From active listening to message delivery and asking for feedback, effective communication is an important skill in any industry

2. COMMUNICATION
SKILLS for
Business
By Sachithra Deshan

3. Objectives
• Define and understand communication and the
communication process
• Communication models and systems used in
businesses
• Communication methods and technology in
businesses
• Making communication effective

4. What is Communication?
COMMUNICATION IS THE ART OF TRANSMITTING
INFORMATION, IDEAS AND ATTITUDES FROM ONE PERSON TO
ANOTHER.COMMUNICATION IS THE PROCESS OF MEANINGFUL
INTERACTION AMONG HUMAN BEINGS.
ITS ESSENCES :
PERSONAL PROCESS
OCCURS BETWEEN PEOPLE
INVOLVES CHANGE IN BEHAVIOUR
MEANS TO INFLUENCE OTHERS
EXPRESSION OF THOUGHTS AND
EMOTIONS THROUGH WORDS & ACTIONS.
TOOLS FOR CONTROLLING AND MOTIVATING PEOPLE.

5. 1. communication models and system
used in businesses.
Types Models of Communication in Business there is no single
communication model that contains all the elements of a
specific communication situation. The communication
theorists have developed different communication models
till date. Some of the important communication models are
discussed below !
• Hoveland’s Persuasion Model
• Aristotle’s persuasion Model
• Newcomb’s Inter-Personal Communication Model
• Berlo’s S-M-C-R model

6. Aristotle’s persuasion Model
Newcomb’s Inter-Personal Communication
Model

7. Types Models of Communication
Shanon and Weaver’s Information Theory Model: This model shows that the
communication process begins from the brain of the sender. The sender
moulds his thought, concept or ideas into message and sends to the receiver.
Then the message goes to the receiver through certain media and his brain
receives it. After the message being perceived, the reaction of the receiver
is sent back to the source of the message. The whole process can be
interrupted by noise. The model is shown below:

8. This Model is one of the most comprehensive models of
communication as it includes feedback and it is very
close to the modern model of Business Communication.

9. 2. Communication method and technology
in businesses

10. 4 Types of communication
1) Verbal Communication
2) Non-Verbal Communication
3) Written Communication
4) Visual Communication
 Verbal Communication
It is one of the most common types, often used during
presentations, video conferences and phone calls, meetings and
one-on-one conversations. Verbal communication is important
because it is efficient.

11.  Non-Verbal Communication
Nonverbal communication is the use of body
language, gestures and facial expressions to convey
information to others. It can be used both
intentionally and unintentionally. For example,
you might smile unintentionally when you hear a
pleasing or enjoyable idea or piece of information.
 Written Communication
Written communication is the act of writing, typing or
printing symbols like letters and numbers to convey
information. It is helpful because it provides a record of
information for reference. Writing is commonly used to
share information through books, pamphlets, blogs,
letters, memos and more.

12.  Visual Communication
Visual communication is the act of using
photographs, art, drawings, sketches, charts and
graphs to convey information. Visuals are often
used as an aid during presentations to provide
helpful context alongside written and/or verbal
communication.
Advantages of Technology in Business
Communication
For Example !
 You can talk in real time
 It is more environmentally friendly
 Communication technology is enjoyable!
 It improves customer relations
 It can save money

13.  Based on Style and purpose
1) Formal communication
2) Informal Communication

14. 3. Making Communication effective
Barriers to effective Communication.
The Process of Communication has multiple Barriers.The
Barriers to effective communication could be of many type
Like,
 Linguistic Barriers
 Psychological Barriers
 emotional Barriers
 Physical Barriers
 Cultural Barriers

15. Psychological Barriers
Some people have stage fear, speech disorders, phobia, depression
etc.
Emotional Barriers
 Anger
 Frustration
 humor

16. Barriers to communication
• Noise
• Inappropriate medium
• Assumptions/Misconceptions
• Emotions
• Language differences
• Poor listening skills
• Distractions

17. How to Improve Existing Level of
COMMUNICATION?
IMPROVE LANGUAGE.
IMPROVE PRONUNCIATIOON.
WORK ON VOICE MODULATION.
WORK ON BODY LANGUAGE.
READ MORE
LISTEN MORE
INTERACT WITH QUALITATIVE PEOPLE.
IMPROVE ON YOU TOPIC OF DISCUSSION,
PRACTICE MEDITATION & GOOD THOUGHTS.
THINK AND SPEAK.
DO NOT SPEAK TOO FAST.
USE SIMPLE VOCABULARY.

18. …in the new global and diverse
workplace requires
excellent communication skills!
Success for YOU…