2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Problem
Most companies struggle to be good at both defining and executing their strategy. These companies usually
underperform and never really reach their full potential.
2
Strategy
Execution
Strategy/Execution matrix
Good
Poor
Poor
Good
About 30% of companies have a
good strategy but poor execution*
About 10% of companies have a
good strategy and good execution*
About 30% of companies have a
poor strategy and poor execution*
About 30% of companies have a
poor strategy but good execution*
As we often say in the corporate world, “Strategy without execution is a dream. And execution without a strategy is a nightmare!”.
*Based on the experience of our management consultants advising 200+ companies over the past 20 years
Companies that are in this quadrant
totally outperform their competitors, in
terms of both profit growth and total
shareholder return.
But being good at both defining and
executing a corporate and business
strategy is challenging, with only a
minority of companies able to do it.
3. Traditional Solution
To solve this problem, companies usually hire management consultants from tier-1 management consulting
firms. While this solution works well, not everyone can afford it.
3
To help them define and implement their corporate and business strategy, most companies in the top-right quadrant (e.g. Apple, Procter &
Gamble, Google, Amazon) are hiring management consultants from the following management consulting firms:
While this solution usually brings a tremendous return on investment, not every business can afford to spend $300k+ to hire of couple of
McKinsey, Deloitte or BCG management consultants.
4. Our Solution
Our management consulting firm decided to create an affordable Strategic Planning Toolkit that will help you define and
implement the corporate and business strategy of your organization (or your client if you are a management consultant).
4
The Strategic Planning Toolkit includes:
Toolkit
Tools
Templates
Step-by-step Tutorials
Real-life Examples
Best Practices
Support from Tier-1
Management
Consultants
Frameworks
5. Objectives
The Strategic Planning Toolkit includes frameworks, tools, templates, tutorials, real-life examples, and best
practices to help you:
5
• Easily define and execute your corporate and business strategy to ensure high profitable growth
• Identify where the company should go, and how to get there
• Increase the value creation of your organization with a simple and comprehensive 3-phase strategic planning approach: (I) Set up your strategic
planning project, (II) Gather and analyze data and provide key insights, (III) Define and implement your strategic plan
• Set up your strategic planning project: (1) Strategic planning team, (2) Guiding principles, (3) Strategic plan structure, (4) Strategic plan key inputs, (5)
Strategic planning project plan
• Gather and analyze data and provide key insights: (1) Market analysis, (2) Competitor analysis, (3) Customer feedback, (4) Company data analytics team,
(5) Employee feedback, (6) Executive feedback, (7) SWOT summary of the key business insights
• Define and implement your strategic plan: (1) Mission, vision, and values, (2) Key strategic objectives, (3) Strategy map, (4) Balanced scorecard and key
performance indicators, (5) Potential initiatives to reach strategic objectives, (6) Business cases and financial models, (7) Prioritization of initiatives, (8)
Business roadmap and detailed initiatives plan, (9) Strategic plan implementation, (10) Dashboards to track and manage progress, (11) Key lessons learned,
(12) Quarterly update of the strategic plan based on new data
• Build a strategy map and balanced scorecard to easily translate your strategy into strategic objectives, key performance indicators, and targets
• Build a strong business case to get your project approved by the executive committee
• Build simple and sophisticated financial models to estimate your project financials: revenue, cost savings, cash flow, net present value (NPV), ROI, IRR,
payback period, WACC, etc.
• Prioritize your initiatives based on impact and effort
• Carry out a market and competitor analysis to better define your strategy and outperform your competitors
• Quickly improve the strategic planning capability of your organization
• Become the strategic planning subject matter expert in your organization
6. 3-phase approach
The Strategic Planning Toolkit includes a 3-phase approach that we have built and refined over the past 20 years through
constant trial and error. The good news is that you don’t have to waste your time and money going through that lengthy
trial-and-error process. You can simply leverage our work and customize it based on the specificities of your organization.
6
Phase I: Set up your strategic
planning project
Phase II: Gather & analyze data and
provide key insights
Phase III: Define and implement your
strategic plan
1. Strategic planning team
2. Guiding principles
3. Strategic plan structure
4. Strategic plan key inputs
5. Strategic planning project plan
1. Mission, vision and values
2. Key strategic objectives
3. Strategy map
4. Balanced scorecard and key performance indicators
5. Potential initiatives to reach strategic objectives
6. Business cases and financial models
7. Prioritization of initiatives
8. Business roadmap and detailed initiatives plan
9. Strategic plan implementation
10.Dashboards to track & manage progress
11.Key lessons learned
12.Quarterly update of the strategic plan based on new
data
1. Market analysis
2. Competitor analysis
3. Customer feedback
4. Company data analytics team
5. Employee feedback
6. Executive feedback
7. SWOT summary of the key business insights
7. In the next slides, you’ll see a small preview of Phase I
7
Phase I: Set up your strategic
planning project
Phase II: Gather & analyze data and
provide key insights
Phase III: Define and implement your
strategic plan
1. Strategic planning team
2. Guiding principles
3. Strategic plan structure
4. Strategic plan key inputs
5. Strategic planning project plan
1. Mission, vision and values
2. Key strategic objectives
3. Strategy map
4. Balanced scorecard and key performance indicators
5. Potential initiatives to reach strategic objectives
6. Business cases and financial models
7. Prioritization of initiatives
8. Business roadmap and detailed initiatives plan
9. Strategic plan implementation
10.Dashboards to track & manage progress
11.Key lessons learned
12.Quarterly update of the strategic plan based on new
data
1. Market analysis
2. Competitor analysis
3. Customer feedback
4. Company data analytics team
5. Employee feedback
6. Executive feedback
7. SWOT summary of the key business insights
8. We identified 5 [insert your own number] guiding principles for strategic
planning
8
1 Insert a quick description of your guiding principle
2 Insert a quick description of your guiding principle
3 Insert a quick description of your guiding principle
4 Insert a quick description of your guiding principle
5 Insert a quick description of your guiding principle
Insert title of your
guiding principle
Insert title of your
guiding principle
Insert title of your
guiding principle
Insert title of your
guiding principle
Insert title of your
guiding principle
9. We identified 5 [insert your own number] guiding principles for strategic
planning
9
1 Engage as many people as possible from our organization. The more people we engage in defining the
strategic plan, the more people will be involved in its execution.
2 Create a shared vision up front so everyone is clear on what we want to achieve.
3 Ensure perfect alignment between our mission, vision, strategic objectives, and initiatives.
4 Prioritize rigorously so we are clear on what the company should do, and even more importantly, what it
should not do.
5 Ensure that our strategic plan is not written in stone. The strategic plan should evolve incrementally each
time new data and insights are identified.
Stakeholder
engagement
Shared vision
Strategic alignment
Focus
Iterative process
Real-life examples from strategic planning projects
we carried out for Global Fortune 1000 firms
10. We identified 5 [insert your own number] guiding principles for strategic
planning
10
1 Ensure that project sponsorship is from a high enough level to command the organization's attention.
2 Make sure the entire leadership team has a real understanding of and endorses time commitment.
Project sponsorship
Leadership team
Additional real-life examples from strategic
planning projects we carried out for Global Fortune
1000 firms
3 Go at a reasonably quick pace to create momentum and enthusiasm.
4 Drive action with a detailed and explicit strategic planning project plan to make our vision a reality.
5
Momentum
Strategic planning
project plan
Let’s capitalize on our current strengths and competitive advantages.
Competitive
advantages
11. See below 4 screenshots from Phase I.
11
Strategic Plan Key Inputs
Strategic Plan Structure
Data Gathering Process
Strategic Planning Project
12. In the next slides, you’ll see a small preview of Phase II.
12
Phase I: Set up your strategic
planning project
Phase II: Gather & analyze data and
provide key insights
Phase III: Define and implement your
strategic plan
1. Strategic planning team
2. Guiding principles
3. Strategic plan structure
4. Strategic plan key inputs
5. Strategic planning project plan
1. Mission, vision and values
2. Key strategic objectives
3. Strategy map
4. Balanced scorecard and key performance indicators
5. Potential initiatives to reach strategic objectives
6. Business cases and financial models
7. Prioritization of initiatives
8. Business roadmap and detailed initiatives plan
9. Strategic plan implementation
10.Dashboards to track & manage progress
11.Key lessons learned
12.Quarterly update of the strategic plan based on new
data
1. Market analysis
2. Competitor analysis
3. Customer feedback
4. Company data analytics team
5. Employee feedback
6. Executive feedback
7. SWOT summary of the key business insights
13. 1. Key National Competitors 2. Key International Competitors
Competitor A
Competitor B
Competitor C
Competitor D
Competitor E
Competitor F
Competitor G
Competitor H
Competitor Identification
Replace this text with the key takeaway from this PowerPoint slide.
3. Substitutes 4. New Entrants
Competitor I
Competitor J
Competitor K
Competitor L
Competitor M
Competitor N
Competitor O
13
14. Competitor Comparison (1/2)
Replace this text with the key takeaway from this PowerPoint slide.
Revenue Profit Market share Main activity
Number of
employee
Product quality
Insert your own
text
Competitor A Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Competitor B Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Competitor D Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text
14
Compare your competitors for the
most relevant criteria. This will
depend on your industry and
what you want to emphasize
15. Competitor Comparison (2/2)
Replace this text with the key takeaway from this PowerPoint slide.
20
15
10
5
0
-5
Gaining market share
Losing market share
Average market
growth
0 10 20 30 40 50
Company
Growth
(%)
Market Share (%)
Insert title
60
Insert company name
Insert company name
Insert company name
Insert company name
15
Position your competitor with a 2
by 2 or 3 by 3 matrix, using the 2
or 3 most relevant performance
indicators.
16. See below 4 additional screenshots from Phase II.
16
Step-by-step Guide
Strategic Planning Project - Phase 2
Business Insights Summary
Methods for Gathering Feedback
17. In the next slides, you’ll see a small preview of Phase III.
17
Phase I: Set up your strategic
planning project
Phase II: Gather & analyze data and
provide key insights
Phase III: Define and implement your
strategic plan
1. Strategic planning team
2. Guiding principles
3. Strategic plan structure
4. Strategic plan key inputs
5. Strategic planning project plan
1. Mission, vision and values
2. Key strategic objectives
3. Strategy map
4. Balanced scorecard and key performance indicators
5. Potential initiatives to reach strategic objectives
6. Business cases and financial models
7. Prioritization of initiatives
8. Business roadmap and detailed initiatives plan
9. Strategic plan implementation
10.Dashboards to track & manage progress
11.Key lessons learned
12.Quarterly update of the strategic plan based on new
data
1. Market analysis
2. Competitor analysis
3. Customer feedback
4. Company data analytics team
5. Employee feedback
6. Executive feedback
7. SWOT summary of the key business insights
18. Mission Statement
This is the company’s reason for existence or purpose.
It describes the overarching intent of the organization.
It is usually defined during a workshop with the top
management.
It should provide focus and direction and help guide
decision making and actions.
It should be one easily understandable sentence and, if
required, a more detailed description below the main
sentence.
Vision Statement
This describes the organization’s desired or intended
state at some point in the near or distant future.
It describes the overarching aim of the organization as
it progresses into the future.
Like the Mission Statement, it is usually defined during
a workshop with the top management.
It should provide focus and direction and help guide
decision making and actions.
It should be one easily understandable sentence and, if
required, a more detailed description below the main
sentence.
Mission & Vision Statement
Description
18
19. Executive Summary (1/3)
Strategy Map
Financial
Perspectives
Customer
Internal Process
Learning &
Growth
Strategic Objectives
I1 - Insert your own text I2 - Insert your own text I3 - Insert your own text I4 - Insert your own text
L1 - Insert your own text L2 - Insert your own text L3 - Insert your own text L4 - Insert your own text
C1 - Insert your own text C2 - Insert your own text C3 - Insert your own text C4 - Insert your own text
F1 - Insert your own text F2 - Insert your own text F3 - Insert your own text F4 - Insert your own text
Mission: Insert your mission statement
Vision: Insert your vision statement
The best practice is to have between 1
and 3 slides for the Executive
Summary. Usually, the Strategy Map,
Balanced Scorecard, and Business
Roadmap represent a good summary
of the Strategic Plan.
19
20. Strategy Map
A Strategy map includes 4 perspectives
20
Financial
Perspectives
Customer
Internal Process
Learning
& Growth
Presents the strategic objectives driving financial performance
Presents the strategic objectives related to the company’s value proposition
Presents the strategic objectives related to the company’s internal capabilities
Presents the strategic objectives related to the intangible assets required to drive performance
21. Strategy Map
Example of a Strategy Map
Financial
Perspective Strategic objectives
21
Increase
revenue
Increase profit
Increase number
of customers
Increase revenue
per customer
Decrease cost
Decrease fixed
cost
Decrease
variable cost
Significantly below target
Slightly below target
Meeting target or above target
Buy the Strategic Planning Toolkit to unlock content
Visit Website
22. Balanced Scorecard
Description
C1 Insert your own text
C2 Insert your own text
C3 Insert your own text
I1 Insert your own text
I2 Insert your own text
I3 Insert your own text
L1 Insert your own text
L2 Insert your own text
L3 Insert your own text
F1 Increase earnings per share
F2 Increase revenue per customer
F3 Reduce cost per customer
Strategic Objectives
Financial
To satisfy our shareholders, what
financial objectives must we achieve?
Perspective
Customer
To achieve our financial objectives,
what customer needs must we serve?
Internal processes
To satisfy our customers and
shareholders, in which internal
business processes must we excel?
Learning & Growth
To achieve our “Financial”,
“Customer”, and “Internal Processes”
strategic objectives, what does the
organization need to learn?
Each perspective has specific strategic objectives, key performance indicators, and targets
Visit Website
22
Buy the Strategic Planning Toolkit to unlock content
23. Business Roadmap
Insert your own text to summarize the key message of this slide
23
Insert timeline
Timeline
• Insert initiative name
• Insert initiative name
• Insert initiative name
• Insert initiative name
• Insert initiative name
• Insert initiative name
• Insert initiative name
• Insert initiative name
• Insert initiative name
• Insert initiative name
• Insert initiative name
• Insert initiative name
Phase 1
Visit Website
Buy the Strategic Planning Toolkit to unlock content
See in the next slides a little more details on
the Business Roadmap and some additional
templates that you may prefer to the one
used in the document “Strategic Plan -
Template”
24. See below 4 additional screenshots from Phase III.
24
Lean Business Case
Detailed Initiatives Plan
Project Cash Flow
Project Initial Investment
25. Structure of the Toolkit
The Strategic Planning Toolkit includes 380 PowerPointslides and 24 Excel sheets categorized into 4
folders that you can download on your device immediately after your purchase.
25
1 2 3 4
Overview and 3-phase
approach
Phase I - Set up your strategic
planning project
Phase II - Gather and analyze data
and provide key insights
Phase III - Define and implement
your strategic plan
380 editable Powerpoint slides* 24 editable Excel sheets*
+
*Please note that the number of PowerPoint slides and Excel sheets listed is the number of unique slides and sheets. For example, a PowerPoint slide
that has been duplicated to facilitate our clients’ understanding only counts for 1 slide.
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