DyStar Group has adopted a two-fold sustainability strategy to reduce its operational impact and its customers' impact. To reduce operational impact, DyStar established sustainability structures, measures environmental performance through reporting, and implements emission reduction strategies with a goal to reduce footprint in water, waste, energy and GHG by 20% by 2020. To reduce customer impact, DyStar focuses on product safety, compliance, sustainable product innovation, processing and services. DyStar has achieved organizational efficiency, established leadership in sustainable solutions, and gained customer confidence as a sustainable partner in the industry. The ultimate goal is to establish closed loop systems through sustainable product innovation, consumption reduction, product development and process development.