RxWiki is a digital medication encyclopedia created by pharmacists that aims to address limitations of Wikipedia's medication content such as lack of editor transparency, slow publishing of FDA updates, and information written at too high of a reading level. RxWiki utilizes a pharmacist-only crowdsourcing model where pharmacist editors must meet standards and all edits are published within minutes of FDA announcements. The encyclopedia is written at an 8th grade reading level to be easily understood by consumers.
Digital marketing for pharmaceutical companiesdigitalsaline
“I think the biggest innovations of the 21st Century will be at the intersection of Biology and technology. A new era is beginning” –Steve Jobs
Like all other businesses, the healthcare and pharmaceutical industry is also looking keenly at digital for enhancing and marketing their products. Social media and mobile apps are set to play a bigger role in the growth of this business. This will help people to catch up with tech-savvy emerging markets peers, approximately half the pharmaceutical companies are expected to allocate more than a fifth of their marketing budget to digital marketing by 2019.
Website and applications for medical knowledge sharing such as Knowledge Genie to those having on virtual and augmented reality to engage with doctors and patients, Pharmaceutical industries are getting their marketing strategy aligned to digital prospects.
Infoasset is an integrated content management platform, a unique, fully scalable and customizable tool to support multichannel relation and content-based marketing strategies.
Infoasset platform fully meets the diverse needs of any organization for
- brand and media monitoring
- brand management & thought leadership
- corporate publishing
- internal information flow
- sales network update and training
Especially when it comes to pharmaceuticals, infoasset can be found very helpful for distributing news, generic information or specialized training material to medical representatives or healthcare professionals via mobile app, email or other channel, and with a single click! Content collected from various sources, all properly configured to meet the commercial objectives of each organization, but also to add new value for both the healthcare professional and the patient.
Digital marketing in pharma - trends and way aheadRanajay Sengupta
This presentation captures the trends in the Pharma Marketing today and how digital is shaping consumer behaviour, brand awareness and customer pull. This also includes the areas where Pharma companies should focus in the new era to successfully leverage the potential of digital
Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...Len Starnes
Presentation first given 10th March 2011 in Singapore at the Campaign Spotlight 'From Drugs to Brands' conference. Reviews the potential of collaborative marketIng in the Asia Pacific region with focus on physicians and patients.
Digital marketing for pharmaceutical companiesdigitalsaline
“I think the biggest innovations of the 21st Century will be at the intersection of Biology and technology. A new era is beginning” –Steve Jobs
Like all other businesses, the healthcare and pharmaceutical industry is also looking keenly at digital for enhancing and marketing their products. Social media and mobile apps are set to play a bigger role in the growth of this business. This will help people to catch up with tech-savvy emerging markets peers, approximately half the pharmaceutical companies are expected to allocate more than a fifth of their marketing budget to digital marketing by 2019.
Website and applications for medical knowledge sharing such as Knowledge Genie to those having on virtual and augmented reality to engage with doctors and patients, Pharmaceutical industries are getting their marketing strategy aligned to digital prospects.
Infoasset is an integrated content management platform, a unique, fully scalable and customizable tool to support multichannel relation and content-based marketing strategies.
Infoasset platform fully meets the diverse needs of any organization for
- brand and media monitoring
- brand management & thought leadership
- corporate publishing
- internal information flow
- sales network update and training
Especially when it comes to pharmaceuticals, infoasset can be found very helpful for distributing news, generic information or specialized training material to medical representatives or healthcare professionals via mobile app, email or other channel, and with a single click! Content collected from various sources, all properly configured to meet the commercial objectives of each organization, but also to add new value for both the healthcare professional and the patient.
Digital marketing in pharma - trends and way aheadRanajay Sengupta
This presentation captures the trends in the Pharma Marketing today and how digital is shaping consumer behaviour, brand awareness and customer pull. This also includes the areas where Pharma companies should focus in the new era to successfully leverage the potential of digital
Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...Len Starnes
Presentation first given 10th March 2011 in Singapore at the Campaign Spotlight 'From Drugs to Brands' conference. Reviews the potential of collaborative marketIng in the Asia Pacific region with focus on physicians and patients.
Marketing Management Proposal for WazzApp
In partial fulfillment of requirements for Marketing Management SY 2016 - 2017 Ateneo School of Medicine and Public Health
Fernandez| Lim | Pamin | Ponce | Mangaoang | Sarte | Sy
Strategies by which Personal Health Record Vendors Increase Market ShareNS_Slideshare
Highlights of research:
*Usage more than doubled from 2.7% in 2008 to 7% in 2009. However, current users are not those who can use it the most (elderly, chronically ill, low-income)
*Top barriers to use: privacy concerns, lack of physician support of phr use, patients not compelled to use phr (associated solutions offered)
*Conclusions: Though many varying opinions, very little data to support clear concensus of direction of PHR industry. However, companies such as Google and Microsoft are continuing with PHR product.
*Recommendations: PHR vendors should parter with fitness/medical device products and charge interface fee, Generate revenue through advertisements on home page of PHR record, Partner with insurance companies, hospitals, physician offices, employers as preferred PHR vendor.
Please review poster for more details including differences between Google and MS Health Vault, a fee-based PHR model and risks.
I was asked by the US Commerce department to attend and present at a roundtable that took place in Sofia, Bulgaria on February 27th. This roundtable included people from president's office, National Healthcare Fund, Patient Groups and key vendors. Bulgaria had many efforts to kickstart eHealth. This was an overview of US legislation and lessons learned as well as a look forward into healthcare innovation trendds
mHealth and Digital Masters : Novartis Vs KodakJoseph Pategou
During years, pharma companies have been trying to bring more value to patients and physicians by using mHealth.
In this study we observed the consequences of a slow transition to digital on a leader in his sector (Novartis Vs Kodak). We also think that pharma companies need to move from mHealth to Digital Masters to bring the best value to all stakeholders.
Some facts:
Digital Masters outperform their peers*
-26% more profitable than their average industry competitors
-9% percent more revenue with their existing physical capacity
-More efficiency in their existing products and processes
-More Productivity
(*): LEADING DIGITAL: Turning technology into business transformation, Havard Business Review press
Digital Pharma: Evolution and Revolution in Marketing & SalesLen Starnes
A review for non-pharma audiences of evolutionary and revolutionary changes in pharma marketing and sales since the mid 90s. Presented at ENG's Effective Web Marketing and Search Engine Marketing conference, Brussels, November, 2007.
Bloomberg Intelligence: US Healthcare Outlook 2015Bloomberg LP
Entering 2015, impacts of the Affordable Care Act will continue to shape the healthcare landscape for both patients and providers. The industry may also see new product launches from medical device companies looking to offset stagnant sales.
An Industry Collaboration's Perspectives on the Value of Patient Support Prog...TransCelerate
The Value of Safety Information Data Sources Initiative will seek to identify sources of safety information for a single high value valid cases and develop a proposed method for aggregate reporting of lower value cases.
Marketing Management Proposal for WazzApp
In partial fulfillment of requirements for Marketing Management SY 2016 - 2017 Ateneo School of Medicine and Public Health
Fernandez| Lim | Pamin | Ponce | Mangaoang | Sarte | Sy
Strategies by which Personal Health Record Vendors Increase Market ShareNS_Slideshare
Highlights of research:
*Usage more than doubled from 2.7% in 2008 to 7% in 2009. However, current users are not those who can use it the most (elderly, chronically ill, low-income)
*Top barriers to use: privacy concerns, lack of physician support of phr use, patients not compelled to use phr (associated solutions offered)
*Conclusions: Though many varying opinions, very little data to support clear concensus of direction of PHR industry. However, companies such as Google and Microsoft are continuing with PHR product.
*Recommendations: PHR vendors should parter with fitness/medical device products and charge interface fee, Generate revenue through advertisements on home page of PHR record, Partner with insurance companies, hospitals, physician offices, employers as preferred PHR vendor.
Please review poster for more details including differences between Google and MS Health Vault, a fee-based PHR model and risks.
I was asked by the US Commerce department to attend and present at a roundtable that took place in Sofia, Bulgaria on February 27th. This roundtable included people from president's office, National Healthcare Fund, Patient Groups and key vendors. Bulgaria had many efforts to kickstart eHealth. This was an overview of US legislation and lessons learned as well as a look forward into healthcare innovation trendds
mHealth and Digital Masters : Novartis Vs KodakJoseph Pategou
During years, pharma companies have been trying to bring more value to patients and physicians by using mHealth.
In this study we observed the consequences of a slow transition to digital on a leader in his sector (Novartis Vs Kodak). We also think that pharma companies need to move from mHealth to Digital Masters to bring the best value to all stakeholders.
Some facts:
Digital Masters outperform their peers*
-26% more profitable than their average industry competitors
-9% percent more revenue with their existing physical capacity
-More efficiency in their existing products and processes
-More Productivity
(*): LEADING DIGITAL: Turning technology into business transformation, Havard Business Review press
Digital Pharma: Evolution and Revolution in Marketing & SalesLen Starnes
A review for non-pharma audiences of evolutionary and revolutionary changes in pharma marketing and sales since the mid 90s. Presented at ENG's Effective Web Marketing and Search Engine Marketing conference, Brussels, November, 2007.
Bloomberg Intelligence: US Healthcare Outlook 2015Bloomberg LP
Entering 2015, impacts of the Affordable Care Act will continue to shape the healthcare landscape for both patients and providers. The industry may also see new product launches from medical device companies looking to offset stagnant sales.
An Industry Collaboration's Perspectives on the Value of Patient Support Prog...TransCelerate
The Value of Safety Information Data Sources Initiative will seek to identify sources of safety information for a single high value valid cases and develop a proposed method for aggregate reporting of lower value cases.
Best Practices for Publishing Posts on LinkedInLinkedIn
Since opening up our publishing platform, we’ve seen some incredible posts written by our members. Inspired by these amazing pieces, we’ve put together a brief guide to help you make the most of publishing on LinkedIn. Here are some tips and tricks for writing stand-out posts, strengthening your professional reputation, and boosting your reach.
Write about what you know:
-Share your observations, impressions, and firsthand experience with your job, company, or industry.
-Write about your successes--or your failures and how you've learned from them.
-Or write about what inspires you to do what you do.
When in doubt, turn to the news:
Look at recent headlines to see if any recent topics relate to your expertise or interests.
Write often:
Don't worry about waiting for the "perfect" draft--get your thoughts out there, then let the comments you get help craft your next big idea.
Draw readers in with a catchy headline:
Help your post get noticed by making sure the title really captures the message of your post. Avoid numbered lists, and if you're going to use a pun, make sure its more clever than clichéd.
Choose images that stand out:
A clear and compelling image gives people a reason to click--it's a window into your post. Tip: one of the best ways to find a good image is through Flickr's Creative Commons.
Remember: the best way to set yourself apart with your posts is to be authentic.
Above all else, be you and true to your voice. Try weaving in examples from your own experiences--personal anecdotes can go a long way toward capturing your audience’s attention.
What are you waiting for? Start writing here: https://www.linkedin.com/pulse/article/new
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
15 Tips for Compelling Company Updates on LinkedInLinkedIn
LinkedIn has evolved into a platform for content marketing. With more than 225 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results.
For more about content marketing on LinkedIn, visit http://lnkd.in/LIContentMarketing
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
The Public Relations Society of America and the Word of Mouth Marketing Association filed joint comments with the U.S. Food and Drug Administration concerning guidelines for pharmaceutical companies' use of social media.
A Lifetime of Health Information: An Ecosystem for Learning LINKSEmily Glenn
The resources listed below were presented within a slideshow for attendees at the Pathways Into Health conference on October 14, 2015. This handout condenses the information and provides direct links to sites.
10 Disruptive Healthcare Trends of the Next Decade.Aramark
By 2022, 98% of IT executives expect predictive analytics and early detection notifications for life-threatening conditions will be sent to clinicians’ mobile devices. While tech plays a big part in how healthcare is transforming, there are 10 top trends set to disrupt the industry. See them in this must-see presentation.
What does a 21st century technologically savvy pharmacistCody Midlam
This program will identify emerging technologies affecting the practice of pharmacy in a transitional healthcare delivery system, with a focus on those technologies that improve pharmacist-patient communication, and tools that aide in drug therapy monitoring
Objectives:
Identify what a technological savvy pharmacist looks like in 2014
Identify mobile health devices and applications (apps) to monitor blood pressure, blood glucose, and other patient-based labs
Differentiate between historical, current, and future programs to aide in medication adherence and compliance
Distinguish which technologies enable pharmacists to become more involved with their local healthcare communities
mHealth Israel_Top Health Industry Issues of 2021_Will a Shocked System Emerg...Levi Shapiro
Presentation by PwC Health Research Institute for mHealth Israel, February 17, 2021: Top Health Industry Issues of 2021...Will a Shocked System Emerge Stronger?
Key Sections:
1) Rightsizing after virtual visit explosion
2) Changing clinical trials
3) Easing physician burden with digital
4) Healthcare forecast for 2021
5) Reshaping health portfolios
6) Resilient and responsive supply chains
7) Inter-Operability
A review of how "mobile ready" the top pharmaceutical brands are today -- with a deep dive into 10 top sites using metrics such as design, touch, content, and speed.
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Pharynx and Clinical Correlations BY Dr.Rabia Inam Gandapore.pptx
RxWiki's Don Hackett Answers 7 Questions from the DHC
1. Digital Health Coalition
Don Hackett
Why do consumers and patients
need a digital medications
encyclopedia like RxWiki when
they have access to Wikipedia?
RxWiki’s digital medication encyclopedia
addresses three fundamental concerns
that are often cited with regard to
Wikipedia’s medications content:
▪ Editor transparency: RxWiki
clearly identifies who edits the
content
▪ Publishing velocity: RxWiki
publishes updates within
minutes of an
FDA announcement.
▪ Health literacy: RxWiki is written
at an 8th grade reading level
with related videos to comply
with ADA guidelines RxWiki
utilizes a pharmacist-only
crowdsourcing model for
content creation. Pharmacist
editors must meet qualification
standards and comply with
strict workflow policies defining
who can create, edit, and
publish content. Medication
pages are created using a
consistent, consumer-friendly
style, written in easy-to-
understand language, with a
positive voice and neutral
tone. What is the state of
pharmacist-generated content
(PGC)? Pharmacist-generated
Content (PGC) written for
consumers and patients is not
commonplace among publishers.
Translating clinical information
into an 8th grade reading level,
with a positive voice, and a
neutral tone remains a
journalistic art. Until now,
pharmacist authors have been
an untapped resource in the
battle against limited health
literacy and medication non-
adherence. Most pharmacist-
generated content is
sequestered within pharmacy
publications or the internal
departments of larger
institutions (i.e., medical
centers). Readership of these
publications is largely academic
as they are overwhelmingly
written for the benefit of
clinicians, prescribers, payors, or
other healthcare entities.
Don Hackett, RxWiki - CEO and Publisher, has extensive business
experience in the technology and health industries. He has
deployed innovative marketing strategies, business models and
technology solutions creating several profitable private-sector
businesses. Over the years, Don has successfully delivered
measurable economic returns for both stakeholders and
shareholders alike.
2. Digital Health Coalition
How are content publishers like
Wikipedia being used by
consumers and health
professionals?
Wikipedia has become one of the most
(if not the most) popular health
resources for both consumers and
health professionals. When searching
for health-related information, Wikipedia
consistently appears within the first 10
listings on most search engine result
pages. Consumers have come to rely
on Wikipedia, if for no other reason
than accessibility. For most consumers,
however, Wikipedia’s health information
pages are often difficult to understand
as many of the articles are written at
a university comprehension level.
Healthcare professionals (an estimated
50%) often use Wikipedia as an
“information triage”, searching for
broad items, then refining their
searches in other clinical resources. A
review of studies published in the
Journal of Medical Internet Research
suggested that, while Wikipedia's
information about commonly prescribed
drugs was generally accurate,
healthcare consumers or providers
should not use it as the sole source of
information.
The study noted that while Wikipedia
information was usually accurate and
easy to use, it often lacked depth or
omitted content.
Wikipedia has recently enforced the
use of citations as quality control for
edits to articles. However, this process
does not prevent unqualified editors
from misconstruing the nuances of
clinical trials, pharmacology profiles,
expert opinions, or systematic review
conclusions.
Wikipedia contributors have various
levels of subject expertise, as well as
varying editorial qualities and biases.
For a content type like medications,
the potential dissonance present
among a diverse group of content
editors, who may or may not be
experts, is concerning when considering
the accuracy of the information
published.
A number of pharmacy professionals,
including Ohio State University’s
Pharmacy Librarian and Director of
Drug Information Services who
published a study in The Journal of the
Medical Library Association, believe the
quality of medication information
available on Wikipedia is inconsistent.
The study’s authors maintain that
much of the information may be
incomplete to a degree that could be
potentially harmful to patients.
Study Information:
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3193353/
You give the pharmacist a key
role in your network. Why?
Simply put, patients trust pharmacists
because they are the “Main Street”
medication experts. Most healthcare
professionals rarely undergo the
focused pharmacologic and
pharmacotherapeutic training or the
pharmaceutical-specific education that
pharmacists experience prior to
practice.
As pharmacists become more involved
in patient care, they are well
positioned to collaborate with patients
to improve medication outcomes. Most
pharmacists are easily accessible and
well-known within their communities.
Patients trust their pharmacist’s
guidance and value their in-person
conversations.
3. Digital Health Coalition
How do you envision
pharmaceutical companies
utilizing RxWiki?
RxWiki SubmitTM
offers pharma a digital
platform to communicate clinical
information directly to pharmacist
editors. Pharma companies have the
opportunity to submit product
information for review by RxWiki’s
pharmacist editors for potential
inclusion within the digital encyclopedia.
RxWiki collaborates with manufacturers
to ensure the updated information is
accurately translated into an 8th grade
reading level.
In addition, pharma brands can enroll in
RxWiki NotifyTM
, permitting consumers
to be alerted when any substantive
change has been made to their
products. RxWiki also features pharma
manufacturers’ financial assistance
programs, if available.
Any advice for a company
concerned about using wiki
platforms or user- generated
content (UGC) in general? How
should they evaluate the
relevance of such platforms for
their company and brands?
Editor credentials and transparency are
key requirements for publishing world-
class content. RxWiki offers both of
these essential disclosures. To ensure
the encyclopedia’s quality, RxWiki’s
information comes from sources such
as the FDA, medical journals, research
institutions and pharmaceutical
manufacturers, and is vetted by
pharmacists and physicians to ensure
information is accurate and unbiased.
Only pharmacists can create content,
and each RxWiki contributor is
identified with any information that is
published.
As a closing thought, how will
the rapid growth in consumers’
accessing content via mobile
devices change the future of
UGC - and specifically platforms
such as RxWiki?
Consumers want on-demand access to
trusted information, regardless of their
location. RxWiki’s digital encyclopedia is
available for both Apple and Android
devices. Mobile users can refine the
type of information displayed to
receive a personalized experience.
Features such as Rx refill ordering,
appointment reminders and medication
alerts keep patient actively engaged in
managing their health.
MORE ABOUT DON:
"To achieve measurable economic results
during eHealth 3.0, new solutions must
leverage innovative technologies to create
work-flow inefficiencies that reduce costs
and improve patient outcomes. Patients
must be privately connected to their health
providers at anytime, and from any
communicating device."
Over the past 23 years, Don has pioneered
various digital solutions in the medications
industry that have led to launching RxWiki,
Inc. Don's team deployed the first office-
based eRx app, the first digital e-
prescribing network, filed the 'Drug
Interactions on the Internet" patent,
launched the leading MTM clinical
application and the leading pharmacist-
edited medications
encyclopedia, RxWiki.com.