Andrew Mitchell believes his strategy of transferring production to China has been successful in fulfilling his company's objectives. However, others may argue it could reduce costs but also quality, flexibility, and value. After analyzing the arguments, a conclusion must be made on whether Mitchell's strategy has truly been successful.

1. Answering good questions
shows knowledge. Asking good
questions shows intelligence.

2. Andrew Mitchell’s view is that his strategy to
transfer production to China has been
successful in fulfilling the company’s
objectives. Using all the information available
to you, complete the following tasks:
 analyse the arguments for Andrew Mitchell’s
view
 analyse the arguments against Andrew
Mitchell’s view
 make a justified conclusion on whether you
think his strategy has been successful.

3. INNOVATION
The launch of a new product, process
or invention onto the market

4. BENEFITS AND PURPOSES OF INNOVATION…
Improve quality
Enter new markets
Increase Value Added
Increase product range
Reduce costs
Improve flexibility
Increase capacity
Meet regulations
Reduce environmental impact