The relationship between Sales and Marketing is changing. Download our Sales Enablement brief to learn how Marketing can accelerate the transition and transform their relationship with Sales by equipping them with the tools they need to identify and qualify prospects, understand needs, propose solutions and overcome obstacles.
The science and art of selling has undergone an evolution. Initially sales people were judged by how "likeable" they were. Then, with the advent of technology, the pendulum swung to being fact-based, data-driven, logically driven, quantiatively presented, etc.
However, the core skills of salesperson-ship have often been glossed over in the pursuits on both sides. This presentation offers a look into how to balance the sometimes competing goals and skills of the conventional approaches and the value of newer capabilities provided by information availability, immediacy of data processing, and capacity to store and retrieve insights fromhuge information databases.
Achieve Account-Based Selling Goals Solving the Alignment DilemmaBarbara Giamanco
Presentation delivered on Day 1 of the 3 Day Sales Summit hosted by BrightTalk. The 9 presentations delivered over the 3 days is being delivered by me and my colleagues from The Sales Expert Channel.
Creating a Sales Strategy and Process to Ramp Customer Acquisitions
Leverage Your Current Process or Start Fresh?
Do You Understand the Buying Behavior of Your Target Industries/Segments?
Do You Understand the Selling Behavior and Motivations of Your Preferred Channels?
Can You Afford Your Sales Strategy and Process?
Social selling is a powerful sales activity to engage buyers in the digital era. Social selling when done correct, is helpful and does not interruppt the contact. However social selling does require training to be really effective.
The science and art of selling has undergone an evolution. Initially sales people were judged by how "likeable" they were. Then, with the advent of technology, the pendulum swung to being fact-based, data-driven, logically driven, quantiatively presented, etc.
However, the core skills of salesperson-ship have often been glossed over in the pursuits on both sides. This presentation offers a look into how to balance the sometimes competing goals and skills of the conventional approaches and the value of newer capabilities provided by information availability, immediacy of data processing, and capacity to store and retrieve insights fromhuge information databases.
Achieve Account-Based Selling Goals Solving the Alignment DilemmaBarbara Giamanco
Presentation delivered on Day 1 of the 3 Day Sales Summit hosted by BrightTalk. The 9 presentations delivered over the 3 days is being delivered by me and my colleagues from The Sales Expert Channel.
Creating a Sales Strategy and Process to Ramp Customer Acquisitions
Leverage Your Current Process or Start Fresh?
Do You Understand the Buying Behavior of Your Target Industries/Segments?
Do You Understand the Selling Behavior and Motivations of Your Preferred Channels?
Can You Afford Your Sales Strategy and Process?
Social selling is a powerful sales activity to engage buyers in the digital era. Social selling when done correct, is helpful and does not interruppt the contact. However social selling does require training to be really effective.
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
Combine usage data, predictive analytics and best practices to understand which customers to up-sell to and who to cross-sell to. Take your subscription business to new heights using ServiceSource technology and salesforce. This is a customer success presentation from Dreamforce 2014
My Puget Sound AMA Slides on B2B Customer Acquisition StrategiesBrian Hansford
The Puget Sound AMA invited me to present ideas on B2B customer acquisition and demand generation. Paul Judy, Avalara's VP of Customer Marketing presented B2B customer marketing concepts.
Marketing and Sales alignment continues to be a hot topic. Misalignment is an expensive problem - costing organizations 10% or more of revenue. There are 4 main reasons why misalignment happens - and here's what you can do about it.
You’re always hearing about the need to adjust your organization’s mindset, but this roundtable isn’t about adjusting your mindset. This roundtable is for digital marketers who want to actually start implementing ABM. We want to guide you and help you get started. The roundtable will focus on building a solid strategy and implementing tactical elements of an ABM philosophy. Our host this month is Net-Results.
What will be discussed:
Brief overview of how account-based marketing works (how it differs from traditional marketing)
Examples of account based marketing
Applying ABM to your organization
Developing a strategy
Tactical methods to execute your strategy
The buzz around account-based marketing is palpable. With covid even more, B2B marketers are implementing new ABM programmes. A further study from Demandbase and Integrate found that 83% of B2B marketers polled said their organisations would be spending more on ABM than last year.
Internal challenges
Managing ‘older’ mindset sales expectations of ready to talk shop MQLs.
Sales and Marketing Account Based alignment
How to use Content
Inflexible or diluted messaging
Flexible templating on ABM content
Enabling sales to deal with an ‘unstructured’ moment or opportunity
Marketing qualified intelligence
Targeting company by company
External challenges
Target audiences no longer have predictable daily routines for targeting.
Noise in the digital event space, email and inmail space.
ABM is a reflection of good relationship management practices that drive customer investment decisions.
Future growth will come down to how well you can activate your customer base, both prospective and existing, to drive sales.
Preparing your sales teams with the product and market knowledge they will need to be successful is critical. An Original Equipment Manufacturer (OEM) partnerships is a solution - built on three pillars: operations, marketing and sales. The Research Brief by SiriusDecisions breaks down the sales component into four focus areas, explain why they are critical and who is responsible for their oversight, and share best practices for each.
Aligned to Achieve: How to Unite Your Teams into a Single Force for GrowthInsideView
Marketing and Sales teams are frustrated with each other. Aligning these two teams is an age-old problem, but companies must get their collective act together in order to survive today's evolved buyer-centric market.
Originally presented at Marketing Nation Summit 2017, this session is based on original research, content, and contributions from "Aligned to Achieve", a groundbreaking new book. The authors will discuss highlights of the book and give tips on how and why to get aligned. Want to know what misalignment is really costing you? Need practical advice on how to go after the problem? We’ll discuss real-world actions for improving your culture, processes, and technology, and you’ll learn the financial and strategic impact of getting alignment right.
As organizations strive to sell more solutions, their reps will increasingly face off against a variety of senior- level buying roles. To improve these interactions, sales leaders should adopt a systematic process to help reps. This brief introduces and examines the components of ONE process for selling to senior executives, and explores the options of segmenting the sales force and/or leveraging subject matter experts (SMEs) when looking to reach these buyers.
TopRight is a strategic marketing consulting firm founded in 2006 by consultants from top firms (Mckinsey, Booz & Company) and former Chief Marketing Officers and senior marketing practitioners.
Sales and marketing strategy for 2018 is an overview of the different marketing coaching, consultancy and technical solutions on offer to help business owners with their small business marketing in planning their marketing strategy, in how to write a marketing plan, managing their lead generation system, and sales pipeline management with an integrated marketing solution and marketing webinar delivery platform to achieve their social media marketing plan objectives for 2018.
It also helps how to generate leads on linkedin and all aspects of your social media strategy in order to generate the results you want.
In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
Combine usage data, predictive analytics and best practices to understand which customers to up-sell to and who to cross-sell to. Take your subscription business to new heights using ServiceSource technology and salesforce. This is a customer success presentation from Dreamforce 2014
My Puget Sound AMA Slides on B2B Customer Acquisition StrategiesBrian Hansford
The Puget Sound AMA invited me to present ideas on B2B customer acquisition and demand generation. Paul Judy, Avalara's VP of Customer Marketing presented B2B customer marketing concepts.
Marketing and Sales alignment continues to be a hot topic. Misalignment is an expensive problem - costing organizations 10% or more of revenue. There are 4 main reasons why misalignment happens - and here's what you can do about it.
You’re always hearing about the need to adjust your organization’s mindset, but this roundtable isn’t about adjusting your mindset. This roundtable is for digital marketers who want to actually start implementing ABM. We want to guide you and help you get started. The roundtable will focus on building a solid strategy and implementing tactical elements of an ABM philosophy. Our host this month is Net-Results.
What will be discussed:
Brief overview of how account-based marketing works (how it differs from traditional marketing)
Examples of account based marketing
Applying ABM to your organization
Developing a strategy
Tactical methods to execute your strategy
The buzz around account-based marketing is palpable. With covid even more, B2B marketers are implementing new ABM programmes. A further study from Demandbase and Integrate found that 83% of B2B marketers polled said their organisations would be spending more on ABM than last year.
Internal challenges
Managing ‘older’ mindset sales expectations of ready to talk shop MQLs.
Sales and Marketing Account Based alignment
How to use Content
Inflexible or diluted messaging
Flexible templating on ABM content
Enabling sales to deal with an ‘unstructured’ moment or opportunity
Marketing qualified intelligence
Targeting company by company
External challenges
Target audiences no longer have predictable daily routines for targeting.
Noise in the digital event space, email and inmail space.
ABM is a reflection of good relationship management practices that drive customer investment decisions.
Future growth will come down to how well you can activate your customer base, both prospective and existing, to drive sales.
Preparing your sales teams with the product and market knowledge they will need to be successful is critical. An Original Equipment Manufacturer (OEM) partnerships is a solution - built on three pillars: operations, marketing and sales. The Research Brief by SiriusDecisions breaks down the sales component into four focus areas, explain why they are critical and who is responsible for their oversight, and share best practices for each.
Aligned to Achieve: How to Unite Your Teams into a Single Force for GrowthInsideView
Marketing and Sales teams are frustrated with each other. Aligning these two teams is an age-old problem, but companies must get their collective act together in order to survive today's evolved buyer-centric market.
Originally presented at Marketing Nation Summit 2017, this session is based on original research, content, and contributions from "Aligned to Achieve", a groundbreaking new book. The authors will discuss highlights of the book and give tips on how and why to get aligned. Want to know what misalignment is really costing you? Need practical advice on how to go after the problem? We’ll discuss real-world actions for improving your culture, processes, and technology, and you’ll learn the financial and strategic impact of getting alignment right.
As organizations strive to sell more solutions, their reps will increasingly face off against a variety of senior- level buying roles. To improve these interactions, sales leaders should adopt a systematic process to help reps. This brief introduces and examines the components of ONE process for selling to senior executives, and explores the options of segmenting the sales force and/or leveraging subject matter experts (SMEs) when looking to reach these buyers.
TopRight is a strategic marketing consulting firm founded in 2006 by consultants from top firms (Mckinsey, Booz & Company) and former Chief Marketing Officers and senior marketing practitioners.
Sales and marketing strategy for 2018 is an overview of the different marketing coaching, consultancy and technical solutions on offer to help business owners with their small business marketing in planning their marketing strategy, in how to write a marketing plan, managing their lead generation system, and sales pipeline management with an integrated marketing solution and marketing webinar delivery platform to achieve their social media marketing plan objectives for 2018.
It also helps how to generate leads on linkedin and all aspects of your social media strategy in order to generate the results you want.
In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.
6 ways to achieve sales and marketing alignment throughout the buyer's journeyxoombi
Alignment between Marketing and Sales is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single buyer's journey, they dramatically improve marketing ROI, sales productivity, and, most importantly, top-line growth.
Sales Supercharge-Best Practices, Resources, & Case Studies for 2024sunitrapurppledesign
The days of cold calls and generic pitches are gone. Today’s customers are empowered and informed, demanding personalized interactions, data-driven insights, and genuine connections. By embracing continuous learning and strategic training, you can transform your sales approach and achieve remarkable results.
How you communicate with clients, anticipate their needs, share insights of value, and keep enlightening them along the way — these elements require go-to-market execution just as much as introducing a new digital banking solution.
While the scope of a successful go-to-market execution strategy will vary, the following three essentials are critical:
• Client Focus – Which clients and prospects, industries and regions are you targeting, and why?
• Value – Do your products demonstrate measurable and direct value to meet clients' critical needs?
• Competition – Are your products, people and value proposition best in class?
Otherside Consulting business growth strategy is to foothold emerging companies striving to penetrate international markets, augment brand visibility, develop potential customer base and build continuous revenue opportunities to achieve long term growth objectives. Our mission is to connect the missing link between clients and customers, build strategic alliances and strengthen business relationships with companies all over the world.
Aviva Walsh's demonstration revolved around Inbound Sales and how to implement it in your business. Watch her presentation to learn more about Inbound Sales and the alignment of Sales and Marketing.
At Beloved Brands, we make brands stronger and we make brand leaders smarter. We can build a Brand Management Training Program, to unleash the full potential of your team.
1. Strategic Thinking
2, Creating a Beloved Brand
3. Consumer Centricity
4. Brand Positioning
5. Brand Plans
6. Creative Briefs
7. Brand Analytics and the business review
8. Marketing Execution
9. Strategic Media Plans
10. Winning the Purchase Moment
Building Blocks of Sales Enablement - 2018 SES ConferenceMike Kunkle
This are the slides from my presentation at the 2018 Sales Enablement Society Conference on "The Building Blocks of Sales Enablement: A Systems Thinking Approach to Sales Performance Improvement"
Marketing to Account Based Marketing Better, Effective and Rewardingrun_frictionless
Account-based marketing is a practice that enables B2B marketers to drive more revenue by focusing their marketing and communications efforts on the accounts (companies) that have the most potential to become customers.
https://runfrictionless.com/b2b-white-paper-service/
Getting your Why factor right is crucial to sales successSalesRehab Pty Ltd
Simon Sinek puts it well... Most people sell like this.. they tell you what they do, how they do it and never get to Why.... Those that sell with Why first as the great successes...
Symantec Keyword Cross-sell Tool Case StudyPearson & Co
Symantec wanted to increase sales effectiveness for ISO teams who often understood only one half of its portfolio and who were thus unable to respond to customer keywords outside of their expertise. They also wanted to enable teams to capture all possible opportunities through better cross-selling.
Learn how this technology giant equipped and motivated its enterprise sales teams to identify and pursue the right opportunities in key industries, horizontal IT solutions, and mission-critical application environments.
HPE Application Services Messaging Case StudyPearson & Co
HPE Applications Services offered many diverse services to help large global enterprises with their applications, but awareness of that offering was limited and inconsistent. Learn how their new messaging helped them increase differentiation, generate demand and improve market share.
HP was going to market in an entirely new way—selling a business-oriented solution to LOB executives. With our playbook, playcards, and whiteboards, they were able to give their sales force confidence in their new method of going to market and prepare them for new conversations.
DataEndure, formerly CMT, was looking to reposition and rebrand their company in a way that would bring their security portfolio and key differentiators to the forefront. Find out how we helped them do that, all while refreshing their messaging, website, and sales collateral to reflect the new company story.
Allscripts, a healthcare IT company, wanted help supporting their sales team in high-priority pursuits with custom materials tailored by prospect. Find out how we delivered highly targeted and tailored value propositions to help Sales in more than 50 high-value opportunities.