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1 of 12
The
11 Commandments
of
B2B SALES
1

Above all else:
Serve the
customer!
Make their life's easier.
2

Make them love
you!
3

Learn your
client.
Concentrate on the stars!
4

Investigate their
future needs &
challenges.
Be one step ahead.
5

Always bring a
unique added
value.
Be proactive!
6

Every meeting
should end with
a specific result.
“What happens next?”
7

Be soft in the
sales process
and hard in the
negotiation.
8

Help them to sell
what you just
sold them.
9

Make it their
habit to buy from
you.
Offer more!
10

Never lose
money.
11

Know yourself
and
your organization
limitations.

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B2B sales rules