Gemius a realizat raportul gemiusAdMonitor care prezinta o gama larga de indicatori pentru campaniile online din Europa Centrala si de Est, printre care profilul socio-demografic al utilizatorilor care genereaza afisari si click-uri, rata de click din fiecare tara monitorizata, etc
gemiusAdMonitor is a periodic report prepared by Gemius. The source of data is the gemiusDirectEffect research, which is the leading online advertisement monitoring system in the CEE region. as well as Gemius adserver AdOcean.
gemiusAdMonitor presents a ranking of most popular online ad formats and a wide range of indicators for display campaigns. The report also describes the advertising activity within chosen sectors of online market such as: finance, telecommunication and other.
The report covers the following countries: Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia.
Connected Drivers: Public opinion and what it meansIpsos UK
According to research by Ipsos MORI for the RAC Foundation, the majority of drivers are interested in connected driving technologies, but both they and the wider public recognise how connections to the outside world have the potential to cause distractions and impact on safe driving.
These slides were presented at the Personalisation versus privacy event held by Ipsos MORI and King's college London, 11th February 2014. Full poll: http://www.ipsos-mori.com/researchpublications/researcharchive/3342/Three-in-four-Britons-are-worried-about-companies-collecting-information-about-them.aspx
gemiusAdMonitor is a periodic report prepared by Gemius. The source of data is the gemiusDirectEffect research, which is the leading online advertisement monitoring system in the CEE region. as well as Gemius adserver AdOcean.
gemiusAdMonitor presents a ranking of most popular online ad formats and a wide range of indicators for display campaigns. The report also describes the advertising activity within chosen sectors of online market such as: finance, telecommunication and other.
The report covers the following countries: Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia.
Connected Drivers: Public opinion and what it meansIpsos UK
According to research by Ipsos MORI for the RAC Foundation, the majority of drivers are interested in connected driving technologies, but both they and the wider public recognise how connections to the outside world have the potential to cause distractions and impact on safe driving.
These slides were presented at the Personalisation versus privacy event held by Ipsos MORI and King's college London, 11th February 2014. Full poll: http://www.ipsos-mori.com/researchpublications/researcharchive/3342/Three-in-four-Britons-are-worried-about-companies-collecting-information-about-them.aspx
Digital Turkey 2016 - Turkey's Digital Marketing StatisticsKogital
Turkey is a rapidly growing country in the digital landscape. With 96% smartphone ownership, mobile usage still is trending.
The business world is also likely to increase its digital investments. According to TUSIAD’s (Turkish Industrialists' and Businessmen's Association) CEO’s Vision of Turkish Digital Transformation, digital advertising investments will rise from 84% to 95%, and e-commerce from 69% to 84% between 2016-2018.
Digital Turkey 2016 - Turkey's Digital Marketing Statistics Report is an effort to reveal Turkey's digital landscape from a broad perspective covering issues from technology to demographics.
[Report] Decoding Sedan industry on social mediaSocial Samosa
The automobile industry has been speeding on social media and otherwise. With the massive consumer base residing on Facebook and Twitter, these brands choose to take this platform seriously.
A report by Konnect Insights showcases an analysis of the online presence and popularity of automobile brands. The report focuses on Sedan models of popular brands and how they’re performing on social media platforms.
The report suggests that audience discussing automobile brands on social platforms are overwhelmingly male - 70.42% overall. Audience analysis clearly defines that Hyundai (75.53%), Nissan (73.94%) and Skoda’s (73.29%) are the most male while Fiat Motors (35.45%), Honda (33.71%) and Chevrolet’s (32.16%) are the most female.
Toyota with 18% and Honda with 13% rejoice the major share of Twitter engagement, followed by Ford and Volkswagen both standing at 12% and Nissan at 11%, respectively. Maruti Suzuki and Fiat Motors have a poor engagement on the micro blogging platform with 1% and 2% engagement.
The story on Facebook is a tad bit different; Volkswagen with 42% grabbed the maximum attention of fans, followed by Nisaan with 25%, Chevrolet with 7%, Honda with 7%, and so on. The graphics clearly represent that Maruti's Facebook engagement was the lowest compared to the rest with only 0.011%.
Take a look at the report to understand the performance of automobile brands on social media.
Social media is the information hub for Vietnamese and many brands take it as the trigger to promote their products. This survey reveals the current consumer behaviors as to online / social medias as well as consumers’ reactions to their marketing
This survey was conducted among 860 samples of 18-47 years old in May 2019.
#MobileRocks South Africa 2014: Part 2 - The Mobile AudienceRaymond Buckle
Mobile allows access to 97% of the SA Adult Audience, but there are different access segments which require a unique approach for marketing and advertising.
Tomi Ahonen famously called mobile the 7th Mass Media. In SA mobile is 1st in mass media, and the 1st screen for multi-screeners according to AMPS and MillwardBrown AdReaction 2014.
At Silverstone, we believe in mobile first marketing.
To do it successfully requires an understanding of the mobile audience – who they are and how they engage through their phones and tablets.
Part 2 of the #MobileRocks review of AMPS, deals with the audience, their core profiles and demographics based on the channel they engage through.
There are some really cool stats and infographics, and we’ve also included an opportunity guide and media cheat sheets per segment.
If you have questions about this report, the MMA or would like to explore how to effectively incorporate mobile into your marketing mix, please get in touch.
Enjoy – and if you like it please share and tell everyone! Use the tweet sheets and icons – make a wave!
#MobileRocks http://lnq.in/MobileRocks
Raymond & the Silverstone Team
// http://silverstone.solutions
Mobile Marketing Association South Africa AMPS 2012AB Mobile ReviewRaymond Buckle
Highlights of the MMA SA's Mobile Review of AMPS2012AB - sponsored by SilverstoneCIS.com
If this doesn't prove that nothing will get you closer to your consumers than mobile - nothing will!
Members of MMA SA will receive the full deck as part of their membership benefits. For more information contact us at MMASA.org or get in touch with SilverstoneCIS to take advantage of the power of the mobile medium.
Nothing gets you closer to your audience than mobile!
L'image de la voiture et de l’industrie automobileKantar
L’Organisation Internationale des Constructeurs d’Automobiles (OICA) a annoncé aujourd’hui avoir sollicité l'institut de sondages TNS Sofres pour réaliser une étude visant à évaluer précisément la réputation de l’industrie automobile à l’échelle mondiale.
http://www.tns-sofres.com/etudes-et-points-de-vue/limage-de-la-voiture-et-de-lindustrie-automobile
Ultimate Guide to E-commerce Statistic in SEA and especially Vietnam market.
A must-have pocket but in-depth guideline you should read before entering Vietnam!
Since 2011, U.S. Internet Advertising companies (+92.3%) have outperformed the NASDAQ (+63.8%), S&P 500
(+54.1%), and MSCI Europe (+43.2%) indexes, along with their international counterparts (+51.1%).
Facebook Payments and Commerce: Key Considerations for Its Move Into Africa a...Alan Alden
A broad overview and key considerations facing Facebook as it expands its Payments and Commerce offerings into the Middle East and Africa, including key competitors (such as Tencent's WeChat), demographics, and potential road blocks.
Digital Turkey 2016 - Turkey's Digital Marketing StatisticsKogital
Turkey is a rapidly growing country in the digital landscape. With 96% smartphone ownership, mobile usage still is trending.
The business world is also likely to increase its digital investments. According to TUSIAD’s (Turkish Industrialists' and Businessmen's Association) CEO’s Vision of Turkish Digital Transformation, digital advertising investments will rise from 84% to 95%, and e-commerce from 69% to 84% between 2016-2018.
Digital Turkey 2016 - Turkey's Digital Marketing Statistics Report is an effort to reveal Turkey's digital landscape from a broad perspective covering issues from technology to demographics.
[Report] Decoding Sedan industry on social mediaSocial Samosa
The automobile industry has been speeding on social media and otherwise. With the massive consumer base residing on Facebook and Twitter, these brands choose to take this platform seriously.
A report by Konnect Insights showcases an analysis of the online presence and popularity of automobile brands. The report focuses on Sedan models of popular brands and how they’re performing on social media platforms.
The report suggests that audience discussing automobile brands on social platforms are overwhelmingly male - 70.42% overall. Audience analysis clearly defines that Hyundai (75.53%), Nissan (73.94%) and Skoda’s (73.29%) are the most male while Fiat Motors (35.45%), Honda (33.71%) and Chevrolet’s (32.16%) are the most female.
Toyota with 18% and Honda with 13% rejoice the major share of Twitter engagement, followed by Ford and Volkswagen both standing at 12% and Nissan at 11%, respectively. Maruti Suzuki and Fiat Motors have a poor engagement on the micro blogging platform with 1% and 2% engagement.
The story on Facebook is a tad bit different; Volkswagen with 42% grabbed the maximum attention of fans, followed by Nisaan with 25%, Chevrolet with 7%, Honda with 7%, and so on. The graphics clearly represent that Maruti's Facebook engagement was the lowest compared to the rest with only 0.011%.
Take a look at the report to understand the performance of automobile brands on social media.
Social media is the information hub for Vietnamese and many brands take it as the trigger to promote their products. This survey reveals the current consumer behaviors as to online / social medias as well as consumers’ reactions to their marketing
This survey was conducted among 860 samples of 18-47 years old in May 2019.
#MobileRocks South Africa 2014: Part 2 - The Mobile AudienceRaymond Buckle
Mobile allows access to 97% of the SA Adult Audience, but there are different access segments which require a unique approach for marketing and advertising.
Tomi Ahonen famously called mobile the 7th Mass Media. In SA mobile is 1st in mass media, and the 1st screen for multi-screeners according to AMPS and MillwardBrown AdReaction 2014.
At Silverstone, we believe in mobile first marketing.
To do it successfully requires an understanding of the mobile audience – who they are and how they engage through their phones and tablets.
Part 2 of the #MobileRocks review of AMPS, deals with the audience, their core profiles and demographics based on the channel they engage through.
There are some really cool stats and infographics, and we’ve also included an opportunity guide and media cheat sheets per segment.
If you have questions about this report, the MMA or would like to explore how to effectively incorporate mobile into your marketing mix, please get in touch.
Enjoy – and if you like it please share and tell everyone! Use the tweet sheets and icons – make a wave!
#MobileRocks http://lnq.in/MobileRocks
Raymond & the Silverstone Team
// http://silverstone.solutions
Mobile Marketing Association South Africa AMPS 2012AB Mobile ReviewRaymond Buckle
Highlights of the MMA SA's Mobile Review of AMPS2012AB - sponsored by SilverstoneCIS.com
If this doesn't prove that nothing will get you closer to your consumers than mobile - nothing will!
Members of MMA SA will receive the full deck as part of their membership benefits. For more information contact us at MMASA.org or get in touch with SilverstoneCIS to take advantage of the power of the mobile medium.
Nothing gets you closer to your audience than mobile!
L'image de la voiture et de l’industrie automobileKantar
L’Organisation Internationale des Constructeurs d’Automobiles (OICA) a annoncé aujourd’hui avoir sollicité l'institut de sondages TNS Sofres pour réaliser une étude visant à évaluer précisément la réputation de l’industrie automobile à l’échelle mondiale.
http://www.tns-sofres.com/etudes-et-points-de-vue/limage-de-la-voiture-et-de-lindustrie-automobile
Ultimate Guide to E-commerce Statistic in SEA and especially Vietnam market.
A must-have pocket but in-depth guideline you should read before entering Vietnam!
Since 2011, U.S. Internet Advertising companies (+92.3%) have outperformed the NASDAQ (+63.8%), S&P 500
(+54.1%), and MSCI Europe (+43.2%) indexes, along with their international counterparts (+51.1%).
Facebook Payments and Commerce: Key Considerations for Its Move Into Africa a...Alan Alden
A broad overview and key considerations facing Facebook as it expands its Payments and Commerce offerings into the Middle East and Africa, including key competitors (such as Tencent's WeChat), demographics, and potential road blocks.
Riding sharing market is still attractive to players after Uber leave South East Asian market. Many ride sharing apps (local and foreign) are launched for filling in Uber space and competing to Grab in Vietnam market. This survey is conducted to evaluate the awareness of certain Ride hailing apps among Vietnamese and show the comparison of Grab and other apps.
The survey was conducted to over 300 male and female among 20 – 39 years old in HCM and Hanoi, who use ride sharing apps.
Human Rights in 2018: Ipsos Global Advisor SurveyIpsos UK
A new global Ipsos poll conducted in 28 countries finds that only four in ten (43%) people globally agree that everyone in their country enjoys the same basic human rights, casting doubt over how universal human rights are in reality – even in some of the most developed countries. A third of people (33%) outright disagree that everyone in their country enjoys the same basic human rights, and two in ten (20%) are unsure. People in Germany (63%) and China (63%) are most likely to agree that everyone in their country enjoys the same basic human rights while those in South Africa (25%) and Italy (28%) are least likely to agree. Britons are in line with the global average; 41% think everyone in Britain enjoys the same basic human rights whereas 35% disagree.
Gemius AdMonitor pārskatā iekļauta interneta reklāmas kampaņu lielumu un efektivitātes rādītāju kopas analīze. Pārskats veidots par Centrālās un Austrumeiropas valstīm, laika posmā no 2014.gada februāra līdz jūlijam.
Global Survey Across 32 Countries Shows Worker Appetite for Social Tools is I...Microsoft
Global survey across 32 countries shows worker appetite for social tools is increasing, even if it means spending their own money and defying organizational policy to use the technology.
Nearly half of employees report that social tools at work help increase their productivity, but more than 30 percent of companies underestimate the value of these tools and often restrict their use, according to new Microsoft research released today.
The survey, conducted for Microsoft Corp. by research firm Ipsos among 9,908 information workers in 32 countries, also found that 39 percent of employees feel there isn’t enough collaboration in their workplaces, and 40 percent believe social tools help foster better teamwork. More surprisingly, 31 percent said they are willing to spend their own money to buy social tools.
“Employees are already bringing their own devices into their workplaces, but now they are increasingly bringing their own services as well,” said Charlene Li, founder and analyst at Altimeter Group, a firm that studies social media and other technology trends. “Employees expect to work differently, with tools that feel more modern and connected, but are also reflective of how they interact in their personal lives. Enterprise social represents a new way to work, and organizations embracing these tools are improving collaboration, speeding customer responses and creating competitive advantages.”
The research also found distinct differences between countries, sectors and genders as they relate to the levels of productivity, collaboration and communication tools used in today’s workplace.
Online video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. OMD Business Intelligence breaks down video viewing habits in China and marketers need to do to catch up.
This report includes market sizing, growth opportunities and customer segmentation of the Online travel market in India for domestic flights, international flights and hotels.
Media Consumption & Habits of MENA Internet Users SurveySpot On PR
Insights from the Media Consumption & Habits of Middle East & North Africa Internet Users Survey conducted by Effective Measure and Spot On Public Relations.
Visit our blog: http://www.spotonpr.com
Follow us on Twitter: http://twitter.com/spotonpr
Join our mailing list: http://conta.cc/cinbiq
Presentation outlining:
Is the digital model we currently use flawed/
Content and brand selection
Platform evolution
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
1. Mobile is still growing steadily, especially for Online Travel Agencies.
2. Tablet usage keeps declining across all travel categories.
3. Combining booking data can help make up for lower mobile performance.
4. Up to 80% of last-minute bookings are made on mobile devices.
5. Mobile is the majority for travel advertisers with a booking app.
6. App sees slightly more booking dollars per transaction than mobile web.
7. The conversion rate on app is 5 times higher than on mobile web.
The Criteo Travel Flash Report - Winter 2018Criteo
Criteo analyzed our data across all the travel businesses that use Criteo's commerce marketing solutions. We found 7 key trends regarding how travelers book on mobile, cross-device, desktop, and learned how apps can positively impact conversions.
52% dintre angajati considera ca lucreaza mai bine singuri decat in echipa, a...Constantin Cocioaba
O comunicare de astăzi din partea Bestjobs arată că lucrul de acasă / remote a devenit, cumva, normalitate pentru multe dintre companii. Angajații au fost și ei nevoiți să adopte un nou stil de lucru, scăzând interacțiunile cu colegii și rezolvând sarcini pe cont propriu.
București, 25 martie 2019 – Cisco aniversează 20 de ani de prezență în România, bazele companiei fiind puse în 1999, la un an de la lansarea programului Cisco Networking Academy pe piața locală. Evoluția companiei în România în această perioadă este strâns legată de evoluția NetAcad, dar și de cea a internetului, Cisco fiind o companie care a contribuit decisiv la dezvoltarea internetului așa cum îl știm astăzi.
Potrivit Mediatrust, parte a Institute of Media Monitoring (IMM) din Polonia, primele poziții în topul celor mai vizibile branduri în publicitate sunt ocupate de Orange, Vodafone și Telekom.
Peste o treime dintre gospodăriile din România dețin o tabletăConstantin Cocioaba
În 36% dintre gospodăriile din România există cel puţin o tabletă, media fiind de 1,1 tablete/gospodărie, arată un studiu realizat de Autoritatea Națională pentru Administrare și Reglementare în Comunicații (ANCOM). De asemenea, în 73% dintre gospodării există cel puţin un smartphone (media fiind de 1,5 per gospodărie), iar 55% deţin laptopuri.
Planurile de consum ale romanilor releva intentia de a investi în tehnologieConstantin Cocioaba
Planurile de consum ale romanilor releva intentia de a investi în tehnologie.
Consumatorii din România sunt primii din Europa la timpul petrecut folosind telefoane
mobile, cu o medie de 1 oră și 49 de minute pe zi
Românii folosesc dispozitive electronice în medie 10 ore si 20 de minute pe zi, în
comparație cu media pe Europa de 8 ore
40% dintre români plănuiesc să achiziționeze un telefon mobil în următoarele 3 luni, de
două ori mai mult decât media europeană de unul din cinci utilizatori (21%)
CCS Insight Analyst - consumatorii continuă să investească în gadget-uri și tehnologie în
întreaga lor gospodărie, astfel că realitatea Internet of Things se apropie vertiginos.
Inceputul de an a fost foarte bun pentru majoritatea sectoarelor. Cinci dintre ele au inregistrat rate de crestere de doua cifre: electrocasnice mari (+ 21%), electrocasnice mici (+19%), telecom (+17%), electronice (+15%) si piata de imprimante, multifunctionale si consumabile (+11). Singurul sector intr-o usoara scadere a fost cel foto (aproape -5%).
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
1. Users engaging with online ads
gemiusAdMonitor report, March 2015
www.gemius.com
2. 2
About the report 3
Results for CEE countries 6
Profile of users generating clicks and
impressions
9
Profile of CTR and share of clicking
users
16
Methodology and definitions 29
Content
3. 3
About the report 3
Results for CEE countries 6
Profile of users generating clicks and
impressions
9
Profile of CTR and share of clicking
users
16
Methodology and definitions 29
Content
4. 4
About gemiusAdMonitor report
gemiusAdMonitor is a periodical report prepared by Gemius. The source of
data are gemiusDirectEffect which is the leading online advertisement
monitoring system in the CEE region, and gemiusProfileEffect.
What can be found in this report?
• CTR and share of clicking users
• Socio-demographic profile of users generating clicks, impressions, CTR
and share of clicking users
6. 6
About the report 3
Results for CEE countries 6
Profile of users generating clicks and
impressions
9
Profile of CTR and share of clicking
users
16
Methodology and definitions 29
Content
9. 9
About the report 3
Results for CEE countries 6
Profile of users generating clicks and
impressions
9
Profile of CTR and share of clicking
users
16
Methodology and definitions 29
Content
16. 16
About the report 3
Results for CEE countries 6
Profile of users generating clicks and
impressions
9
Profile of CTR and share of clicking
users
16
Methodology and definitions 29
Content
17. 17
Sources: gemiusDirectEffect, gemiusProfileEffect, September 2014
, TG: 16-69
CTR by country – gender
0.22%
0.25%
0.37%
0.33%
0.45%
0.44%
0.45%
0.45%
0.53%
0.54%
0.60%
0.71%
0.88%
0.20%
0,.30%
0.28%
0.39%
0.29%
0.38%
0.42%
0.44%
0.43%
0.49%
0.41%
0.72%
0.91%
0.00% 0.20% 0.40% 0.60% 0.80% 1.00%
Hungary
Latvia
Serbia
Czech Republic
Lithuania
Slovakia
Poland
Slovenia
Bulgaria
Estonia
Romania
Croatia
Ukraine
male female
18. 18
Sources: gemiusDirectEffect, gemiusProfileEffect, September 2014
, TG: 16-69
CTR by country – age (1)
0.56%
0.50%
1.15%
0.81%
0.38%
0.51%
0.92%
0.73%
0.53%
0.39%
0.67%
0.72%
0.55%
0.45%
0.58%
0.96%
0.65%
0.65%
0.29%
1.08%
0.00% 0.20% 0.40% 0.60% 0.80% 1.00% 1.20% 1.40%
Estonia
Romania
Croatia
Ukraine
16-24 25-34 35-44 45-54 55-69
25. 25
Sources: gemiusDirectEffect, gemiusProfileEffect, September 2014
, TG: 16-69
Share of clicking users by country – age (2)
14.8%
14.5%
14.8%
13.2%
14.1%
11.8%
13.7%
12.2%
9.3%
12.0%
14.6%
12.9%
11.8%
13.8%
14.0%
15.9%
9.9%
10.7%
15.3%
16.7%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Serbia
Lithuania
Bulgaria
Ukraine
16-24 25-34 35-44 45-54 55-69
26. 26
Sources: gemiusDirectEffect, gemiusProfileEffect, September 2014
, TG: 16-69
Share of clicking users by country – age (3)
9.0%
16.7%
13.6%
12.0%
11.5%
7.2%
15.2%
11.1%
12.4%
11.2%
8.1%
11.2%
9.6%
9.5%
10.9%
4.6%
9.1%
10.6%
9.9%
11.5%
9.7%
3.8%
9.2%
13.4%
12.7%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Estonia
Croatia
Czech Republic
Romania
Slovenia
16-24 25-34 35-44 45-54 55-69
27. 27
Sources: gemiusDirectEffect, gemiusProfileEffect, September 2014
, TG: 16-69
Share of clicking users by country – education (1)
14.4%
12.8%
15.1%
20.1%
21.4%
32.8%
14.6%
16.6%
17.0%
21.5%
20.9%
32.3%
13.4%
15.3%
16.9%
16.2%
19.1%
28.3%
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%
Bulgaria
Ukraine
Latvia
Slovakia
Hungary
Poland
elementary or lower secondary or incomplete secondary higher or incomplete higher
28. 28
Sources: gemiusDirectEffect, gemiusProfileEffect, September 2014
, TG: 16-69
Share of clicking users by country – education (2)
7.5%
9.7%
9.3%
11.1%
12.6%
11.3%
10.1%
6.7%
11.7%
11.5%
12.2%
11.1%
12.2%
13.8%
10.8%
5.1%
8.3%
7.2%
9.3%
8.3%
14.4%
0% 2% 4% 6% 8% 10% 12% 14% 16%
Estonia
Croatia
Czech Republic
Romania
Slovenia
Serbia
Lithuania
elementary or lower secondary or incomplete secondary higher or incomplete higher
29. 29
About the report 3
Results for CEE countries 6
Profile of users generating clicks and
impressions
9
Profile of CTR and share of clicking
users
16
Methodology and definitions 29
Content
30. 30
Methodology
• The source of data are the gemiusDirectEffect which is the leading online advertisement monitoring system in the CEE
region, and gemiusProfileEffect .
• The gemiusProfileEffect study makes use of the two data sources: campaign monitoring system
AdOcean/gemiusDirectEffect and the gemiusAudience research. The structure of the analyzed campaigns is presented in
a hierarchical form, in which the particular structure elements are defined by the gemiusDirectEffect computational
scripts. These scripts are embedded in the creative codes of the campaigns and are responsible for all kinds of event
monitoring occurring there (impressions, clicks, etc.). For each structure element of the campaign, the Real Users metric
is calculated as well as behavioral data. The calculated campaigns reach is used in the process of sample correction and
is consistent with the gemiusDirectEffect system. The gemiusProfileEffect research population is defined as all internet
users of the given country (defined as people using the internet at least once a month, permanently residing in the given
country), which during the campaign period visited at least one of the websites covered by the site-centric system in the
given market. The sampling operator is a set of cookie files registered by the gemiusTraffic system, and the rules for
users sampling are defined by the gemiusAudience methodology. The users represented by cookies are invited to take
part in the research via survey issuance. In the validation process those cookies are chosen which with high probability
represent only one user and were active throughout the whole analyzed period. Those surveys are removed for which
there exist probability of unreliability. Then the sample is adjusted according to the socio-demographic and behavioral
characteristics gaining representativeness. In the last step, among cookie users which fall into the representative sample
of users are chosen those which presence was registered on the analyzed campaign (or group of campaigns) in the
analyzed period. The socio-demographic distribution of registered users on the given campaign are determined taking
31. 31
Definitions of concepts
• Campaign – a marketing campaign in which specific creatives are displayed.
• CTR (Click Through Ratio) – cookie clicks / cookie impressions
• Share of clicking users –number of Real Users who performed at least one click /
number of Real Users who saw at least one impression of analyzed campaigns.
32. 32
What is more... a wide range of market level benchmarks
• popularity of advertising forms based on share of impressions or share of
campaigns using them,
• effectiveness of advertising forms based on CTR%, interaction rate etc.,
• popularity of advertising placement types based on share of impressions,
• effectiveness of advertising placement types based on CTR%, interaction rate etc.,
• description of an average advertising campaign based on average reach, real user
frequency, number of impressions, clicks etc.,
• description of the Internet population in connection with online advertising: share
of clicks on ads or interaction with ads in a month, profile of clickers vs. online
population etc.,
• share of voice measurement based on share of impressions,
• share of PC vs. mobile impressions.
If you would like to learn more about the advertising market, please contact
your local Gemius representative!
We provide information on the following topics:
33. Thank you!
Gemius Romania
Strada Semicercului, Nr 12,
sector 1, Bucuresti
Phone: 0723 437 911
Mail: iulia.pop@gemius.com
Facebook.com/GemiusRomania
Twitter.com/GemiusRomania
www.gemius.com