The document provides 10 tips for development partners, including: hire experienced partners; involve partners early in the process; consider legal and technical constraints from the start; use sample content rather than placeholders; clearly define content responsibilities; reuse common interfaces; maintain consistent site components; prioritize content over design; understand how technology choices affect budgets; and share long-term goals to allow for flexible systems.
Relevant Content: Don't be the Drunk Uncle || Innotech Austin || Content Stra...UPG Video Marketing
http://www.upgvideo.com/blog/post/dont-be-the-drunk-uncle-of-the-social-web
Many brands are as welcome on social channels as that “drunk uncle” that shows up at all the family outings. For the first couple of hours he’s amusing but the longer he sticks around, the more the crowd in whichever room he inhabits gets thinner and thinner. So how do companies, small & large, B2C & B2B, avoid being that “drunk uncle” and cultivate a voice that keeps them relevant in the right conversation and communicates their story at the same time? By becoming a relevant peer of course and one way to do that is to develop a “newsroom mentality” content approach.
Landing pages are a crucial part of any online marketing campaign. They can be used to more effectively communicate your marketing message and ad a result increase the conversion rate of your campaigns.
This presentation presents a detailed look at 101 ways you can improve the conversion potential of your digital marketing.
I have the document in PDF format also, but I thought the presentation format would be useful for anyone wanting to run a session on the subject.
Put Your Content on Mobile Devices Using Responsive HTML5 (STC New england IN...Deborah Sauer
The reality: Information is available instantly… on our phone, tablet, and computer. Have a question? Look it up using your phone. Expectations have been set. Our users want to be able to access our information with equal ease. How do we meet this need? Delivering information in responsive HTML5 format allows you to make your content available to your users on multiple platforms. Using the responsive HTML5 output functionality built into FrameMaker, you can quickly and easily create output that users can access from a phone, tablet, or computer. Output is easily updateable so you can deliver the latest information without having to wait until the next software release. Responsive HTML5 is frameless, facilitating search engine optimization. And, you can customize the output to reflect your corporate identity. In this session, we’ll explore creating responsive HTML5 output, improving search engine optimization, and customizing the output.
Who cares about Drupal? How to win the hearts and minds of businessesImre Gmelig Meijling
Some examples of client-service optimization and how to win the hearts-and-minds of organisations that are progressing in their digital maturity. This session was in the Business Track at DrupalCon 2016 Dublin.
More info and recording: https://events.drupal.org/dublin2016/sessions/who-cares-about-drupal
An in-depth look at the tools and process design teams use for asset creation, prototype creation, design asset storage, prototype sharing, and challenges in the process.
Relevant Content: Don't be the Drunk Uncle || Innotech Austin || Content Stra...UPG Video Marketing
http://www.upgvideo.com/blog/post/dont-be-the-drunk-uncle-of-the-social-web
Many brands are as welcome on social channels as that “drunk uncle” that shows up at all the family outings. For the first couple of hours he’s amusing but the longer he sticks around, the more the crowd in whichever room he inhabits gets thinner and thinner. So how do companies, small & large, B2C & B2B, avoid being that “drunk uncle” and cultivate a voice that keeps them relevant in the right conversation and communicates their story at the same time? By becoming a relevant peer of course and one way to do that is to develop a “newsroom mentality” content approach.
Landing pages are a crucial part of any online marketing campaign. They can be used to more effectively communicate your marketing message and ad a result increase the conversion rate of your campaigns.
This presentation presents a detailed look at 101 ways you can improve the conversion potential of your digital marketing.
I have the document in PDF format also, but I thought the presentation format would be useful for anyone wanting to run a session on the subject.
Put Your Content on Mobile Devices Using Responsive HTML5 (STC New england IN...Deborah Sauer
The reality: Information is available instantly… on our phone, tablet, and computer. Have a question? Look it up using your phone. Expectations have been set. Our users want to be able to access our information with equal ease. How do we meet this need? Delivering information in responsive HTML5 format allows you to make your content available to your users on multiple platforms. Using the responsive HTML5 output functionality built into FrameMaker, you can quickly and easily create output that users can access from a phone, tablet, or computer. Output is easily updateable so you can deliver the latest information without having to wait until the next software release. Responsive HTML5 is frameless, facilitating search engine optimization. And, you can customize the output to reflect your corporate identity. In this session, we’ll explore creating responsive HTML5 output, improving search engine optimization, and customizing the output.
Who cares about Drupal? How to win the hearts and minds of businessesImre Gmelig Meijling
Some examples of client-service optimization and how to win the hearts-and-minds of organisations that are progressing in their digital maturity. This session was in the Business Track at DrupalCon 2016 Dublin.
More info and recording: https://events.drupal.org/dublin2016/sessions/who-cares-about-drupal
An in-depth look at the tools and process design teams use for asset creation, prototype creation, design asset storage, prototype sharing, and challenges in the process.
Preparing for Major Disruptions in Digital Asset ManagementNuxeo
Nuxeo's guest speaker, Anjali Yakkundi of Forrester Research, Inc., discusses the latest trends in digital asset management (DAM) and how to select a DAM vendor.
All Umbraco developers and agencies benefit if Umbraco gains market share. These are the slides from my talk at the Umbraco UK Festival 2014, with practical tips to help spread the word far and wide.
Salesforce Architect Group, Frederick, United States July 2023 - Generative A...NadinaLisbon1
Joined our community-led event to dive into the world of Artificial Intelligence (AI)! Whether you were just starting your AI journey or already familiar with its concepts, one thing was certain: AI was reshaping the future of work. This enablement session was your chance to level up your skills and stay ahead in that rapidly evolving landscape.
As AI news continues to dominate headlines, it's natural to have questions and concerns about its impact on our lives. Will AI take over human jobs? Will it render us obsolete? Rest assured, the outlook is far brighter than you may think. Rather than replacing humans, AI is designed to enhance our capabilities and work alongside us. It won't be replacing marketers, service representatives, or salespeople—it will be empowering them to achieve even greater results. Companies across industries recognize this potential and are embracing AI to unlock new levels of performance.
During this enablement session, you'll have the opportunity to explore how AI advancements can positively influence your professional journey and daily life. We'll debunk common misconceptions, address fears, and showcase real-world examples of how successful AI implementation leads to workforce augmentation rather than replacement. Be prepared to gain valuable insights and practical knowledge that will help you navigate the AI landscape with confidence.
Case Studies in Enterprise Messaging FederationAlan Quayle
Frank Geck, Director of Customer Success, Mio
Mio powers seamless communication between Slack, Microsoft Teams & Webex Teams.
Mio’s technology solves a common problem that exists within modern enterprises today: too many siloed messaging apps. Mio keeps teams in sync by enabling employees to chat directly or in groups, share files, edit messages, and more – all from their tool of choice.
We’ll introduce Mio, share some of our interesting case studies, and a vision of how federation with Mio will evolve?
The construction of a website has truly evolved into a multi-layered process. You must consider the webpage graphics, coding front-end styles and layout, server hosting, and possibly back-end programming to boot. Developers have been toying with these systems for years and finally we’ve reached a point of interest, but it will be extremely exhausting if you are going to handle all these works completely by yourselves.
Here we’ve shared some helpful resources for planning great website designs efficiently. These come in many forms throughout the entire creative process.
5 Simple Actions to Make a Measurable Impact on Your Responsive Site5th Finger
Our President, Patrick Collins, presented at eTail East 2013 in Philadelphia, PA, on 5 Simple Actions to Make a Measurable Impact on Your Responsive Site. Listen to what he had to say, and contact him with any questions or comments at patrick.collins@5thfinger.com.
Technical content is a commodity. Technical Writers must think of themselves as Knowledge Brokers and communicate the value they provide which includes increased revenue and improved customer retention. This presentation will show you the right mindset to build business cases that get your company to invest in Technical Communication/Publications as a revenue generator.
Presented by Bernard Aschwanden and Christopher Ward.
3 Ways to Go Mobile First with Responsive DesignZURB
Mobile web usage is outpacing desktop usage fast! We can no longer responsively design from the desktop down to the smaller device. We have to go Mobile First with responsive design. Learn how Mobile First design will not only make your sites and apps perform better, but it will also improve your design process.
Here we want to present solid ideas you can quickly implement to make your website just that much more user-friendly.
These ideas are here to get developers thinking in terms of design and how to make websites look prettier. It’s now easier than ever before to build scalable responsive website layouts which look good on any digital screen, so let’s get to down to sprucing up our sites.
Explore the Top Trends for Business Analysis and Data. We will discuss topics like Value Optimization, Data Sharing, Observability, Sustainability, and AI. Receive helpful information from an Agile Specialist on how to stay ahead of the game in the Top 10 Trends for Business.
Explore the Top Trends for Business Analysis and Data. We will discuss topics like Value Optimization, Data Sharing, Observability, Sustainability, and AI. Receive helpful information from an Agile Specialist on how to stay ahead of the game in the Top 10 Trends for Business.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Preparing for Major Disruptions in Digital Asset ManagementNuxeo
Nuxeo's guest speaker, Anjali Yakkundi of Forrester Research, Inc., discusses the latest trends in digital asset management (DAM) and how to select a DAM vendor.
All Umbraco developers and agencies benefit if Umbraco gains market share. These are the slides from my talk at the Umbraco UK Festival 2014, with practical tips to help spread the word far and wide.
Salesforce Architect Group, Frederick, United States July 2023 - Generative A...NadinaLisbon1
Joined our community-led event to dive into the world of Artificial Intelligence (AI)! Whether you were just starting your AI journey or already familiar with its concepts, one thing was certain: AI was reshaping the future of work. This enablement session was your chance to level up your skills and stay ahead in that rapidly evolving landscape.
As AI news continues to dominate headlines, it's natural to have questions and concerns about its impact on our lives. Will AI take over human jobs? Will it render us obsolete? Rest assured, the outlook is far brighter than you may think. Rather than replacing humans, AI is designed to enhance our capabilities and work alongside us. It won't be replacing marketers, service representatives, or salespeople—it will be empowering them to achieve even greater results. Companies across industries recognize this potential and are embracing AI to unlock new levels of performance.
During this enablement session, you'll have the opportunity to explore how AI advancements can positively influence your professional journey and daily life. We'll debunk common misconceptions, address fears, and showcase real-world examples of how successful AI implementation leads to workforce augmentation rather than replacement. Be prepared to gain valuable insights and practical knowledge that will help you navigate the AI landscape with confidence.
Case Studies in Enterprise Messaging FederationAlan Quayle
Frank Geck, Director of Customer Success, Mio
Mio powers seamless communication between Slack, Microsoft Teams & Webex Teams.
Mio’s technology solves a common problem that exists within modern enterprises today: too many siloed messaging apps. Mio keeps teams in sync by enabling employees to chat directly or in groups, share files, edit messages, and more – all from their tool of choice.
We’ll introduce Mio, share some of our interesting case studies, and a vision of how federation with Mio will evolve?
The construction of a website has truly evolved into a multi-layered process. You must consider the webpage graphics, coding front-end styles and layout, server hosting, and possibly back-end programming to boot. Developers have been toying with these systems for years and finally we’ve reached a point of interest, but it will be extremely exhausting if you are going to handle all these works completely by yourselves.
Here we’ve shared some helpful resources for planning great website designs efficiently. These come in many forms throughout the entire creative process.
5 Simple Actions to Make a Measurable Impact on Your Responsive Site5th Finger
Our President, Patrick Collins, presented at eTail East 2013 in Philadelphia, PA, on 5 Simple Actions to Make a Measurable Impact on Your Responsive Site. Listen to what he had to say, and contact him with any questions or comments at patrick.collins@5thfinger.com.
Technical content is a commodity. Technical Writers must think of themselves as Knowledge Brokers and communicate the value they provide which includes increased revenue and improved customer retention. This presentation will show you the right mindset to build business cases that get your company to invest in Technical Communication/Publications as a revenue generator.
Presented by Bernard Aschwanden and Christopher Ward.
3 Ways to Go Mobile First with Responsive DesignZURB
Mobile web usage is outpacing desktop usage fast! We can no longer responsively design from the desktop down to the smaller device. We have to go Mobile First with responsive design. Learn how Mobile First design will not only make your sites and apps perform better, but it will also improve your design process.
Here we want to present solid ideas you can quickly implement to make your website just that much more user-friendly.
These ideas are here to get developers thinking in terms of design and how to make websites look prettier. It’s now easier than ever before to build scalable responsive website layouts which look good on any digital screen, so let’s get to down to sprucing up our sites.
Explore the Top Trends for Business Analysis and Data. We will discuss topics like Value Optimization, Data Sharing, Observability, Sustainability, and AI. Receive helpful information from an Agile Specialist on how to stay ahead of the game in the Top 10 Trends for Business.
Explore the Top Trends for Business Analysis and Data. We will discuss topics like Value Optimization, Data Sharing, Observability, Sustainability, and AI. Receive helpful information from an Agile Specialist on how to stay ahead of the game in the Top 10 Trends for Business.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Key Trends Shaping the Future of Infrastructure.pdf
10 Tips Your Development Partner Wants You To Know
1. 10 Tips Your Development
Partner Wants You To Know
Frost Simula
FrostSimula.com
2. Frost Simula
Software Analyst, Strategist, and
Digital Producer
17 years of thought leadership17 years of thought leadership
and experience developing weband experience developing web
applications and digital products.applications and digital products.
The NerderyThe Nerdery
Minneapolis, Minnesota, USAMinneapolis, Minnesota, USA
FrostSimula.com
3. Most Valuable To
Project stakeholdersProject stakeholders
Web designersWeb designers
FrostSimula.com
User eXperience (UX) engineers & Content Strategists (CS)User eXperience (UX) engineers & Content Strategists (CS)
Digital ProducersDigital Producers
Project ManagersProject Managers
4. In this presentation
Review the paradigm shift in online software priorities.Review the paradigm shift in online software priorities.
Pitfalls to avoid in your project process.Pitfalls to avoid in your project process.
How to spot the most overlooked parts of software design.How to spot the most overlooked parts of software design.
How to make the most of your development budget.How to make the most of your development budget.
FrostSimula.com
5. The Way We’ve Done It
FrostSimula.com
Start Finish
UX/IA/CS and
Visual Design
Development
6. The Way We’ve Done It
FrostSimula.com
Start Finish
UX/IA/CS and
Visual Design
Development
7. The Way We’ve Done It
FrostSimula.com
Start Finish
UX/IA/CS and
Visual Design
Development
8. The Way We’ve Done It
FrostSimula.com
Start Finish
UX/IA/CS and
Visual Design
Development
Disconnected!
9. The Way We’ve Done It
FrostSimula.com
Start Finish
UX/IA/CS and
Visual Design
Development
Form follows function… That has been misunderstood. Form
and function should be one, joined in a spiritual union.“
”- Frank Lloyd Wright
10. FrostSimula.com
As we increase our
dependency on online
information and services,
technology grows more
complex to meet the
demand.
Concept
Taking advantage of New
Media means planning for new
complexities, new variables,
and new dimensions of
thought.
Impact
Dependency vs. Complexity
11. FrostSimula.com
Common website priorities through the years:
1993
Having an actual
website
1994
Animated GIFs
1995
Page load speed
1996
Cross-browser
support
1997
Flash animations
1998
Support for
many screen
sizes
1999
Programming
Languages
CGI, ASP, JSP
2000
Higher search
engine rankings
2001
Adding
database
functionality
2002
Content
Management
Systems (CMS)
12. FrostSimula.com
Common website priorities through the years:
2003
Usability
2004
Internationalization
2005
Selling ad space
2006
Syndicated
content
RSS Feeds
2007
Social Media
pages
2008
QR codes and
getting “Likes”
2009
Content Delivery
Networks (CDN)
2010
Responsive
Design / Mobile
compatibility
2011
iPhone
Compatibility
Replacing Flash with
jQuery
2012
Remarketing
13. The Most Skilled Development Partners are
those with experience. Like anything in life,
you get what you pay for.
Tip #1
Hire History
FrostSimula.com
14. FrostSimula.com
The most cost-effective
solutions are those that
have a vision bigger than
their implementation.
Concept
Revealing your long-term
plans to your development
partner empowers them to
design systems that can grow
with you.
Impact
The Big Picture
28. Consult your development partner about every
future possibility, even if you don’t intend to
build them right away.
Tip #2
Confess.
FrostSimula.com
29. FrostSimula.com
The Development phase
introduces new project
constraints that directly
affect the Design.
Concept
Identifying development
constraints at the outset of a
project guides the production
of initial designs, rather than
having to spend time and
money on design re-work later
in the project.
Impact
Form AND Function
31. Engage your development partner as early as
possible.
Tip #3
Sooner the Better.
FrostSimula.com
32. FrostSimula.com
Many websites are
required to comply with
government regulations
regarding ecommerce
(PCI), education standards
(SCORM), handicap
accessibility (ADA), and
other important areas.
Concept
These constraints affect
process flows and designs,
but do not necessarily have
major impacts on timeline if
considered early.
Impact
Playing by the Rules
34. Research and address compliance
requirements before beginning design.
Applying legal considerations as an
afterthought always increases the required
effort.
Tip #4
legal from the start.
FrostSimula.com
35. FrostSimula.com
The labor portion of a
budget and timeline are
directly affected by
technology choices.
Concept
Some platforms require
licenses that reduce budget,
or include complexities that
require an extended timeline.
Impact
It All Adds Up
37. Work with your development partner to
choose a platform that financially balances
your technology needs with your production
effort.
Tip #5
Allocate your budget.
FrostSimula.com
38. FrostSimula.com
Sample content provides
real-world examples that
guide design in a far more
productive fashion than
placeholder copy and
media.
Concept
Designers and developers
alike can plan for unique
instances of content
presentation when sample
content is used. This is often
difficult or impossible with
placeholder content.
Impact
Realism Trumps Impressionism
39. FrostSimula.com
Lorem Ipsum vs Sample Content
Lorem Ipsum Dolor Sit
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Curabitur eu ornare ligula. Donec
dolor leo, malesuada vel purus
non, vestibulum mattis eros.
Maecenas vitae orci accumsan,
imperdiet est at, imperdiet eros.
Aenean eu tincidunt eros, sit amet
facilisis dolor.
40. FrostSimula.com
Lorem Ipsum vs Sample Content
Lorem Ipsum Dolor Sit
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Curabitur eu ornare ligula. Donec
dolor leo, malesuada vel purus
non, vestibulum mattis eros.
Maecenas vitae orci accumsan,
imperdiet est at, imperdiet eros.
Aenean eu tincidunt eros, sit amet
facilisis dolor.
41. FrostSimula.com
Lorem Ipsum vs Sample Content
Lorem Ipsum Dolor Sit
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Curabitur eu ornare ligula. Donec
dolor leo, malesuada vel purus
non, vestibulum mattis eros.
Maecenas vitae orci accumsan,
imperdiet est at, imperdiet eros.
Aenean eu tincidunt eros, sit amet
facilisis dolor.
42. FrostSimula.com
Lorem Ipsum vs Sample Content
Lorem Ipsum Dolor Sit
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Curabitur eu ornare ligula. Donec
dolor leo, malesuada vel purus
non, vestibulum mattis eros.
Maecenas vitae orci accumsan,
imperdiet est at, imperdiet eros.
Aenean eu tincidunt eros, sit amet
facilisis dolor.
Proposal Submission
Instructions
PLEASE REFER TO THIS
DOCUMENT WHEN PREPARING
A FULL PROPOSAL.
TECHNICAL ELIGIBILITY
Technically eligible submissions
are those which: 1) arrive
electronically via the official
website by the designated due
date before 11:59 p.m. Eastern
Standard Time (EST); 2) heed all
instructions contained in the
solicitation document and Proposal
43. Always provide sample content whenever
possible. Only use “lorem ipsum” copy and
FPO content as a last resort.
Tip #6
Get Real.
FrostSimula.com
44. FrostSimula.com
The layout of a site is
secondary to content.
Concept
Site content should comprise
the bulk of the design effort…
not the inverse.
Impact
Fueled by Content
47. The content of your site should always drive
the design. Presentation of the dish means
nothing if it’s not satisfying to the palate.
Tip #7
Content First.
FrostSimula.com
48. FrostSimula.com
Allocating production
effort of the content is
critical to the development
process.
Concept
Content production is often
overlooked in terms of project
budget and timeline.
Sometimes confusion can
arise as to which party is
responsible for content
creation and entry into a
content management system.
Impact
Who’s Doing What?
50. Clearly define who is handling content and
when it is being incorporated. If at all
possible, produce the content before
development begins.
Tip #8
Divide and Conquer.
FrostSimula.com
51. FrostSimula.com
Relying on proven
methods saves effort in
both development and
design.
Concept
Many common practices and
tools are already part of a web
user’s normal browsing
habits. There is no need to
create a unique experience for
these typical interactions.
Impact
Been There. Done That.
63. Re-use existing mechanics and widgets
whenever possible.
Tip #9
Don’t Reinvent The Wheel.
FrostSimula.com
64. FrostSimula.com
Compartmentalizing
designs into repeatable
patterns reduces design
and development effort.
Concept
Keeping the same layout,
position, and styles of
common components from
page to page improves
usability and production
efficiency.
Impact
Faster when it’s Familiar.
65. FrostSimula.com
News Article Variants
Finns Revolt Over Nokia Buyout
Sisu at an all-time high, sources say.
Thousands gathered outside Nokia headquarters in an act
of protest following a pivotal announcement that software
giant Microsoft will purchase the mobile device
manufacturer and its patents for what some are calling…
Finns Revolt Over Nokia BuyoutFinns Revolt Over
Nokia Buyout
Thousands gathered
outside Nokia
headquarters
Read more…
66. Make sure the common components of your
site use the same format. Reduce the number
of unique layouts as much as possible.
Tip #10
Be Consistent.
FrostSimula.com
Whereas other presentations at the Content Strategy Forum 2013 have focused on a “blank slate” approach from content through design, this presentation will reveal why projects need to consider development constraints early in the process.
I’m Frost Simula, and I’ve been designing and developing web applications for 17 years.
ANYONE who is a decision-maker or involved with the design of a website can find value from this presentation.
We’ll be looking at how priorities have changed over the years, how to streamline your project process, and how to keep your project on-time and on-budget.
For the most part, this will be a very high-level look at the project process and how we can make it better. To do that, let’s examine how we’ve approached web development in the past and why this way is broken. Typically, we START a project with skill sets revolving around UX/IA/CS and graphic design. After that is done, we simply “throw it over the wall” to our development partners to implement our design.
But what if the design is more than the technology can handle? We can’t simply “truck along” and design to our wildest dreams, because they are not aligned to the technology.
The opposite can also be true. What if the technology requires MORE from the design than has been completed? Again, without alignment, this could spell disaster.
The root of the problem is that we have disconnected the design and development “phases” of a project. We split them in to different skill sets, and the gap poses challenges.
The solution is to eliminate “phases” and to keep both design development involved throughout the project processes, from start to finish.
Users have evolved to become DEPENDENT on complex services such as online banking, online stores (like Amazon), and online music service such as iTunes, Pandora, or Spotify.
Here’s a fun walk down Memory Lane, and reviewing what was a priority for most website owners over the years. Some of these priorities were simply “buzz words” that have become irrelevant over time. Others are incredibly important, even today.
About 2003, usability, user experience, and CONTENT became a priority for website stakeholders. At that time, we stopped treating the internet as a toy, and began vigorously monetizing it. It became foundational for businesses, because we gave users what they WANTED.
Imagine buying a large amount of land that you eventually want to build a summer home on. Your vision for this is HUGE! But you don’t have the resources to build much right now. So you hire a carpenter, and tell him to build you a cabin. First he lays the foundation…
And then builds you the cabin you asked for. But in a few years, you decide you need a bigger, better establishment. So you tell your carpenter to build you a house. But the foundation for a cabin was already laid.
Your carpenter has no choice but to demolish the entire cabin and foundation, and start over.
He lays a foundation for a house…
… and then builds you the house you asked for. But in a few years, you want something even BIGGER. So you tell your carpenter to build you a mansion.
Once again, your carpenter has no choice but to demolish the entire house and start over.
He lays a foundation…
And builds you the mansion you had always dreamed of. But do you see how destructive this process is? And imagine how frustrating it must have been for your carpenter!
If you had told your carpenter about your long-term vision, he could have helped you plan a long-term solution. Perhaps you could start with a good foundation…
… and slowly build up your dream as you can afford it.
With collaboration, it IS possible to have a product that scales WITH you.
So when you start your project, how soon should you get your developer involved? Let’s just say that when you start a project, don’t leave your developer behind!
Let’s take a look at Section 508 ADA compliance as an example. If it’s introduced early in the process, the cost to you is next to nothing. But if it’s introduced as an afterthought, it can be quite expensive.
This is a fairly typical budget breakdown. But we have forgotten about the technology cost when it comes to things like licenses, hosting, and maintenance.
Let’s try an exercise to see the difference. We use Lorem Ipsum and create a headline, and some body copy. We give each their own fonts, colors, styles, etc.
And now let’s add some design. Perhaps we have some containers with background colors. This looks great! Let’s just call this the “finished design”.
So we have a design, and our developers build it. It looks great! Now all we need is the content.
Uh oh. The actual content doesn’t fit the design. The headline wraps to more than one line. There is more teaser text than we expected, so it bleeds outside of the container. It also appears that there is more than one type of headline that we didn’t account for in the design.
Treehouse is an excellent example of keeping the creativity in the CONTENT. The illustrations and photos support the message.
This is one of the worst website design primarily because it invests all of the creativity into the INTERFACE, which is beautiful and animated, but confusing and pointless. The content is difficult to reach and provides zero value to the user.
We all know how modal windows work. Their controls and operation are now a standard. We click a thumbnail to launch the modal.
We can close the modals with the X in the upper right…
… or you can click outside of the content frame to close the modal…
… or you can use the escape key to close the modal window. These are STANDARDS, today. Do not waste design or development effort on building unique experiences that differ from this.
The same is true for slideshows. There are many implementations, but some things are STANDARD.
They all have markers showing the number of slides in the show.
The active slide has a highlighted marker, and clicking on that marker activates the corresponding slide.
Hovering over a slide pauses the animation.
And some slideshows have manual controls to cycle the slides forward and back. Users already know how to do this.
The same is true for media players. We do not need to spend more design or development effort on this.
The same is true for design. Iconography is very powerful, but some icons have become “operational” and should never be changed. Your users already know what each of these icons mean, and how to use them.
For example: Different ways a news article might be presented in different ways throughout a site. But the fonts are always the same, the order of elements is always the same, colors do not change, etc. This makes it easier for your users AND easier for your developers. The fewer variants, the more usable and efficient your design is.