Personal and professional thoughts in developing a PR strategy for a B2B business. Includes a section on maximising the effectiveness of social media and building social authority
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
The good Folks at RMG are hiring for a digital media strategist!
Details:
We are looking for a Digital Media Strategist
who will work with our Sales Team to plan, develop, implement, track and optimize our clients’ digital
marketing campaigns across all digital channels.
We have unique access to proprietary Location Intelligence and Offline re-Marketing properties that are in
high demand over a broad range of industries, across the country.
As a digital media strategist, you will execute a broad range of digital marketing campaigns. You will facilitate
our customers’ success and will be responsible for creating and improving digital marketing campaigns
including search, display and social advertising.
Your role is to identify and respond to client sales opportunities involving digital marketing and Location
Intelligence. Acting as a digital ambassador, you will attend client meetings with the Sales Team, as the subject
matter expert.
This is a high growth opportunity with the possibility to be an integral part of growing and developing a new
division within the company.
Building An Effective Marketing Communications Team4Good.org
The channels nonprofit organizations can use to engage their various audiences continue to proliferate...which is both a blessing and a curse. Drawing from her own experience building marketing communications functions, sometimes from scratch, Michele will deliver practical, actionable advice on how to build a team that can achieve your goals, while working within your organization's resource realities.
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
The good Folks at RMG are hiring for a digital media strategist!
Details:
We are looking for a Digital Media Strategist
who will work with our Sales Team to plan, develop, implement, track and optimize our clients’ digital
marketing campaigns across all digital channels.
We have unique access to proprietary Location Intelligence and Offline re-Marketing properties that are in
high demand over a broad range of industries, across the country.
As a digital media strategist, you will execute a broad range of digital marketing campaigns. You will facilitate
our customers’ success and will be responsible for creating and improving digital marketing campaigns
including search, display and social advertising.
Your role is to identify and respond to client sales opportunities involving digital marketing and Location
Intelligence. Acting as a digital ambassador, you will attend client meetings with the Sales Team, as the subject
matter expert.
This is a high growth opportunity with the possibility to be an integral part of growing and developing a new
division within the company.
Building An Effective Marketing Communications Team4Good.org
The channels nonprofit organizations can use to engage their various audiences continue to proliferate...which is both a blessing and a curse. Drawing from her own experience building marketing communications functions, sometimes from scratch, Michele will deliver practical, actionable advice on how to build a team that can achieve your goals, while working within your organization's resource realities.
Bridget Haraslic Resume - Strategic B2B Marketing Professional with over 15 years of combined marketing and project management experience. Proven leader in the launch and growth of multi-million dollar products.
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
This study covers the following sections:
- Executive Summary
- What is Content Marketing?
- Benefits of Content Marketing
- Content Marketing Deployment Lifecycle
- Vendor Selection Criteria
- Content Marketing Solutions Landscape
- Content Marketing Maturity Model
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
To obtain this document, visit us at http://www.demandmetric.com/register
This hour-long webinar, part of AMEC's Measurement Month, was a practical session, demonstrating how to use the Framework, and what makes it different.
The session was co-presented by Giles Peddy, Group Managing Director UK at LEWIS and Richard Bagnall, CEO of Prime Research UK, and moderated by Johna Burke, CMO at BurrellsLuce. Both Richard and Giles were members of the AMEC working group that developed the new Framework.
For more expert insights, visit teamlewis.com/blog
The Performance Perspective: Aligning Teams & KPIs in Today's Digital LandscapePerformics
Performics Analytics and Technology Analyst, Maira Grylli, studies internal teams that motivate participation, drive performance and optimize for action- to drive outstanding results for their clients. Uncovering 7 common elements, Maira shares insight into the key to success: Client and agency team alignment.
https://www.lafabbricadellarealta.com/entertainment-marketing-plan-template/
Don't start from scratch, base your marketing efforts on a proven template.
PR Means Business: How Communications Firms are EvolvingCARMA
Matt Cookson, President and CEO of Cookson Strategic Communications, and Jennifer Zingsheim Phillips, Founder of 4L Strategies, co-hosted "PR Means Business: How Communications Firms are Evolving," a webinar sponsored by CARMA.
Understanding the key functions and connections between the business and communication side of the PR industry yields stronger campaigns that add value to companies.
The session covered the evolution of the PR business over the last 10 years, additional changes that would enhance the industry, and predictions for the future of the business.
Results-focused marketing specialist with an expertise in Mobile, M2M and IoT technologies. Proven ability to develop effective marketing campaigns using integrated marketing strategies, communications and events.
Awards include:
o 2013 Verizon Wireless South Area Marketing Top Performers Award
Here's my equation for job satisfaction: Reading + Writing + Travel the World= Happiness
< SKILLS >
Social Media | Communications | Project Management | Newsletters | Content Marketing | Case Studies | Articles
Bridget Haraslic Resume - Strategic B2B Marketing Professional with over 15 years of combined marketing and project management experience. Proven leader in the launch and growth of multi-million dollar products.
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
This study covers the following sections:
- Executive Summary
- What is Content Marketing?
- Benefits of Content Marketing
- Content Marketing Deployment Lifecycle
- Vendor Selection Criteria
- Content Marketing Solutions Landscape
- Content Marketing Maturity Model
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
To obtain this document, visit us at http://www.demandmetric.com/register
This hour-long webinar, part of AMEC's Measurement Month, was a practical session, demonstrating how to use the Framework, and what makes it different.
The session was co-presented by Giles Peddy, Group Managing Director UK at LEWIS and Richard Bagnall, CEO of Prime Research UK, and moderated by Johna Burke, CMO at BurrellsLuce. Both Richard and Giles were members of the AMEC working group that developed the new Framework.
For more expert insights, visit teamlewis.com/blog
The Performance Perspective: Aligning Teams & KPIs in Today's Digital LandscapePerformics
Performics Analytics and Technology Analyst, Maira Grylli, studies internal teams that motivate participation, drive performance and optimize for action- to drive outstanding results for their clients. Uncovering 7 common elements, Maira shares insight into the key to success: Client and agency team alignment.
https://www.lafabbricadellarealta.com/entertainment-marketing-plan-template/
Don't start from scratch, base your marketing efforts on a proven template.
PR Means Business: How Communications Firms are EvolvingCARMA
Matt Cookson, President and CEO of Cookson Strategic Communications, and Jennifer Zingsheim Phillips, Founder of 4L Strategies, co-hosted "PR Means Business: How Communications Firms are Evolving," a webinar sponsored by CARMA.
Understanding the key functions and connections between the business and communication side of the PR industry yields stronger campaigns that add value to companies.
The session covered the evolution of the PR business over the last 10 years, additional changes that would enhance the industry, and predictions for the future of the business.
Results-focused marketing specialist with an expertise in Mobile, M2M and IoT technologies. Proven ability to develop effective marketing campaigns using integrated marketing strategies, communications and events.
Awards include:
o 2013 Verizon Wireless South Area Marketing Top Performers Award
Here's my equation for job satisfaction: Reading + Writing + Travel the World= Happiness
< SKILLS >
Social Media | Communications | Project Management | Newsletters | Content Marketing | Case Studies | Articles
Highlights from the fashion PR paper, From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry.
Key findings from in-depth interviews with fashion public relations practitioners suggest that fashion public relations is a dynamic, fast-paced profession. Fashion public relations agencies engage in strategic communication and perform a variety of tasks, from media pitching to organizing fashion shows, based on individual client needs. Practitioners spend the majority of their time working with media, either pitching story ideas to editors, or working to fulfill editor requests. Most participants consider themselves feminists and acknowledge that while fashion can be fun and empowering for many women, it can often be hard to work in an industry that places so much emphasis on beauty and celebrities.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
We have the broadest range of PR Experience i.e. from Social Work to Fashion; Real Estate to Retail Brands; Education to Leisure & hospitality; Technology to Healthcare and we utilize this experience & different cultural influences to develop a creative, innovative and effective PR strategies for our clients.
MindRocket Media Group Capabilities DeckFinanceMRMG
As experts in K-20 education and workforce training thought leadership, our team can effectively help you communicate and execute your organizational vision. By engaging in our holistic “Customer Journey” approach we help you connect with the right target audience making every word and every moment count. We connect the dots from messaging to sales and operations by drawing upon current domain expertise and industry experience while leveraging our well-established industry relationships. We are experts in organizational growth strategies, audience communications, media production, and networking. We remove artificial barriers to provide integrated strategies and support that positively impact end-to-end product lifecycles in K-20 education and workforce and education technology.
Kinship Social Media Command Center Expertise KINSHIP digital
Building a Social Media Command Centre is a question of strategy and decision-making between the optimum balance of in-house and external resources.
KINSHIP owns, operates, consults, supplements and enhances Social Media Command Centers - our own and those of clients. Our business-focused methodology, combined with our understanding of social strategy and social technologies, ensures a managed outcome within time and budget for new entrants into social media monitoring.
We are also expert in establishing offshore Social Media Command Centres including strategy, design, recruiting, training and managing staff on behalf of clients. We sometimes do this as Build Own Transfer and other times as Build Own Operate for clients.
Follow us @KINSHIPd
Landisol is a Top Rated Digital Marketing Agency, Consulting and Strategy Development Company based in India with a team of highly skilled professionals from around the world. With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace. Businesses are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniques. While we are a one stop solution for all Digital Marketing services including Marketing automation.
In this Slideshare, we explain:
+ Some context about how social media is transforming today’s business landscape
+ What social selling is
+ The social selling journey
+ The importance of content: content with intent
+ The benefits of social platforms and social management tools in engaging and influencing prospects and generating new business
Victor Madueno: Mastering The Social Media Maturity Model | Click Jam 2SEO Sherpa
Join us — register for the next Click Jam here: http://lnx5.co/rx
Social media is a digital phenomenon that has taken the world by storm. As the medium has matured, we have seen platforms come and go, changing with user demand. The roadmap of social media’ evolution has seen giants like Myspace and ICQ make way for Facebook and Instagram.
Victor Madueno is no stranger to the evolution of social media. An exponent of the medium, Victor has been in the social space for over 12 years. Originally starting off with forums, Victor’s journey has taken him to Your Social, where he serves as head of Social & Advertising.
Victor’s Click Jam 2 presentation on social media’ maturity highlights the necessary frameworks and models your business needs to become a social business.
For more information about Click Jam visit:
http://clickjam.com
Social Media Marketing Training In Lahore-Burraq IT Solutions.pdfIrfanAkram38
Social media marketing is a dynamic and powerful tool that can help businesses and individuals achieve their marketing goals. By understanding the basics, exploring different platforms, implementing effective strategies, and following best practices, you can use the full potential of social media marketing to expand your online presence and reach your target audience. Stay informed and adapt to the ever-changing social media landscape to stay ahead of the competition.
Click Jam is the must-attend inbound marketing event for mid to large enterprise marketing professionals. Each Click Jam speaker is carefully selected, vouched for and a true practitioner in their field.
Those in attendance get to upskill their knowledge while networking with some of the brightest marketers in the UAE.
Keynote -- Engaging Customers on Their TermsMediaPost
Customers are redefining how they engage brands. Successful CMOs will need to achieve company financial and revenue goals while keeping maniacal focus on the customer. The presentation will discuss Dell's approach to customer centric marketing.
KEYNOTE
Jennifer Statham, Executive Director of Global Marketing Technology & Agency Management, Dell @JStathamAtDell
By embracing digital marketing and integrating it with offline communications, a company will demonstrate thought leadership, reinforce its position as a trusted advisor in the financial services community and fuel new client acquisition.
Marketing within Recruitment - The Swiss Army Knife of Modern Day Recruitment...Colleague Software
The role of marketing throughout the contemporary recruitment landscape is evolving – and fast. Marketing professionals able to adapt to unfeasibly quick changes and lead strategies across a sector so domineeringly dynamic, really have become the Swiss Army knife of modern-day recruitment performance. Once it was the recruiter making all the business decisions: now this role is the domain of the marketer.
From employer branding to candidate attraction to content production to choosing the most suitable internal tech structure, today’s recruitment marketers are not only on the cusp of change, they are leading it. And the staffing sector is a better place for it: Slicker, exciting and undeniably more professional.
This Whitepaper highlights how to become a brilliant marketer within the recruitment sector, covering topics including:
• What is the point? How can modern marketers really help recruiters?
• Recruitment is a process – so how can you really differentiate?
• Harnessing the power of your audience
• How to create compelling content for LinkedIn that drives traffic
back to your website
• Content plans which don’t cause discontent
• The Big Brand Approach to Engaging Customers
• Behavioural Tricks for New Business Persuasion
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3. The Audit
• Complete understanding of the business as it currently stands
• What does the industry look like - Situational analysis
• What divisional direction is the business heading
• Know your resources
• Language and Culture
• Digital Communication analytics – website, Twitter, LinkedIn and Google+
The Miss Marple approach: Investigation, relationship
building, present to teams (IIP accreditation), start PR blog
intranet, team brief online, 1-2-1 meetings, internal comms
channels, staff survey.
4. O Objectives
BUSINESS OBJECTIVES
COMMUNICATION OBJECTIVES
PUBLIC RELATION OBJECTIVES
“ We are the UK’s leading workplace service
provider and it’s a position I want to uphold”
“What we’ve got to do is get the company
back to growth again, so everything we do
here is about how do we grow the company
faster.”
“At the heart of this growth strategy is cross
selling across the Group’s different
businesses, streamlining efficiencies and
sharing best practice”
My Mission statement
To enable the business to achieve its
Objectives
through delivering excellence and
commercially focused, innovative
public relations support
5. Group and Divisional Focus
2014: Growth & Positioning
External Engagement Brand Media Management
To ensure the Public Relations are engaged at the right
time, on all projects, to allow effective resourcing, a
timely, and consistent approach to communications and
maximum added value.
Build effective relationships with journalists both
traditional and online
To maximise support for projects from effective
stakeholder engagement at a divisional level
Promote company and projects by proactive media
activity
To maximise support for divisions from effective
stakeholder engagement at a regional /national Cluster
level
To understand media activity and its impact across the
team and use to manage resources, workload and plan
future activities
To organise highly effective external events with clearly
agreed objectives Public Exhibitions Supply Chain visits
Sponsored technology events, Conferences
To use Research to promote company activities and gain
support for development projects
To support employees to engage effectively with
stakeholders to maximise support for projects
To ensure all external material is correctly branded,
using the correct company logo and all design work
meets brand guidelines
6. Target Messaging
CONTENT IS KING
Target Buyer Audience Target Media Audience Target Influential
audience
One Stop Shop for your
business
Delivering operational
Excellence
Sharing best practice
Great services delivered
by great people
Leading provider of
Workplace services in
the UK
Sector thought leader
Force for good with an
innovative approach to
business processes
Benefit for the economy
and the community
Providing evidence and
research for the benefit
of the sector
7. Schedule & Tactics
….hand in hand with Marketing Team
• Define your implementation phase and create your PR activity plan
• The message should find your audience . Your audience shouldn’t
have to look for your message
• Media database, Gorkana, Durant's, Meltwater, Radar
PR 2.0Traditional PR
8. Let’s get everyone on board. Let’s evaluate
and
share our success!
• Share the PR strategy – involve the whole team
• Approval by the Head of Communications / Marketing Manager
and Management team
• Measurements and benchmarks against our tactics and goals
Finally lets shout about
our own success!
9. Maximising the
effectivness of
Social Media and
building Social
Authority
Let‘s build brand awareness, retain
our customer base and generate
leads.
PR 2.0
10. PR 2.0
Social Authority
Building Brand Authority
• Through the process of building brand authority SM becomes
effective
• You can not control your message – participate in the
conversation
• Conversations have to be managed correctly
• CIM – resistance to direct messaging on SM platforms
• Businesses look at industry leaders for information
Social media = Interaction amongst people in a digital environment - Virtual community where we create and
exchange content.
Exchange ideas on brands and products – listen and gauge sentiment analysis –reach a large audience.
11. Industry leader
Content is king
Digital content marketing
Encourages sharing
using across platforms
Drives traffic to web
landing pages
The Blueprint
12. How do we use technologies to gain
maximum return on investment?
13. Employee Engagement: How Social Media is changing Internal
Communications
Can we demonstrate how social media can we improve day-2-day
business? Can it communicate change?
• Innovation and idea exchange
• Employee Engagement
• Knowledge management and collaboration
• Link between effective employee engagement and superior
company performance – missing link- how?
• Real-time communication an integral part of corporate comms
14. Recap
PR v PR 2.0
Traditional PR (One way) PR 2.0 (Two way)
Elements
News release
Media relations
The Wire
Events
Social Media news release
Video media relations
The Web
Live streaming
Characteristics
One to many/shotgun
Scheduled
Managed Pace
Structure
Broadcast
Single audience
One way voice
Spin
One-2-one intimacy
Always on
Hyper warp speed
Open
Conversation
Peer recommendation
Multiple voices
Trust through social authority
15. …and to conclude
Why B2B business needs Social Media
Branding and SEO
Personal Connect with Target audience
Employee Collaboration
Building Trust
Creating Relevance
Most importantly - Generating social authority