The Sales Cloud is a sales application that allows salespeople to be more productive by providing all the tools they need in one place and pushing customer and deal updates to them in real time. It eliminates wasted time researching, tracking down information, and waiting for approvals. Leading sales organizations use the Sales Cloud to close more deals faster through real-time visibility, collaboration, and mobile access to information. Customers report improvements in forecast accuracy, sales win rates, productivity, lead conversion, and revenues with the Sales Cloud.