Rubco is a furniture manufacturing company from thalassery. This Paper is on the marketing aspect of company for a better tomorrow

1. A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN
RUBCO HUAT WOODS PRIVATE LIMITED
MASTER OF BUSINESS ADMINISTRATION
OF
ACHARYA BANGALORE B-SCHOOL
SUBMITTED BY
NIKHIL N.K
17YUCMD127
UNDER THE GUIDANCE OF
DR. GEEVARATHNA
MBA DEPARTMENT
Acharya Bangalore B School
2018-19

2. INTRODUCTION
Rubco Haut Woods Private Limited was set up in the year 2000 in collaboration with major in
rubber wood processing M/S. Long Huat Berhad of Malaysia. The company has the
manufacturing facility with a total build up factory 2.75 lakhs square feet with state-of-art
machinery for manufacturing modern furniture under the brand name of Rub wood.
Customers are the asset of every business. Sales professionals must try their level best to
maintain customer relationship for them to come back again to their organization. The needs and
demand of the customer must be fulfilled while maintaining good relationship with customer.
A customer relationship manager is typically responsible for customer relationships after the sale
or service process is complete, and they continue to work with customers to keep them up to date
on products and services to maintain that relationship. They also keep track of customer
utilization trends and identify opportunities with other business teams to continue to generate
revenue. A customer relationship manager must also monitor and maintain customer satisfaction
ratings.
Customer relationship management is the first step to increase the sales. Not the last, providing
good relationship with customer shows customer want to build a long term relationship with
them, earn their loyalty and keep their in business
STATEMENT OF THE PROBLEM
In today’s competitive world the main purpose of every business is to satisfy its existing
customer and maintain good relationship with customer. RUBCO could maintain customer
relationship through after sales and services. That is the relevance of the topic to study the
customer relationship management

3. OBJECTIVES OF THE STUDY
 To study about the customer relationship management and its practice in RUBCO
 To study about the customer preference and expectation from a company
 To gain knowledge regarding the customer relationship and after sales service
maintained by RUBCO
RESEARCH METHODOLOGY
Source of data
Primary data
The primary data was collected from the customers of the RUBCOHUAT WOOD
PRIVATED LIMITED. The data are collected by the method of interview and
questionnaire. The following ways which company data are collected
 By interviewing General Manager
 Interviewing Marketing manager
 Discussion with customer
 Questionnaire from customer
Secondary data
Secondary data were collected by the following method
 Company booklet
 Annual report
 journals
 Previous project report

4. Sampling design
Sampling design
Research instrument - Questionnaire
Sampling method - simple random sampling
Research tool - percentage analysis
Sample size 20
Plan of analysis
Collection of data figure which can be processed to information ,a collected of variety of
information organized with a specific structure usually data is stored
Tool of analysis
 Questionnaire
 Graphs
 Diagrams
 Reports
CHAPTER ANALYSIS
 Introduction – this chapter consist about the introduction & information about the
RUBCO manufacturing goods and service
 Company profile – this chapter consist completely profile of RUBCO HUAT WOODS
PVT LTD
 Research methodology –This chapter consist of type of research used to collect the data
 Data collection & Analysis – This chapter consist of both primary&
secondary data and also interpretation of data
 Findings, Recommendation, Conclusion