From the suppliers to the
supply chain:

How to design a Green
Supply Chain
Management Model?
Jose María Fernández Alcalá
Derio, 15th November 2013
Aims:

1.

To present the conceptual model for the
integral management of environmental
aspects in the supply chain.

2.

To show the commitment of the Basque
Ecodesign Center and its partner
companies to environmental traction in
their supply chains.

3.

To show practical cases of partner
companies of the Basque Ecodesign
Center.

4.

To present the specific lines of action
and support for 2014 in the supply
chain.
Key Concepts:

§ The concept of Extended
Producer Responsibility

LEGAL
responsibility

ECONOMIC
responsibility

PROPERTY

PHYSICAL
responsibility

RESPONSIBILITY

OF INFORMING

§ The concept of product
Life-Cycle
Agents involved:
Supplier
engagement

RAW
MATERIAL
MANUFACTURERS

SUPPLIERS
PRODUCER
Agents involved:
Supplier
engagement

RAW
MATERIAL
MANUFACTURERS

SUPPLIERS
PRODUCER

CONSUM ER

DISTRIBUTORS

Traction of the
supply chain

RETAILERS

END-OF-LIFE
MANAGERS
Agents involved:
Supplier
engagement

RAW
MATERIAL
MANUFACTURERS

Economic and
cash flow
SUPPLIERS
PRODUCER

CONSUMER

DISTRIBUTORS

Flow of
materials
and service

Traction of the
supply chain

RETAILERS

END- OF- LIFE
MANAGERS
Agents involved:
Supplier
engagement

RAW
MATERIAL
MANUFACTURERS

Economic and
cash flow
SUPPLIERS
PRODUCER

CONSUMER

DISTRIBUTORS

Flow of
materials
and service

Supply chain
management

Flow of
Information
and collaboration

RETAILERS

END- OF- LIFE
MANAGERS
B
se
ct

ce
s

R

or
un
ea
ic
at
le
io
st
ns
at
e
se
D
ct
om
or
Te
es
C
ch
om
tic
no
m
co
lo
er
gy
ns
ci
um
al
se
pt
ct
io
or
n
In
an
su
d
ra
ho
nc
m
e
e
In
ap
du
pl
st
ia
ria
nc
l g Au
es
to
oo
m
ds
o
Le
an tive
is
d
ur
se
e
rv
an
ic
d
es
fr
ee
M
at
tim
er
ia
e
ls
H
an
ea
d
lth
C
on
st
C
ru
he
ct
m
io
ic
n
al
se
ct
G
or
as
an
En
d
er
oi
gy
l
se
rv
R
ic
aw
es
m
at
er
ia
ls
m

m

g

an
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n

co

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Te

k

in

dr

er
vi

d

an
ls

ia

od

nc

na

Fi

60% of the
environment
al impact
during the
product's life
cycle is in the
hands of the
supply chain
Fo

Agents involved:
100%

80%

60%

Impacts of the supply chain

40%

20%

0

Direct impacts

Source.- State of GreenBusiness 2013 – GreenBiz Group Inc
Agents involved:
Company A

co

or

tit

supplier
su

r

cu

sto

me

r

er
tom r
s
e
cu
pli
up
s

tit

cu

pp

lie

or

r

st

om

er

Company C

Company D

customer

competitor

Company E

or
r

supplier

c
c
om
mp
pet
e it
it

pe
com

lie

e
mer
cu to
custo

p e
plier

sup
sup

titor

pp

The complexity
of the supply
chain...

pe

custo
mer
supp
lier

er
tom

cus

sup
p

lier

om

cu
st

Company B

customer

r
r
om
ome

su

r
l r
plie
s p
sup

r

ie

l
pp

u t
cust

c

er

pe

om

m

su
Supply Chain Model:

Aspects in
products/
services
(business)
Environmental
Management
of the activity

Hiring of
corporate
Services

Three fields of action
Aspects in
products/
services
(business)
Environmental
Management
of the activity

Hiring of
corporate
Services

Extended
Producer
Responsibility

Life
Cycle

Agents
involved
Level of
commitment

Environmental
traction
strategy in the
supply chain

Green Supply
Chain
Management
Model
Supply Chain Model:
Agents
involved

PRODUCER

RAW
MATERIAL
MANUFACTURERS

Environmental
Management
of the activity

Hiring of
corporate
Services

Aspects in
products/
services
(business)

SUPPLIERS

DISTRIBUTORS

RETAILERS

CONSUMER

END-OF-LIFE
MANAGERS

þ þ þ
þ þ
þ þ þ þ þ þ
Supply Chain Model:
Level of
COMMITMENT: :

CONSULTATION:

-

REQUIREMENT:

- Material blacklists
- Requirements for suppliers
depending on levels

LOW

From
consultation
and demands

TRACTION
methods:
Surveys
Focus groups
Meetings with agents
Public fora
Support committees

Level of
commitment
Supply Chain Model:
Level of
COMMITMENT: :

CONSULTATION:

-

REQUIREMENT:

- Material blacklists
- Requirements for suppliers
depending on levels

To collaboration and
strengthening of
relationships

Surveys
Focus groups
Meetings with agents
Public fora
Support committees

NEGOTIATION:

INVOLVEMENT:

Level of
commitment

- Bilateral agreements
regarding goals to be achieved
/price...

- Access to corporate design
tools
- Online feedback systems
- Design meetings

COLLABORATION:

- Joint projects
- Joint ventures
- Work with shared design
tools

STRENGTHENING:

- Integration of external agents
in the definition of new
products/services and even in
the business strategy

HIGH

MEDIUM

LOW

From
consultation
and demands

TRACTION
methods:
Supply Chain Model:
Environmental
Management
of the activity

Hiring of
corporate
Services

Aspects in
products/
services
(business)

Level of

LOW

commitment
CONSULTATION:

HIGH

MEDIUM

REQUIREMENT:

NEGOTIATION:

INVOLVEMENT:

COLLABORATION:

STRENGTHENING:

þ
þ
þ

þ
þ
þ

þ
þ
þ
þ
þ
þ
Supply Chain Model:
PRODUCER

Level of

LOW

commitment

CONSULTATION:

HIGH

MEDIUM

REQUIREMENT:

NEGOTIATION:

INVOLVEMENT:

COLLABORATION:

STRENGTHENING:

RAW
MATERIAL
MANUFACTURERS

þ
þ
þ
þ
þ
þ

CONSUMER

END- OF-LIFE
M ANAGERS

SUPPLIERS

DISTRIBUTORS

RETAILERS

þ
þ
þ
þ
þ
þ

þ
þ
þ
þ
þ
þ

þ

þ*

þ

þ
þ
þ
þ

þ*
þ*
þ*
þ*

þ
þ
þ
þ

*.- Only for B2B cases
Supply Chain Model:

Environmental
traction
strategy in the
supply chain
How to design a green supply chain management model

How to design a green supply chain management model