A marketing plan for SafeBeat Buckle. A seatbelt that reflects innovation and safety at same time. With its reselient and cozzy design it offers Oxymeter, Bloodpressure monitoring, Realtime Data, Alert system, SOS connected with Hospitals and close ones. voice input system with Artificial intelligence makes it stand unique in market. Not been implemeted yet.
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SafeBeat Buckle. A caring companion in your journey
1. SAFE/BEAT BUCKLE
Where Style Meets Safety
1
Presented by:
Waqar Ahmed
Musharraf Israr
Fahad Farooq
S. Muntazir Raza
M. Umer Tariq
2. Imagine a seatbelt that not only keeps you safe on the road, but
also monitors your oxygen level, heart rate and blood pressure,
becoming your co-pilot for both on the road and for your health.
OUR BIG
IDEA
2
3. INDUSTRY OUTLOOK
* According to a Survey
3
$2.52 TR
Sales of Cars per
annum
$16B
Market size of
Seatbelts
10-25%
Average Profit
Margin
$2.9B
Autoliv revenue from
seatbelts
4.7%
Market Growth in next
7-Year
Success
5. OUR PRODUCT: SAFE/BEAT BUCKLE
5
It will go beyond basic protection,
providing real-time insights into one’s
heart health and empowering to take
control of his / her well-being
Safety and health Proactive Health
Management
Real-time health data synchronization
with compatible mobile application.
Data synchronization
Additional safety features such as
collision detection and automated
emergency services notification.
emergency services
notification
Customizable alerts for different users.
Alerts
This isn't just a seatbelt – it's your health
guardian, detecting potential risks before
they become emergencies
7. STRENGHTS
7
The SafeBeat Buckle boasts innovative
features, integrating health monitoring
seamlessly with car safety
Health & Safety
Strategic alliances with tech and health
partners strengthen its technological
capabilities.
Caters to safety-conscious drivers,
health-focused individuals.
Tech & Health
Advancements in sensor technology
and data analytics could enhance
accuracy and functionality.
Sensors
8. WEAKNESSES
8
Production costs might result in a
premium pricing strategy, limiting
accessibility for price-sensitive
consumers
Cost
As a relatively new entrant, the
SafeBeat Buckle faces the challenge of
limited market presence.
New Entrant
Ensuring accurate and reliable data
collection in a dynamic environment like
a moving car.
Data Accuracy
9. OPPORTUNITIES
9
Collaborating with car manufacturers,
healthcare providers, or technology
companies can accelerate market entry
and adoption.
Collaboration
Targeting niche markets with high needs
and high-end vehicles can establish a
strong foothold.
Niche
Continuous product innovation, such as
introducing additional health features,
could broaden the SafeBeat Buckle's
appeal.
Innovation
10. THREATS
10
Rapid technological advancements
might render current features obsolete,
necessitating constant innovation to
stay ahead.
Rapid change
Existing wearables and ADAS with
health features could become direct
rivals.
Wearables
Economic downturns could impact
consumer spending on non-essential
tech products, affecting the SafeBeat
Buckle's market demand.
Economic Downturn
11. MAJOR COMPETITORS
Autoliv
Established in 1953, is the world's leading supplier of automotive
safety systems. With a passionate mission of "Saving More Lives",
they are responsible for some of the most critical life-saving
technologies on the road.
11
Takata
Founded in 1933, Takata became a major player in the airbag/airbags
industry, known for its innovative designs and reliable technology. They
equipped millions of vehicles across the globe, supplying major car
manufacturers like Honda, Toyota, and Ford.
Joyson Safety Systems
Founded in 2017 as a subsidiary of Ningbo Joyson Electronic
Corporation, a Chinese multinational company. Relatively young
in the grand scheme, has already positioned itself as a major
player in the automotive safety landscape
13. DISTRIBUTION
13
We will provide our product at Car
manufacturing/assembling plants.
Partnership
Our product will also be available at
high end workshops where even old
cars will be able to install our product.
Automobile Workshop
Online stores will provide like amazon,
Daraz, Ali Baba will offer our product in
bulk and minor quantity.
Online Retailers
14. MARKETING STRATEGY
14
We will Increase brand and product
awareness among the target audience.
Encourage users to adopt the SafeBeat
Buckle as an essential part of their driving
experience.
Goals
We have set aggressive but achievable objective
for the market entry. We know our brand is new in
the market and there are competitors but we need
to create brand awareness, so we are aiming for
breakeven point in the first year.
Objectives
15. MARKETING STRATEGY
15
Automobiles Manufacturer
demographic range that includes working
professionals, parents, and individuals in the
age group where health monitoring becomes
increasingly important.
Target Market
More than just a safety device, it's a health
partner that ensures you reach your
destination safely. Buckle up for a journey
where safety meets well-being because
your health matters on every mile
Positioning
17. PRODUCT
17
• Blood pressure and heart rate tracking in real
time.
• Automatic alert system for emergencies in the
event of inconsistency.
• Adaptable and cozy design for different body
shapes.
• Seamless data display integration with
smartphones
Health Features
This product will be of high quality
material and is going to be reliable for
its life span.
Quality
The design of the SafeBeat Buckle is
cozy and attractive. Customized color
according to customer need will be
provided.
Design
18. PRICE
18
aims to attract safety- and health-conscious
customers who are prepared to spend extra for
cutting-edge features.
Attractive discounts and packages to
encourage early adoption
Early adopting price
negotiate bulk discounts and revenue
sharing models.
Retailer partnership
Premium positioning:
19. PLACE
19
Make sure we have a good online presence and
that we properly explain the benefits of the
product and its value proposition
Partner with key distributors for in-store
demos and installations.
We will make sure our product is
available in plants to integrate it with
seats.
Car Manufacturing/Assembly
plants
Direct-to-Consumer Sales Car dealerships
20. PROMOTION
20
Produce instructive content that emphasizes the
value of driver health and safety while
promoting the special qualities of our seatbelt.
Reach out to specific audiences
interested in automotive technology and
wellness by utilizing social media and
online channels
In-Store campaigns to give brand
awareness to car buyers. Emphasizing
on safety and wellbeing of customer
while driving a Vehicle.
Offline Marketing
Content marketing: Targeted Advertising
21. 21
we will identify specific
features and benefits our
target market segments
value.
Value?
Feedback from market
tests, surveys, and focus
groups will help us
develop and fine-tune the
SafeBeat Buckle
Feedback
We will conduct ongoing
research to understand
customer preferences,
market trends and
technology advancement
Tech innovation
MARKETING RESEARCH
