The document outlines the importance of understanding human behavior to improve policy design, specifically in the context of health and care. It emphasizes the need to establish clear, specific, and measurable objectives focused on behaviors that individuals should adopt or change. The session aims to facilitate thinking about these behaviors and how they contribute to realizing the value of a person-centered health and social care system.

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Thinking Behaviourally
For Realising the Value

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What are Behavioural Insights?
Behavioural
Insights
Psychology
Anthropology
Economics
Policy
Analysis
Understanding how people behave in practice so
that we can design policy better

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Aims of this session
1. To help you think about the behaviours involved with Realising the
Value
2. To help establish objectives for Realising the Value based on these
behaviours

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1. What behaviours?

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Realising the Value: the vision
Putting people and communities genuinely in control of their
health and care

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Thinking about behaviour
Visions are necessarily high level and embody many different priorities,
ambitions, emotions, associations, political positions, etc.
When it comes to realising a vision, we have found it surprisingly
effective to focus on just one aspect: what do you want people to do?
• Not attitudes
• Not opinions
• Not beliefs
We have found that this can be surprisingly difficult, partly because we
naturally combine these aspects together.

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Just one example
“Play an active
role in managing
their own health”
Asthma
Patients
Use inhaler
correctly
Avoid high-risk
situations
Carry inhaler
Understand
signals of
attack
Replace
inhaler when
necessary
Understand wha
triggers attack
Access
information
about triggers
Has resources
to identify
alternatives

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2. What objectives?

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We need to get more specific to avoid
problems
The objective is to: improve the efficiency of HM
Passport Service
It’s not clear what improvement might
mean in this context
Is this the whole of the Passport Service, or part of it? If
the whole (as this implies), we should consider starting
smaller and proving the concept in a particular area
before rolling out across the country
Efficiency of what? Better to link to a
specific process

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Example of how to get more specific
The objective is to: increase by 10% the passport
issuing rate in the Liverpool Passport Service office
in the 10 days after an application is received
Time-related. We should try to be as clear as possible
what the timeframes might be. Ideally, the timeframes
will be linked to existing processes.
Assignable. BIT projects will usually start
on a small scale, then scale up when we
are confident that something is working.
Specific, Measureable and Realistic. Start with a
quantifiable objective, even if this is modified over
time. Start thinking now about how big an effect
we’ll need for a project to be worthwhile.

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Moving from a general vision to a concrete plan
Specific – target a specific behaviour that you are trying to
change
Measurable – so we know when we have been successful
Assignable – specify who or what will do it
Realistic – state what results can realistically be achieved,
given available resources
Time-related – specify when the result(s) can be achieved
S
M
A
R
T

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Realising the Value: Objectives
Putting people and communities genuinely in control of their
health and care

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Imagine a person-centred health and social
care system
What three behaviours will the following groups need to STOP and
START doing?
• People (in the community)
• Patients
• Practitioners
Focus on Long Term Conditions
You have 15 minutes
Write ideas on flipcharts
Identify a spokesperson to present back