In November 2014, Nesta was invited by the OECD to run a workshop on 'Designing & Prototyping Public Services' at the annual OECD conference in Paris. This was delivered as part of our Design for Europe programme - designforeurope.eu. During the session Sabine Junginger, fellow at The Hertie School of Governance, delivered this presentation on design and design policy.

1. Developing & Maintaining
Design Capabilities —
towards integrated policy design
Sabine Junginger, PhD
Associate Professor, Design School Kolding
Fellow, The Hertie School of Governance
Visiting Professor, Macromedia University of Applied Sciences

2. Public administration is the "translation
of politics into the reality that citizens
see every day”
Kettl Donald and James Fessler. 2009.
The Politics of the Administrative Process.
Washington D.C.: CQ Press

4. Policy-Making Policy-Implementation

5. WHY DESIGN?
“Perhaps the primary benefit of a design process
to any government organisation interested in
successfully launching new products is the assurance
it provides that originally conceived intentions
are translated into actual product delivery.”
ATO The Guide Version 2002

6. · reduced time to deliver the change
· improved product quality
· product innovation
· enhanced work satisfaction
ATO The Guide Version 2002
WHY DESIGN?

7. —holistic
—user-centered
—balanced
—evolutionary
—collaborative
—principle-based
ATO The Guide Version 2002
QUALITY
(TAX!)
PRODUCTS

9. WHAT DOES IT MEAN?
—introducing new design policy
—introducing new design principles
—introducing new design processes
Design Practice Statement, Design Principles & the Design Wheel at the

10. WHAT DOES IT MEAN?
—skilling staff in design methods
—visualizing the system
—visualizing design processes
—developing new design capabilities
—changing organizational structures
—changing organizational principles
—changing organizational environment
—engaging in on-going design reflection

11. Policy-Making & Policy-Making as Integrated Design
Source: The Guide Version 2002, Australian Tax Office

12. Courtesy of PTAX, Australian Tax Office

13. Late 90’s: Developing Design Capabilities in the Australian Tax Offic