This interpretive sign informs Western Oregon University undergraduate students about important advising dates. Students may need to meet with their advisor in order to register for classes during week eight of the term. The sign went through several design iterations that changed elements like background colors, image and text placement, type styles, and emphasis of key points to clearly communicate the message to students.

1. Interpretive Sign: Tamie Saffell
• Goal: This sign informs students about
important dates for advising at Western
Oregon University.
• Audience: Undergraduate students at Western
Oregon University.
• Message: Students may need to meet with
their advisor in order to register for classes
week eight of the term.

3. Key Changes in Next Design
• Change in background color
• Images move to a vertical placement
• Swap in the main title and subheading
• Use of vertical alignment for the subheading
for contrast

5. Key Changes in Next Design
• Change in the background of the images; all
are on a black background with a thin white
border around the picture
• Tightening of the text; states that advising is
mandatory
• Swap in the heading and subheading once
again
• Use of proximity; both the holiday and date
are attached to the image

7. Key Changes in Next Design
• Swap in the title and subheading—again
• Change in the type style so there is more
emphasis on the title
• Emphasis on the words “three holidays” in the
body of the text
• Change in the background color

9. Changes for Final Design
• Vertical alignment of the images and the
subheading
• Bolder text changes
• More emphasis on the “advising is mandatory”
part of the message
• Emphasis placed on part of the title to create the
feeling that timing in seeing an advisor is
important
• Move to a more neutral background to help
emphasis the text