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Strategic Marketing Sciences (SMS) is a consumer analytics company that specializes in developing and applying advanced analytics to business issues like marketing mix modeling and pricing strategies. SMS has a team of experts with an average of 17 years of experience in developing and deploying these types of models. They do not outsource any work and believe experienced U.S.-based specialists should handle every step of client projects. SMS works with major retailers and manufacturers to develop custom predictive models from significant datasets that then inform strategic recommendations.
![Strategic Marketing Sciences (SMS) is a consumer analytics company, specializing in the expert development and application of advanced analytics to real-world business issues, including marketing mix modeling, strategic pricing, loyalty modeling, assortment analytics, survey research & other techniques designed to measure marketing effectiveness & consumer behavior.The SMS advanced analytic team has been dedicated to the development and deployment of marketing mix, pricing and assortment analytics for an average of 17 years. We do not outsource any portion of our model development or execution because we firmly believe that experienced U.S.-based industry experts are required to execute, monitor and manage every step of the project. Our technical team continuously provides updates of interim findings and major developments to the client facing team, which in turn ensures the client is aware of the direction of the results. Strategic Marketing Sciences255270252095Delivering Business Innovation85329789940128380578841612SERVICES To provide retailers and manufacturers with a measurable and significant return on their investment, SMS develops a range of custom and complex models for analyzing significant datasets. Our predictive models in turn serve as the analytic engine at the core of our strategic recommendations to our clients.Clients typically contact us with requests such as… 260 Newport Center Drive, Ste 100, Newport Beach, CA 92660Direct (949) 230-6533 | Fax (949) 271-5018www.strategicmarketingsciences.com<br />7769860180353 <br />Step (i) Strategic Business Assessmenta. Knowledge transfer and business assessmentStep (ii) SMS Team Selection and Deploymenta. Modelingb. Strategyc. Implementation & trainingStep (iii) Project Design & Executiona. Strategic requirementsi. Analytics & modeling:1. Technical design2. Strategic, actionable hypothesis development3. Data and model-driven hypothesis testingii. Strategy & business analysisiii. Integration & change managementiv. User support and trainingb. Measurement of program effectivenessc. Final project ROI assessment based on implemented changes 8075778536812<br />7924800409575SMS Methodology<br />Analytically Driven Consumer StrategiesQuote from the CEO“SMS Helped us achieve a revenue XXX Million dollars”. A mini case study8229600742950Delivering Business Innovationa total end-to-end solution designed for your unique needs.Phase 1:OPPORTUNITY IDENTIFICATIONCross-Functional, Cross-Hierarchical WorkshopsTeams Identify Opportunities Alongside Xavor ExpertsL1-L2-L3Stakeholder Interviews Customer & Vendor InterviewsIdea Generation MethodsTypes of Innovation Phase 2:ANALYSIS & SCREENINGMarket Research & AnalysisBenchmarking Financial AnalysisRoot-Cause Analysis Simulations & Statistical AnalysisIndustry CompetitivenessBusiness Case DevelopmentPhase 3: IMPLEMENTATIONSelect Projects for the Innovation Project PortfolioEstablish Prioritization Method Develop Project Plans Define DeliverablesDefine Timing & Resource Requirements<br />,[object Object]](https://image.slidesharecdn.com/brochure-110301153925-phpapp01/85/brochure-1-320.jpg)
