Synergy occurs when two companies cooperate to achieve better results than if they worked alone. The document provides two examples: artists Giggs and Tinchy Stryder playing the Sony PlayStation helped both companies appeal to young adults aged 15+ by encouraging fans to buy the console, potentially widening both audiences. A second example is the music group JLS synergizing with Nintendo Wii.

1. What is synergy? Synergy is when two companies cooperate advantageously for a final outcome, the both companies will work as a team to get a better result than if you was to work alone.

2. The image above shows two artists ‘Giggs and Tinchy Stryder’ playing Playstation Move, owned by Sony. The companies appeal to the same target audience, young adults aged 15 +. Watching their favorite artist play the Playstation will encourage them into buying it, this could also make both companies have a wider audience.

3. Another example of an artist synergizing. This is a music group called ‘JLS’ which are synergizing with Nintendo Wii