Deejay Farms plans to expand its coconut product portfolio and distribution channels. It will focus on procuring coconut from major producing states like Kerala, Tamil Nadu, and Karnataka. Deejay's product line will include staples like coconut water and milk as well as value-added goods like sweets, vinegar, and oil. It will target retail outlets, corporates, wholesalers, distributors, and farmers. Deejay will utilize both urban and rural distribution networks, employing C&F agents, wholesalers, and a hub-and-spoke model to reach customers. Key partners will include banks to assist farmers and government bodies like the Coconut Development Board.