Get SMaRT © SMaRT ©  Consensus Sustainable Product Standard  SMaRT Solutions for Sustainable Business
Get SMaRT © What is SMaRT? Why did leading manufactuers  choose it? Who else is involved? How do you achieve a  SMaRT rating? What does it mean for  customers?
What is SMaRT © ? SMaRT is to products what LEED ®  is to buildings The Consensus Sustainable Product Standard covering 80% of the world's products — excludes only planes & vehicles SMaRT is based on the LEED model—a consensus rating system with prerequisites and optional credits Acronym stands for  S ustainable  Ma terials  R ating  T echnology SMaRT ©  Sustainable Building Product Standard launched December 2006 Fast Company  ( Nov. 2008 ) identifies SMaRT as an important product certification
Who oversees SMaRT © ? The  Institute for Market Transformation to Sustainability  (MTS) A  non-profit public charity  based in Washington, D.C. An  Accredited Standards Developer   audited by American National Standards  Institute (ANSI) MTS unites leading environmental groups, manufacturers, and state and local governments Its goal is to increase the share of sustainable products to 90% of the market by 2015
Why did Leading Manufacturers Choose SMaRT © ? SMaRT is the consensus sustainable sustainable product standard.  It is: Accessible Comprehensive Transparent
Why did Leading Manufacturers choose SMaRT © ? SMaRT is accessible. Open  – any interested party can become a committee member Consensus  – the SMaRT Committee has sole responsibility for standards development, approval, interpretation, and revision Affordable  – SMaRT is cost effective
Increased Profitability Sustainable Product Case Study  –  Forbo Linoleum A Culture of Long Term Commitment to Optimized Environmental Performance .  Forbo Linoleum manufacturers and sells linoleum floorcovering, wallcovering  and finishing for office furniture.  The company attributes the following superior  economic performance to its sustainable practices (Forbo internal data 2001): EBIT (Operating Result) performance as a percentage of sales that is, at a  minimum, 25% better than any of its competitors Internal profitability shows its sustainable products’ EBIT level performance  more than double, as a percent of sales, those of traditional products Five year share price performance is 100% greater on average than its three  largest competitors Forbo Linoleum is a SMaRT Platinum Certified Sustainable Product eligible for credit  for LEED certified green buildings and sustainable investment.
Why did Leading Manufacturers choose SMaRT © ? SMaRT is comprehensive. Leading standards  – Meets existing  stringent product sustainability  standards in its criteria, including: Int’l Organization for Standardization  (ISO) 14001 Environmental Management GREENGUARD / California 01350 VOC FSC Certified Wood Life Cycle Assessment (LCA)   – Per ISO standards, an LCA scientifically measures environmental impacts throughout product life cycle – raw materials extraction, manufacturing, shipping, use or reuse Global   – Requires global supplier data for 12 environmental impacts, & credit for reduction of over 1300 pollutants up to 100%
LCA Impact Example :   Environmental Performance for Steel SMaRT Requires an ISO Compliant LCA Thus Providing Critical Coverage of  Global  Suppliers
Why did Leading Manufacturers choose SMaRT © ? SMaRT is transparent. Quantified  - All assumptions, requirements and metrics within criteria are available to the public Documented  – Manufacturers must disclose points earned by certified products Audited  – Ernst & Young’s Global Sustainable Audit Group audits SMaRT Certifications Accredited  – Criteria was developed by an American Nationals Standards Institute (ANSI) accredited process
Who else is involved? SMaRT Committee Officers Ken Baker , Principal, Gensler Doug Pierce , AIA, LEED AP, Perkins+Will Ginny Dyson , IIDA, LEED AP, DMJM / Rottet Keith Winn , IIDA, LEED AP, ASID, Catalyst Partners Ralph Bicknese , AIA, LEED AP, Hellmuth+Bicknese Eric Corey Freed , Licensed Architect, Principal, Organic Architects Sigi Koko , Principal, Down to Earth Design Lou Newett , Environmental Director, Knoll Inc. Tim Cole , Environmental Director, Forbo Flooring Michael Bohn , Marketing VP, Bosch & Siemens Home Appliances Tim Nolan , State of Minnesota Michi Pena , Commissioner, Chicago Dept. of General Services
Who else is involved? U.S. Green Building Council (USGBC) and its LEED ®  Rating System LEED recognizes SMaRT certified products SMaRT & LCA Education are USGBC Education Provider Programs Use of SMaRT certified products for 2.5% of total the value of a project  contributes one Innovation and Design credit American Institute of Architects (AIA) SMaRT is part of AIA's imperative to reduce 60% of conventional energy use in buildings by 2015 Sustainable Furnishings Council SFC approved SMaRT as the standard to which its members must certify to
Who else is involved? Capital Markets Partnership Led by Citi, JPMorgan Chase and San Francisco Mayor Gavin Newsom Supported by US Conference of Mayors: • Consensus Green Building Underwriting Standards recognize SMaRT • Sustainable Investment Standards Requirements 2.0 recognize SMaRT • Sustainable Building Securities (SMBS) recognize SMaRT Fireman's Fund   – Adopted SMaRT in its underwriting  criteria for discounted insurance to manufacturers of  certified products City of Santa Monica  – Includes SMaRT certified products in its purchasing directive, which is being sent to U.S. cities for their adoption too Capital Markets Partnership Acting Now to Secure a Healthy & Prosperous Tomorrow
Who else is involved? Los Angeles Community College District $5B of LEED Platinum construction More than 3000 manufacturers are transitioning to SMaRT SMaRT Certified manufacturer data accessible through a searchable online data base. Big Green Purse Leading consumer web site & book on sustainable products Adopted SMaRT
Who else is involved? Alliance for Sustainable Built Environments
Who else is involved? A financial and professional services firm specializing in real estate services & investment management, with more than 30,000 people in 700 cities and 60 countries.  J Jones Lang LaSalle
Who else is involved? Three companies are leading the charge and SMaRT certified their products: Forbo flooring Milliken carpet & textiles Knoll furniture Due to the SMaRT LEED Credit, all  three Companies went Climate  Neutral at their Manufacturing Facilities.
Platinum Produced With 100% Wind Energy
SMaRT Certified  Sustainable Carpet PVC Free Carbon Neutral Production Platinum
How do you achieve a SMaRT ©  rating? Submit a completed application Pass an internal MTS data audit Execute a legally binding certification that  verifies: Data are accurate and not misleading Qualified professionals were used Publish certification summary on a web site Pass an external audit by Ernst & Young's  Global Sustainable Auditing Group or  Redstone Global Auditing (depending on level) Renew certification every three years
How do you achieve a SMaRT ©  rating? Product must achieve 14 prerequisite points and score a minimum of 28 out of 162 points in the following areas covering  all product stages across the global supply chain: Safe for public health & environment Renewable energy & energy efficiency Biobased or recycled materials Facility or company requirements Reclamation, sustainable reuse  & end of life management
How do you achieve a SMaRT ©  rating? Based on overall points achieved, there are four levels of SMaRT certification SMaRT Rating Sustainable Sustainable Silver Sustainable Gold Sustainable Platinum Point Range 28-40 41-60 61-89 90-162 External Audit Random Random Mandatory Mandatory
Case Study:  How did the Knoll Life chair rate? Sustainable Gold with 71 points The  first chair in the industry  to be SMaRT certified 18 points: Safe for public health & environment GREENGUARD  Children & Schools SM  certified 23 points: Renewable energy & energy efficiency Lubin electricity offset by  wind energy 16 points: Biobased or recycled materials 60%+  recycled content 10 points: Facility or company requirements Life Cycle Assessment 4 points: Reclamation, Reuse & End of Life
What does it mean to Knoll customers? They are purchasing an  independently certified product  that is good for the environment, economy and social equity  They can have  confidence in the environmental claims  because  of the accessible, comprehensive,  and transparent nature of the  certification process They can achieve an  additional  LEED credit  for the Life chair,  depending on percent of total  project value
What are the next steps for Knoll? Include SMaRT Certified  Chadwick  chair  in customer education Knoll has built SMaRT certification into  product development initiatives  going forward Knoll has trained A&D managers to lead  CEU accredited courses  on Life Cycle Assessment and Sustainable Product Certification
Value of SMaRT
Stops Imminent Irreversible Dangerous Climate Change
Before it’s too late
Demysticizes sustainable products
Eliminates market confusion based on real metrics using sound science and consensus
Conserves natural resources & reduces waste
Facilitates design &  process innovation
Advances  Triple Bottom Line :  Environment, Economy & Social Equity
7. Improves quality of life Improves quality of life
Improves stakeholder value
Improve manufacturer share value & good will I mproves manufacturer share value & good will
Remember, SMaRT ©  is To products what LEED ®  is to buildings A ccessible  – Open, consensus, and affordable C omprehensive  – Incorporates leading standards, LCA, global supply chain T ransparent  – Quantified, documented, audited, and accredited
Get SMaRT © ! Thank you SMaRT Solutions for Sustainable Business

S Ma Rt Presentation 2 2009

  • 1.
    Get SMaRT ©SMaRT © Consensus Sustainable Product Standard SMaRT Solutions for Sustainable Business
  • 2.
    Get SMaRT ©What is SMaRT? Why did leading manufactuers choose it? Who else is involved? How do you achieve a SMaRT rating? What does it mean for customers?
  • 3.
    What is SMaRT© ? SMaRT is to products what LEED ® is to buildings The Consensus Sustainable Product Standard covering 80% of the world's products — excludes only planes & vehicles SMaRT is based on the LEED model—a consensus rating system with prerequisites and optional credits Acronym stands for S ustainable Ma terials R ating T echnology SMaRT © Sustainable Building Product Standard launched December 2006 Fast Company ( Nov. 2008 ) identifies SMaRT as an important product certification
  • 4.
    Who oversees SMaRT© ? The Institute for Market Transformation to Sustainability (MTS) A non-profit public charity based in Washington, D.C. An Accredited Standards Developer audited by American National Standards Institute (ANSI) MTS unites leading environmental groups, manufacturers, and state and local governments Its goal is to increase the share of sustainable products to 90% of the market by 2015
  • 5.
    Why did LeadingManufacturers Choose SMaRT © ? SMaRT is the consensus sustainable sustainable product standard. It is: Accessible Comprehensive Transparent
  • 6.
    Why did LeadingManufacturers choose SMaRT © ? SMaRT is accessible. Open – any interested party can become a committee member Consensus – the SMaRT Committee has sole responsibility for standards development, approval, interpretation, and revision Affordable – SMaRT is cost effective
  • 7.
    Increased Profitability SustainableProduct Case Study – Forbo Linoleum A Culture of Long Term Commitment to Optimized Environmental Performance . Forbo Linoleum manufacturers and sells linoleum floorcovering, wallcovering and finishing for office furniture. The company attributes the following superior economic performance to its sustainable practices (Forbo internal data 2001): EBIT (Operating Result) performance as a percentage of sales that is, at a minimum, 25% better than any of its competitors Internal profitability shows its sustainable products’ EBIT level performance more than double, as a percent of sales, those of traditional products Five year share price performance is 100% greater on average than its three largest competitors Forbo Linoleum is a SMaRT Platinum Certified Sustainable Product eligible for credit for LEED certified green buildings and sustainable investment.
  • 8.
    Why did LeadingManufacturers choose SMaRT © ? SMaRT is comprehensive. Leading standards – Meets existing stringent product sustainability standards in its criteria, including: Int’l Organization for Standardization (ISO) 14001 Environmental Management GREENGUARD / California 01350 VOC FSC Certified Wood Life Cycle Assessment (LCA) – Per ISO standards, an LCA scientifically measures environmental impacts throughout product life cycle – raw materials extraction, manufacturing, shipping, use or reuse Global – Requires global supplier data for 12 environmental impacts, & credit for reduction of over 1300 pollutants up to 100%
  • 9.
    LCA Impact Example: Environmental Performance for Steel SMaRT Requires an ISO Compliant LCA Thus Providing Critical Coverage of Global Suppliers
  • 10.
    Why did LeadingManufacturers choose SMaRT © ? SMaRT is transparent. Quantified - All assumptions, requirements and metrics within criteria are available to the public Documented – Manufacturers must disclose points earned by certified products Audited – Ernst & Young’s Global Sustainable Audit Group audits SMaRT Certifications Accredited – Criteria was developed by an American Nationals Standards Institute (ANSI) accredited process
  • 11.
    Who else isinvolved? SMaRT Committee Officers Ken Baker , Principal, Gensler Doug Pierce , AIA, LEED AP, Perkins+Will Ginny Dyson , IIDA, LEED AP, DMJM / Rottet Keith Winn , IIDA, LEED AP, ASID, Catalyst Partners Ralph Bicknese , AIA, LEED AP, Hellmuth+Bicknese Eric Corey Freed , Licensed Architect, Principal, Organic Architects Sigi Koko , Principal, Down to Earth Design Lou Newett , Environmental Director, Knoll Inc. Tim Cole , Environmental Director, Forbo Flooring Michael Bohn , Marketing VP, Bosch & Siemens Home Appliances Tim Nolan , State of Minnesota Michi Pena , Commissioner, Chicago Dept. of General Services
  • 12.
    Who else isinvolved? U.S. Green Building Council (USGBC) and its LEED ® Rating System LEED recognizes SMaRT certified products SMaRT & LCA Education are USGBC Education Provider Programs Use of SMaRT certified products for 2.5% of total the value of a project contributes one Innovation and Design credit American Institute of Architects (AIA) SMaRT is part of AIA's imperative to reduce 60% of conventional energy use in buildings by 2015 Sustainable Furnishings Council SFC approved SMaRT as the standard to which its members must certify to
  • 13.
    Who else isinvolved? Capital Markets Partnership Led by Citi, JPMorgan Chase and San Francisco Mayor Gavin Newsom Supported by US Conference of Mayors: • Consensus Green Building Underwriting Standards recognize SMaRT • Sustainable Investment Standards Requirements 2.0 recognize SMaRT • Sustainable Building Securities (SMBS) recognize SMaRT Fireman's Fund – Adopted SMaRT in its underwriting criteria for discounted insurance to manufacturers of certified products City of Santa Monica – Includes SMaRT certified products in its purchasing directive, which is being sent to U.S. cities for their adoption too Capital Markets Partnership Acting Now to Secure a Healthy & Prosperous Tomorrow
  • 14.
    Who else isinvolved? Los Angeles Community College District $5B of LEED Platinum construction More than 3000 manufacturers are transitioning to SMaRT SMaRT Certified manufacturer data accessible through a searchable online data base. Big Green Purse Leading consumer web site & book on sustainable products Adopted SMaRT
  • 15.
    Who else isinvolved? Alliance for Sustainable Built Environments
  • 16.
    Who else isinvolved? A financial and professional services firm specializing in real estate services & investment management, with more than 30,000 people in 700 cities and 60 countries. J Jones Lang LaSalle
  • 17.
    Who else isinvolved? Three companies are leading the charge and SMaRT certified their products: Forbo flooring Milliken carpet & textiles Knoll furniture Due to the SMaRT LEED Credit, all three Companies went Climate Neutral at their Manufacturing Facilities.
  • 18.
    Platinum Produced With100% Wind Energy
  • 19.
    SMaRT Certified Sustainable Carpet PVC Free Carbon Neutral Production Platinum
  • 20.
    How do youachieve a SMaRT © rating? Submit a completed application Pass an internal MTS data audit Execute a legally binding certification that verifies: Data are accurate and not misleading Qualified professionals were used Publish certification summary on a web site Pass an external audit by Ernst & Young's Global Sustainable Auditing Group or Redstone Global Auditing (depending on level) Renew certification every three years
  • 21.
    How do youachieve a SMaRT © rating? Product must achieve 14 prerequisite points and score a minimum of 28 out of 162 points in the following areas covering all product stages across the global supply chain: Safe for public health & environment Renewable energy & energy efficiency Biobased or recycled materials Facility or company requirements Reclamation, sustainable reuse & end of life management
  • 22.
    How do youachieve a SMaRT © rating? Based on overall points achieved, there are four levels of SMaRT certification SMaRT Rating Sustainable Sustainable Silver Sustainable Gold Sustainable Platinum Point Range 28-40 41-60 61-89 90-162 External Audit Random Random Mandatory Mandatory
  • 23.
    Case Study: How did the Knoll Life chair rate? Sustainable Gold with 71 points The first chair in the industry to be SMaRT certified 18 points: Safe for public health & environment GREENGUARD Children & Schools SM certified 23 points: Renewable energy & energy efficiency Lubin electricity offset by wind energy 16 points: Biobased or recycled materials 60%+ recycled content 10 points: Facility or company requirements Life Cycle Assessment 4 points: Reclamation, Reuse & End of Life
  • 24.
    What does itmean to Knoll customers? They are purchasing an independently certified product that is good for the environment, economy and social equity They can have confidence in the environmental claims because of the accessible, comprehensive, and transparent nature of the certification process They can achieve an additional LEED credit for the Life chair, depending on percent of total project value
  • 25.
    What are thenext steps for Knoll? Include SMaRT Certified Chadwick chair in customer education Knoll has built SMaRT certification into product development initiatives going forward Knoll has trained A&D managers to lead CEU accredited courses on Life Cycle Assessment and Sustainable Product Certification
  • 26.
  • 27.
    Stops Imminent IrreversibleDangerous Climate Change
  • 28.
  • 29.
  • 30.
    Eliminates market confusionbased on real metrics using sound science and consensus
  • 31.
  • 32.
    Facilitates design & process innovation
  • 33.
    Advances TripleBottom Line : Environment, Economy & Social Equity
  • 34.
    7. Improves qualityof life Improves quality of life
  • 35.
  • 36.
    Improve manufacturer sharevalue & good will I mproves manufacturer share value & good will
  • 37.
    Remember, SMaRT © is To products what LEED ® is to buildings A ccessible – Open, consensus, and affordable C omprehensive – Incorporates leading standards, LCA, global supply chain T ransparent – Quantified, documented, audited, and accredited
  • 38.
    Get SMaRT ©! Thank you SMaRT Solutions for Sustainable Business