This document proposes an ambassador training program to increase sales of BarefootInc/Inov-8 brands within their current store supply chain. The program would involve Richard Bowles providing two-part training to retail staff focusing on brand awareness, product knowledge, sales skills and addressing common objections. Training would be tailored specifically for each store and include demonstrations to help staff implement skills. The goals are to leave sales representatives to focus on sales while boosting staff confidence and understanding to ultimately grow product sales and revenues.

1. Increase Your Brand Awareness and Product Sales
RICHARD BOWLES BRAND AMBASSADOR

2. RICHARD BOWLES BRAND AMBASSADOR IS
PLEASED TO SUBMIT THIS PROPOSAL FOR
SERVICES TO SUPPORT BAREFOOTINC AND THE
INOV-8 BRAND IN ACHIEVING ITS GOALS IN
INCREASING SALES WITHIN ITS CURRENT
SUPPLY CHAIN.
By providing product and sales training, brand
awareness and store support. Richard Bowles has
partnered with dozens of brands throughout the world.
As an ambassador he is committed to improving your
product sales; through implementation of brand,
product and sales training to retail staff and
management, through an entertaining, informative and
unbiased presentation, teaching sales skills and
customer service while creating brand loyalty.
OVERVIEW

3. It is VITAL to ensure retail staff are adequately trained in your brands and products.
They need to know how to sell, and more importantly, how to sell YOUR products.
The Facts
SOLLUTION
Getting your brands and products
talked about confidently and
frequently is key to making your
products stand out from the rest.
CHALLENGES
• Competition
• Dispassionate retail staff with:
- Poor understanding of products
- Lack of sales knowledge to sell them
AMBASSADOR TRAINING
WILL INCREASE YOUR
PRODUCTS GROWTH
WITHIN STORES

4. SALES REPRESENTATIVES AND RETAIL STAFF NEED TO KNOW THE DISTINCT DIFFERENCES BETWEEN
YOU AND YOUR COMPETITORS, HOW YOUR FEATURES DIFFER, AND YOUR BENEFITS OVER YOUR
COMPETITION But having all that information can often crowd out the sales process…..the solution?
Having a simple, effective friendly and fun, informative sales process that results in
• A sale of your product
• A happy customer
• A confident sales person ready to do it all again………..this is the key to your brands success!
Ambassador training encompasses sound product knowledge, confidence in your brand, your story,
backed with solid practical sales skills and exceptional customer service.
Training is delivered by an unbiased source, but product advocate. based around their use and
experiences with your brand.

5. RICHARD BOWLES IS CONTINUALLY PROVING HIS WORTH ON
AND OFF THE MOUNTAIN TRAILS IN BEING A LEADER AND UNIQUE
PARTNER IN BRAND AWARENESS AND SALES.
2012 – 2014: 10 million people reached through his adventurous world
record breaking adventure-running projects, via TV shows like Sunrise,
The Living Room and CNN and numerous other media platforms.
CURRENT:
• Feature documentary
• Writes monthly columns in three international magazine publications
• Professional corporate speaker
• Consults to running clubs and associations
• Coaches endurance athletes from around the globe
• Continually pushing the envelope in record setting projects
FUTURE: There is a book in the making about his adventures to date and
the psychology of why?
SUMMARY

6. PARTNERING WITH RICHARD AS YOUR
BRAND AMBASSADOR WILL PROMOTE
YOUR PRODUCTS AND SERVICES. HE
EMBODIES YOUR CORPORATE IDENTITY
IN APPEARANCE, DEMEANOR, VALUES
AND ETHICS.
The key elements lay in his ability to use
promotional strategies which will strengthen
the customer product relationship and
influence an audience to buy and consume
more.
“ A positive spokesperson creating
a product sales boost and strong
brand awareness” AMBASSADOR

7. EXCEEDING BUDGETS IS WHAT RICHARD BOWLES HAS DONE FOR 15 YEARS ACROSS A BROAD
RANGE OF PLATFORMS, FROM TOP NATIONAL PERFORMER AS A STORE FLOOR-SALES PERSON FOR
AUSTRALIA’S BIGGEST SPORTS RETAILER TO CORPORATE SALES ROLES WITHIN GOVERNMENT AND
BLUE-CHIP ORGANISATIONS.
He has the ability to sell at any level, from senior management and boards, business to business and directly to the
end consumer. His huge understanding of the sales process, while keeping it friendly, informative and none sales-
like has seen him create his success.
A storyteller and educator with the highest level of customer services standards. His passion for sales, customer
service and a real desire to help people has an effect on everybody he works with. Richard knows how to keep it
real, simplifying the whole sales process and customer experience.
HE WILL GET THE MOST OUT OF YOU BRANDS AND PRODUCTS, AND ULTIMATELY INCREASING SALES
SALES TRAINER

8. RICHARD ENGAGES A WIDE VARIETY OF
CORPORATE AUDIENCES ON A NUMBER OF
TOPICS., SPECIALISING IN SALES TEAM
PRODUCTIVITY.
Through perseverance, passion, focus and a
burning desire to achieve the goals set before him
Richard Bowles is the man who knows what it takes
to create who you are and achieve bigger goals than
ever imagined.
His entertaining presentations and workshops have
helped companies like Nestle Australia, Athletics
North Queensland and SANE Australia take
valuable lessons not just in business but in life.
PROFESSIONAL
SPEAKER

9. OPPORTUNITIES ARE PLENTIFULLY HAVING RICHARD
AS AN AMBASSADOR FOR YOUR BRAND.
Real opportunity lays in his ability to engage an audience and
increase sales across a broad range of platforms and
industries.
We see two main areas where an ambassador can help in
improvement for retail:
• Sales Representatives that sell to stores
• Retail staff that sell from the store
The connection between the two is often poor; leading to
unmotivated and confused retail staff, and frustrated sales
representatives.
OPORTUNITY
Unfortunately, this results in:
• Lack of sales of your products
• Minimal awareness of your brand

10. BENEFITS OF
AMBASSADOR
TRAINING
DOWNFALL OF RETAIL SALES ASSISTANTS BENEFITS OF AMBASSADOR TRAINING
Lack of knowledge in brands and
products
Ambassador training will increases
confidence and knowledge in your
products and brands, ultimately
increasing sales
Seem to have lost their adventurous
passion
Ambassador training entertains and
invigorates floor staff and sales reps
Bland in engaging a customer no story to
tell about the brand or its usage.
They will have exciting and inspiring
stories to tell the customer as well as
practical examples of your products
being used in action
Talk technical jargon, resulting in
confusion for the customer and losing a
sale
They need technical facts that can be
simply understood and practical to use
with their customers, combined with
stories of the products in use
Sales representatives feel they are
working out of hours and rush through
training, showing disinterest
There specifically to train. Engaging
session, spending as much time as
needed to get specific information across

11. BENEFITS OF
AMBASSADOR
TRAINING
DOWNFALL OF SALES REPRESENTATIVES BENEFITS OF AMBASSADOR TRAINING
Your company sales representatives are
just that “sales people’ asking them to
conduct training session on top of that
takes away their true value.
Ambassador floor training entertains and
invigorates floor staff. It increases
confidence and knowledge in your
products and brands, ultimately
increasing sales
Retail floor sales people can be difficult
in accepting concepts and ideas from a
sales Representative. They often feel that
what your rep is saying is what they get
paid to say.
An independent source, that seems that
there not bias towards a product or
brand.
Sales Reps can be quite bland in
presenting information to an audience,
not having the professional presentation
skills, resulting in dis-engagement and
not getting the key messages across.
They need a professional presenter with
an energising story that makes the
training not so product orientated, while
being factual, practical and entertaining

12. BENEFITS OF
AMBASSADOR
TRAINING
DOWNFALL OF SALES REPRESENTATIVES BENEFITS OF AMBASSADOR TRAINING
Retail staff feel like they have been
forced to attend boring training sessions
and get weighed down with technical
jargon, resulting in confusion and a lack
of confidence in the product.
There’s the story of the brand, the story
of the practical applications of the
ambassador using the brand, and how
they tie in to the floor staffs story to the
customer.
They need technical facts that can be
simply understood and practical to use
with their customers.
Sales representatives feel they are
working out of hours and rush through
training, showing disinterest.
There specifically to train. Engaging
session, spending as much time as need
to get specific information across
SALES
REPRESENTATIVES

13.  An entertaining story, making it feel like a non-sales presentation
 An unbiased external source
 A professional presenter with proven training skills
 Understanding your brand story; why it’s important
 Entertaining and engaging story, with practical examples of your products
in action
 Providing in-depth product knowledge with practical tools to use in the
retail environment
(Continued on next page)
WITH RICHARD BOWLES AS AN AMBASSADOR FOR YOUR BRAND AND TRAINER OF
YOUR PRODUCTS, YOU WILL HAVE:
• A training model tailored to your brand and products with you specific needs in mind.
• A training package that has your words and definitions included in the content and is
designed around the stores in which you operate.
FEATURES AND BENEFITS OF AMBASSADOR TRAINING
SOLUTION

14.  Tailored sales skills around your product and brand
 Common retail objections and how to overcome them, including your
product/s objections.
 Overcoming price fear and wars
 Online myths – Customers service and storytelling ends in results
 Selling products in a variety of ways in mixed retail settings
 Simplifying technical information that can easily be remembered resulting in a
clear concise relaying to the customer.
 Important features and benefits around customer needs and how that betters
the competition
 Ambassador stories around practical use of products out in the wild!
FEATURES AND BENEFITS OF AMBASSADOR TRAINING (contd.)
SOLUTION

15. BarefootInc/Inov-8 has a well-deserved
reputation for quality and service.
However, faced with changes in attitude
within the retail market, economic impacts
and online sales, there are limitations that
prevent taking full advantage of
improvements in product sales and turnover.
Your business faces the possibility of loss of
sales revenues due to retail staff’s lack of
product knowledge, technical understanding,
brand awareness, confidence, and poor
sales skills.
PROPOSAL
Richard Bowles has developed a training solution to help
brands and their products stay ahead of their competition;
and proposes that BarefootInc/Inov-8 implement an
Ambassador Training solution focused on its key technical
brands. The training solution is easily adaptable within your
current store supply chain and enables your business to fully
realise the benefits of improved product sales and staff
education and understanding. Most importantly, Richard
provides the training and support for this new solution that
ensures your sales representatives can continue doing what
they do best. Your stores will have the passion, enthusiasm and
technical sales understanding for your business to grow.

16. TRAINING IS A STORE BY STORE PROCESS AND IS SPLIT INTO TWO PARTS.
This is a more intermit training setting and has the maximum benefit on staff. It’s designed to be a comfortable
environment for staff to ask questions, and play in active rolls throughout the training session, making sure that
everyone gets some one on one time.
Audio and visual aids will be used, both for technical understanding as well as video and pictures of the
ambassador in action, as well as others in the field.
The sessions will include giveaways and prizes for a fun packed and informative training session.
TWO PART SUCCESS APPROACH:
Part One – Comprehensive Evening
1.5 – 2 hours In Store
TRAINING APPROACH
Part Two – Active Implementation
2 hours In store over lunch period

17. Each session runs for 1.5 – 2hrs and includes 10 - 15min break
PART 1
COMPREHENSIVE
EVENING
TRAINING SEGMENT DESCRIPTION
INTRODUCTION The Ambassador/Athlete
Sales and Business experience
YOUR BRAND The brand story, how it started
OPENING STORY Funny, engaging story about brand/product
Building rapport, gain attention for session
YOUR PRODUCT RANGE Take them through the range in store
Price Points
Competitor products + how your brand differs
FEATURES AND BENEFITS Key features of each product
Benefits these feature have to the user
Stories how these features and benefits work for
the ambassador and others
How your products better the competition
How to sell benefits and not features
Continued next page

18. PART 1
COMPREHENSIVE
EVENING (contd.)
TRAINING SEGMENT DESCRIPTION
TECHNOLOGY SPECS The brand technology
Separate product technology
Simplifying technology
Stories of technology in action
How to sell technology to the customer
COMMON BRAND/PRODUCT OBJECTIONS
PRICE FEAR AND WARS
ONLINE MYTHS Objections around your brand – Dealing with
customer thoughts on brand and technology
Skills in dealing with price points.
Overcoming price fear
Understanding of the online sales market and
why retail is still in the game

19. PART 2
Active
Implementation
This part of the training process see’s Richard in store the
following day over a busy period (12 – 2pm) helping staff
implement the skills learnt the evening before.
This ensures that the skills learnt are applied, having Richard
in-store helps build confidence and is for staff to be able to ask
questions and see real examples of how to sell your products
to customers.
It’s a fun session designed to help staff use the skills and apply
the information gained the evening before.
THIS SESSION MAY ALSO BE USED BY THE STORE FOR
AN AMBASSADOR TALK FROM RICHARD ON HIS
RUNNING ADVENTURES TO PROMOTE THE STORE AND
YOUR BRAND.

20. PART 2
Active
Implementation
(contd.)
TRAINING SEGMENT DESCRIPTION
BRAND AMBASSADOR TALK This can be used on the client’s behalf and can
be promoted to their customer base for
interaction and Q&A with Richard.
FLOOR SALES Working on behalf of store, showing staff how
to work with the product
SALES SHADOWING Working alongside staff to help implement
techniques learnt the evening before,
answering questions and queries they may have,
helping build confidence in the brand

21. Results are dependent on training package chosen, store numbers and amount of visits.
KPI’S WILL BE DISCUSSED AND SET PRIOR TO COMMENCEMENT, AND YOUR
REQUIREMENTS TO PROVIDE THE FOLLOWING RESULTS:
FINANCIAL BENEFITS
30% Tax Saving
Increase in product sales – KPI’s set
Saved expenses on sales representative
TECHNICAL BENEFITS
Increased understanding of product range
Understanding of the sales cycle
Understanding and confidence in your brand
Sales representative left to what they are good at
EXPECTED
RESULTS

22. TRAINING FEES
Training fees are based around the amount of stores, attendee numbers and store locations.
Ambassador training is designed around a store by store method and not grouped stores by brand or state.
This has maximum results, based around a more intermit setting, a confident group leading to more questions and
attendee involvement.
PRICING

23. Travel and Expenses
The following travel and expenses are to be covered:
PRICING
(contd.)
Any flights required for training interstate. Melbourne to location return. This can be on a low budget airline
Car hire for the duration of interstate training, including fuel and toll road charges. As charged, small car only.
Any accommodation required on interstate training, nominated rate per night Set rate per night (or lower if available)
All meals for interstate travel. Breakfast, Lunch and dinner.Agreed $ amount per day
Fee per KM of use of own car within Victoria National Bracket charges
Any taxis required to and from airports or accommodation. As charged
All other expenses, including all phone usage and internet usage while on site will be covered by Richard Bowles.

24. I look forward to working with BAREFOOTINC and INOV8
and supporting your efforts to improve your sales cycle within
your store network, through training and ongoing support.
I am confident that we can meet the challenges ahead, and
stand ready to partner with you in delivering an effective
training and sales increase program.
If you have questions on this proposal, feel free to contact me
at your convenience by email at
richard@richardbowles.com.au or by phone at +61 468 604
001.
I will be in touch with you next week to arrange a follow-up
conversation on the proposal.
Thank you for your consideration,
Richard Bowles
Your Brand Ambassador – Increasing brand awareness and
product Sales.
CONCLUSION