This document is a CV for Ruth Chaloner that summarizes her 25+ years of experience in fundraising, project management, business development, and communications for NGOs and charities. It outlines her relevant skills and achievements, including successfully raising funds, developing organizations, managing projects, and negotiating partnerships. Testimonials are provided from her consultancy work developing an e-learning strategy and her roles managing business development and operations for other organizations.

1. RUTH
CHALONER
38
Heath
Lane,
Bladon,
Woodstock
OX20
1SA
MOBILE:
+44
755
3842425
•
ruth.a.chaloner@gmail.com
SUMMARY:
I
have
over
25
years
of
experience
of
fundraising,
project
management,
business
development
and
communications.
In
recent
years,
I
have
made
a
conscious
decision
to
use
these
skills
working
within
NGO’s
and
charities.
Having
worked
for
many
years
in
the
commercial
sector,
I
decided
that
it
felt
far
more
fulfilling
to
work
towards
something
worthwhile
and
so
I
am
now
hoping
to
continue
that
work
in
a
similar
role.
I
have
a
demonstrated
success
record
in:
§ Proven
record
of
initiative
and
successful
fundraising,
initiated
campaigns,
design
and
delivery
of
presentations,
communications
and
integrated
marketing
campaigns.
§ Project
management
Planned
and
delivered
a
diverse
range
of
projects
and
events
including
setting
up
a
charity,
researching
and
developing
a
5
year
business
plan.
§ Business
management
and
administration
Represented
and
ran
my
own
businesses
over
the
last
20+
years,
the
last
for
just
under
10
years.
§ Strategically
branded,
managed
and
positioned
charities
and
small
businesses.
§ Designed
creative
PR,
marketing
and
fundraising
campaigns
for
a
range
of
projects
including
habitat
restoration,
marine
conservation
and
the
software
environment.
§ Recruited,
motivated
and
developed
staff
potential.
CORE
COMPETENCIES
•
Fundraising
•
Presentations
and
representation
•
Project
Management
•
Partnership
development
•
Campaign
management
•
Business
planning
•
Computer
&
technical
skills
•
PR,
marketing
and
market
research
•
Concept
development
•
Strategic
planning
•
Administration
•
Negotiation
skills
HIGHLIGHTED
CAREER
ACHIEVEMENTS
• Fundraising
–
Successfully
pitched
for
funds
for
IPSO
and
Ocean
Witness.
Developed
and
implemented
a
new
campaign
to
personally
raise
funds
on
cruise
ships
for
SGHT
–
achieved
a
fund
of
over
£62,000
in
4
months.
• Business
Development
and
management
-­‐
Developed
Ocean
Witness
from
concept
to
an
organisation
capable
of
delivering
its
mission.
Developed
a
5
year
business
plan
for
Hunts
(Oxford)
working
alongside
the
Government
funded
Growth
Accelerator.
• Negotiating
–
New
business,
sponsorship,
partnerships
and
key
relationships.
• Media
–
Worked
closely
with
national
and
international
media
on
all
platforms.
• Management
-­‐
Recruited,
developed
and
motivated
many
small
business
teams.
PROFESSIONAL
EXPERIENCE
Chaloner
Consultants
-­‐
Current
Consultant
for
ARTIS
Project,
NIAB
www.artis.co.uk/www.niab.co.uk
My
brief
was
to
develop
a
web
based
strategy
for
an
online
e-­‐learning
site.
Working
alongside
the
development
team
to
design
and
produce
a
website
portal,
then
strategising
and
planning
the
project

2. Ruth
Chaloner
CV
Page
2
management
and
development
of
the
e-­‐learning
section
of
the
project.
This
included
idea
generation,
project
management,
business
planning,
use
of
technology,
sourcing
and
learning
to
use
suitable
software.
(testimonial
below)
Hunts
Paper
&
Pixels
www.hunts.co.uk
Creative
Commercial
Manager
Responsible
for
targeting
and
planning
12%
growth
over
a
5
year
strategic
period,
personally
responsible
to
delivering
£2million.
Led
and
directed
the
Creative
Digital
business
unit
by
planning,
implementing
and
delivering
strategic,
management,
financial
and
operational
activities,
in
collaboration
with
other
key
department
heads,
to
successfully
achieve
company
targets
for
customer
retention,
growth
and
profitability.
I
developed
and
maintained
relationships
and
strategic
partnerships
with
customers
to
promote
and
achieve
greater
loyalty.
(testimonial
below)
Global
Ocean
Commission,
Somerville
College
Oxford
www.globaloceancommission.org
Operations
&
Marketing
Manager
My
initial
mission
as
to
set
up
the
UK
operational
base,
housed
in
the
offices
at
Somerville
College,
Oxford.
I
acted
as
the
main
University
and
College
liaison,
handling
all
enquires
and
passing
them
to
relevant
team
members
both
locally
and
internationally.
I
was
responsible
for
structuring
financial
reporting
to
funding
bodies
and
our
host
college,
day
to
day
running
of
the
secretariat,
including
minute
taking
on
teleconferences,
preparation
of
briefing
notes
and
papers
and
aiding
in
the
recruitment
process
of
the
team.
Once
the
secretariat
was
established
and
the
team
members
in
place,
I
worked
within
within
the
marketing
team,
organising
major
international
events
with
high-­‐level
politicians,
and
also
aiding
the
delivery
of
the
multi-­‐
lingual
website
and
all
marketing
materials.
(testimonial
below)
September
2011
–
June
2013
Project
Director
(Consultancy
for
Ocean
Witness,
IPSO
and
Communications
Inc.)
• Worked
closely
with
steering
group
(IPSO,
Communications
Inc.,
Oxford
Department
of
Zoology
and
the
Whirlwind
Charitable
Trust)
to
identify
their
needs
and
the
challenges
of
the
project
and
provide
solutions
using
clear
communication
and
regular
reporting.
• Developed
Ocean
Witness
as
an
organisation
capable
of
delivering
its
mission.
• Proposed
and
managed
the
budget
for
the
entire
project
from
initial
seed
funding
through
to
a
five
year
business
plan/proposition.
• Created
and
managed
focus
group
activities
to
gauge
both
consumer
habits
and
feasibility
studies
for
the
use
of
new
technology.
• Recruited
and
managed
a
team
of
consultants
to
work
on
fundraising,
business
development
and
focus
groups.
• Budgeted,
raised
funds
for
and
co-­‐ordinated
IPSO
2012-­‐
the
International
Conference
on
the
state
of
the
oceans,
hosted
in
Oxford.
• Commissioned
and
co-­‐ordinated
the
pre-­‐conference
backing
paper
and
also
the
follow-­‐up
paper
from
IPSO
2011.
• Built
a
fundraising
strategy
engaging
NGOs,
major
donors
and
other
charities
for
both
IPSO
and
Ocean
Witness.

3. Ruth
Chaloner
CV
Page
3
South
Georgia
Heritage
Trust,
South
Georgia,
Sub-­‐Antarctica
www.sght.org
July
1999
–
July
2011
(A
two
year
contract
on
the
island)
Communications
and
Fundraising
Officer
I
had
been
keen
to
transfer
my
skills
into
a
career
into
conservation.
I
approached
SGHT
and
developed
a
role
promoting
the
charity
on
the
island:
project
managing,
fundraising,
managing
PR
and
marketing
for
the
trust
and
for
their
Habitat
Restoration
(HR)
Programme.
• Conceived
and
carried
out
a
campaign
to
“Sponsor
a
Hectare”
of
the
island,
to
eradicate
the
rats
and
save
the
ground
nesting
birds.
I
gave
this
presentation
onboard
the
cruise
ships
over
a
4
month
period
and
raised
over
£60,000
in
donations.
• Worked
closely
with
cruise
ship
operators
to
develop
co-­‐operative
partnerships
and
promote
the
Trust
and
its
various
initiatives.
• Developed
monthly
and
bi-­‐annual
newsletters
for
the
Trust
and
HR
programme.
• Communicated
with
the
media
as
the
HR
programme
became
live.
Including
managing
and
supporting
two
media
film
teams
(NBC
Tokyo
and
GEO
Germany).
I
was
also
filmed
explaining
and
promoting
the
programme
and
managed
all
press
visits.
• Researched
and
initiated
major
donor
relationships
post
visit
and
worked
alongside
others
in
the
fundraising
team
to
develop
strategies
to
increase
donor
renewal
and
fund
development.
• Designed
and
wrote
publicity
for
the
Trust
to
send
out
to
6,000
annual
visitors
and
its
existing
mailing
list.
• Initiated
and
designed
museum
displays
in
co-­‐operation
with
the
museum
curator
and
support
team.
• Hosted
military
and
VIP
visits
and
arranged
for
the
Trust
to
become
the
chosen
charity
for
visiting
ships.
• Initiated
(and
participated
in)
local
fundraising
including
the
South
Georgia
half
marathon
–
quite
a
lot
of
it
up
mountains!
(testimonial
below)
Chaloner
Associates
May
2001
–
September
2009
Managing
Director
• Developed
and
ran
Chaloner
Associates
(a
PR
&
Marketing
consultancy
in
the
international
software
Industry)
from
conception
for
just
under
10
years.
• Handled
all
sales
and
negotiation,
accounts
and
administration.
• Created
inventive
strategic
PR
and
marketing
plans,
organised
press
tours
and
presented
to
the
media.
• Developed
media
buying,
competition
and
advertising
campaigns.
• Recruited
and
managed
a
team
of
6
people.
• Handled
all
accounts,
VAT,
tax,
PAYE,
insurances
etc.
• I
closed
down
Chaloner
to
have
an
adventure
in
South
Georgia
on
a
two
year
contract.

4. Ruth
Chaloner
CV
Page
4
Red
Storm
Entertainment
1999-­‐2001
Operations
Manager
• I
was
recruited
by
Red
Storm
to
set
up
and
manage
their
UK
and
Operational
European
manufacturing
and
logistics
with
a
UK
production
budget
of
over
£6
Million.
This
involved
a
lot
of
travel,
negotiation,
contracting
and
reporting.
Red
Storm
were
purchased
by
Ubisoft
(a
major
French
publisher
in
software
games),
I
was
offered
a
position
with
them
but
declined.
The
Producers
1996-­‐1999
Sales
&
Marketing
Manager
• I
was
recruited
to
manage
the
company
sales
and
marketing,
I
also
then
developed
the
company
operations
-­‐
purchasing
and
contracting
along
with
stock
management.
I
also
oversaw
the
account
management
team
and
managed
the
in-­‐house
design
studio.
Hobsons
Educational
Publishing
1993-­‐1996
Magazines
&
Client
Management
Manager
• I
initially
ran
a
team
of
“copy
chasers”
for
the
magazines
section
of
Hobsons
Publishing
based
in
Cambridge.
I
then
became
more
involved
in
the
marketing
section
and
became
consultant
for
both
the
Cambridge
and
London
office,
organising
all
marketing
materials
for
clients
including
brochures,
advertising,
point
of
sale
etc.
I
then
moved
into
the
teletext
and
online
section
of
the
company.
Desktype
Ltd
1988
-­‐
1993
Joint
Director
• I
managed
the
typesetting
and
design
business
alongside
my
partner
at
the
time.
We
were
a
team
of
5
people
in
total
and
so
I
was
also
responsible
for
recruitment
and
staff
management.
Again,
I
managed
sales,
business
strategy,
accounts
and
general
running
of
the
business.
Green
Dragon
Press
1981-­‐1989
Joint
Partner
• I
started
up
this
business
in
a
friend’s
garage
whilst
at
6th
form
college
by
printing
invitations
and
tickets
for
the
school
youth
club.
Whilst
studying
for
my
A
levels
the
business
grew;
I
continued
in
both
sales
and
delivering
printing
whilst
also
designing
logos,
guillotining
paper
and
occasionally
running
the
printing
presses.
I
also
ran
the
accounts
and
completed
VAT
returns
and
tax
forms.
QUALIFICATIONS:

5. Ruth
Chaloner
CV
Page
5
A
Levels
Art
(B),
History
of
Art
(A),
English
Literature
(A)
O
Levels
Six
O
levels
2004-­‐2006 Certificate
of
Higher
Education
in
Counselling,
University
of
Cambridge
Institute
of
Continuing
Education.
~
Psychodynamic
training
for
the
Certificate,
including
a
weekly
experiential
Group.
2006-­‐2008 Adlerian
Diploma
in
Counselling,
The
Adlerian
Society
2007-­‐2008 Introductory
Course
in
Group
Analysis,
Cambridge
Group
Work
INTERESTS
I
trained
part
time
as
a
psychotherapist
for
4
years
and
have
worked
both
within
the
NHS
and
also
in
private
practice.
The
skills
I
gained
in
training
help
immensely
with
people
management
skills
and
in
reading
situations,
as
well
as
managing
conflict
resolution.
I
am
now
keen
to
develop
my
practice
and
I
see
it
as
a
long
term
future
career
option.
I
am
a
keen
diver
and
sailor
and
have
enjoyed
these
hobbies
in
many
parts
of
the
world
(including
sailing
in
South
Georgia)
and
until
recently
part-­‐owned
my
own
(very
small)
yacht
which
I
kept
in
Dartmouth,
Devon.
I
am
greatly
involved
in
the
running
of
the
Bladon
Village
Shop
and
chair
meetings,
plan
operations,
manage
marketing
and
enjoy
this
immensely.
I’m
particularly
interested
in
engaging
with
isolated
members
of
our
community.
I
hold
a
full
clean
UK
driving
license.
TESTIMONIALS
Bill
Clark,
Commercial
Technical
Director,
NIAB
“I
have
known
Ruth
for
several
years
and
have
recently
worked
with
her
on
an
ambitious
training
project
(ARTIS)
that
NIAB
is
developing.
Ruth
came
up
with
several
ideas
that
no-­‐one
else
had
thought
of
in
our
very
first
briefing
meeting.
She
has
a
knack
of
seeing
the
big
picture
and
a
way
of
grasping
the
problem
and
coming
up
with
solutions
and
innovative
ideas.
Within
a
few
days
she
had
created
a
mind
map
of
opportunities
for
ARTIS
to
enable
us
to
visualize
the
potential
of
the
project
and
put
together
a
developmental
route
map.
Her
Project
Management
skills
are
excellent
and
she
has
worked
well
with
our
internal
team
here
at
NIAB,
ensuring
buy-­‐in
from
all
members
of
the
team
and
generating
trusting
and
fruitful
relationships.
Marketing
&
PR
ideas
are
second
nature
to
Ruth;
this
proves
to
be
very
advantageous
when
planning
a
start
up
project
such
as
ARTIS
as
every
element
of
business
development
needs
to
be
considered
and
promoting
a
new
project
is
an
integral
part
of
any
new
plan.
I
would
recommend
Ruth’s
services
to
anyone
who
needs
someone
to
help
them
to
bring
a
project
forward
or
to
develop
new,
creative
ideas
for
an
existing
project.”
Jackie
Denton,
Managing
Director,
Hunts
Paper
&
Pixels
“Ruth
has
worked
diligently
for
us,
using
her
insight
and

6. Ruth
Chaloner
CV
Page
6
creativity
to
understand
and
analyse
our
clients’
needs,
then
presenting
her
ideas
and
solutions
in
a
clear
and
concise
way.
She
has
been
valuable
in
building
and
managing
client
relationships,
effective
in
developing
our
proposition
and
also
contributing
to
our
growth
strategy.
Ruth
has
worked
well
with
our
team
to
embrace
ideas
and
to
champion
them
throughout
the
company.
She
has
a
strong
grasp
of
technology
and
how
it
can
impact
on
marketing
solutions.
Our
marketing
strategy
has
clearly
benefitted
from
her
experienced
strategic
view
of
marketing
and
client
relationship
development.”
Andrew
Milbourn,
Sales
Director
,
Hunts
Paper
&
Pixels
“Ruth
is
an
excellent
project
manager
who
can
take
on
and
execute
a
great
deal
of
instruction
and
tasks
across
multiple
connections
and
still
come
out
on
top.
She
is
sensitive
to
people
and
cares
a
great
deal.
She
clearly
has
multiple
talents
and
a
huge
intellect
but
is
never
a
show
off
and
always
a
contributor.
She
spots
things
others
miss
and
gives
clear
direction
and
assistance
when
called
upon.
A
good
all
rounder
and
a
great
people
person
one
to
one.”
Simon
Reddy,
Global
Ocean
Commission
“Since
joining
the
Global
Ocean
Commission,
Ruth
has
played
a
significant
role
in
establishing
its
Secretariat
at
Somerville
College,
Oxford
University.
She
has
created
and
integrated
many
of
its
administrative
mechanisms,
which
entailed
detailed
liaison
with
members
of
Somerville
College
and
other
partner
organisations.
She
has
project
managed
a
number
of
high-­‐profile
events
for
an
international
audience,
including
a
Partners
Meeting
in
July
2012,
a
Secretariat
meeting
in
September
2012,
and
a
Co-­‐chairs
meeting
in
December
2012.
These
events
entailed
logistical
functions,
often
accommodating
last-­‐minute
changes,
dealing
with
International
VIP’s
at
Government
level
and
more
content-­‐oriented
elements
such
as
preparing
information
packs.
Ruth
handled
all
of
these
meetings
with
great
care
and
they
were
well
executed.
In
the
run-­‐up
to
the
Commission’s
formal
launch
in
February
2013,
Ruth
managed
production
of
a
much-­‐praised
brochure
about
the
Commission.
She
worked
on
developing
the
Global
Ocean
Commission’s
multi-­‐lingual
website
and
also
worked
alongside
our
creative
agencies
to
execute
the
official
international
launch
of
the
Commission
in
Central
London.
We
wish
Ruth
all
the
best
for
the
future
as
she
leaves
to
explore
her
freelance
career.”
Alison
Neil,
Chief
Executive,
SGHT
“When
Ruth
began
working
for
us
she
immediately
put
in
motion
a
multitude
of
tasks,
including
the
production
of
a
hugely
successful
monthly
newsletter
for
the
Trust’s
Habitat
Restoration
project
and
a
bi-­‐
annual
SGHT
newsletter,
the
development
of
presentations
about
the
Trust
for
cruise
ship
talks
while
soliciting
feedback
from
the
cruise
ship
expedition
leaders,
and
promoting
South
Georgia
Museum
and
the
work
of
the
Trust
within
the
Museum
to
visitors.
As
time
went
on
Ruth
developed
her
role
by
fundraising
for
the
Habitat
Restoration
project,
raising
an
incredible
total
of
£62,000+
in
one,
four
month
season
in
donations
from
visitors
to
South
Georgia.
Ruth
worked
closely
with
the
expedition
staff
on
the
cruise
vessels
and
kept
in
touch
with
many
of
the
visitors
who
supported
the
project
after
they
departed
South
Georgia.
With
Project
Director
Tony
Martin
Ruth
put
together
an
exceptional
information
leaflet
on
the
project
which
was
included
in
a
visitor
pack
distributed
to
each
of
approximately
6,000
visitors
to
the
island.
She
has
a
fantastic
can-­‐do
attitude
and
has
stepped
up
to
meet
every
challenge
that
she
has
encountered
on
South
Georgia.
Her
business
understanding,
PR
&
marketing
knowledge,
excellent
communication
skills
and
her
fundraising
abilities
have
made
Ruth
a
truly
invaluable
asset
to
the
SGHT
team
on
South
Georgia
since
2009.
I
would
highly
recommend
Ruth’s
skills
in
any
of
these
areas;
she
has
truly
transformed
SGHT’s
PR
and
fundraising
capabilities
on
South
Georgia
since
she
joined
the
organisation.”
Major
Donor,
Laura
Hayden,
The
Hayden
Foundation
“..As
for
your
presentation,
I
have
to
repeat
that
you
are
quite
a
"natural"
at
your
job,
in
no
small
part
I'm
sure
because
your
involvement
is
so
heartfelt.
Your
sincerity
is
very
evident,
and
that
makes
your
presentation
powerful
and
memorable…..again,
your
genuine
devotion
to
your
cause
is
the
most
powerful

7. Ruth
Chaloner
CV
Page
7
tool
you
have.
I'm
sure
you
don't
need
to
hear
about
what
a
truly
amazing
place
South
Georgia
is.
Suffice
it
to
say
that
we
are
honored
to
have
been
given
the
opportunity
to
help
restore
and
conserve
such
a
treasure.”
James
Carey
PCGzine
(editor)
“When
you
call
Chaloner
Associates
you
know
you'll
get
a
proactive
response
to
any
query.
I've
worked
with
Ruth
and
her
team
for
over
6
years
and
they
are
consistently
among
the
most
reliable,
accommodating
and
approachable
agencies
in
the
business.
When
it
comes
to
delivering
information
promptly,
or
getting
that
last
minute
but
crucial
asset
in
before
deadline
you
know
you
can
trust
them
to
turn
things
around.
Ruth
is
in
the
business
of
building
relationships
with
journalists,
not
merely
marketing
her
clients'
portfolio,
and
that's
invaluable.”