This report analyzes online advertising activity and spending across multiple sectors in several Central and Eastern European countries based on data from gemiusDirectEffect/AdOcean. It provides statistics on the share of ad impressions, clicks, and campaigns by sector for each country. The sectors analyzed include finance, telecommunications, automotive, trade, food, and others. The report aims to describe advertising trends within key online market sectors in the region.
Gemius a realizat raportul gemiusAdMonitor care prezinta o gama larga de indicatori pentru campaniile online din Europa Centrala si de Est, printre care profilul socio-demografic al utilizatorilor care genereaza afisari si click-uri, rata de click din fiecare tara monitorizata, etc
This report provides advertising activity data for multiple countries in Central and Eastern Europe. It includes the share of ad impressions, clicks, and campaigns for various market sectors such as finance, telecommunications, automotive, and others. The data is sourced from the gemiusDirectEffect and AdOcean online advertising monitoring systems for the period of 2013.08 to 2014.01.
gemiusAdMonitor - периодический отчет компании Gemius. Источники данных для отчета – gemiusDirectEffect и AdOcean, ведущие онлайн системы мониторинга рекламы в регионе Центральной и Восточной Европы.
Какая информация доступна в отчете?
Доля кампаний по секторам
Доля рекламных показов по секторам
Доля рекламных кликов по секторам
Средний CTR по секторам
Страны, данные по которым представлены в отчете: Болгария, Хорватия, Чехия, Эстония, Венгрия, Латвия, Литва, Польша, Румыния, Сербия, Словакия, Словения, Украина.
gemiusAdMonitor is a periodic report prepared by Gemius. The source of data is the gemiusDirectEffect research, which is the leading online advertisement monitoring system in the CEE region. as well as Gemius adserver AdOcean.
gemiusAdMonitor presents a ranking of most popular online ad formats and a wide range of indicators for display campaigns. The report also describes the advertising activity within chosen sectors of online market such as: finance, telecommunication and other.
The report covers the following countries: Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia.
While Vietnam's advertising market grew 7.6% in 2012, the country faces significant political and economic risks. Television advertising accounts for over 75% of the total advertising market and is expected to continue dominating. Key risks to economic growth include problems in the banking sector like high loan write-offs and slowing GDP growth. The advertising market is projected to grow robustly at 8.3% annually through 2017 despite these macroeconomic challenges.
This document analyzes mobile market data from Taiwan in the second quarter of 2014. It provides information on market shares of mobile devices, operating systems, and apps. Key findings include Android devices growing rapidly, Jelly Bean being the most popular Android version, and entertainment apps being most popular on Android while life apps are most used on iPhone. Usage patterns and the effects of holidays and events on mobile traffic are also examined.
Connected Drivers: Public opinion and what it meansIpsos UK
According to research by Ipsos MORI for the RAC Foundation, the majority of drivers are interested in connected driving technologies, but both they and the wider public recognise how connections to the outside world have the potential to cause distractions and impact on safe driving.
This document provides an overview of Multiplus, the largest loyalty program in Brazil. It discusses Multiplus' competitive advantages including its exclusive partnership with LATAM Airlines and large network of accrual and redemption partners. The document reviews Multiplus' communication channels, new business initiatives in insurance and hotels, and how it segments customers and personalizes offers. Key metrics on Multiplus' customer base, points issuance and redemption, financial results are also presented.
Gemius a realizat raportul gemiusAdMonitor care prezinta o gama larga de indicatori pentru campaniile online din Europa Centrala si de Est, printre care profilul socio-demografic al utilizatorilor care genereaza afisari si click-uri, rata de click din fiecare tara monitorizata, etc
This report provides advertising activity data for multiple countries in Central and Eastern Europe. It includes the share of ad impressions, clicks, and campaigns for various market sectors such as finance, telecommunications, automotive, and others. The data is sourced from the gemiusDirectEffect and AdOcean online advertising monitoring systems for the period of 2013.08 to 2014.01.
gemiusAdMonitor - периодический отчет компании Gemius. Источники данных для отчета – gemiusDirectEffect и AdOcean, ведущие онлайн системы мониторинга рекламы в регионе Центральной и Восточной Европы.
Какая информация доступна в отчете?
Доля кампаний по секторам
Доля рекламных показов по секторам
Доля рекламных кликов по секторам
Средний CTR по секторам
Страны, данные по которым представлены в отчете: Болгария, Хорватия, Чехия, Эстония, Венгрия, Латвия, Литва, Польша, Румыния, Сербия, Словакия, Словения, Украина.
gemiusAdMonitor is a periodic report prepared by Gemius. The source of data is the gemiusDirectEffect research, which is the leading online advertisement monitoring system in the CEE region. as well as Gemius adserver AdOcean.
gemiusAdMonitor presents a ranking of most popular online ad formats and a wide range of indicators for display campaigns. The report also describes the advertising activity within chosen sectors of online market such as: finance, telecommunication and other.
The report covers the following countries: Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia.
While Vietnam's advertising market grew 7.6% in 2012, the country faces significant political and economic risks. Television advertising accounts for over 75% of the total advertising market and is expected to continue dominating. Key risks to economic growth include problems in the banking sector like high loan write-offs and slowing GDP growth. The advertising market is projected to grow robustly at 8.3% annually through 2017 despite these macroeconomic challenges.
This document analyzes mobile market data from Taiwan in the second quarter of 2014. It provides information on market shares of mobile devices, operating systems, and apps. Key findings include Android devices growing rapidly, Jelly Bean being the most popular Android version, and entertainment apps being most popular on Android while life apps are most used on iPhone. Usage patterns and the effects of holidays and events on mobile traffic are also examined.
Connected Drivers: Public opinion and what it meansIpsos UK
According to research by Ipsos MORI for the RAC Foundation, the majority of drivers are interested in connected driving technologies, but both they and the wider public recognise how connections to the outside world have the potential to cause distractions and impact on safe driving.
This document provides an overview of Multiplus, the largest loyalty program in Brazil. It discusses Multiplus' competitive advantages including its exclusive partnership with LATAM Airlines and large network of accrual and redemption partners. The document reviews Multiplus' communication channels, new business initiatives in insurance and hotels, and how it segments customers and personalizes offers. Key metrics on Multiplus' customer base, points issuance and redemption, financial results are also presented.
These slides were presented at the Personalisation versus privacy event held by Ipsos MORI and King's college London, 11th February 2014. Full poll: http://www.ipsos-mori.com/researchpublications/researcharchive/3342/Three-in-four-Britons-are-worried-about-companies-collecting-information-about-them.aspx
The document discusses the shift from desktop to mobile consumption of media and online activities. It provides statistics showing rapid growth in smartphone penetration and time spent on mobile devices globally and in various markets like the Netherlands. Marketers are advised to use responsive design and optimize websites and ads for mobile to improve performance on smartphones and tablets. Research findings demonstrate that certain mobile ad formats can increase brand awareness, consideration and store visits more effectively than others.
The Mobile Shift - Victor Beerthuis - Digital Marketing Live 2014AKnijnenberg
The document discusses the shift from desktop to mobile consumption of media and online activities. It provides statistics showing rapid growth in smartphone penetration and time spent on mobile devices globally and in various markets like the Netherlands. Marketers are advised to use responsive design and optimize websites and ads for mobile to improve performance on smartphones and tablets. Formats like display ads are shown to increase brand awareness, consideration and store visits when optimized for touchscreens.
Digital Turkey 2016 - Turkey's Digital Marketing StatisticsKogital
Turkey is a rapidly growing country in the digital landscape. With 96% smartphone ownership, mobile usage still is trending.
The business world is also likely to increase its digital investments. According to TUSIAD’s (Turkish Industrialists' and Businessmen's Association) CEO’s Vision of Turkish Digital Transformation, digital advertising investments will rise from 84% to 95%, and e-commerce from 69% to 84% between 2016-2018.
Digital Turkey 2016 - Turkey's Digital Marketing Statistics Report is an effort to reveal Turkey's digital landscape from a broad perspective covering issues from technology to demographics.
Digital Ad Spend / Total Ad Spend - Turkey vs. WorldwideIAB Turkey
Digital advertising spending as a percentage of total ad spending was 41.1% worldwide in 2016, compared to 37.4% in Turkey. Digital ad spending in Turkey grew 19.6% in 2015 and 13.7% in 2016, lower than worldwide and European growth rates. Digital advertising accounted for 24% of total media investments in Turkey in 2015 and 25% in 2016, demonstrating its increasing share of the advertising market.
This document analyzes trends in the online market in Central and Eastern Europe from 2012-2013. It finds that while internet penetration rates in CEE countries still lag Western Europe slightly, all CEE countries are projected to reach Western European penetration levels by early 2014. Hungary leads the region in terms of percentage of advertising spending online, though overall online ad spending per internet user remains lower in CEE than Western Europe. Mobile internet usage via phones and tablets is growing rapidly across CEE, led by countries like Slovakia, Croatia, Estonia, and Russia. Apple dominates the market for both phones and tablets, though Samsung is gaining ground, and may overtake Apple's phone market share in early 2014. Finally, while Google
#MobileRocks South Africa 2014: Part 2 - The Mobile AudienceRaymond Buckle
Mobile allows access to 97% of the SA Adult Audience, but there are different access segments which require a unique approach for marketing and advertising.
Tomi Ahonen famously called mobile the 7th Mass Media. In SA mobile is 1st in mass media, and the 1st screen for multi-screeners according to AMPS and MillwardBrown AdReaction 2014.
At Silverstone, we believe in mobile first marketing.
To do it successfully requires an understanding of the mobile audience – who they are and how they engage through their phones and tablets.
Part 2 of the #MobileRocks review of AMPS, deals with the audience, their core profiles and demographics based on the channel they engage through.
There are some really cool stats and infographics, and we’ve also included an opportunity guide and media cheat sheets per segment.
If you have questions about this report, the MMA or would like to explore how to effectively incorporate mobile into your marketing mix, please get in touch.
Enjoy – and if you like it please share and tell everyone! Use the tweet sheets and icons – make a wave!
#MobileRocks http://lnq.in/MobileRocks
Raymond & the Silverstone Team
// http://silverstone.solutions
Social media is the information hub for Vietnamese and many brands take it as the trigger to promote their products. This survey reveals the current consumer behaviors as to online / social medias as well as consumers’ reactions to their marketing
This survey was conducted among 860 samples of 18-47 years old in May 2019.
1) The document summarizes a study on how data, analytics, and decisioning will impact customer engagement over the next 5 years in Turkey and the Middle East.
2) It finds that customers are more informed than ever, requiring organizations to better understand each customer's individual needs through advanced use of data and analytics.
3) Key challenges for organizations in the region include growing profits from existing customers, improving customer experience, and complying with regulations.
Global online advertising spending is projected to nearly double between 2011 and 2016, rising from $87.3 billion to $163 billion. Online advertising's share of total media ad spending worldwide will increase from 19.8% in 2012 to 25.9% in 2016. While North America and Western Europe currently dominate online ad spending, Asia-Pacific is catching up and will surpass Western Europe by 2016 due to rapid growth in countries like Indonesia, India and China.
Since 2011, U.S. Internet Advertising companies (+92.3%) have outperformed the NASDAQ (+63.8%), S&P 500
(+54.1%), and MSCI Europe (+43.2%) indexes, along with their international counterparts (+51.1%).
Mobile Marketing Association South Africa AMPS 2012AB Mobile ReviewRaymond Buckle
Highlights of the MMA SA's Mobile Review of AMPS2012AB - sponsored by SilverstoneCIS.com
If this doesn't prove that nothing will get you closer to your consumers than mobile - nothing will!
Members of MMA SA will receive the full deck as part of their membership benefits. For more information contact us at MMASA.org or get in touch with SilverstoneCIS to take advantage of the power of the mobile medium.
Nothing gets you closer to your audience than mobile!
Facebook Payments and Commerce: Key Considerations for Its Move Into Africa a...Alan Alden
A broad overview and key considerations facing Facebook as it expands its Payments and Commerce offerings into the Middle East and Africa, including key competitors (such as Tencent's WeChat), demographics, and potential road blocks.
1033 Always on Trade_Report_FA_DIGITAL.PDFPenny Blake
This document provides an overview of how technology is shaping the on-trade industry based on surveys of consumers and operators. Some of the key findings include:
- Over half of consumers believe technology improves their experience, with over 60% having used chip and pin or accessed free Wi-Fi. Younger consumers are more likely to adopt newer technologies like contactless payments and mobile ordering.
- Operators are generally meeting basic technology demands but many are not yet able to offer more advanced options like mobile ordering. Adopting new technologies could help improve speed of service and customer spending.
- Social media is widely used by operators but engagement levels vary. Half of consumers leave online reviews, more likely to do so for positive experiences
Ultimate Guide to E-commerce Statistic in SEA and especially Vietnam market.
A must-have pocket but in-depth guideline you should read before entering Vietnam!
- Worldwide digital ad spending topped $100 billion in 2012 and is projected to nearly double to $163 billion by 2016.
- North America led in digital ad spending in 2012 with $40.1 billion but its share is declining as emerging markets like Asia-Pacific grow rapidly.
- Asia-Pacific is forecasted to surpass Western Europe in 2013 as the second largest region for digital ad spending, driven by growth in countries like China, India, and Indonesia.
The document summarizes key findings from a survey of over 3,000 mobile internet users in Vietnam. It finds that Vietnam has the highest proportion of younger users under 18 compared to other Southeast Asian countries. Nearly 3/4 of users in Vietnam are male. Over half of users downloaded a video in the past month and 1/3 said mobile ads helped them find deals nearby. Vietnamese users also have higher rates of automobile, credit card ownership and dining out compared to other Southeast Asian countries. The report aims to help brands understand this growing mobile audience in Vietnam.
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. Some key points:
- Vietnam had over 39 million internet users in 2014, a significant increase from previous years. Facebook and Zing were the most popular social media platforms.
- Younger generations aged 15-35 make up the majority of Vietnam's internet users. Mobile phones have become the most common device for going online.
- Activities like social media, online videos and games are most popular. E-commerce is growing significantly each year but still accounts for a small portion of overall commerce.
These slides were presented at the Personalisation versus privacy event held by Ipsos MORI and King's college London, 11th February 2014. Full poll: http://www.ipsos-mori.com/researchpublications/researcharchive/3342/Three-in-four-Britons-are-worried-about-companies-collecting-information-about-them.aspx
The document discusses the shift from desktop to mobile consumption of media and online activities. It provides statistics showing rapid growth in smartphone penetration and time spent on mobile devices globally and in various markets like the Netherlands. Marketers are advised to use responsive design and optimize websites and ads for mobile to improve performance on smartphones and tablets. Research findings demonstrate that certain mobile ad formats can increase brand awareness, consideration and store visits more effectively than others.
The Mobile Shift - Victor Beerthuis - Digital Marketing Live 2014AKnijnenberg
The document discusses the shift from desktop to mobile consumption of media and online activities. It provides statistics showing rapid growth in smartphone penetration and time spent on mobile devices globally and in various markets like the Netherlands. Marketers are advised to use responsive design and optimize websites and ads for mobile to improve performance on smartphones and tablets. Formats like display ads are shown to increase brand awareness, consideration and store visits when optimized for touchscreens.
Digital Turkey 2016 - Turkey's Digital Marketing StatisticsKogital
Turkey is a rapidly growing country in the digital landscape. With 96% smartphone ownership, mobile usage still is trending.
The business world is also likely to increase its digital investments. According to TUSIAD’s (Turkish Industrialists' and Businessmen's Association) CEO’s Vision of Turkish Digital Transformation, digital advertising investments will rise from 84% to 95%, and e-commerce from 69% to 84% between 2016-2018.
Digital Turkey 2016 - Turkey's Digital Marketing Statistics Report is an effort to reveal Turkey's digital landscape from a broad perspective covering issues from technology to demographics.
Digital Ad Spend / Total Ad Spend - Turkey vs. WorldwideIAB Turkey
Digital advertising spending as a percentage of total ad spending was 41.1% worldwide in 2016, compared to 37.4% in Turkey. Digital ad spending in Turkey grew 19.6% in 2015 and 13.7% in 2016, lower than worldwide and European growth rates. Digital advertising accounted for 24% of total media investments in Turkey in 2015 and 25% in 2016, demonstrating its increasing share of the advertising market.
This document analyzes trends in the online market in Central and Eastern Europe from 2012-2013. It finds that while internet penetration rates in CEE countries still lag Western Europe slightly, all CEE countries are projected to reach Western European penetration levels by early 2014. Hungary leads the region in terms of percentage of advertising spending online, though overall online ad spending per internet user remains lower in CEE than Western Europe. Mobile internet usage via phones and tablets is growing rapidly across CEE, led by countries like Slovakia, Croatia, Estonia, and Russia. Apple dominates the market for both phones and tablets, though Samsung is gaining ground, and may overtake Apple's phone market share in early 2014. Finally, while Google
#MobileRocks South Africa 2014: Part 2 - The Mobile AudienceRaymond Buckle
Mobile allows access to 97% of the SA Adult Audience, but there are different access segments which require a unique approach for marketing and advertising.
Tomi Ahonen famously called mobile the 7th Mass Media. In SA mobile is 1st in mass media, and the 1st screen for multi-screeners according to AMPS and MillwardBrown AdReaction 2014.
At Silverstone, we believe in mobile first marketing.
To do it successfully requires an understanding of the mobile audience – who they are and how they engage through their phones and tablets.
Part 2 of the #MobileRocks review of AMPS, deals with the audience, their core profiles and demographics based on the channel they engage through.
There are some really cool stats and infographics, and we’ve also included an opportunity guide and media cheat sheets per segment.
If you have questions about this report, the MMA or would like to explore how to effectively incorporate mobile into your marketing mix, please get in touch.
Enjoy – and if you like it please share and tell everyone! Use the tweet sheets and icons – make a wave!
#MobileRocks http://lnq.in/MobileRocks
Raymond & the Silverstone Team
// http://silverstone.solutions
Social media is the information hub for Vietnamese and many brands take it as the trigger to promote their products. This survey reveals the current consumer behaviors as to online / social medias as well as consumers’ reactions to their marketing
This survey was conducted among 860 samples of 18-47 years old in May 2019.
1) The document summarizes a study on how data, analytics, and decisioning will impact customer engagement over the next 5 years in Turkey and the Middle East.
2) It finds that customers are more informed than ever, requiring organizations to better understand each customer's individual needs through advanced use of data and analytics.
3) Key challenges for organizations in the region include growing profits from existing customers, improving customer experience, and complying with regulations.
Global online advertising spending is projected to nearly double between 2011 and 2016, rising from $87.3 billion to $163 billion. Online advertising's share of total media ad spending worldwide will increase from 19.8% in 2012 to 25.9% in 2016. While North America and Western Europe currently dominate online ad spending, Asia-Pacific is catching up and will surpass Western Europe by 2016 due to rapid growth in countries like Indonesia, India and China.
Since 2011, U.S. Internet Advertising companies (+92.3%) have outperformed the NASDAQ (+63.8%), S&P 500
(+54.1%), and MSCI Europe (+43.2%) indexes, along with their international counterparts (+51.1%).
Mobile Marketing Association South Africa AMPS 2012AB Mobile ReviewRaymond Buckle
Highlights of the MMA SA's Mobile Review of AMPS2012AB - sponsored by SilverstoneCIS.com
If this doesn't prove that nothing will get you closer to your consumers than mobile - nothing will!
Members of MMA SA will receive the full deck as part of their membership benefits. For more information contact us at MMASA.org or get in touch with SilverstoneCIS to take advantage of the power of the mobile medium.
Nothing gets you closer to your audience than mobile!
Facebook Payments and Commerce: Key Considerations for Its Move Into Africa a...Alan Alden
A broad overview and key considerations facing Facebook as it expands its Payments and Commerce offerings into the Middle East and Africa, including key competitors (such as Tencent's WeChat), demographics, and potential road blocks.
1033 Always on Trade_Report_FA_DIGITAL.PDFPenny Blake
This document provides an overview of how technology is shaping the on-trade industry based on surveys of consumers and operators. Some of the key findings include:
- Over half of consumers believe technology improves their experience, with over 60% having used chip and pin or accessed free Wi-Fi. Younger consumers are more likely to adopt newer technologies like contactless payments and mobile ordering.
- Operators are generally meeting basic technology demands but many are not yet able to offer more advanced options like mobile ordering. Adopting new technologies could help improve speed of service and customer spending.
- Social media is widely used by operators but engagement levels vary. Half of consumers leave online reviews, more likely to do so for positive experiences
Ultimate Guide to E-commerce Statistic in SEA and especially Vietnam market.
A must-have pocket but in-depth guideline you should read before entering Vietnam!
- Worldwide digital ad spending topped $100 billion in 2012 and is projected to nearly double to $163 billion by 2016.
- North America led in digital ad spending in 2012 with $40.1 billion but its share is declining as emerging markets like Asia-Pacific grow rapidly.
- Asia-Pacific is forecasted to surpass Western Europe in 2013 as the second largest region for digital ad spending, driven by growth in countries like China, India, and Indonesia.
The document summarizes key findings from a survey of over 3,000 mobile internet users in Vietnam. It finds that Vietnam has the highest proportion of younger users under 18 compared to other Southeast Asian countries. Nearly 3/4 of users in Vietnam are male. Over half of users downloaded a video in the past month and 1/3 said mobile ads helped them find deals nearby. Vietnamese users also have higher rates of automobile, credit card ownership and dining out compared to other Southeast Asian countries. The report aims to help brands understand this growing mobile audience in Vietnam.
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. Some key points:
- Vietnam had over 39 million internet users in 2014, a significant increase from previous years. Facebook and Zing were the most popular social media platforms.
- Younger generations aged 15-35 make up the majority of Vietnam's internet users. Mobile phones have become the most common device for going online.
- Activities like social media, online videos and games are most popular. E-commerce is growing significantly each year but still accounts for a small portion of overall commerce.
Platforma SIMPLE.EDU to zbiór funkcjonalności umożliwiających zarządzanie procesami dydaktycznymi, administracyjnymi jak również zarządczymi. Optymalizuje szereg procesów zachodzących na uczelni zapewniając wielokierunkowy przepływ informacji.
Розвиток первинного професійного досвіду школярів як засіб формування конкур...Наталья Качковская
Практична значущість моєї діяльності полягає у здійсненні гурткової роботи на основі урізноманітнення форм педагогічної діяльності, добору їх відповідно до вікової категорії вихованців щодо розвитку первинного професійного досвіду конкурентоспроможної особистості.
It is widely believed that the creation of the banking union initiated the integration of the EU banking market. The process is traced back to June 2012 (EU Summit decided to create the banking union), 4 November 2013 (effective date of the Banking Union Regulation), or 4 November 2014 (operational launch of the Single Supervisory Mechanism, SSM). However, the integration of the EU banking market began much earlier and the creation of the banking union should be considered the final rather than the initial step in the process.
Łączenie kolektorów słonecznych musi zapewnić odpowiednie natężenia przepływu czynnika grzewczego przez każdy z kolektorów. Stąd łączenie kolektorów płaskich w baterii ma charakter najczęściej równoległy. Dopuszcza się także łączenie szeregowe dla określonych typów urządzeń, np. kolektorów płaskich harfowych, próżniowych itd.
The report provides data on online display advertising in Bulgaria, Czech Republic, Hungary, Poland, Romania and Slovakia in the second half of 2011. It finds that regular banners were the most commonly used ad format across the regions. The report also analyzes the most popular sectors for online advertising in each country and ranks sectors by their average click-through rates. Key sectors varied by country but included finance, telecommunications, automotive, retail and consumer products.
Travel Insurance Distribution Channels: Finding the right mix for European ma...Intelligo Consulting
Presentation at Uniglobal Travel Insurance Forum in Prague, 5-6 December 2013.
Finaccord estimates that the global market for stand-alone travel insurance and assistance was worth USD 11.9 billion in 2012, with around 200 million policies sold.
By 2016, this market is expected to be worth USD 14.7 billion, with policy sales increasing to around 243 million.
Where will much of this growth occur, and how does Europe fit in to this global picture?
What local challenges are faced when entering and operating in particular markets?
How do the distribution channels used for travel insurance vary between countries and evolve over time?
Eyeota is proud to launch the Eyeota Index Q4 2014, which tracks audience data trends worldwide. If you are a marketer, media buyer or publisher, the report reveals advertising sectors that are leading the way in audience data usage and which segments they are interested in. How are your competitors using audience data in their digital advertising campaigns? Read the Eyeota Index to find out more.
Digital ad spending benchmarks by industry the complete e-marketer series for...Victor Kong
This document provides an executive summary and introduction to a report on digital advertising spending benchmarks by industry for 2015. The key points are:
- US industries will collectively spend over $58 billion on digital ads in 2015, with continued growth driven by the economy and advances in targeting. Mobile, digital video, and programmatic buying are major areas of growth.
- Retail is the largest spender but automotive will surpass financial services to become the second largest. Healthcare spends the least on digital ads.
- The report series provides in-depth data on ad spending by industry, including breakdowns by channel, format, objectives and use of programmatic buying and targeting. It is based on extensive research and interviews
This document discusses global trends in insurance distribution systems. It begins by defining traditional channels like direct sales, agents and brokers. It then defines non-traditional channels such as partnerships with banks, retailers, mobile carriers and others. The document also discusses international perspectives on insurance distribution through car dealers, mobile phone operators and retailers. It provides data on the insurance products distributed and revenue generated through these non-traditional channels.
For the fifth year running, Across Health is presenting you with its truly unique digital landscape overview among life sciences in Europe, US and emerging markets. The Digital Barometer gives you a 360°view on the status, challenges and future of “The New Normal”, i.e. where digital has become a commodity & is fully integrated in the overall channel mix.
The document summarizes a report from the Digital Advertising Association of Thailand (DAAT) on digital advertising spending in Thailand in 2014. Some key findings include:
- Total digital advertising spending in Thailand grew 43.95% in 2014 and is expected to continue growing.
- Top spending industries in 2014 were Communications, Motor Vehicles, and Skin Care/Hair Preparations.
- Facebook and Video advertising saw strong spending growth between 2013 and 2014.
- Most advertising agencies expect their digital spending to increase by at least 30% in 2015 compared to 2014.
The document provides information on marketing opportunities for environmental, health, and safety (EHS) publications from BLR Media, including details on:
- The EHS publications which reach over 150,000 subscribers across safety and environmental newsletters and websites.
- The engaged audience of EHS decision-makers at large companies that the publications target.
- Various sponsorship and advertising opportunities available across the publications' newsletters, websites, events, and custom content.
Telemedicine Market Growth, Demand and Challenges of the Key Industry Players...IMARC Group
The global telemedicine market size reached US$ 74.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 465.3 Billion by 2032, exhibiting a growth rate (CAGR) of 22.9% during 2024-2032.
More Info:- https://www.imarcgroup.com/telemedicine-market
Insurance sold through digital channels to reach eur25 billion annually in eu...Digital Insurance News
The study found that insurance policies sold through digital channels in Europe could reach €25 billion annually by 2016, more than double the 2012 value of €12 billion. Three-quarters of European insurers plan to increase investments in digital transformation of sales and distribution over the next three years, spending an average of €27 million. Nine out of ten insurers expect competition to intensify from non-insurance players such as Google or Amazon.
FirstPartner Data Driven Marketing Market Map 2014FirstPartner
Download a free copy of the map at http://www.firstpartner.net/downloads
The 2014 FirstPartner Data-Driven Marketing Market Map provides an overview of the processes and key players behind the use of consumer data for marketing purposes. The map highlights important trends in the collection and analysis of consumer data and describes how companies are using data to drive marketing initiatives and increase ROI.
The map includes a visual overview of approaches to data collection and analysis, such as by retailers, the data processing ecosystem and the digital advertising ecosystem. It also gives a brief insight into the technologies enabling data processing and discusses the main concerns around the debate on data protection and privacy.
FirstPartner is an independent research and proposition development company specialising in areas including Payments, Mobile Advertising, Mobile Value Added Services and M2M. For more information click on the “Get in touch” button or visit www.firstpartner.net to download a free copy of the map.
Field Interactive MR, is a leading global online fieldwork and desk research agency for Consumer & B2B research studies. Field Interactive MR focus to fulfill our client’s goal timely with the help of technology, highly experienced manpower to understand client’s need and commitment. Field Interactive MR has its strong feasibility in PAN India, APAC, Africa, Middle East, Europe and USA.
Direct marketing is a complementary channel for insurance distribution that can help insurers reach consumers and address challenges in a simple, fast, and trusting environment. MetLife's direct marketing model in Europe, the Middle East and Africa operates in 29 countries, works with over 80 partners, and acquired over 900,000 new customers in 2014. Direct marketing is not expected to displace traditional channels but to add to insurers' strategies for competing in the 21st century.
The global financial fraud detection software market size is expected to exhibit a growth rate (CAGR) of 13.23% during 2024-2032.
More Info:- https://www.imarcgroup.com/financial-fraud-detection-software-market
Attitudes towards Programmatic Advertising - A deep dive into buy-side attitu...IAB Europe
The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic advertising following the full report publication. The additional data in this report includes a breakdown of advertiser and agency respondents by regions as listed below:
Central and Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey
Northern Europe: Norway, Sweden, Denmark, Finland
Southern Europe: Spain, Italy, Portugal , Greece
Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland
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1. We support knowledge driven
business decisions.com
gemiusAdMonitor
Market sectors
2013.08 - 2014.01
2. About the report 3
Chosen market sectors 6
Methodology and definitions 36
Content
3. About the report 3
Chosen market sectors 6
Methodology and definitions 36
Content
4. 4
About the report
gemiusAdMonitor is a periodic report prepared by Gemius. The source of data is the gemiusDirectEffect/AdOcean research, which is the leading
online advertisement monitoring system in the CEE region. The report describes the advertising activity within chosen sectors of online market such
as: finance, telecommunication and other.
What can be found in this report?
➜ Share of ad impressions by sectors
➜ Share of ad clicks by sectors
➜ Share of campaings by sectors
6. About the report 3
Chosen market sectors 6
Methodology and definitions 36
Content
7. 7Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Bulgaria
17.26%
10.29%
8.66%
7.65%
5.89%4.72%
4.62%
3.98%
3.74%
2.98%
2.68%
2.23%
2.16%
1.96%
1.21%
0.02%
19.96%
Finance, Insurance, Brokerage
Household Equipment, Furniture And Decorations
Trade
Telecommunications
Pharmaceuticals
Beverages and Alcohol
Personal Care and Hygiene
Clothing & Accessories
Automotive
Media, Books, CD & DVD
Leisure Time
Computers and Audio Video
Household Products
Food
Travel, Tourism, Hotels & Restaurants
Real Estate
Other
8. 8Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Bulgaria
15.87%
14.44%
13.65%
10.77%
7.45%
6.23%
6.03%
4.04%
3.08%
2.95%
1.96%
1.95%
1.82%
1.82%
1.78%
0.08%
6.07%
Finance, Insurance, Brokerage
Beverages and Alcohol
Telecommunications
Automotive
Trade
Food
Personal Care and Hygiene
Pharmaceuticals
Leisure Time
Clothing & Accessories
Travel, Tourism, Hotels & Restaurants
Media, Books, CD & DVD
Computers and Audio Video
Household Equipment, Furniture And Decorations
Household Products
Real Estate
Other
9. 9Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of campaigns by sectors – Bulgaria
15.14%
12.50%
10.68%
8.39%
6.06%
5.86%
5.63%
5.47%
5.32%
3.80%
3.42%
3.38%
2.45%
1.63%
1.32%
0.35%
8.62%
Finance, Insurance, Brokerage
Telecommunications
Leisure Time
Automotive
Personal Care and Hygiene
Trade
Pharmaceuticals
Food
Beverages and Alcohol
Media, Books, CD & DVD
Travel, Tourism, Hotels & Restaurants
Household Equipment, Furniture And Decorations
Computers and Audio Video
Clothing & Accessories
Household Products
Real Estate
Other
10. 10Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Croatia
19.98%
17.03%
15.06%7.77%
5.86%
5.71%
5.71%
4.82%
3.52%
3.08%
2.44%
2.14%
1.80%
1.67%
1,13%
2,28%
Automotive
Travel, Tourism, Hotels & Restaurants
Finance, Insurance, Brokerage
Leisure Time
Beverages and Alcohol
Food
Trade
Personal Care and Hygiene
Telecommunications
Clothing & Accessories
Media, Books, CD & DVD
Household Products
Household Equipment, Furniture And Decorations
Computers and Audio Video
Pharmaceuticals
Other
11. 11Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Croatia
27.02%
14.49%
12.10%
6.59%
6.42%
5.98%
4.98%
4.83%
4.17%
3.58%
3.34%
2.33%
1.64%
1,02%
0,19%
1.34%
Automotive
Finance, Insurance, Brokerage
Travel, Tourism, Hotels & Restaurants
Food
Trade
Household Products
Clothing & Accessories
Personal Care and Hygiene
Beverages and Alcohol
Household Equipment, Furniture And Decorations
Leisure Time
Media, Books, CD & DVD
Telecommunications
Computers and Audio Video
Pharmaceuticals
Other
12. 12Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of campaigns by sectors – Croatia
19.75%
10.87%
8.88%
8.70%
8.15%
6.88%
6.34%
5.98%
5.62%
5.43%
2.90%
2.36%
1.99%
1.63%
1.63%
2.90%
Automotive
Finance, Insurance, Brokerage
Food
Trade
Media, Books, CD & DVD
Personal Care and Hygiene
Beverages and Alcohol
Household Equipment, Furniture And Decorations
Travel, Tourism, Hotels & Restaurants
Leisure Time
Computers and Audio Video
Household Products
Clothing & Accessories
Telecommunications
Pharmaceuticals
Other
13. 13Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Czech Republic
27.06%
16.24%
13.62%
7.23%
7.05%
4.94%
3.07%
2.36%
2.05%
1.65%
1.38%
1.21%
1.15%
0,80%
0,65%
0.61%
8.92%
Finance, Insurance, Brokerage
Trade
Travel, Tourism, Hotels & Restaurants
Computers and Audio Video
Automotive
Telecommunications
Household Equipment, Furniture And Decorations
Personal Care and Hygiene
Leisure Time
Food
Media, Books, CD & DVD
Household Products
Real Estate
Clothing & Accessories
Beverages and Alcohol
Pharmaceuticals
Other
14. 14Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Czech Republic
18.58%
17.75%
12.17%
8.65%
6.45%
6.42%
3.23%
3.23%
2.85%
2.70%
2.59%
2.11%
1.97%
1,65%
1,51%
0.55%
7.58%
Finance, Insurance, Brokerage
Trade
Automotive
Travel, Tourism, Hotels & Restaurants
Personal Care and Hygiene
Telecommunications
Beverages and Alcohol
Food
Household Products
Clothing & Accessories
Leisure Time
Household Equipment, Furniture And Decorations
Computers and Audio Video
Media, Books, CD & DVD
Pharmaceuticals
Real Estate
Other
15. 15Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of campaigns by sectors – Czech Republic
17.26%
14.38%
11.08%
6.74%4.91%
4.79%
4.37%
4.06%
3.81%
3.38%
2.76%
2.45%
2.20%
1.92%
1.49%
0.82%
13.56%
Trade
Finance, Insurance, Brokerage
Automotive
Travel, Tourism, Hotels & Restaurants
Household Equipment, Furniture And Decorations
Telecommunications
Leisure Time
Food
Computers and Audio Video
Personal Care and Hygiene
Media, Books, CD & DVD
Real Estate
Clothing & Accessories
Pharmaceuticals
Household Products
Beverages and Alcohol
Other
16. 16Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Hungary
26.58%
21.16%
7.34%
7.06%
6.23%
6.19%
3.73%
3.19%
2.11%
1.89%
1.76%
1.75%
1.58%
1.56%
0,98%
0.31%
6.61%
Telecommunications
Finance, Insurance, Brokerage
Trade
Automotive
Food
Pharmaceuticals
Household Equipment, Furniture And Decorations
Personal Care and Hygiene
Household Products
Travel, Tourism, Hotels & Restaurants
Clothing & Accessories
Beverages and Alcohol
Leisure Time
Computers and Audio Video
Media, Books, CD & DVD
Real Estate
Other
17. 17Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Hungary
22.71%
14.50%
9.84%
8.90%
6.66%
6.51%
5.45%
3.40%
3.30%
2.97%
2.86%
2.84%
1.53%
1.51%
1.34%
0.30%
5.39%
Telecommunications
Finance, Insurance, Brokerage
Trade
Automotive
Food
Pharmaceuticals
Media, Books, CD & DVD
Household Equipment, Furniture And Decorations
Personal Care and Hygiene
Clothing & Accessories
Household Products
Beverages and Alcohol
Computers and Audio Video
Travel, Tourism, Hotels & Restaurants
Leisure Time
Real Estate
Other
18. 18Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of campaigns by sectors – Hungary
12.64%
11.07%
8.71%
8.24%
6.62%
5.75%
5.66%
4.92%
4.53%
3.44%
2.88%
2.88%
2.75%
2.61%
1.70%
0,65%
14.95%
Finance, Insurance, Brokerage
Telecommunications
Food
Automotive
Trade
Pharmaceuticals
Computers and Audio Video
Personal Care and Hygiene
Leisure Time
Travel, Tourism, Hotels & Restaurants
Household Equipment, Furniture And Decorations
Clothing & Accessories
Beverages and Alcohol
Media, Books, CD & DVD
Household Products
Real Estate
Other
19. 19Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Latvia
18.42%
14.35%
11.38%
9.88%
9.64%
9.59%
4.20%
3.63%
3.58%
3.35%
1.98%
1.18%
0.99%
0.87%
0.72%
0.44%
5.80%
Trade
Leisure Time
Media, Books, CD & DVD
Finance, Insurance, Brokerage
Pharmaceuticals
Travel, Tourism, Hotels & Restaurants
Automotive
Telecommunications
Household Equipment, Furniture And Decorations
Food
Clothing & Accessories
Beverages and Alcohol
Real Estate
Personal Care and Hygiene
Computers and Audio Video
Household Products
Other
20. 20Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Latvia
26.08%
12.35%
11.74%10.02%
9.30%
6.38%
4.73%
3.55%
3.22%
2.60%
2.52%
2.27%
1.66%
1.32%
0.72%
0.17%
1.36%
Trade
Telecommunications
Automotive
Finance, Insurance, Brokerage
Leisure Time
Travel, Tourism, Hotels & Restaurants
Food
Computers and Audio Video
Beverages and Alcohol
Personal Care and Hygiene
Media, Books, CD & DVD
Pharmaceuticals
Real Estate
Household Equipment, Furniture And Decorations
Clothing & Accessories
Household Products
Other
21. 21Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of campaigns by sectors – Latvia
19.31%
16.44%
15.36%9.63%
6.98%
6.71%
3.95%
3.79%
3.68%
2.97%
2.11%
1.57%
1.57%
1.51%
1.19%
0.38%
2.87%
Leisure Time
Trade
Automotive
Finance, Insurance, Brokerage
Travel, Tourism, Hotels & Restaurants
Telecommunications
Food
Personal Care and Hygiene
Media, Books, CD & DVD
Beverages and Alcohol
Real Estate
Household Equipment, Furniture And Decorations
Computers and Audio Video
Pharmaceuticals
Clothing & Accessories
Household Products
Other
22. 22Source: AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Lithuania
18.12%
14.11%
10.79%
9.18%
5.78%
5.30%
5.11%
4.57%
4.19%
4.19%
3.00%
2.21%
1.73%
0.97%
0.66%
0.04%
10.06%
Trade
Finance, Insurance, Brokerage
Leisure Time
Automotive
Pharmaceuticals
Clothing & Accessories
Food
Real Estate
Media, Books, CD & DVD
Personal Care and Hygiene
Telecommunications
Beverages and Alcohol
Computers and Audio Video
Household Equipment, Furniture And Decorations
Travel, Tourism, Hotels & Restaurants
Household Products
Other
23. 23Source: AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Lithuania
18.76%
12.44%
9.16%
7.16%
4.80%
4.74%
5.40%
3.92%
2.71%
8.42%
4.09%
4.05%
1.85%
1,73%
1.31%
0.13%
9.33%
Trade
Finance, Insurance, Brokerage
Leisure Time
Automotive
Pharmaceuticals
Clothing & Accessories
Food
Real Estate
Media, Books, CD & DVD
Personal Care and Hygiene
Telecommunications
Beverages and Alcohol
Computers and Audio Video
Household Equipment, Furniture And Decorations
Travel, Tourism, Hotels & Restaurants
Household Products
Other
24. 24Source: AdOcean 2013.08-2014.01
Share of campaigns by sectors – Lithuania
19.38%
13.85%
8.92%
7.55%5.53%
4.43%
3.91%
3.86%
3.72%
3.67%
3.38%
2.83%
2.70%
2.62%
2.31%
0.73%
10.60%
Trade
Leisure Time
Finance, Insurance, Brokerage
Automotive
Food
Personal Care and Hygiene
Media, Books, CD & DVD
Telecommunications
Beverages and Alcohol
Pharmaceuticals
Real Estate
Clothing & Accessories
Computers and Audio Video
Household Equipment, Furniture And Decorations
Travel, Tourism, Hotels & Restaurants
Household Products
Other
25. 25Source: gemiusDirectEffect 2013.08-2014.01
Share of ad impressions by sectors – Poland
19.77%
18.73%
13.10%9.74%
8.00%
6.09%
4.59%
3.45%
2.12%
2.09%
1.78%
1.48%
1.22%
1,06%
0,84%
5.94%
Telecommunications
Automotive
Finance, Insurance, Brokerage
Trade
Food
Personal Care and Hygiene
Household Equipment, Furniture And Decorations
Leisure Time
Pharmaceuticals
Clothing & Accessories
Beverages and Alcohol
Computers and Audio Video
Media, Books, CD & DVD
Household Products
Travel, Tourism, Hotels & Restaurants
Other
26. 26Source: gemiusDirectEffect 2013.08-2014.01
Share of ad clicks by sectors – Poland
20.75%
12.90%
12.68%
10.42%
7.61%
7.58%
4.80%
4.12%
3.12%
2.92%
2.62%
2.12%
1.72%
1.36%
0.64%4.64%
Telecommunications
Automotive
Personal Care and Hygiene
Food
Finance, Insurance, Brokerage
Trade
Leisure Time
Pharmaceuticals
Beverages and Alcohol
Household Equipment, Furniture And Decorations
Household Products
Clothing & Accessories
Computers and Audio Video
Travel, Tourism, Hotels & Restaurants
Media, Books, CD & DVD
Other
27. 27Source: gemiusDirectEffect 2013.08-2014.01
Share of campaigns by sectors – Poland
13.49%
12.73%
11.70%
10.74%
9.02%
8.60%
6.88%
5.02%
3.58%
2.96%
2.62%
2.27%
1.93%
1.86%
1.65%
4.96%
Food
Telecommunications
Personal Care and Hygiene
Finance, Insurance, Brokerage
Trade
Automotive
Leisure Time
Pharmaceuticals
Beverages and Alcohol
Household Equipment, Furniture And Decorations
Clothing & Accessories
Household Products
Media, Books, CD & DVD
Computers and Audio Video
Travel, Tourism, Hotels & Restaurants
Other
28. 28Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Romania
11.74%
7.73%
7.28%
7.11%
5.83%
4.80%
4.11%
4.01%
2.87%
2.31%
2.22%
2.06%
1.86%
1,35%
1.16%
1,07%
32.49%
Automotive
Finance, Insurance, Brokerage
Computers and Audio Video
Trade
Personal Care and Hygiene
Pharmaceuticals
Household Products
Media, Books, CD & DVD
Beverages and Alcohol
Household Equipment, Furniture And Decorations
Food
Travel, Tourism, Hotels & Restaurants
Leisure Time
Clothing & Accessories
Real Estate
Telecommunications
Other
29. 29Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Romania
15.68%
9.14%
6.71%
5.91%
5.82%
5.82%5.23%
4.36%
3.94%
2.76%
2.56%
2.56%
1.79%
1.63%
1.53%
0,78%
23.79%
Personal Care and Hygiene
Trade
Computers and Audio Video
Pharmaceuticals
Media, Books, CD & DVD
Automotive
Beverages and Alcohol
Finance, Insurance, Brokerage
Food
Telecommunications
Clothing & Accessories
Household Products
Leisure Time
Household Equipment, Furniture And Decorations
Travel, Tourism, Hotels & Restaurants
Real Estate
Other
30. 30Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of campaigns by sectors – Romania
10.75%
9.41%
7.80%
6.29%
5.57%
5.27%
5.15%4.68%
4.21%
4.13%
3.42%
2.05%
1.98%
1.56%
1.21%
0.35%
26.17%
Automotive
Computers and Audio Video
Personal Care and Hygiene
Media, Books, CD & DVD
Leisure Time
Household Products
Finance, Insurance, Brokerage
Food
Household Equipment, Furniture And Decorations
Pharmaceuticals
Beverages and Alcohol
Travel, Tourism, Hotels & Restaurants
Telecommunications
Clothing & Accessories
Trade
Real Estate
Other
31. 31Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Serbia
33.32%
10.50%
8.51%
8.42%
5.86%
5.84%
5.39%
5.13%
3.93%
2.61%
2.14%
1.96%
1.66%
1,04%
0,36%
0,20%
3.12%
Telecommunications
Finance, Insurance, Brokerage
Automotive
Personal Care and Hygiene
Trade
Media, Books, CD & DVD
Leisure Time
Food
Travel, Tourism, Hotels & Restaurants
Computers and Audio Video
Beverages and Alcohol
Real Estate
Clothing & Accessories
Household Equipment, Furniture And Decorations
Household Products
Pharmaceuticals
Other
32. 32Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Serbia
34.00%
12.32%
8.31%
7.62%
6.87%
6.58%
6.11%
3.94%
2.98%
1.99%
1.93%
1.77%
1.60%
1,35%
0,65%
0,50%
1.48%
Telecommunications
Personal Care and Hygiene
Food
Finance, Insurance, Brokerage
Automotive
Media, Books, CD & DVD
Trade
Clothing & Accessories
Travel, Tourism, Hotels & Restaurants
Leisure Time
Real Estate
Household Equipment, Furniture And Decorations
Computers and Audio Video
Beverages and Alcohol
Pharmaceuticals
Household Products
Other
33. 33Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of campaigns by sectors – Serbia
25.19%
11.18%
8.69%
7.92%
7.27%
7.10%
6.15%
5.14%
3.43%
3.43%
3.37%
2.13%
1.77%
1.42%
0,65%
0,53%
4.61%
Telecommunications
Finance, Insurance, Brokerage
Trade
Personal Care and Hygiene
Food
Automotive
Leisure Time
Media, Books, CD & DVD
Travel, Tourism, Hotels & Restaurants
Real Estate
Beverages and Alcohol
Clothing & Accessories
Computers and Audio Video
Household Equipment, Furniture And Decorations
Household Products
Pharmaceuticals
Other
34. 34Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad impressions by sectors – Slovakia
23.51%
18.78%
14.13%
7.62%
6.54%
5.90%
4.12%
3.62%
3.50%
1.27%
1.10%
0.90%
0,50%
0.33%
0.25%
0.21%
7.73%
Telecommunications
Finance, Insurance, Brokerage
Trade
Automotive
Clothing & Accessories
Personal Care and Hygiene
Food
Household Equipment, Furniture And Decorations
Beverages and Alcohol
Computers and Audio Video
Travel, Tourism, Hotels & Restaurants
Real Estate
Pharmaceuticals
Media, Books, CD & DVD
Household Products
Leisure Time
Other
35. 35Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of ad clicks by sectors – Slovakia
34.55%
17.92%9.96%
7.25%
7.13%
3.73%
3.61%
3.44%
2.48%
1.25%
1.23%
0.69%
0,60%
0,34%
0,30%
0,20%
5.32%
Telecommunications
Finance, Insurance, Brokerage
Trade
Personal Care and Hygiene
Automotive
Beverages and Alcohol
Clothing & Accessories
Food
Household Equipment, Furniture And Decorations
Household Products
Computers and Audio Video
Pharmaceuticals
Real Estate
Leisure Time
Travel, Tourism, Hotels & Restaurants
Media, Books, CD & DVD
Other
36. 36Source: gemiusDirectEffect/AdOcean 2013.08-2014.01
Share of campaigns by sectors – Slovakia
15.57%
13.73%
10.77%
10.52%7.04%
4.19%
3.83%
3.68%
3.52%
2.96%
2.65%
2.25%
2.14%
1.89%
1.89%
1,84%
11.54%
Finance, Insurance, Brokerage
Trade
Telecommunications
Automotive
Personal Care and Hygiene
Travel, Tourism, Hotels & Restaurants
Food
Clothing & Accessories
Household Equipment, Furniture And Decorations
Computers and Audio Video
Pharmaceuticals
Beverages and Alcohol
Media, Books, CD & DVD
Real Estate
Household Products
Leisure Time
Other
37. About the report 3
Chosen market sectors 6
Methodology and definitions 36
Content
38. 38
Methodology (1/2)
➜ The source of the data is gemiusDirectEffect/AdOcean research, which is one of the most frequently used advertisement monitoring
systems in the CEE region.
➜ From the analyses all self-promotion campaigns were removed (it is campaigns with low priority, which are used to make use of
impressions which would be lost for any commercial or exclusive campaigns). Self-promotion campaigns are used only in AdOcean system.
➜ Formats typical for mailing were excluded from the research.
➜ Every campaign having place in the analyzed period was included in the research, except the ones that had less than 1000 impressions in
the analyzed period.
➜ The presented data on ad impressions and ad clicks are cookie events.
➜ In market sectors, the „other” category contains all the remaining sectors not defined in the research and all other sectors where the
number of campaigns from that sector was smaller than 5 in the analyzed period.
39. 39
Methodology 2/2
17 market sectors were distinguished for the research:
➜ Clothing & Accessories (clothes, shoes, jewelry, bags)
➜ Automotive (cars, trucks, patrol, gas, tires, motors, bicycles)
➜ Beverages and Alcohol (juices, beers, soda, wine, champagne, energy drinks, vodka, mineral water, tea, coffee)
➜ Computers and Audio Video (notebooks, computer accessories, CD players , cameras)
➜ Finance, Insurance, Brokerage (banks, insurance, credit institutions)
➜ Food (sweets, cakes, bread, rolls, meat, fruits, vegetables, rice, noodles)
➜ Household Equipment, Furniture And Decorations (furniture, small household goods, dishes)
➜ Household Products (washing powders, air freshener, washing up liquid)
➜ Leisure Time (cinema, theatre, toys, concerts)
➜ Media, Books, CD & DVD (movies, television stations, radio stations, audiobooks)
➜ Personal Care and Hygiene (cosmetics, perfumes, eyeliners, lipsticks, massage, all body care products, all make up products, body lotions)
➜ Pharmaceuticals (vitamins, antibiotics, pain killers, all pills and medicine equipment)
➜ Real Estate (real estate agencies, housing associations, developers)
➜ Telecommunications (internet, mobile phones, mobile network)
➜ Trade (super-and hypermarkets, shops, warehouses, video rental )
➜ Travel, Tourism, Hotels & Restaurants (hotels, public transport, buses, trains, planes, travel agencies)
➜ Other
40. 40
Definitions of concepts
➜ Creative – a graphic, static or dynamic, advertisement placed on websites.
➜ Campaign – a marketing campaign in which specific creatives are displayed.
➜ Ad impression – a single instance of a creative being displayed.
➜ Ad click – a single instance of a creative being clicked.
➜ Share of campaigns by sectors - the percentage of campaigns in a given sector in the total number of campaigns.
➜ Share of ad impressions by sectors – the percentage of cookie impressions for a given sector in the total number of impressions.
➜ Share of ad clicks by sectors – the percentage of cookie clicks for a given sector in the total number of clicks.