketing strategy and plan, which includes sections such as “Market analysis”, “Competitor analysis”, “Sales analysis”, “SWOT”, “Marketing strategic objectives”, “Marketing team and budget”, “Digital and traditional marketing levers to reach our strategic objectives”, “Products, prices, and channels of distribution”, and “Marketing plan”. III. Define and implement your communication strategy and plan by leveraging our ready-made communication strategy and plan, which includes sections such as “Communication strategy”, “Background and context ”, “Communication objectives”, “Approach”, “Communication principles”, “Overarching messages”, “Key stakeholder groups”, “Communication channels”, “Key dependencies”, “Communication risks”, “High-level communication plan”, and “Detailed communication plan”. IV. Define and implement your pricing strategy: (1) Increase your background knowledge of pricing , (2) Define the pricing maturity level of your business, (3) Define your pricing strategy, (4) Make sure you avoid price wars. V. Carry out a market and competitor analysis to better define your strategy and outperform your competitors. VI. Understand the product life cycle: (1) Introduction, (2) Growth, (3) Maturity, (4) Decline. VII. Conduct a stakeholder analysis: (1) List stakeholders who can influence your project or be impacted by it, (2) Segment your key stakeholders by leveraging our stakeholder analysis matrix in PowerPoint, (3) Define and implement a plan of action for each stakeholder by leveraging our detailed stakeholder analysis matrix in Excel.
- 18. Ineffective pricing management will cause many issues 18 Source: Kiewell and Roegner • Increased service costs • Increased price administration costs • Increased receivable write-offs • Wide price bands • Inaccurate quotations from field sales • Slow response to RFPs • Declining margins • Little correlation between volume and price • Product profitability lack of visibility • Lost market share • Excess/obsolete inventory • Low volume for new products Part of the Corporate & Business Strategy Toolkit
- 19. Create a simple pricing maturity model Example of a pricing maturity model 1 Level 2 3 4 Percentage of Companies 20% 70% 10% <1% Description Basic Standard Advanced Leading • Cost-plus or margin-based pricing • No pricing market analysis • No pricing competitive analysis • Barely any pricing data • No resources exclusively allocated to pricing management • No forward-thinking pricing strategy • Prices respond to key market factors or inventory-driven lifecycle • Limited pricing market analysis • Limited pricing competitive analysis • Limited pricing data • A small dedicated team allocated to pricing management • Limited forward-thinking pricing strategy 19 Buy our product on Pricing Strategy to unlock content Visit Website Part of the Corporate & Business Strategy Toolkit
- 20. In the next slides, you’ll see a small preview of Section V 20 I. Define and implement your sales strategy and plan by leveraging our ready-made sales strategy and plan, which includes sections such as “Market analysis”, “Competitor analysis”, “SWOT”, “Mission and vision statements”, “Sales strategic goals and KPIs”, “Channel strategy”, “Initiatives”, and “Plan of action”. II. Define and implement your marketing strategy and plan by leveraging our ready-made marketing strategy and plan, which includes sections such as “Market analysis”, “Competitor analysis”, “Sales analysis”, “SWOT”, “Marketing strategic objectives”, “Marketing team and budget”, “Digital and traditional marketing levers to reach our strategic objectives”, “Products, prices, and channels of distribution”, and “Marketing plan”. III. Define and implement your communication strategy and plan by leveraging our ready-made communication strategy and plan, which includes sections such as “Communication strategy”, “Background and context ”, “Communication objectives”, “Approach”, “Communication principles”, “Overarching messages”, “Key stakeholder groups”, “Communication channels”, “Key dependencies”, “Communication risks”, “High-level communication plan”, and “Detailed communication plan”. IV. Define and implement your pricing strategy: (1) Increase your background knowledge of pricing , (2) Define the pricing maturity level of your business, (3) Define your pricing strategy, (4) Make sure you avoid price wars. V. Carry out a market and competitor analysis to better define your strategy and outperform your competitors. VI. Understand the product life cycle: (1) Introduction, (2) Growth, (3) Maturity, (4) Decline. VII. Conduct a stakeholder analysis: (1) List stakeholders who can influence your project or be impacted by it, (2) Segment your key stakeholders by leveraging our stakeholder analysis matrix in PowerPoint, (3) Define and implement a plan of action for each stakeholder by leveraging our detailed stakeholder analysis matrix in Excel.
- 21. 1. Key National Competitors 2. Key International Competitors • Insert Competitor Name • Insert Competitor Name • Insert Competitor Name • Insert Competitor Name • Insert Competitor Name • Insert Competitor Name Comprehensive list of our competitors Replace this text with the key takeaway from this PowerPoint slide 21 3. Substitutes 4. New Entrants • Insert Competitor Name • Insert Competitor Name • Insert Competitor Name • Insert Competitor Name • Insert Competitor Name • Insert Competitor Name Don’t hesitate to change the categories depending on your situation.
- 22. Zooming in on our top 10 competitors Replace this text with the key takeaway from this PowerPoint slide Revenue Profit Market share Main activity Number of employees Product quality Insert your own text Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert Competitor Name Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text 22 Compare your competitors on the most relevant criteria. These will depend on your industry and what you want to emphasize
- 23. Market share analysis for our top 5 competitors Replace this text with the key takeaway from this PowerPoint slide 20 15 10 5 0 -5 Gaining market share Losing market share Average market growth 0 10 20 30 40 50 Company Revenue Growth (%) Market Share (%) Insert title 60 Insert company name Insert company name Insert company name Insert company name 23 Insert company name Position your competitor with a 2 by 2 or 3 by 3 matrix, using the 2 or 3 most relevant performance indicators.
- 24. In the next slide, you’ll see a small preview of Section VI 24 I. Define and implement your sales strategy and plan by leveraging our ready-made sales strategy and plan, which includes sections such as “Market analysis”, “Competitor analysis”, “SWOT”, “Mission and vision statements”, “Sales strategic goals and KPIs”, “Channel strategy”, “Initiatives”, and “Plan of action”. II. Define and implement your marketing strategy and plan by leveraging our ready-made marketing strategy and plan, which includes sections such as “Market analysis”, “Competitor analysis”, “Sales analysis”, “SWOT”, “Marketing strategic objectives”, “Marketing team and budget”, “Digital and traditional marketing levers to reach our strategic objectives”, “Products, prices, and channels of distribution”, and “Marketing plan”. III. Define and implement your communication strategy and plan by leveraging our ready-made communication strategy and plan, which includes sections such as “Communication strategy”, “Background and context ”, “Communication objectives”, “Approach”, “Communication principles”, “Overarching messages”, “Key stakeholder groups”, “Communication channels”, “Key dependencies”, “Communication risks”, “High-level communication plan”, and “Detailed communication plan”. IV. Define and implement your pricing strategy: (1) Increase your background knowledge of pricing , (2) Define the pricing maturity level of your business, (3) Define your pricing strategy, (4) Make sure you avoid price wars. V. Carry out a market and competitor analysis to better define your strategy and outperform your competitors. VI. Understand the product life cycle: (1) Introduction, (2) Growth, (3) Maturity, (4) Decline. VII. Conduct a stakeholder analysis: (1) List stakeholders who can influence your project or be impacted by it, (2) Segment your key stakeholders by leveraging our stakeholder analysis matrix in PowerPoint, (3) Define and implement a plan of action for each stakeholder by leveraging our detailed stakeholder analysis matrix in Excel.
- 25. Product life cycle The product life cycle has 4 very clearly defined stages, each with its own characteristics 25 INTRODUCTION GROWTH MATURITY DECLINE PRODUCT EXTENSION SALES • The customers who buy products in the “Introduction” phase are called “Innovators” • These people buy new products with the belief that, sooner or later, these new products will significantly improve our lives • They are also known as technology enthusiasts, or “techies” • They represent 2.5% of the market • The customers who buy products in the “Growth” phase are called “Early adopters” • These people are often considered to be visionaries or revolutionaries, who want to use the discontinuity of any innovation to break from the past into a new future • They represent 13.5% of the market • The customers who buy products in the “Maturity” phase are called “Early majority” • These people are often considered to be pragmatists, who will only adopt a new product once it has a proven track record • They represent 34% of the market • The customers who buy products in the “Decline” phase are called “Late majority” • These people are often considered to be conservative, very price sensitive, skeptical, and demanding • They represent 34% of the market Note: For complex processes, other IT tools should be used instead of PowerPoint. A very good tool is Microsoft Visio
- 26. In the next slides, you’ll see a small preview of Section VI 26 I. Define and implement your sales strategy and plan by leveraging our ready-made sales strategy and plan, which includes sections such as “Market analysis”, “Competitor analysis”, “SWOT”, “Mission and vision statements”, “Sales strategic goals and KPIs”, “Channel strategy”, “Initiatives”, and “Plan of action”. II. Define and implement your marketing strategy and plan by leveraging our ready-made marketing strategy and plan, which includes sections such as “Market analysis”, “Competitor analysis”, “Sales analysis”, “SWOT”, “Marketing strategic objectives”, “Marketing team and budget”, “Digital and traditional marketing levers to reach our strategic objectives”, “Products, prices, and channels of distribution”, and “Marketing plan”. III. Define and implement your communication strategy and plan by leveraging our ready-made communication strategy and plan, which includes sections such as “Communication strategy”, “Background and context ”, “Communication objectives”, “Approach”, “Communication principles”, “Overarching messages”, “Key stakeholder groups”, “Communication channels”, “Key dependencies”, “Communication risks”, “High-level communication plan”, and “Detailed communication plan”. IV. Define and implement your pricing strategy: (1) Increase your background knowledge of pricing , (2) Define the pricing maturity level of your business, (3) Define your pricing strategy, (4) Make sure you avoid price wars. V. Carry out a market and competitor analysis to better define your strategy and outperform your competitors. VI. Understand the product life cycle: (1) Introduction, (2) Growth, (3) Maturity, (4) Decline. VII. Conduct a stakeholder analysis: (1) List stakeholders who can influence your project or be impacted by it, (2) Segment your key stakeholders by leveraging our stakeholder analysis matrix in PowerPoint, (3) Define and implement a plan of action for each stakeholder by leveraging our detailed stakeholder analysis matrix in Excel.
- 27. Why should you undertake a stakeholder analysis for your project (or job)? There are 5 key benefits of conducting a stakeholder analysis for your project (or job): 3. To increase the quality of your project by receiving input from stakeholders with high expertise 4. To better communicate the benefits of your project within the company 2. To get more resources (i.e., people, time or money) by engaging with influential stakeholders 5. To ensure a better adoption of the change that your project brings 1. To identify and manage effectively your key stakeholders
- 28. How to undertake a robust stakeholder analysis in 3 simple steps 1 List stakeholders who may influence your project or be impacted by it 2 Segment your key stakeholders by leveraging our Stakeholder Analysis Matrix in Powerpoint 3 Define & implement a plan of actions for each stakeholder by leveraging our Detailed Stakeholder Analysis Matrix in Excel
- 29. Step 1: List stakeholders who can influence your project or be impacted by it 29 Stakeholders Influence Impact Insert Stakeholder Group name or Stakeholder name High High e.g. Senior executives, Manager, customer, team, shareholders, government Low Low e.g. suppliers, the press, the public, prospective customers, trade associations High High Insert Stakeholder Group name or Stakeholder name Low Low Insert Stakeholder Group name or Stakeholder name Insert Stakeholder Group name or Stakeholder name Insert Stakeholder Group name or Stakeholder name Insert Stakeholder Group name or Stakeholder name Insert Stakeholder Group name or Stakeholder name Insert Stakeholder Group name or Stakeholder name Insert Stakeholder Group name or Stakeholder name Insert Stakeholder Group name or Stakeholder name Insert Stakeholder Group name or Stakeholder name Insert Stakeholder Group name or Stakeholder name Insert Stakeholder Group name or Stakeholder name Insert Stakeholder Group name or Stakeholder name
- 30. Structure of the Toolkit The Sales, Marketing and Communication Strategy Toolkit includes 260 PowerPointslides and 20 Excel sheets categorized into 8 folders that you can download on your device immediately after your purchase. 30 1 Overview and approach 260 editable Powerpoint slides* 20 editable Excel sheets* + *Please note that the number of PowerPoint slides and Excel sheets listed is the number of unique slides and sheets. For example, a PowerPoint slide that has been duplicated to facilitate our clients’ understanding only counts for 1 slide. 2 Sales Strategy & Plan 3 Marketing Strategy & Plan 4 Communication Strategy & Plan 5 Pricing Strategies 7 Product Life Cycle 6 Market & Competitor Analysis 8 Stakeholder Analysis
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