Most people are of the opinion that sales or selling is about exchanging goods for money.. Truth is, it's actually more than that... This short presentation is a basic guide for anyone who wishes to go into sales professionally...

1. SK
HOP
EEPER
S Sales… tep-by-Step…

2. Introduction
As a sales person, a major point of focus (PoF) is to know and
understand the relevance of the product being sold, as well as its
benefit to the target customer; you should be able to demonstrate a
total knowledge of the product to easily convince and win the client.
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3. MARKETING & SALES
SALES TECHNIQUE
SALE PROCESS
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4. What is Sale?
The exchange of goods/ commodity for money…. The action of selling
something.
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5. Marketing & Sale
Sale
Marketing
Everything that you do to reach and
persuade prospects.
The height of successful business
lies with sales and marketing.
Everything that you do to close
the sale and get a signed
contract.
Grow your business by connecting with employees and customers at all times…
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6. Marketing
1.
Identifies appropriate
prospects
3.
Creates awareness of, and
emphasizes an appeal – a
differentiation factor – about
the firm
5.
Requests feedback from
clients on a regular basis
2.
Effectively communicates
image and capability of the
firm.
4.
Perfects Customer Service
6.
Marketing often necessitates
cultural changes at every level
in the firm.
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7. Sale
1.
Proactive seeking of
Prospects
3.
Effective acknowledgement
of the Prospect’s concern
5.
Following up and staying
in contact if deal is not
closed
2.
Interacting to qualify
prospects
4.
Closing the Sale – Getting the
deal
6.
Successful Sellers use active
listening skills and demonstrate
the ability to meet the prospects
needs by demonstrating
competence and confidence.
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8. 2.
Qualify the
Lead
3.
Demonstrate
Value
4.
Guide
Prospects
Understanding
5.
Negotiate and
Close
1.
Build the
Relationship
Sales Process
A systematic, repeatable series of steps that
map out and track interaction with
prospects from their first point of
engagement with your business through to
a close.
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9. NEGOTIATE
&
CLOSE DEAL

10. Sales Technique
1.
Understand your
Market
3.
Overcome Objections
Focusing on customers’
needs enables you to
grab their attention – Sell
benefits, not features.
2.
Attract Customers
Understand potential
customer’s needs – Be
aware of their options.
The key to selling is to
get customers talking –
Give due considerations
to valid objections.
4.
Close Sale
Don't let any
sales negotiation be based
entirely on price. It denies
you opportunity to talk
about the benefits your
products/services can
provide.
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