1. Pete Westafer
Content Creation Specialist
pete.westafer@gmail.com
www.linkedin.com/in/petewestafer/
Support for your content marketing program
What: create written and graphical material for websites, social media, blog
posts, print collateral, email marketing programs, technical publications,
presentations, messaging for events.
Why: a content marketing program can help increase sales and revenue by
establishing your organization as thought leader and a solutions resource. But
you may need more content, in more detail - and updated more frequently. Even
if you are not pursuing a formal content marketing strategy, you still need rich
and current material on your website for search engine optimization and
customer engagement.
How: I work cooperatively alongside your internal staff to create new content and
repurpose and expand your existing assets – leveraging work that you have
already done so nothing goes to waste. I follow your strategic plan and ensure
consistency and targeted voicing of your marketing messages, including
adherence to your search engine marketing parameters.
Challenges
Even with a sound content marketing plan and a skilled permanent staff, other
business imperatives may intervene to disrupt schedules. For example, an
unexpected large project can take precedence over regular blog postings, email
marketing and social media programs. And from a search engine point of view, a
decrease in your online “freshness” can have a negative effect on search
rankings. More than ever, a continuing, active, online presence is critical to your
position relative to your peers.
The solution
A go-to external resource that you can call upon
as needed to maintain your marketing presence
is a valuable asset, allowing you to cover peaks
in demand and schedule disruptions - without
the expense of adding permanent staff.
Examples of work that can be handled by an
external resource include white papers, website
content, and coverage for tasks that require
sustained effort, such as executive blogs and
maintaining social media postings.
My Qualifications
With more than 20 years’ experience in business-to-business marketing and
technical communications at Hitachi Communication Technologies America, Inc.
and other organizations, I have produced everything from technical and end-user
manuals to website content, news releases and trade show messaging. My
background spans enterprise communications, optical networks (long haul and
metro), and data center interconnection. In the emerging Internet of Things
sector, I have worked with applications ecosystems for Machine-to-Machine
(M2M)/Internet of Things (IoT) services, including vertical markets such as
Augment your in-house
resources; keep content fresh,
add depth.
Experienced technology
marketer available to
create new content, re-
purpose existing content.
Content for Marketing
External content provider
ready when needed.
Natural schedule
variations can stall active
content marketing activity.

2. Content for Marketing
Support for your content marketing program
Pete Westafer
pete.westafer@gmail.com
678-777-3532
www.linkedin.com/in/petewestafer/
February 23, 2015 v3
connected home apps platforms, e-health, smart grid, vehicle telematics and
more. My earlier career experience includes industrial design in the fields of
telecommunications equipment, medical diagnostic instrumentation and molded
plastics products. I hold a bachelor of product design degree (5-year) from North
Carolina State University.
Industry Experience Categories
Telecommunications Data center interconnection
Enterprise / PBX Vehicle telematics
Long haul optical Wireless – infrastructure,
LTE, small cell
Metro optical Plastics molding
Fiber to the Premises Medical diagnostics equipment
IoT/M2M Woodworking
Connected Home Residential construction
Capabilities matrix
I am available by the project or on a longer-term contract basis. To see how
Content for Marketing services can ramp-up and sustain your marketing
programs, please get in touch now.
Contact me at pete.westafer@gmail.com or call 678-777-3532. I look forward to
working with you.
Exposure in a wide
variety of industry
segments.
Full range of marketing
communications skills.