The document analyzes various aspects of personal communication styles in a business context, emphasizing the importance of both verbal and nonverbal communication skills. It discusses the communication process, types of communication, and the significance of effective communication tools in achieving business success, while also identifying areas for improvement such as multi-communication skills and ICT proficiency. Additionally, it highlights the role of active listening, focus, and note-taking in effective meeting handling.

1. Presented By:
Hasan Mohammed Abdulla Faroqui
Department of Business
Administration,
North East University Bangladesh.
ANALYZE YOUR OWN COMMUNICATION STYLE (BASED
ON YOUR CURRENT JOB) ACROSS VARIOUS AREAS
SUCH AS VERBAL COMMUNICATION, ACTIVE LISTENING,
AND NON- VERBAL, AND MEETING HANDLING
CAPABILITY.
Supervised by:
Umme Humayara Manni
Assistant Professor
Department of Business Administration
North East University Bangladesh

2. What is Communication?
• Communication, the exchange of
information or ideas between
sender and receiver, can be
challenging in one’s personal life,
at school, and especially in
business. Today, it’s even more
complex because business is
conducted on a global basis 24/7,
often using different languages
and different communication
methods.

3. • In this constant, high-speed business
environment, communication
blunders can cost more than you
might think. Did we ever hear the
saying “We only have one chance to
make a good first impression”? It
couldn’t be truer when it comes to
communication: The first two
seconds of communication are so
important that it takes another four
minutes to add 50 percent more
information to an impression—
positive or negative—within that
communication .Communication has
often been referred to as a soft skill,
which includes other competencies
such as social graces, personality
traits, language abilities, and the
ability to work with other people.

4. • Soft skills also
encompass emotional intelligence,
which Adele B. Lynn, in her
book The EQ Interview: Finding
Employees with High Emotional
Intelligence, defines as “a person’s
ability to manage herself as well as
her relationship with others so she
can live her intentions.” But in
today’s business world,
communication has become part
of the new “hard skills” category,
a technical job requirement,
because of the critical role that it
plays in business.

5. Using diagnostic tools related to communication, you are to analyze your own
communication style (Based on your current job) across various areas such as verbal
communication, active listening, and non- verbal, and meeting handling capability.
You are to present the findings of the tools in your essay.
• Types of Communication: It is important
to use multiple types of communication
so that repetition does not become
boring like a broken record. There are
three types of communication: verbal,
which involves speaking to one or many
people to convey a message; nonverbal,
which includes body language and other
observations about people; and written,
which includes a message that is read in
hard copy, e-mail, text message, instant
message, Facebook, Twitter, blog, or
other Internet-based written
communication. Varying the usage of
these mediums can help ensure our
customer’s attention, but we must
carefully develop each skill separately to
communicate effectively.

6. Figure 1. Traditional Communication Process.
The model helps describe exactly
how communication takes place.
• The Communication Process:
The standard model of
communication has evolved based
on two parties—the sender and the
receiver—exchanging information
or ideas. The model includes major
processes and functions categorized
as encoding, decoding, response,
and feedback. In addition, the model
accounts for noise, which
symbolizes anything that might
disrupt the sending or receiving of a
message.

7. • For example:
if i send a text message to my friend to ask him if he wants to go a movie, I
am the source, or sender, of the message. We translated or encoded my
message into text characters. A personal digital assistant (PDA) such as a
BlackBerry, iPhone, or cell phone is the channel, or the method by which if
communicated my message. Chances are, if my friend does not have his
PDA or cell phone with him, my message will not reach him, and i might
miss the movie. So in this example, the PDA or cell phone is the channel.
When my friend, the receiver, reads the message, he decodes it or
determines what i meant to communicate, and then he responds. If he was
talking to another friend while he was reading my text message and didn’t
see the time the movie started, that conversation would be considered
noise because it would be interfering with the communication of my
message. Noise interferes with communication or causes distraction,
whether it is heard or seen. When my friend responds to me by saying that
he wants to go see the movie, he is providing feedback (or a response to
my message).

8. Figure 2 below shows this example
applied to the communication model
• The same thing can happen in business
situations. For example, if i call a
prospect to set up a meeting, I am the
sender. The message is the meeting
information (e.g., date, time, and place)
that i encode into words. The channel is
the telephone, and the receiver is the
prospect. It sounds easy enough.
Assume, however, that the prospect
responds to you and agrees to the
meeting. But because he was checking
his e-mails while he was talking to me
(which is noise), he puts the wrong time
on his calendar. When i come for the
appointment, he’s out of the office, and
your sales call doesn’t take place. Now I
have to start the communication process
all over again. This is an example of
simply setting up a meeting. Now
imagine the challenges if i started
explaining the features and benefits of a
complex product or negotiating a
contract. i can see why understanding
the communication process is so
important in selling.

9. Verbal Communication:
• An introduction, a presentation, a
telephone conversation, a
videoconference call: these are all
examples of verbal communication
because information is transmitted
orally. Despite the ubiquitous use
of technology in the business
world, verbal communication is the
most common method of
exchanging information and ideas.
Verbal communication is powerful,
fast, and natural and includes
voice inflections that help senders
and receivers understand the
message more clearly.
• I choice of words can make the
difference in someone’s decision
to first hear my sales presentation,
and my presentation can
determine whether that person
will purchase my product or
service.

10. Nonverbal Communication:
• Types of Nonverbal Communication
• Handshake
• Body language
• Writing
• Eye contact etc.

11. • Your Handshake Says It All
• In some countries, People might
bow when they meet someone; in
others they might kiss; but when
they meet someone for a business
meeting in the United States, They
like to shake hands. Although fist
bumps and high fives may be
trendy as friendly greetings,
neither is appropriate in a business
setting.
• A good handshake is essential in
business; it is the first nonverbal
cue that i give to the person with
whom I’m meeting. It’s so
important to have a good
handshake

12. • Body Language
• If I use our hands when I talk? If
so, I’m using body language to
help make my point. But body
language includes more than
talking with my hands. Body
language is what we say without
words; nonverbal communication
using my body includes elements
such as gestures, facial
expressions, eye contact, a head
tilt, a nod, and even where and
how we sit. Body language can
indicate an unspoken emotion or
sentiment that a person might be
feeling either consciously or
subconsciously.

13. • Example: When we talk to our customers about a product or
service, we always try to keep our body language, our mannerisms,
consistent and positive. Because it increases the chances of getting
positive feedback from our clients .
• Example: When we talk to our boss or superior, we try to show
loyalty to him through our body language and speech.

14. Written Communication:
• Although verbal and nonverbal communications usually take place in real
time, written communication has a longer consideration period. The
sender must encode the message in words to be communicated on paper
or a screen. Business reports, proposals, memos, e-mails, text messages,
Web sites, blogs, wikis, and more are all examples of written
communication. Each of them is created over a period of time and can
include collaboration from multiple people. Collaboration is especially
important for communicating, planning, and creating documents so many
people use tools such as wikis to share documents.
• Written communication is preferred to verbal communication when
careful consideration is important or the information needs to be
permanent, such as a company policy, sales presentation, or proposal.
Written communication can also take place when verbal communication
isn’t an option, like when you need to respond to an e-mail or text
message at 1:00 a.m.
• Although verbal communication is faster and more natural than written
communication, each has its pros and cons. Generally, written
communication is better at conveying facts, while verbal communication
is better at conveying feelings. Verbal communication has another
significant drawback: consider the fact that humans listen much faster
than they speak.

15. • For example, the average public speaker speaks at about 125 words per
minute. Although this sounds natural, the average person can listen at
400 to 500 words per minute. That means that listeners’ minds have time
and space to wander, which can impact the effectiveness of verbal
communication.
• Written communication requires a good command of the English
language, including the rules of grammar and spelling. Written
communication is such that it allows time for consideration and
composition, the standards for writing are much higher than for a casual
conversation. Customers and colleagues alike expect clear, concise
written communications with proper grammar and spelling and because
written communication is long lasting—whether on paper or on the
Internet—errors or misstatements exist for an irritatingly long time. So
whether we are writing a proposal, a presentation, a report, a meeting
recap, or a follow-up e-mail, it’s best to take the time to think about your
communication and craft it so that it is effective.

16. Some way of nonverbal communications:
• Be short and sweet. Shorter is always better when it comes to business
correspondence. It’s best to include all pertinent facts with concise information. If I
write my communication with the receiver in mind, it will be easier to make it shorter
and more effective.
• Grammar, please. Sentences should be structured correctly and use proper grammar,
including a subject and a verb in each sentence. Business correspondence should
always include uppercase and lowercase letters and correct punctuation.
• Check spelling. We use the spell-check tool on our computer. There is no excuse for a
misspelled word. Text abbreviations are not acceptable in business correspondence.
• Read before you send. Always want to reread your document or electronic
communication before it goes out. Is everything complete? We take the extra time to
review before we send. It’s difficult to revise a communication as revisions cause
confusion.
• Just the facts. Stick to the facts to maximize the impact of our written
communications; leave the emotional topics for verbal dialogue. For example, send an
e-mail to confirm meeting time, date, and location; use a verbal communication for the
content of the meeting to be discussed, such as a negotiation.

17. Meeting handling Process:-
Four Important Elements of Meeting handling process
1) Use active listening
2) Ask questions
3) Focus
4) Take notes.

18. • Use active listening. Confirm that I
heard the sender correctly by
saying something like, “Just to be
sure I understand, he is going to
move forward with twelve cases
for my initial order, then revisit my
inventory in five days.” Review the
communication model above and
take notice of the importance of
decoding. If i decode a message
from my customer incorrectly, the
communication is ineffective and
could even be costly

19. 2) Ask questions
Questions are a way to gather more
information and learn about my
customer and their business. They
are also an excellent way to
demonstrate that I am
communicating by listening. Asking
the right questions is critical to
being successful. Focus on listening
and asking the right questions, and I
will be rewarded with great
information.

20. Focus & Take notes
• Focus: Although multitasking has seemingly
become a modern virtue, focus actually
helps create more effective
communication. Stop and focus on my
customer when he is speaking. This is a sign
of respect, and this concentration allows
me to absorb more information. Take
notes to remember exactly what i
discussed. There’s nothing more important
than what my customer has to say.
• Take notes: While it may seem like i will
remember everything that is said at a
meeting or during a conversation, taking
notes signals that you are listening, and it
provides me with an accurate record of
what was said. “The palest ink is better
than the best memory.”

21. B) Based upon your analysis of the findings you are to identify two key
communication issues that you have identified as requiring development. In
doing so you will show your understanding of the results as they apply to
your personal situation.
• I think in the current situation I need to improve my communication
skills in two areas.
1) Develop my multi-communication skills.
2) Gain more skills in ICT.

22. Develop my multi-communication skills:-
• It is crucial to communicate effectively in
negotiations to ensure our achievement
and goals. Communication is also
important within the business. Effective
communication can help to foster a good
working relationship between me and my
staff, which can in turn improve morale
and efficiency. Also, effective
communication is very important for our
business clients. We call the current world
the Global Village, and effective
communication methods play the most
important role in doing business in this
Global Village. Where we have to deal with
customers from different countries, and in
order to provide the best service to a
client, it is very important to understand
their wants and needs. In this regard, I
have been able to realize that I need to
improve my multi-communication skills.

23. • Gain more skills in ICT:
• The rise of innovation can be traced to
the human race getting smarter.
According to the Flynn Effect, general IQ
has begun to rise since the 1930s. The
average IQ has risen from 80 points to
100 points.
• While innovations in travel and
multimedia improved collective
intelligence, these were mainly passive
forms of learning. Today, computer
applications and the global brain have
switched on active learning and
improved how fast people learn new
things.
• Information technology fosters
innovation in business. Innovation
results in smarter apps, improved data
storage, faster processing, and wider
information distribution. Innovation
makes businesses run more efficiently.
And innovation increases value,
enhances quality, and boosts
productivity.

24. 1. Innovation through information technology has created the following
radical changes in business:
· Online shopping is more efficient than shopping in a store.
· Digital marketing is more efficient than high cost newspaper, television,
and radio advertising.
· Social networking is more efficient than going to clubs.
· VoiP communication is more efficient than legacy telephony.
· Cloud computing is more efficient than a private computer network.
2.Businesses that have embraced the innovation paradigm tend to have
the following characteristics:
· They have more accurate business planning
· They have more effective marketing
· They have higher global sales
· They have more systematic management
· They use real time monitoring
· They offer instant customer support
In fact, it’s hard to thing of long term business growth without the push of
information technology.

25. 3. Information technology has improved marketing.
Internet marketing using online advertising methods (SEO, PPC, Facebook
Ads) are far more accurate ways than traditional marketing of finding
target audiences, discovering their needs, and building a marketing
campaign to persuade them to buy. It’s difficult to see how many people
read a newspaper ad. It’s easy to figure out how many people clicked on an
online banner.
4. Information technology has improved customer support.
Customers can receive support from multiple channels telephone, emails,
social media platforms, webinars, and so on. Additionally, customer
relationship management systems help businesses understand customer
behavior.
5. Information technology has improved resource management.
Cloud computing allows a company’s employees to use any device
anywhere in the world to access their enterprise level software.
In this regard, I have been able to realize that I need to improve more skills
in ICT.

26. Questions 03: Using an actual
job listing from a company in
your area of interest, you will
create a job Application
letter/cover letter. For the
assignment, you will choose
where you will apply, Conduct
minimal research regarding
your target company, and
analyze your own capabilities
and assets. Then you will
write a letter of application
and You will submit the letter
along with a copy of the
actual job listing.

27. • References:- 1) Traditional Communication Process. Adapted from
Michael R. Solomon, Greg W. Marshall, and Elnora W.
Stewart, Marketing: Real People, Real Choices, 5th ed. (Upper
Saddle River, NJ: Pearson Prentice Hall, 2008), 378.
• References:- 2) Dr. Mehrabian developed the formula shown below,
in Figure 3, to define how communication takes place. https://s3-us-
west-2.amazonaws.com/courses-images-archive-read-only/wp-
content/uploads/sites/1120/2015/06/02032035/Formula.jpg

28. Thank You