SAIC Motor is China's largest automaker. It faces challenges with its own brands being unsuccessful compared to its joint venture brands. To address this, SAIC Motor should focus its resources on improving one brand, MG Motors, which has shown the most success. Concentrating on one brand will allow SAIC Motor to better develop MG's design, technology, and brand awareness to compete internationally.
This document is a summer training report submitted by Saurabh Kumar Lohal towards the partial fulfillment of a Bachelor of Business Administration degree. It discusses the marketing strategy of Maruti Suzuki (PVT) Limited. The report includes an introduction to the Indian automobile industry, Maruti Suzuki's product range and market presence, a SWOT analysis of the auto sector, research methodology, company profile, data analysis and interpretations, conclusions, and recommendations. It also acknowledges the guidance received from the project supervisor.
Hero MotoCorp was established in 1984 as a joint venture between Hero Cycles of India and Honda Motor of Japan. It introduced its first 100cc motorcycle, the Hero Honda CD-100, the same year. Over the decades, Hero Honda grew to become the largest motorcycle manufacturer in the world by 2011. In 2010, Honda exited the joint venture and the company was renamed Hero MotoCorp. Today it remains the largest motorcycle company in India with a wide range of motorcycles and scooters across segments.
Tata Motors is an Indian automotive manufacturing company and subsidiary of Tata Group. It produces passenger cars, trucks, buses and defense vehicles. Some key facts about Tata Motors are that it is India's largest automobile company, generates over $38 billion in annual revenue, and has a presence in over 175 global markets. It owns British luxury brands Jaguar and Land Rover. The document provides an overview of Tata Motors' history, product lines, international operations, and financial performance.
Volkswagen's Marketing Strategy in IndiaAsrar Mohd
INTRODUCTION
Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe
Volkswagen in German language means people’s car
Founded - 28 May 1937 (75 years)
Founder(s) - Ferdinand Porsche
Headquarters - Wolfsburg, Germany
Slogan - Das Auto ("The Car")
Area served - 153 countries
Subsidiaries - Audi, Bugatti, Bentley, Lamborghini, Porsche, SEAT, Skoda, Volkswagen and Scania CV
Maruti Udyog Limited (now Maruti Suzuki India Limited) was established in 1981 and started production in 1983. It launched Maruti 800, based on the Suzuki Alto, as India's only modern car at the time. Originally majority government-owned, it is now privately held. Maruti offers 16 brands and 150 variants across all segments, pursuing differentiation and cost leadership. It uses pricing strategies to make cars accessible to all customers. Maruti has strong distribution through 400 sales showrooms, 600 service centers, and 1,900 authorized workshops across 1,190 cities, supported by two large manufacturing plants. Promotion strategies include road shows, radio, print, television, and internet advertising.
Project on maruti suzuki distribution channelUnnAti Mistry
Maruti Suzuki has developed a unique distribution network in India to improve customer service and gain a competitive advantage. It has established four distinct retail channels - Maruti Suzuki ARENA for mass market vehicles, Nexa for premium vehicles, True Value for pre-owned cars, and a commercial channel. Recently, Maruti Suzuki has witnessed substantial changes to its channels, including launching a separate Nexa network of exclusive showrooms to attract customers looking to buy larger, more premium cars and change perceptions of the company. The Nexa channel has seen remarkable financial improvements since its launch in 2015.
Tata motors - International Business Project ReportPrathamesh Gawane
Tata Motors is India's largest vehicle manufacturer, established in 1945. It has a wide range of passenger and commercial vehicles. Some key milestones include launching India's first indigenous passenger car (Indica) in 1998 and people's car (Nano) in 2008. Tata Motors has expanded globally through acquisitions and joint ventures, such as acquiring Jaguar Land Rover in 2008. It aims to develop environmentally friendly vehicles and has a focus on corporate social responsibility programs in India.
This document is a summer training report submitted by Saurabh Kumar Lohal towards the partial fulfillment of a Bachelor of Business Administration degree. It discusses the marketing strategy of Maruti Suzuki (PVT) Limited. The report includes an introduction to the Indian automobile industry, Maruti Suzuki's product range and market presence, a SWOT analysis of the auto sector, research methodology, company profile, data analysis and interpretations, conclusions, and recommendations. It also acknowledges the guidance received from the project supervisor.
Hero MotoCorp was established in 1984 as a joint venture between Hero Cycles of India and Honda Motor of Japan. It introduced its first 100cc motorcycle, the Hero Honda CD-100, the same year. Over the decades, Hero Honda grew to become the largest motorcycle manufacturer in the world by 2011. In 2010, Honda exited the joint venture and the company was renamed Hero MotoCorp. Today it remains the largest motorcycle company in India with a wide range of motorcycles and scooters across segments.
Tata Motors is an Indian automotive manufacturing company and subsidiary of Tata Group. It produces passenger cars, trucks, buses and defense vehicles. Some key facts about Tata Motors are that it is India's largest automobile company, generates over $38 billion in annual revenue, and has a presence in over 175 global markets. It owns British luxury brands Jaguar and Land Rover. The document provides an overview of Tata Motors' history, product lines, international operations, and financial performance.
Volkswagen's Marketing Strategy in IndiaAsrar Mohd
INTRODUCTION
Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe
Volkswagen in German language means people’s car
Founded - 28 May 1937 (75 years)
Founder(s) - Ferdinand Porsche
Headquarters - Wolfsburg, Germany
Slogan - Das Auto ("The Car")
Area served - 153 countries
Subsidiaries - Audi, Bugatti, Bentley, Lamborghini, Porsche, SEAT, Skoda, Volkswagen and Scania CV
Maruti Udyog Limited (now Maruti Suzuki India Limited) was established in 1981 and started production in 1983. It launched Maruti 800, based on the Suzuki Alto, as India's only modern car at the time. Originally majority government-owned, it is now privately held. Maruti offers 16 brands and 150 variants across all segments, pursuing differentiation and cost leadership. It uses pricing strategies to make cars accessible to all customers. Maruti has strong distribution through 400 sales showrooms, 600 service centers, and 1,900 authorized workshops across 1,190 cities, supported by two large manufacturing plants. Promotion strategies include road shows, radio, print, television, and internet advertising.
Project on maruti suzuki distribution channelUnnAti Mistry
Maruti Suzuki has developed a unique distribution network in India to improve customer service and gain a competitive advantage. It has established four distinct retail channels - Maruti Suzuki ARENA for mass market vehicles, Nexa for premium vehicles, True Value for pre-owned cars, and a commercial channel. Recently, Maruti Suzuki has witnessed substantial changes to its channels, including launching a separate Nexa network of exclusive showrooms to attract customers looking to buy larger, more premium cars and change perceptions of the company. The Nexa channel has seen remarkable financial improvements since its launch in 2015.
Tata motors - International Business Project ReportPrathamesh Gawane
Tata Motors is India's largest vehicle manufacturer, established in 1945. It has a wide range of passenger and commercial vehicles. Some key milestones include launching India's first indigenous passenger car (Indica) in 1998 and people's car (Nano) in 2008. Tata Motors has expanded globally through acquisitions and joint ventures, such as acquiring Jaguar Land Rover in 2008. It aims to develop environmentally friendly vehicles and has a focus on corporate social responsibility programs in India.
Mahindra & Mahindra is exploring launching a small SUV in India. As the market leader in utility vehicles with 65% market share, M&M does not currently have a presence in the growing small SUV segment. This presents an opportunity for M&M to tap into the potential of the small SUV market and fill a gap in its product portfolio. The document discusses the automotive industry in India, particularly the small car segment, and analyzes whether M&M is well positioned to enter the small SUV market.
Tata Motors is India's largest automobile company and a leading commercial and passenger vehicle manufacturer. It has a dominant position in the commercial vehicle market and strong standing in passenger vehicle segments like compact and utility vehicles. While suppliers have bargaining power due to volume dependence, it is reduced by Tata's large scale and diverse supply channels. Customer bargaining power is also low due to brand reputation and market dominance, although backward integration could increase buyer leverage. Intense rivalry exists among major players like Tata, Maruti Suzuki and Hyundai who comprise over 60% of the market. Differentiation between luxury and budget offerings somewhat mitigates competition.
The document contains a detailed analysis of Company Honda. It explains the products, marketing strategy, demand forecasting, SWOT analysis and growth and future prospectus of the company.
The document is a case study on the Tata Nano automobile. It provides background on the Tata Group, which launched the Tata Nano as an affordable small car for middle and lower class Indian families. The case study traces the history and development of the Tata Nano, compares it to competitors, and analyzes reasons for its failure in the Indian market, such as poor engineering, negative publicity from accidents, and an unappealing image. It also includes a SWOT analysis of the Tata Nano's strengths, weaknesses, opportunities, and threats.
The Nissan Motor Company, Ltd. (Japanese: 日産自動車株式会社, Hepburn: Nissan Jidōsha kabushiki gaisha), trading as the Nissan Motor Corporation and often shortened to Nissan,[a] is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells its cars under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo. The company traces its name to the Nissan zaibatsu, now called Nissan Group.
This is a project undertaken for foundations of financial management course. Here financial analysis of the company is done with the help of financial statements.
The document provides an analysis of Maruti Suzuki India Limited (MSIL). It includes an analysis of the general environment, automotive industry, MSIL's competitors, and MSIL's value chain, operations, and capabilities. Key points analyzed include MSIL's manufacturing excellence, strong distribution network, customer relationship management initiatives, and focus on safety, quality, and productivity. The document also discusses MSIL's facilities and production processes as well as its green philosophy of reducing, reusing, and recycling resources.
This presentation deals with how a company (MRF Tyres) should devise B2B strategies for its customer (TAFE Tractors) by analyzing Strategic Analysis and Market Environment,External environment analysis,Internal environmental analysis,Strategic Fit for TAFE.
Industry & Competitive Analysis - Automotive IndustryDanny D. Kosasih
The document provides an analysis of the automotive industry in Indonesia. It discusses the market structure, categories of vehicles, major players and their production capacities, government policies, competitive environment using Porter's five forces model, and environmental issues. The automotive market in Indonesia is dominated by Japanese brands like Toyota and Suzuki, though other global manufacturers have established production facilities. The top assembling companies are Toyota, Indomobil, and Honda.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
Mahindra and Mahindra International StrategyVikas Shere
Mahindra and Mahindra is an Indian industrial conglomerate based in Mumbai, India. It was founded in 1945. [It] is a major manufacturer of utility vehicles, passenger cars, trucks, buses, and tractors. It has global subsidiaries and partnerships with international companies around the world. Mahindra has established operations in South Africa through a joint venture and has expanded its presence in the United States through acquisitions and the incorporation of Mahindra USA.
The document outlines an agenda to analyze the general environment, automobile industry, competitors, and Maruti Suzuki's value chain and business strategy. It then discusses the growth of the Indian auto industry and provides an analysis of Maruti Suzuki's major competitors in India, including their market strategies. Finally, it describes key aspects of Maruti Suzuki's operations, supply chain management, technology development, and human resource management practices.
Samsung is a South Korean electronics company and one of the largest manufacturers of smartphones, mobile phones and tablets. It also produces televisions, home appliances, semiconductors and other electronic components. Samsung employs a variety of marketing strategies including competitive pricing, wide distribution through retailers and Samsung stores, and promotions through celebrity brand ambassadors, social media campaigns and sponsoring of major sporting events. The company targets both urban and rural consumers across demographics and lifestyles with its broad product portfolio.
The document discusses the two-wheeler industry in India, which is the largest in the world. It provides statistics showing India's leadership in various two-wheeler categories. The two main segments are motorcycles and scooters. Major players like Hero MotoCorp, Bajaj Auto, and TVS Motors dominate the market. The industry has experienced steady growth but also faced challenges. Leading manufacturers are focusing on new product segments and expanding their production capacities to capitalize on the growing Indian market.
The Adani Group is one of India's leading business houses with a revenue of $9.4 billion in FY2014-15. It operates in key industries including resources, logistics, energy, agriculture, and real estate. The Group has grown organically and through acquisitions, expanding its integrated model across India and into countries like Australia. It aims to become the largest integrated infrastructure company globally by 2020.
Tata Nano was initially positioned as the world's most affordable car, targeting lower and middle income families in India. However, this price-based positioning led Nano to be perceived as a "poor man's car" and issues like vehicle fires further damaged its reputation for quality. Tata later repositioned Nano with a focus on features, personalization options, and promoting it as a "smart city car" to move away from perceptions of low quality. The case study demonstrates the importance of developing an effective positioning strategy that considers customer perceptions beyond just price. It also shows how positioning can be detrimental if not properly planned and corrected when needed.
Tata Motors has a global footprint across various countries in Asia, Africa, Europe, and South America. It has assembly operations, technical centers, and collaborations that support its wide range of commercial and passenger vehicles. The company leverages various resources including its large R&D establishments, strong financial position, robust supply chain and dealer networks, and strategic partnerships to strengthen its market position globally.
Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation of Japan. It has a majority market share in India and has two manufacturing facilities near Delhi with a combined annual capacity of 1.2 million vehicles. The company offers a wide range of vehicles across segments, including popular models like Alto, WagonR, Swift, and SX4. It plans to expand manufacturing capacity to 1.75 million vehicles by 2013. The company is focusing on capacity expansion and R&D to maintain its leadership position in India's growing automobile market.
Tata Consultancy Services (TCS) is an Indian multinational information technology service and consulting company headquartered in Mumbai, India. It is a subsidiary of the Tata Group and has over 378,000 employees (as of 2016). TCS provides a wide range of IT services including business consulting, technology, and business process outsourcing to clients around the world. It has a global presence with over 169 offices in 47 countries. TCS was founded in 1968 and pioneered the IT services industry out of India.
SAIC is China's largest automaker. It has pursued three main strategies for expansion: 1) Consolidating production within China through joint ventures with Volkswagen and GM, increasing annual output. 2) Exploring foreign markets through acquisitions in Europe and exports to other regions. 3) Developing its own branded cars to become more globally competitive independently of its partners. Going forward, SAIC aims to strengthen R&D, production efficiency, and brand promotion to grow further in China and internationally.
Mahindra & Mahindra is exploring launching a small SUV in India. As the market leader in utility vehicles with 65% market share, M&M does not currently have a presence in the growing small SUV segment. This presents an opportunity for M&M to tap into the potential of the small SUV market and fill a gap in its product portfolio. The document discusses the automotive industry in India, particularly the small car segment, and analyzes whether M&M is well positioned to enter the small SUV market.
Tata Motors is India's largest automobile company and a leading commercial and passenger vehicle manufacturer. It has a dominant position in the commercial vehicle market and strong standing in passenger vehicle segments like compact and utility vehicles. While suppliers have bargaining power due to volume dependence, it is reduced by Tata's large scale and diverse supply channels. Customer bargaining power is also low due to brand reputation and market dominance, although backward integration could increase buyer leverage. Intense rivalry exists among major players like Tata, Maruti Suzuki and Hyundai who comprise over 60% of the market. Differentiation between luxury and budget offerings somewhat mitigates competition.
The document contains a detailed analysis of Company Honda. It explains the products, marketing strategy, demand forecasting, SWOT analysis and growth and future prospectus of the company.
The document is a case study on the Tata Nano automobile. It provides background on the Tata Group, which launched the Tata Nano as an affordable small car for middle and lower class Indian families. The case study traces the history and development of the Tata Nano, compares it to competitors, and analyzes reasons for its failure in the Indian market, such as poor engineering, negative publicity from accidents, and an unappealing image. It also includes a SWOT analysis of the Tata Nano's strengths, weaknesses, opportunities, and threats.
The Nissan Motor Company, Ltd. (Japanese: 日産自動車株式会社, Hepburn: Nissan Jidōsha kabushiki gaisha), trading as the Nissan Motor Corporation and often shortened to Nissan,[a] is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells its cars under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo. The company traces its name to the Nissan zaibatsu, now called Nissan Group.
This is a project undertaken for foundations of financial management course. Here financial analysis of the company is done with the help of financial statements.
The document provides an analysis of Maruti Suzuki India Limited (MSIL). It includes an analysis of the general environment, automotive industry, MSIL's competitors, and MSIL's value chain, operations, and capabilities. Key points analyzed include MSIL's manufacturing excellence, strong distribution network, customer relationship management initiatives, and focus on safety, quality, and productivity. The document also discusses MSIL's facilities and production processes as well as its green philosophy of reducing, reusing, and recycling resources.
This presentation deals with how a company (MRF Tyres) should devise B2B strategies for its customer (TAFE Tractors) by analyzing Strategic Analysis and Market Environment,External environment analysis,Internal environmental analysis,Strategic Fit for TAFE.
Industry & Competitive Analysis - Automotive IndustryDanny D. Kosasih
The document provides an analysis of the automotive industry in Indonesia. It discusses the market structure, categories of vehicles, major players and their production capacities, government policies, competitive environment using Porter's five forces model, and environmental issues. The automotive market in Indonesia is dominated by Japanese brands like Toyota and Suzuki, though other global manufacturers have established production facilities. The top assembling companies are Toyota, Indomobil, and Honda.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
Mahindra and Mahindra International StrategyVikas Shere
Mahindra and Mahindra is an Indian industrial conglomerate based in Mumbai, India. It was founded in 1945. [It] is a major manufacturer of utility vehicles, passenger cars, trucks, buses, and tractors. It has global subsidiaries and partnerships with international companies around the world. Mahindra has established operations in South Africa through a joint venture and has expanded its presence in the United States through acquisitions and the incorporation of Mahindra USA.
The document outlines an agenda to analyze the general environment, automobile industry, competitors, and Maruti Suzuki's value chain and business strategy. It then discusses the growth of the Indian auto industry and provides an analysis of Maruti Suzuki's major competitors in India, including their market strategies. Finally, it describes key aspects of Maruti Suzuki's operations, supply chain management, technology development, and human resource management practices.
Samsung is a South Korean electronics company and one of the largest manufacturers of smartphones, mobile phones and tablets. It also produces televisions, home appliances, semiconductors and other electronic components. Samsung employs a variety of marketing strategies including competitive pricing, wide distribution through retailers and Samsung stores, and promotions through celebrity brand ambassadors, social media campaigns and sponsoring of major sporting events. The company targets both urban and rural consumers across demographics and lifestyles with its broad product portfolio.
The document discusses the two-wheeler industry in India, which is the largest in the world. It provides statistics showing India's leadership in various two-wheeler categories. The two main segments are motorcycles and scooters. Major players like Hero MotoCorp, Bajaj Auto, and TVS Motors dominate the market. The industry has experienced steady growth but also faced challenges. Leading manufacturers are focusing on new product segments and expanding their production capacities to capitalize on the growing Indian market.
The Adani Group is one of India's leading business houses with a revenue of $9.4 billion in FY2014-15. It operates in key industries including resources, logistics, energy, agriculture, and real estate. The Group has grown organically and through acquisitions, expanding its integrated model across India and into countries like Australia. It aims to become the largest integrated infrastructure company globally by 2020.
Tata Nano was initially positioned as the world's most affordable car, targeting lower and middle income families in India. However, this price-based positioning led Nano to be perceived as a "poor man's car" and issues like vehicle fires further damaged its reputation for quality. Tata later repositioned Nano with a focus on features, personalization options, and promoting it as a "smart city car" to move away from perceptions of low quality. The case study demonstrates the importance of developing an effective positioning strategy that considers customer perceptions beyond just price. It also shows how positioning can be detrimental if not properly planned and corrected when needed.
Tata Motors has a global footprint across various countries in Asia, Africa, Europe, and South America. It has assembly operations, technical centers, and collaborations that support its wide range of commercial and passenger vehicles. The company leverages various resources including its large R&D establishments, strong financial position, robust supply chain and dealer networks, and strategic partnerships to strengthen its market position globally.
Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation of Japan. It has a majority market share in India and has two manufacturing facilities near Delhi with a combined annual capacity of 1.2 million vehicles. The company offers a wide range of vehicles across segments, including popular models like Alto, WagonR, Swift, and SX4. It plans to expand manufacturing capacity to 1.75 million vehicles by 2013. The company is focusing on capacity expansion and R&D to maintain its leadership position in India's growing automobile market.
Tata Consultancy Services (TCS) is an Indian multinational information technology service and consulting company headquartered in Mumbai, India. It is a subsidiary of the Tata Group and has over 378,000 employees (as of 2016). TCS provides a wide range of IT services including business consulting, technology, and business process outsourcing to clients around the world. It has a global presence with over 169 offices in 47 countries. TCS was founded in 1968 and pioneered the IT services industry out of India.
SAIC is China's largest automaker. It has pursued three main strategies for expansion: 1) Consolidating production within China through joint ventures with Volkswagen and GM, increasing annual output. 2) Exploring foreign markets through acquisitions in Europe and exports to other regions. 3) Developing its own branded cars to become more globally competitive independently of its partners. Going forward, SAIC aims to strengthen R&D, production efficiency, and brand promotion to grow further in China and internationally.
Shanghai Automotive - Application of Process Automation and OptimisationAltair ProductDesign
The Application of Process Automation and Optimisation in the Rapid Development of New Passenger Vehicles at SAIC Motors - a Technical Engineering & Analysis Paper from Altair ProductDesign
Case Study: SAIC Provides Full Lifecycle Monitoring Services to the Public Se...CA Technologies
Sometimes making a federal case for something is a good thing. Join this public sector Managed Services Provider (MSP) to learn how they created an Integrated Service Management Center to supply state and local government with 24x7 IT services with CA Unified Infrastructure Management. This session will explain the best practices required to provide full lifecycle services and solutions in the U.S. federal government, state/local and global commercial markets, specializing in providing a broad range of higher-end, differentiated technical capabilities.
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Joint Venture Analysis - Entering into the Chinese MarketRobert Au
This report takes the perspective of an Australian company, Carlton & United Breweries (CUB), and provides an analysis
and evaluation of the profitability of prospective opportunities for the international expansion of CUB into China.
It explores the company's own performance and success factors, and measures itself against the target market in order to assess the viability of entry, as well as propose a recommendation of potential entry modes and strategic timeline for implementation.
The Japanese automobile industry is one of the largest in the world. It rapidly grew from the 1970s-1990s to become the world's largest producer, manufacturing up to 13 million cars per year. It is now the third largest producer. The Japan Automobile Manufacturers Association (JAMA) represents major Japanese automakers and supports the industry's development. The industry faces opportunities in global demand for environmentally friendly vehicles, but also threats such as natural disasters and a strengthening yen exchange rate.
This document summarizes a joint venture between Mahindra & Renault to produce the Logan sedan in India. Under the agreement, Mahindra would own 51% and Renault 49% of a new entity called Mahindra Renault Ltd. The JV planned to produce 50,000 cars per year at an estimated cost of 125 million euros. However, disagreements over issues like costs, design, marketing and manufacturing led Renault to exit the venture. Mahindra was then able to license the Logan brand from Renault and continue producing the car under the new name "Verito". The summary highlights the lack of transparency, shared responsibility and aligned goals between the partners that ultimately caused the JV to fail.
The purpose of project 3 is to study about the automotive industry in generally. Then the scope will going deeply to reveal what innovation was occur nowadays in this industry. The study will take two major players in this industry. These are Toyota Motor Company and Honda Motor Company. Inside this document also will review about how the largest automotive manufacturer such Toyota Motor Company and Honda Motor Company carries out the management of innovation. Innovation management will discuss about Toyota Production System (TPS), Toyota Way, Seven Principles of Toyota Production System (TPS), Honda’s Philosophy, Fundamental Beliefs and Three Joy. At the end of this document, it wills write-down how the automotive industry will be manage in the future that focus on research & development (R&D).
The document outlines 21 ways to innovate in the automotive industry. It discusses various types of innovation including incremental, process, red ocean, service, business model, sustainable, frugal, blue ocean, and radical innovation. It also covers open innovation through crowd sourcing, experience innovation, social innovation, supply chain innovation, and getting innovation inspiration from the past. The document is intended to provide inspiration for analyzing opportunities for innovation in the automotive sector through an engaging presentation.
This document discusses joint ventures, including their definition, advantages, disadvantages, and key steps in forming one. Some key points:
- A joint venture is a contractual agreement between two or more parties to undertake a specific business venture, sharing profits, losses, resources, and control.
- Advantages include entering new markets, accessing additional resources, and reducing risks. Disadvantages include the challenges of setting up the partnership and potential cultural/management clashes.
- Forming a joint venture involves planning, partner selection, feasibility studies, and legal incorporation. Critical success factors include good communication, shared goals, and dedication to the partnership's long-term success.
Honda Motor Company is a Japanese manufacturer of motorcycles, automobiles, and power equipment. It was founded in 1948 and began producing motorcycles in 1949. Honda has manufacturing facilities around the world and is a major exporter, especially to the United States. Honda's Indian subsidiary, Honda Cars India Ltd, has three manufacturing plants in India that produce models like the Honda City, Amaze, and CR-V. The manufacturing process involves pressing body panels, welding bodies, painting, assembling components, and quality inspections.
R k Raushan- Marketing Mix of Automobile sector with special referrence to SK...Rakesh Kumar Raushan
The document provides an overview of the automobile sector in India and includes a project report on the marketing mix of Skoda Auto in India. Specifically, it discusses the following:
1. The automobile industry in India is a major economic driver and includes segments like two-wheelers, passenger vehicles, commercial vehicles, and three-wheelers. Leading players like Maruti Suzuki, Hyundai, and Tata Motors operate across different segments.
2. The report focuses on Skoda Auto India, which has been operating in India for over a decade. It provides details on Skoda's history, current product lineup, marketing strategies, and SWOT analysis.
3. The marketing mix analysis covers Sk
The document provides an overview of the automobile industry in India. It discusses key aspects of the industry including market analysis, investments, employment opportunities and trends. The industry is growing rapidly due to factors such as increased affordability, demand for fuel efficient vehicles, and government support. The industry employs over 80 lakh people currently and is expected to provide employment to over 25 million people by 2016. Major global automakers are investing heavily in India and see it as an important future market.
IIMB MBA(PGPEM) - Financial analysis of Tata Motorsshekharkanodia
Tata Motors submitted a group project on the financial reporting and analysis of Tata Motors. The document included a company profile of Tata Motors which manufactures automobiles and commercial vehicles in India. It discusses the automotive industry context in India including key growth drivers, current market size, expected growth rates, and competition in the industry. Tata Motors faces high competition from other major automakers in India. The company's strategy focuses on increasing market share in commercial and passenger vehicles through new product launches and expanding sales and services while cutting costs.
The document discusses Tata Motors introducing its Winger model in the Malaysian market. It notes that Malaysia has strong growth in passenger vehicles and government support for new partnerships. The Winger is suitable for the Malaysian market as it can be used as a passenger or utility vehicle, filling a gap between other classes. Tata would partner with local company DRB-Hicom, assembling the Winger in Malaysia with local parts to reduce costs and comply with regulations.
The Thailand AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
Automotive Intelligence for Professionals: The Thailand AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
Feedback from Assignment 1Introduction You did not provide a .docxlmelaine
Feedback from Assignment 1
Introduction: You did not provide a pertinent introduction of your hypothetical company or your company is not a hypothetical company. It is not clear what your product/service is and there is no physical location. The contents of your marketing plan were not introduced.
Mission Statement: This is a good mission statement, but more rationale was needed. Only four of the five questions in a mission statement were addressed. What does the mission statement convey to consumers/customers as well as internal employees and stakeholders -see the purpose of a mission statement, page 21 of textbook.
Goals: Your stated goals of revenue, profit, market share, brand awareness or customer acquisition are SMART goals: S. – Specific; M. – Measurable; A. – Assignable; R. – Realistic; T. – Time based. There were no measurements provided for your goals.
Environmental Analysis: All the elements of the environmental analysis were addressed and explained. Good job being thorough and exhibiting an understanding of the environmental factors. Remember that environmental factors are outside of your direct control, but each of these factors has influence over your business.
SWOT Analysis: The SWOT and Needs Analyses are on target and show how your company will fare in the market. Your strengths and weaknesses are clearly internal as you can control them. Your opportunities and threats are clearly derived from the environmental analysis and, while you cannot control them, they can have a direct impact on your hypothetical business.
Running Head: MARKETING PLAN FOR SILO AUTOMOTIVE FIRM1
MARKETING PLAN FOR SILO AUTOMOTIVE FIRM 13
Marketing Plan for Silo Automotive Firm
July 18, 2019
Silo Automotive
Introduction
Silo Automotive Company is a new, integrated automotive company, which manufactures electric powered vehicles and substantially scalable, clean, power harnessing automotive products. The company’s headquarters are in California together with its main manufacturing plant and was founded in 2014. The company currently has 19 manufacturing plants spread across the United States and Europe. A team of engineers whose main goal was to create an electric powered vehicle that was superior, faster, and more fun to drive in comparison to gasoline cars. The main belief of the company states the sooner the globe ends its dependency on fossil fuels and moves toward a more environmentally friendly option such as carbon fuels future, the better. This is particularly being achieved at a faster rate due to the incorporation of the two automotive segments into a single platform. The main funding sources of Silo Automotive come from the contributions of the founders since they are a combination of chief executive officers of various global engineering companies.
Background Information
The automotive industry has greatly advanced due to the changes in technology, with global sales increasing from 11.78 million annually in 1990 ...
The document is the October 2013 issue of the monthly newsletter "Beacon" published by SIMCON, the consulting club of Sydenham Institute of Management Studies, Research and Entrepreneurship Education. It summarizes a guest lecture given by Mr. V. Sarangapani on management consulting careers and skills. It also provides analysis of the automobile industry in India, including key growth drivers, market segmentation, major players and government policies supporting the industry. Finally, it shares brief news items on recent developments in the consulting industry worldwide.
Gabriel strategy report sp jain school of global managementedwin john
The report is part of a global immersion project included in the MBA course at SP Jain School of Global Management. The Objective of the project was to support a current organisation in expanding its business globally by leveraging unique business expansion strategies.
The Indian automotive industry is well-positioned for medium-term growth driven by rising incomes, a growing working-age population, and increasing vehicle affordability. Growth will be led by two-wheelers, which account for the majority of vehicle sales. Factors like fuel economy will also be important as consumers remain price-conscious. While consolidation may occur, the nature of demand differs from global markets, with affordability and alternative fuels influencing trends in India. Overall the outlook is positive based on domestic demand, with four-wheelers expected to gain volumes as more consumers transition to cars.
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Saic motor
1. SAIC MOTOR LIMITED: WHAT’S NEW STRATEGY ADOPT?
STRATEGIC MANAGEMENT AUDIT INTERNAL AND EXTERNAL
STUDENT: 311132 TEACHER: Mr. JACOPIN TANGUY
2. SEKA STRIVANE 2
SUMURY
INTRODUCTION................................................................................................................................... 3
ABOUT SAIC MOTOR.......................................................................................................................... 4
SECTOR ANALYSIS............................................................................................................................. 5
I. CHINA AUTOMOBILE INDUSTRY............................................................................................ 5
II. CHINA AUTOMOTIVE INDUSTRY PEST ................................................................................. 5
1. POLITICAL ENVIRONMENT.................................................................................................. 5
3. SOCIAL-CULTURAL ENVIRONMENT.................................................................................. 6
4. TECHNOLOGICAL ENVIRONMENT..................................................................................... 6
5. ENVIRONMENTAL AND LEGAL FACTORS........................................................................ 7
III. PORTER’S 5 STRENGTHS....................................................................................................... 7
1. NEW COMERS: AVERAGE ..................................................................................................... 7
2. CUSTOMER BARGAIN POWER: HIGH................................................................................. 7
3. SUBSTITUTE PRODUCTS: HIGH........................................................................................... 7
4. COMPETITION HIGH............................................................................................................... 8
5. SUPPLIER BARGAIN POWER: HIGH .................................................................................... 8
IV. COMPETITORS FRAMEWORK .............................................................................................. 9
1. SAIC MOTOR COMPETITORS ANALYSIS........................................................................... 9
V. CORPORATIVE STRATEGY ..................................................................................................... 10
1. COMPANY CURRENT STRATEGY...................................................................................... 10
2. COMPANY CORE COMPETITIVENESS.............................................................................. 10
3. COMPAGNY MARKET SHARE ............................................................................................ 10
4. SAIC MOTOR BUSINESS PLAN ........................................................................................... 11
5. SAIC MOTOR BUSINESS MODEL ....................................................................................... 12
VI. SWOT ANALYSIS................................................................................................................... 13
1. STRENGTHS........................................................................................................................ 13
2. WEAKNESSES..................................................................................................................... 13
3. THREATS............................................................................................................................. 13
4. OPPORTUNITIES ................................................................................................................ 13
VII. PROBLEMS AND SOLUTION ........................................................................................... 14
1. PROBLEMS.......................................................................................................................... 14
2. SOLUTION........................................................................................................................... 14
REFERENCE AND APPENDIX.......................................................................................................... 17
3. SEKA STRIVANE 3
INTRODUCTION
The economy of china has widely grown in the last 20 years. This growth created the
emerging companies in many sectors and international companies are more and more
interested to extend their business in Chinese Market because of the wide population and
consumers.
In fact, Chinese government encouraged the internationalization of Chinese domestic firms. It
helps them to build global recognized brand.
Among the sectors that increased in CHINA, we will be more focus on Automobile sector.
This sector is very important in Chinese Economy and the government wanted to maintain
and rise its worldwide ranging of automobile manufacturer. To reach this goal, the
government took many incentives, it has more than 13 state-owned companies that operates in
this sector and in which it invests money.
Among these companies, we will focus on SAIC MOTOR LIMITED that’s the leader of
domestic market in PV1
and CV2
manufacturing, selling and developing.
We will understand what’s wrong in company strategy to make some recommendations to
improve it.
1
PV : Passenger Vehicles
2
CV : Commercial vehicles
4. SEKA STRIVANE 4
ABOUT SAIC MOTOR
SAIC3
MOTOR corporation was founded in 1955, it is China’s largest vehicle manufacturer
in terms of unit sales and a state-owned company. The corporation is composed of 16
subsidiaries. The company manufactures and sells commercial vehicles and passenger cars,
the production the company entire products happen in its own industry and has its own brands
MG 4
and ROEWE5 and MAXUS6. It also operates on truck assembly business, engines and
electronic components. The company operates in Joint-venture with the big international
automakers like Volkswagen and General Motors.
SAIC produces different kinds of car:
- Automotive: the group is leading sales on the Chinese market thanks to its joint
ventures with General Motors and Volkswagen but also through strategy of
competitors buying ROEWE and MG.
- Industrial vehicles and heavy trucks: SAIC also ranked first in the domestic market
thanks to the joint venture with Fiat and Iveco, SAIC Iveco is Commercial Vehicle
distributed under the Hongyan brand.
- The components: company supplies automotive components through its joint venture
with Magneti Marelli7
.
3
Shanghai Automotive industry corporation
4
sport cars
5
Sedan cars
6
Van cars
5. SEKA STRIVANE 5
SECTOR ANALYSIS
I. CHINA AUTOMOBILE INDUSTRY
This is the first 10th
companies in China automotive industry, as we can see SM is the leader
of with a market share of 21,4%.
II. CHINA AUTOMOTIVE INDUSTRY PEST
1. POLITICAL ENVIRONMENT
China government facilitate the development in local auto industry. it makes a lot of
investment to support R and D project and encourage automakers to innovate. The
government prioritize more hybrid and electric autos sector to reduce emission of pollution.
Government doesn’t allow to foreign automakers to operate alone in Chinese market it force
them to collaborate with local automakers companies, this strategy create competence sharing
and technology transfer.
6. SEKA STRIVANE 6
2. ECONOMIQUE ENVIRONMENT
China economy situation (speedy growth) plays main role in automobile industry. Chinese
government promote Chinese lifestyle by increasing people income and middle class
increasing last 10 years, so People wage and turnover rise, they can seek to buy a personal
car. Then Chinese car consumers becoming more demanding because the car is not only a
transport mean but a symbol of success that is why brands like Ferrari, Lexus had big success
in China.
3. SOCIAL-CULTURAL ENVIRONMENT
Social and cultural factors play an important role because the demography constantly growth
and change. more than 90% of population are literate that’s means that government
emphasizes on education. About automobile industry foreign automakers need to be more
deep in Chinese culture to succeed, the best way for them it’s to join “guanxi” Chinese
concept of relationship to learnt more about culture.
4. TECHNOLOGICAL ENVIRONMENT
China Government invest in research and development and innovation in automobile industry
that means that local automakers can easily produce cars with more functions as safety and
product design. Then to face problem of emission control government keeps auto industry
innovation upgrading to produce hybrid cars.
7. SEKA STRIVANE 7
5. ENVIRONMENTAL AND LEGAL FACTORS
Environment protection is a part of government strategy its why to reduce carbon emission
government promote friendly cars using and hybrid cars production.
However, there are others factors related to china growing auto industry like the high
consumption of petroleum, traffic noise increasing in the big cities, and lack of parking. Many
regulations exist to assure the industry success; however, the government had been accused to
baize curtains regulations, that’s can discourage the potentials investors.
III. PORTER’S 5 STRENGTHS
1. NEW COMERS: AVERAGE
Companies can entry only by joint-venture with domestic company It’s a government policy,
this incentive reduce comers Company freedom to 80% or 50%. However, brand awareness
And loyalty is important because CHINA automobile industry is wide and have more than
170 automakers.
2. CUSTOMER BARGAIN POWER: HIGH
The automakers in CHINA increased, products and services are available, domestic brands
compete with global brand to satisfy customer needs and in the same time increase they
market share. government has also rise Chinese lifestyle by wage and turnover increasing now
customer have the power to decide which brand he prefer.
3. SUBSTITUTE PRODUCTS: HIGH
8. SEKA STRIVANE 8
Chinese substitute cars by bicycle, Taxi, Rail transport, and motorcycle because this means of
transport are cheap then because of the wide population and lack of space the are many
problem to park.
4. COMPETITION HIGH
The competition is high between state-own, foreign financed and private-owned manufacturer
companies. This competition causes decreasing of car prices.
5. SUPPLIER BARGAIN POWER: HIGH
Suppliers have a strong bargaining power because of the number of automakers.
9. SEKA STRIVANE 9
IV. COMPETITORS FRAMEWORK
1. SAIC MOTOR COMPETITORS ANALYSIS
COMPAGNY BUSINESS
REVENUE
Competitive
advantage
STRENGTHS
WEAKNESSES
CHINESE COMPETITORS
SAIC
MOTOR
Manufactures
Sales
Develops PV and CV
Revenue 2015: 106.68 B $
Market share 2015: 24%
-R and D
-Big players
experience
-Leader of china
market
-Good reputation
-Government
support
-joint venture with
big player
automakers
-Weak global
presence
- unexperienced to
match global
portfolio
- have 3 own brands
GEELY Develops
Manufactures
Sales of PV
Revenue 2015: 30.14B
Market share 2015: 2,03%
Export in 24
countries
Entire strategy
focus on 1 brand
-Volvo acquisition
-Sales network
-Less advanced
technology
-Image of low-end
brand
CHERY Manufactures
Sales
Develops
Design innovation
Export in 80
countries
Strategy focus on
1 brand
-Experienced
business units
-Reduced labour
costs
-Future market size
JAC MOTOR Manufactures
Develops
Sales CV
Offer best price
Strategy focus on
1 Brand
-Distribution and
and -sales network
-Skilled workforce
-Small business
units
SAID MOTOR is the leader in CHINESE domestic market thanks to the government support
and its numerous joint-venture with the big automakers companies, however its competitors
evolve with they own resources and 1 brand. We thing that SAIC MOTOR needs to be
concentrated on its own brands, it needs to build its own brands reputation like its competitors.
10. SEKA STRIVANE 10
V. CORPORATIVE STRATEGY
1. COMPANY CURRENT STRATEGY
Saic motor strategy is to follow the development trend and market evolution by improving its
technology and industry to play in global market and lead future automobile industry. They
improve skills in Research in development to increase its own brands that are ROEWE,
MAXUS, MG.
Then the company want to develop key technologies in new ENERGY VEHICULE (NEV)
that will be technologically innovative with its joint-venture partners. The project NEV was
already launch since 2010 just with three of its partners there are General Motor, Volvo buses
and Volkswagen, NEV is also developed in SM8
own brands. This NEV project was
encouraged by the government that is more focused on carbon emission problem.
2. COMPANY CORE COMPETITIVENESS
SAIC Core competitiveness plays a strong role on company success and based on SM9
competitive advantage that is the fact that SM10
is the owner of its industries so company can
perfectly use economy of scale and the creation of synergy effect in production.
Then company have a leader advantage in china domestic market by government support
firstly then its numerous joint-venture with the big global company and variety of product
categories that’s allow it to react quickly to customers need. Finally, the company is mainly
focused on innovation capabilities by improving its R and D capability.
3. COMPAGNY MARKET SHARE
This table show that Saic Motors is the leader of China industry market by selling 586 million
new cars in 2015. According to Nikkei Asia review Saic motors has 23,8% of the auto market
share in China based on china annual sales estimated at 24.59 million of new cars.
8
SAIC MOTOR
9
SM : SAIC MOTOR
10
11. SEKA STRIVANE 11
Source: Autor
This graphic demonstrates the evolution of sales and market share of company in China, we
note that even if the sales volume increase company market share decrease of 6% between
2012 and 2015. It due to the fast increasing of market sales, then the good point is that SAIC
MOTOR sales didn’t stagnate.
4. SAIC MOTOR BUSINESS PLAN
SAIC MOTOR is focused on promoting development through the improving of its products
and industry quality, seizing market opportunities to control properly the balance between
production and sale, company tries to combine internal resources and innovation to reach
2015 2014 2013 2012
5863500 5620000 5100000 4490211
24590000
19928505
18084169
15523658
24%
28%
28%
30%
S.M MARKET SHARE
SAIC MOTOR SALES MARKET SALES S M MARKET SHARE
12. SEKA STRIVANE 12
more target. The company is also focusing on business internationalization; it will accelerate
and complete its internationalization process.
5. SAIC MOTOR BUSINESS MODEL
13. SEKA STRIVANE 13
VI. SWOT ANALYSIS
1. STRENGTHS
Support of the Chinese and SHANGAI government
Lead the domestic market
Innovative and R and D improving process
2. WEAKNESSES
SAIC R AND d still not world class
Need more skills to match international portfolio
Weak global presence
3. THREATS
Foreign companies going solo in the domestic market with the easing of rule
Oil price increase leading to cost for fuel efficient cars
Competition in the foreign market
4. OPPORTUNITIES
Market like Europe and US still untapped
Possibilities to promoting its own brand models and making them world class
New products and services
14. SEKA STRIVANE 14
VII. PROBLEMS AND SOLUTION
1. PROBLEMS
SAIC MOTOR OWN BRAND ARE NOT SUCCESSFUL
Problem of brand
Problem of design
Problem on KBV (Knowledge base view)
Lack of experience
Despite government support SAIC MOTOR can’t succeed with its own brands, it leads
domestic market thanks to Volkswagen and General Motors car models manufactured in the
joint-venture industry. Then company started to lose money in they own brand its why they
increase each year Research and Development expenses to improve their performance.
2. SOLUTION
16. SEKA STRIVANE 16
STRATEGY (build a big one brand = Focus on one BRAND)
This table demonstrates the sale of SAIC MOTOR and we notice that between its own brands
the most successful one is MG, so:
- Instead of finding solution to improve its 3-own brands in the same time;
- SM11
needs to be focus one the successful one that’s MG;
- It will allow SM to be focus its resources, capabilities and RD to improve one brand in
term of design, innovation, technology;
- Brand awareness will be created and company will to compete in international market
will can be more possible.