2. What is A Company Profile
• A company profile is like a fingerprint; it's unique to your business and tells the
world who you are, what you do, and why you matter. Here are some key
points to consider when creating your company profile:
❑Purpose: The company profile serves as a snapshot of your business,
highlighting its strengths, achievements, and aspirations. It's your chance to
showcase your brand identity, values, and goals to potential clients, investors,
and partners.
❑Content: An effective company profile includes essential information like
the company's name, location, size, mission statement, history, leadership,
products/services, achievements, and future plans. The more comprehensive
and engaging it is, the better it reflects your brand.
❑Format: A company profile can be presented in various formats, such as a
document, video, or website. Regardless of the format, it should be visually
appealing, organized, and easy to navigate.
•
3. • A company profile is a statement that describes a business
essential elements. Most of these profiles are designed as
marketing material for different purposes. They normally
include things like: name of the company, contact
information, location of its main establishments, name of
the top executives, products and services offered and prices;
sales data, financial data and operational data; along with
other relevant business information that might be useful to
the intended audience.
(https://www.myaccountingcourse.com/accounting-
dictionary/company-profile).
4. What is the difference between a mission, vision and
values statement?
•Mission statements describe an organization's
reason for existence
•Vision statements describe the ideal state that
the organization wants to achieve, and
•Values statements list the principles that guide
and direct the organization and its culture.
5.
6.
7. Company Objectives
•Business objectives are the specific and
measurable results companies hope to maintain
as their organization grows. Entrepreneurs and
business leaders must track performance in every
part of their business to make sure
they’re moving in the right direction.
8. •Company objectives are the goals and
outcomes you hope to achieve, whether
it's a year from now or twenty.
•Building a list of business objectives
creates the foundation that guides and
directs the rest of your planning, actions,
and responses.
9. • Business objectives act as a compass for the
company, dictating how the organization
should allocate strengths, weaknesses and
opportunities that may be available. Most of
the time, objectives remain the same until
the company’s circumstances change.
• While business goals describe where the
company wants to end up, objectives dictate
the directions for getting there.
14. What is Buyer Power?
• Buyers have the power to influence price
and the quantity of products sold. Powerful
buyers can bargain on volume or switching
costs or they can find substitute products.
15. What is Supplier Power?
• Suppliers have the power to influence
price, as well as the availability of
resources/inputs. Suppliers are most
powerful when companies are dependent on
them and cannot switch to other suppliers
because of higher costs or lack of alternative
sources.
16. •Supplier Power: the ability of suppliers
to drive up the prices of your inputs and
raw materials. Buyer Power: the
strength of your customers to drive down
your prices. Threat of Substitution: the
extent to which different products and
services can be used in place of your own.
17.
18. What Are Porter's Five Forces?
• Porter's Five Forces is a model that identifies and analyzes five
competitive forces that shape every industry and helps determine an
industry's weaknesses and strengths. Five Forces analysis is frequently
used to identify an industry's structure to determine corporate strategy.
• Porter's model can be applied to any segment of the economy to
understand the level of competition within the industry and enhance a
company's long-term profitability. The Five Forces model is named after
Harvard Business School professor, Michael E. Porter.
19. Porter's 5 forces are:
•Competition in the industry
•Potential of new entrants into the industry
•Power of suppliers
•Power of customers
•Threat of substitute products
20. KEY TAKEAWAYS
• Porter's Five Forces is a framework for analyzing a company's competitive
environment.
• Porter's Five Forces is a frequently used guideline for evaluating the competitive
forces that influence a variety of business sectors.
• It was created by Harvard Business School professor Michael E. Porter in 1979 and
has since become an important tool for managers.
• These forces include the number and power of a company's competitive rivals,
potential new market entrants, suppliers, customers, and substitute products that
influence a company's profitability.
• Five forces can be used to guide strategy to increase competitive advantage
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21. • A value proposition is the value you promise
to deliver to your customers post purchase.
It's ultimately what makes your product
attractive to your ideal customer. A
compelling value proposition meets three
criteria: It's specific. What are the specific
benefits your target customer will receive?
22. What are basic value propositions?
• A "value proposition"
is the reason that your
customers buy from
you rather than
somebody else.
•“Our prices are lowest.”
•“Our product is
uniquely better.”
•“We make things easier
for you.”
•“We take ownership of
customer results.”
23. What is the Value Proposition of Jollibee
• With a strict adherence to the
highest standards of food
quality, service and
cleanliness, Jollibee
serves great-tasting, high-
quality and affordable food
products to include its
superior-tasting Chickenjoy,
mouth-watering Yumburger,
and deliciously satisfying Jolly
Spaghetti among other
delicious products.
•
24. • A unique selling proposition, more
commonly referred to as a USP, is the
one thing that makes your business
better than the competition. It's a
specific benefit that makes your business
stand out when compared to other
businesses in your market.
