This document discusses various internet marketing strategies and why they are effective for promoting a hockey blog. It recommends using social media sites like Facebook, Twitter, and YouTube to generate word of mouth and reach a large audience. Content like articles, videos and photos about hockey news and games could be shared on these platforms. Other strategies mentioned include having a website, blog, search engine optimization, pay-per-click advertising focused on hockey keywords, and affiliate marketing partnerships with hockey organizations. Mobile marketing through an app is also recommended to engage dedicated fans.

1. http://mvessio.blogspot.com/

2.  Internet Marketing is the most
efficient way to get out
information
 Canadians use the Internet the
most out of any other country
 Marketingthrough the Internet is
cheap and can get to much
more people then traditional
Marketing Methods

3.  InternetMarketing is great way to create a
positive word of mouth
 We live in a very technological savvy world
which people are using there computers for
everything now a days which is the most ideal
for marketers
 Aftertaking this class and looking at the way
that the market is moving I have come to the
conclusion that Internet marketing is the
best, most efficient and new direction that
marketing is going

5. Overview
 The topic that I’ve
decided to do my blog
on is NHL hockey
 The reason that I have
chosen to do my blog on
this topic is that I am
very knowledgeable
about this area
 Also it’s a Canadian
pastime which every
other person pretty
much talks about
hockey

6. Facebook……
 Is the best way to marketing to people in Canada as we
love facebook
 It’s a site that people go on daily, so if your page is liked
your in your target markets face at least once a day!!
And for free!!
 One of the best ways to create positive word of mouth
as it shows on your wall when you like
something, therefore having your friends viewing it and
having the option to like it page also

8.  Is the newest and hottest form of
social media
 Great way to get positive word of
mouth out
 The re-tweet feature is a
Marketers dream
 Tweets are seen by all of the
persons followers

10.  A top social media site to get word of mouth to
customers and perspective customers
 Great way to put pictures and show videos about your
product and its competitive advantage
 Builds a great business to consumer relationship being
able to have your consumer subscribe to your page
 Has million of viewers on the site daily, great traffic

11.  Website- I would have to think that if you
want to have a successful business a
website is MANDITORY
 Blog- is also a great asset to a business’s
as it’s a great way to show off what your
business has to offer, word of mouth and to
show off new products

12.  SEO- there is no way to express how much
importance this has on a business as you want to
be at the top of all major search engine lists to get
new clientele
 PPC- great way to get customers from websites
PPC adds can run from 50 cents per click to
anywere to 5 dollars a click that negotiable with
the website you deal with
 KEY WORDS- Hockey, Hockey News, Hockey
Talk, Hockey Playoffs, New Hockey News

13. Recommendations
 Display add websites I would want to be on
- Facebook
- Twitter
- Globe and Mail
- Canada 411 (yellowpages)
- NHL.com
- YouTube
- Delicious
- Google
- Toronto Star
-Yahoo

14. •Thissocial media campaign done by Duncan
Donuts is probably the best I have seen as it gets
the users involved in many different ways
•Firstly it gets you to buy the product
•Secondly you have to take a picture and post it on
facebook (great word of mouth and huge group of
viewers)
•And lastly it has a cash and prize incentive which
most younger people don’t have a lot of money so
it’s a great way for them do get something that they
like and have a chance of winning a prize

16.  Affiliate
Marketing is a great way to get
your name out and also show how
reputable
 As for my blog topic the ideal affiliate for
me would be NHL.com, tsn.com and also
hockey equipment websites as the people
who use them are very loyal and will highly
regard your blog if you are affiliated with
those sites

17.  Email Marketing- great way to get
information viral to many different users
 Large target market, and people will send
it to friends or family that they know like
the product and will find a use for it
I found this campaign very useful as it has
everything you want it also doesn't feel like
a email campaign but more of a coupon

18.  Mobile Marketing- in the new and probably
the best way for businesses to get to there
consumers
 You know the people who download your
app are already dedicated and loyal to
your company
 Good way to show off new products and
info to create a positive buzz to your
consumers and new customers