Statista aims to become a global leader in market statistics by expanding its content coverage and building brand recognition worldwide. It currently has strong coverage of North America and Europe but is working to improve coverage of Asia, South America, and other regions. Statista uses its own exclusive content and global marketing campaigns to increase its brand visibility internationally. It also aims to grow its multinational client base and global sales team to facilitate further international expansion. Recent results show Statista's revenues and international business increasingly growing each year, exceeding targets and pointing to continued strong performance.

1. STATISTA:
ON THE ROAD TO
GLOBALIZATION
Berlin, June 2017

2. GET YOUR TICKET TODAY!
www.noah-conference.com
6-7
Old Billingsgate, London Tempodrom, Berlin
JUN20182-3 NOV2017
SAVE THE DATE

3. WHY STATISTA?
CLAIM: Statista offers all employees relevant market statistics for all industries
and countries — ready & easy to use, at an affordable price
ALL FIGURES ARE ON AN ANNUAL BASIS.

4. Business model
3
Revenue levers
Based on a subscription model
Profitability, Germany
EBITDA marginAverage revenue
per contract
No. of clients
A
B
C
Increase price bc of more content
Increase # of users per company
Increase # of
clients per
country
Increase # of countries
Æ
35%
Statista‘s most developed market
2016

5. 4
Road to globalization: three questions
1CONTENT
How can we create content for all countries?
2BRAND
How can we build a global brand?
3SALES
How can we sell globally?

6. 5
Content (I): Statista has excellent
coverage of North America and Europe
1
Excellent coverage
Good coverage
Covered
Not covered
Analyst team Launch
Germany 2008
North America 2012
Europe 2015
Asia/Australia Q4 2016
South America 2017
S TAT I S TA H A S D O U B L E D I T S C O N T E N T I N 2 0 1 6 I N C O M PA R I S O N T O 2 0 1 5

7. 6
Content (II): Own content facilitates global expansion1
DIGITAL
Market
Outlook
(DMO)
CONSUMER
Market
Outlook
(CMO)
+ Exclusive content
helps drive sales
+ Facilitates global
expansion
+ Guarantees
independence from
sources
+ Improves customer
experience

8. 7
Statista brand recognition, 20171
… Internationally, only 10% of potential customers know Statista yet
Brand (I): Statista brand well established in Germany …
1. 5,890 management staff, executives, business leaders were surveyed; January 2017
2
GERMANY AUSTRIA U.S. CANADA
23%Statista (2008)
Ipsos (1975)
9%
11%Mintel (1972)
11%
eMarketer (1996)
Nielsen (1923)
22%
Euromonitor (1972)
GfK (1934)
69%
83%
5%
2%
6%
13%
8%
34%
65% 23%
30%
10%
16%
65%
11%
6% 8%
10%
14%
12%
26%
56%
56%

9. 8
Brand (II): Global content marketing helps
grow international brand recognition
2
GLOBAL CONTENT MARKETING
Infographics Media partnerships PR content
~ 20
publications
p.a.
~ 30
partners
~ 40
partners

10. 9
Front page
EXAMPLE PR CONTENT
Statista Made-in-Country Index GERMANY INTERNATIONAL
Result MiCI
2
> 150
genuine
news
articles
generated

11. 10
Sales: generating leads3
LEAD MANAGEMENT
Growing number of leads
for global sales force
Own lead management
department
Traffic
Visits in millions
01/17
5.6
01/16
5.0
01/15
3.2
Increase of traffic over
the years
30% B2C traffic (e.g.
amazon numbers)
Registered users
in thousands
700
500
01/15 01/16 01/17
1,100
Constant increase of
registered users

12. 11
Multinational client base facilitates internationalization
of Statista
1. Corporate and Enterprise accounts only
E X A M P L E : A C O N T R A C T W I T H S I E M E N S G E R M A N Y H E L P S
A C Q U I R E S I E M E N S U S A , W H I C H T H E N H E L P S A C Q U I R E S I E M E N S I N D I A
Selected clients1 Clients by industry
5%5%
5%
4%
4%
33%
6%
7%
8%
9%
14%
Industrial
Internet
Education
Banking
Other
Retail
Academia
FMCG
Advertising
Media
Consulting
> 92%
penetration
among German
universities
3

13. 12
Results (I): We have exceeded our 2016 budget and
continue our 50% CAGR trajectory into 2018
1. Non-GAAP bookings are the actual accounts invoiced. Due to the long contract duration, revenue is recognized over several months
3.3
2011
1.3
2010
+54% p.a.
2018
23.0
2015
14.3
2014
0.2
2007
0.0
52.2
2017
34.7
2016
0.9
2009
0.3
2008
8.0
2013
5.1
2012
2016 budget
exceeded
by 1.3m
Non-GAAP Bookings1
(€ in millions)

14. 13
Share of total account non-GAAP bookings per continent (% of total)
Results (II): Statista increasingly international
1. Non-GAAP bookings are the actual accounts invoiced. Due to the long contract duration, revenue is recognized over several months
6
9
14
27
34
37
331 1
2017 Q1
100
57
1
1
100
2013
1
84
100
2014
21
2010
99
100
2011
94
100
1
2016
100
61
1
1
2015
100
2012
100
100
2009
100
100
1
90
69
Middle East & AfricaAustralia EuropeNorth AmericaLatin AmericaAsia
Germany, Austria
and Switzerland
2/3 of Europe

15. TEL
E-MAIL
W W W . S T A T I S T A . C O M
THANK YOU FOR YOUR
ATTENTION!
Dr. Friedrich Schwandt
CEO & Founder
+49 (0)160 97 72 08 17
friedrich.schwandt@statista.com

16. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016
October 2016December 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by