Creating a Sales Strategy and Process
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The document discusses key considerations for creating an effective sales strategy and process. It emphasizes understanding customer buying behaviors and segments, selecting sales channels that are a good fit, and ensuring the strategy is supported by adequate resources. Some important questions to answer include understanding target customers and demand, selecting channels that can effectively sell the product, and evaluating the total costs of the sales process to determine affordability. The strategy should align with the company's mission and address customer needs.
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