The document provides rules for writing good blog posts, including using an attractive title with focus keywords, writing attractive content that engages readers, including a disclaimer paragraph detailing research sources, adding relevant images with captions and alt text, using a feature image, including internal links to other pages on the site, and external links to other relevant sites for SEO benefits. The rules are intended to make posts more appealing to readers and help websites rank higher in search results.

1. Rules for writing a good
post
BY
SUNALI KHANNA

2. Overview
 Here are few rules that will surely help you in writing a good
post.
 Follow the rules to make the post attractive and to attract more
traffic to your site.
 Make use of digital marketing to rank your site higher.

3. Rules for writing a good post
1.Attractive Title containing focus keyword
 An attractive title is very important as it helps in attracting
traffic to the post.
 A title must be self-descriptive and related to your post.
 Make an attractive heading so that people may want to read
your content.

4. Rules for writing a good post (cont.)
2. Attractive Content
 Attractive content is very important because it is the only thing
that develop interest so the user must read more.
 If the content is attractive it will hold the user , which is a quite
good thing to increase ranking of a post.
 Write an attractive ,fun and readable text.
 Write the post in an informal way.
 Try to create a communication between you and your reader
by using words like you and I.

5. Rules for writing a good post (cont.)
3. Disclaimer Paragraph
 It is a very important point. The disclaimer paragraph
is used so that the viewer’s get to know about the time
when the research was being conducted to gather this
information.

6. Rules for writing a good post (cont.)
4.Proper Images
 Making use of images in a post is very important.
 Use catchy pictures related to your content.
 It makes content boring without images.
 Give proper image caption, description and alt text.
 Never use the images in the middle.

7. Rules for writing a good post (cont.)
5.Use feature image
 Feature image is also known as post thumbnail.
 It allows theme developers to use a representative image
for custom posts style or posts.
 The use of feature image depends on the theme you are
using.

8. Rules for writing a good post (cont.)
6. Use internal linking
 A proper linking is necessary.
 In layman's language, an internal linking is one that points to
another page on the same website.
 Don’t give unnecessary links, the links must be relevant.
 They are hyperlinks that points to the same domain where the
link exists.

9. Internal linking (cont.)
 They helps in main navigation
The Internal Linking has the following advantages:-
 Allow the user to navigate a website.
 Help in establishing information hierarchy for a website.
 Help in ranking power around website.

10. Rules for writing a good post (cont.)
7.Use of external linking
 In layman's language, an external linking is one that points to another page
on the other website.
 External links are links that point on any other domain instead of the domain
they exist on.
Advantages of external linking are:-
1. They are a very important source of ranking.
2. They are considered as third party voters by the search engine.

11. External linking (cont.)

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