Programmatic Advertising
•
0 likes•150 views
Programmatic advertising uses technology platforms to automatically place ads. It is a major trend that can increase sales by 200% at 40% lower cost than traditional advertising methods like AdWords. Many large brands use programmatic advertising, including Flipkart, Amazon, Swiggy, Mercedes-Benz, BMW, Ford, Nissan, Snapdeal, Jeep, Zomato, Kotak, Axis, and HDFC. One company provides programmatic advertising through Google Display & Video 360 and has a performance engine integrated with many ad exchanges and publishers. Special features include targeting competitors' customers, similar interests, approved websites only, and using first- and third-party data.
Report
Share
Report
Share
Download to read offline
Recommended
Programmatic Advertising Success
Programmatic Advertising Success
The Programmatic Guide for Modern Marketers, Publishers, and Media Planners
Programmatic Advertising Facts
Decimating Programmatic Advertising- the new buzz in advertising and marketing world
Learn more at: http://hub.bannerflow.com/h/i/236487553-infographic-programmatic-advertising-facts
Programmatic Marketing
Programmatic marketing is an automated process that uses algorithms to place targeted digital ads in front of specific audiences in real-time. It analyzes large amounts of user data to display the right ads to the right people at the right time across various channels. This approach allows advertisers to focus on results and ROI. Programmatic spending and its share of digital ad budgets are rising significantly as the industry shifts towards data-driven advertising.
Quick Tips: Programmatic Ecosystem
In 2014, the buzzword “programmatic” was acknowledged as the Marketing Word of the Year by the Association of National Advertisers, defeating other industry words such as “content,” “millennials,” or “transparency.” Programmatic advertising uses technology to purchase and sell media in real-time, giving media buyers access to inventory across desktop, display, mobile (web and apps), social media, video and TV.
Programmatic Advertising from a Data Scientist’s Perspective
Gergely Kalmár, Senior Consultant Digital Analytics, spotlights programmatic advertising from the point of view of a data analyst.
The talk was given at the Online Marketing Konferenz on August 17th, 2017.
Master Track A: "Programmatic Marketing – A Brand View"
This document discusses programmatic marketing from the perspective of Lenovo and its marketing partners. It outlines Lenovo's shift to using programmatic advertising platforms to buy digital media globally in a more efficient, data-driven way. Some key benefits of programmatic for Lenovo mentioned include aligning its global operations, reducing costs, and gaining insights from data to make fast changes. The document also discusses metrics showing that programmatic can drive brand consideration more efficiently than traditional premium media buys.
Understanding Programmatic Advertising
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive
marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business? Programmatic advertising uses artificial intelligence (AI) technologies with advanced algorithms that analyze consumer data and process it in real time.
What is Programmatic advertising??
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
Recommended
Programmatic Advertising Success
Programmatic Advertising Success
The Programmatic Guide for Modern Marketers, Publishers, and Media Planners
Programmatic Advertising Facts
Decimating Programmatic Advertising- the new buzz in advertising and marketing world
Learn more at: http://hub.bannerflow.com/h/i/236487553-infographic-programmatic-advertising-facts
Programmatic Marketing
Programmatic marketing is an automated process that uses algorithms to place targeted digital ads in front of specific audiences in real-time. It analyzes large amounts of user data to display the right ads to the right people at the right time across various channels. This approach allows advertisers to focus on results and ROI. Programmatic spending and its share of digital ad budgets are rising significantly as the industry shifts towards data-driven advertising.
Quick Tips: Programmatic Ecosystem
In 2014, the buzzword “programmatic” was acknowledged as the Marketing Word of the Year by the Association of National Advertisers, defeating other industry words such as “content,” “millennials,” or “transparency.” Programmatic advertising uses technology to purchase and sell media in real-time, giving media buyers access to inventory across desktop, display, mobile (web and apps), social media, video and TV.
Programmatic Advertising from a Data Scientist’s Perspective
Gergely Kalmár, Senior Consultant Digital Analytics, spotlights programmatic advertising from the point of view of a data analyst.
The talk was given at the Online Marketing Konferenz on August 17th, 2017.
Master Track A: "Programmatic Marketing – A Brand View"
This document discusses programmatic marketing from the perspective of Lenovo and its marketing partners. It outlines Lenovo's shift to using programmatic advertising platforms to buy digital media globally in a more efficient, data-driven way. Some key benefits of programmatic for Lenovo mentioned include aligning its global operations, reducing costs, and gaining insights from data to make fast changes. The document also discusses metrics showing that programmatic can drive brand consideration more efficiently than traditional premium media buys.
Understanding Programmatic Advertising
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive
marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business? Programmatic advertising uses artificial intelligence (AI) technologies with advanced algorithms that analyze consumer data and process it in real time.
What is Programmatic advertising??
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
Programmatic Media Scenario
Demand-side platforms emerged in 2007, changing how digital media is purchased and creating a more efficient way for advertisers to reach consumers at scale. Since then, programmatic has grown significantly in both media opportunity and data management. Nearly all major brands and publishers now have or are developing programmatic strategies. The presentation discusses how programmatic has grown tremendously in Europe and Brazil in recent years, with spending increasing by hundreds of millions. It also outlines how an open ecosystem supports innovation, transparency, and outcomes for both demand and supply stakeholders in programmatic advertising.
Computational Advertising by Icha
Computational advertising uses data and algorithms to match users and advertisements in specific contexts. It has several advantages over traditional advertising methods, including lower costs per opportunity and the ability to personalize ads. The computational advertising landscape involves advertisers paying for ad placements on a cost per thousand impressions (CPM) or cost per click (CPC) basis. Programmatic advertising allows campaigns to be run automatically through real-time bidding on digital ad exchanges. It provides benefits like automated processes and buy-side reporting tools.
The Basics of Programmatic Advertising
This document provides an overview of programmatic advertising basics for B2B digital advertising. It defines programmatic advertising as using automated technology to buy and sell media in real-time. It describes the four types of programmatic transactions and discusses how programmatic allows targeting of people instead of places. It also discusses best practices for B2B programmatic advertising including understanding transaction types and partners.
Programmatic Advertising @ UZH
What is Programmatic Advertising and how does it work? This talk by Webrepublic's Tech Lead Dorian Kind explains the basic principles and discusses the importance of creatives, media buying and tracking in a shifting advertising world.
The talk was given at the University of Zurich on November 4, 2016.
How programmatic is transforming digital advertising
From the Online Influence conference (October 2015), this presentation looks at how human insight, data and technology are working in harmony to enable programmatic advertising to transform into a premium digital marketing channel.
"Programmatic is not simply about relying on technology to do our job for us. Through clever use of this technology, combined with the effective interpretation and use of data and relevant and timely creative messaging, we can drive better campaign performance."
Programmatic Advertising Master Class - Amanda Louw Bester, Pragmattica Consu...
Programmatic Advertising Master Class - Amanda Louw Bester, Pragmattica Consu...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs. The Top 5 FAQ's When Considering Programmatic
The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and different technologies, all claiming to have the ultimate solution.
In this presentation, Hanapin Marketing’s Bryan Gaynor and MightyHive’s Myles Younger guide you through the Top 5 FAQs When Considering Programmatic. Whether you are an in-house marketer, or part of an agency team, we will guide you through some of the most common questions you should be asking when considering your programmatic stack.
Google – Gielke Burgmans Demystifying Programmatic Marketing
This document discusses programmatic marketing and how it allows marketers to reach the right users with the right messages in real time. It notes that marketers now use many different platforms for campaigns, which can lead to fragmented insights and performance obstacles. A unified programmatic platform can increase campaign efficiencies by up to 33% and lower costs per action by an average of 32% by allowing for centralized planning, creation and optimization of campaigns. The document encourages marketers to start using programmatic marketing by first obtaining more knowledge, starting with small tests, and planning campaigns that run consistently over time while considering their data and technology needs.
A Guide To Programmatic Advertising
What is Programmatic Advertising? How is it going to affect your business? Find out in this detailed guide to Programmatic Advertising - how to use Programmatic and future trends to look out for.
Introducing Programmatic Advertising
This document provides an overview of programmatic advertising, including:
- It involves automated decision making in real-time bidding on digital ad space using data to match the right ads with the right audiences.
- Data from various sources is used to target ads to consumers based on demographics, interests, and past behaviors.
- The real-time bidding process happens in fractions of a second when a web page loads to display the winning advertiser's ad.
Programmatic Advertising for Beginners
Programmatic advertising involves buying and selling digital ad space through an automated bidding process run by machines. It allows advertisers to target specific audiences in real-time across many digital channels like display, social media, video and mobile using automated software. Some key benefits of programmatic advertising include cost efficiency, transparency into where ads are running, and better targeting capabilities to reach specific audiences based on demographics, interests, behaviors and more. Major brands have seen success using programmatic advertising to precisely target consumers most likely to be interested in their products or services.
NYU Presentation: A Look Into The Programmatic Future
VP Marketing Ben Plomion gives a lecture to NYU grad students on what we can expect to see more of in the programmatic future. Hint: use of live data,drones,more flow advertising,video video VIDEO,and yes,cookies (they're not dead yet).
He also discusses whether or not receiving an MBA is necessary to become a successful CMO in this programmatic future.
Programmatic Advertising Explained
This document discusses how programmatic advertising works to connect businesses with their ideal buyers through targeted digital ads. It explains that programmatic advertising matches ads to people based on their profiles and online behaviors to identify potential buyers. This accuracy helps maximize advertising return on investment by showing ads to prospects most likely to purchase. The process occurs in milliseconds as a user visits a website, their data is passed to an ad exchange and DSP to identify a match, a bid is made, and the winning ad is displayed.
Aspects of Digital Marketing
Digital marketing is the perfect choice for someone who is looking to step up their career in Marketing. Whether you are already working or are a recent graduate, everyone has an
equal opportunity in this field. What you need is a lot of passion and creativity, as marketing itself requires constant innovation and out of the box thinking. Working smart,
keeping yourself updated with latest information, excellent communication skills, are key to success.
Sponsored session by Quantcast: Differentiate yourself through programmatic a...
This document summarizes key points about programmatic advertising:
- Programmatic display ad spending will reach $25.23 billion in 2016, representing 73% of all display ad spending in the US. Mobile programmatic ad spending will grow 65.7% to $17.70 billion.
- Of agencies, 54% feel comfortable buying media programmatically while 46% don't use it. 35% are undecided about trusting programmatic. 60% feel a unified definition is needed.
- The Real Time Advertising Academy covers topics like what programmatic is, how impressions are bought and sold, the interactive media ecosystem, the importance of data, and measurement/attribution.
Programmatic creatives - The near future of Digital Marketing
With increasing competition in the world of opportunities, it is clear that ingenuity is what matters. The article talks about Programmatic Creatives and its benefits to the digital world of advertising. The fact that these technologically advance set of creatives allow you to infuse creatives with real-world data from all kinds of first and third-party data sources makes it a lot more effective to reach the right customers.
Programmatic buying jan 2015 v1.0
Programmatic buying of digital ads is a growing market, rising from $10.1 billion in 2014 to an estimated $20.4 billion in 2016. Key drivers of future growth include the expansion of private marketplaces and programmatic direct deals, as well as continued growth in mobile and video advertising. While open exchanges currently make up the majority of programmatic ad spending, private marketplaces are expected to see much steeper growth in the coming years. By 2016, mobile programmatic advertising is projected to surpass desktop and account for over half of total programmatic ad spending.
Programmatic marketing
This document discusses the emerging landscape of programmatic direct marketing beyond real-time bidding (RTB). It notes that while RTB has grown significantly, the majority of digital display spending still occurs through manual transactional processes. It explores how new programmatic approaches aim to automate these manual processes to connect buyers and sellers more efficiently. The document provides context on the complexity currently involved for both advertisers and publishers. It also examines the key questions around how programmatic direct may develop, including what technologies and standards will enable it to operate at scale for higher-value inventory beyond RTB. Overall, the document analyzes the opportunity and challenges for automating the "middle slice" of digital media transactions.
Programmatic 101 webinar slides ck 032714 final
The document provides an overview of programmatic advertising for direct sellers. It includes an agenda for presentations on what programmatic is, how to sell programmatically, the evolution of programmatic sales, and IAB activities related to programmatic. The presentations will cover topics such as real-time bidding, open marketplace vs private marketplace, how major holding companies structure their trade desks, and approaches to selling programmatic inventory. There will be a Q&A session following the presentations.
WTF is programmatic advertising?
What is programmatic ad buying?
“Programmatic” ad buying typically refers to the use of software to
purchase digital advertising, as opposed to the traditional process
that involves RFPs, human negotiations and manual insertion orders.
It’s using machines to buy ads, basically.
Why does programmatic advertising matter?
Efficiency. Before programmatic ad buying, digital ads were bought
and sold by human ad buyers and salespeople, who can be expensive
and unreliable. Programmatic advertising technology promises to
make the ad buying system more efficient, and therefore cheaper, by
removing humans from the process wherever possible. Humans get
sick, need to sleep and come to work hungover. Machines do not.
So robots are replacing people? Great.
Yes and no. Technology is being used to replace some of the more
menial tasks that humans have historically had to handle, like sending
insertion orders to publishers and dealing with ad tags, but they’re still
required to optimize campaigns and to plan strategies. Programmatic
technology will probably mean fewer ad buyers in the world, but it
could also allow both marketers and sellers to spend more of their
time planning sophisticated, customized campaigns instead of getting
bogged down in bureaucracy.
Is programmatic buying is the same as
real-time bidding, then?
No, it’s not. Real-time bidding is a type of programmatic ad buying, but
it isn’t the only one. RTB refers to the purchase of ads through real-time
auctions, but programmatic software also allows advertisers to buy
guaranteed ad impressions in advance from specific publisher sites.
This method of buying is often referred to as “programmatic direct.”
Is programmatic “the future of ad buying”?
Probably, yes. It’s impossible to tell what portion of advertising is now
traded programatically, but it’s definitely on the rise. Some agencies
now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out
in-house teams to handle their programmatic ad buying as they spend
more of their marketing budgets that way. At the moment, it’s mainly
online ads that are traded programatically, but increasingly media
companies and agencies are exploring ways to sell “traditional” media
this way, including TV spots and out-of-home ads.
Google workshop 2018
This presentation discusses Google AdWords and AdSense. It provides information on:
1. AdWords enables creating advertisements that appear on Google search results and partner sites, while AdSense delivers AdWords ads to individual websites.
2. AdWords is a media buying channel and ads are shown on search results, while AdSense is an advertising sales channel that enables ads to adapt to page content.
3. The presentation covers campaign types, formats, and best practices for structuring accounts, creating ads, and optimizing campaigns in AdWords.
service marketing
The document provides an analysis of trends in the advertising industry, including the growth of new media like mobile and online advertising. It discusses how the role of advertising agencies has shifted from creating ads to generating customer interest through social media and more immersive campaigns. The document also examines competitors to advertising agencies like in-house teams, word-of-mouth marketing, and event management companies. It analyzes Ogilvy & Mather's service offerings and provides a SWOT analysis of strengths, weaknesses, opportunities, and threats for advertising agencies.
More Related Content
What's hot
Programmatic Media Scenario
Demand-side platforms emerged in 2007, changing how digital media is purchased and creating a more efficient way for advertisers to reach consumers at scale. Since then, programmatic has grown significantly in both media opportunity and data management. Nearly all major brands and publishers now have or are developing programmatic strategies. The presentation discusses how programmatic has grown tremendously in Europe and Brazil in recent years, with spending increasing by hundreds of millions. It also outlines how an open ecosystem supports innovation, transparency, and outcomes for both demand and supply stakeholders in programmatic advertising.
Computational Advertising by Icha
Computational advertising uses data and algorithms to match users and advertisements in specific contexts. It has several advantages over traditional advertising methods, including lower costs per opportunity and the ability to personalize ads. The computational advertising landscape involves advertisers paying for ad placements on a cost per thousand impressions (CPM) or cost per click (CPC) basis. Programmatic advertising allows campaigns to be run automatically through real-time bidding on digital ad exchanges. It provides benefits like automated processes and buy-side reporting tools.
The Basics of Programmatic Advertising
This document provides an overview of programmatic advertising basics for B2B digital advertising. It defines programmatic advertising as using automated technology to buy and sell media in real-time. It describes the four types of programmatic transactions and discusses how programmatic allows targeting of people instead of places. It also discusses best practices for B2B programmatic advertising including understanding transaction types and partners.
Programmatic Advertising @ UZH
What is Programmatic Advertising and how does it work? This talk by Webrepublic's Tech Lead Dorian Kind explains the basic principles and discusses the importance of creatives, media buying and tracking in a shifting advertising world.
The talk was given at the University of Zurich on November 4, 2016.
How programmatic is transforming digital advertising
From the Online Influence conference (October 2015), this presentation looks at how human insight, data and technology are working in harmony to enable programmatic advertising to transform into a premium digital marketing channel.
"Programmatic is not simply about relying on technology to do our job for us. Through clever use of this technology, combined with the effective interpretation and use of data and relevant and timely creative messaging, we can drive better campaign performance."
Programmatic Advertising Master Class - Amanda Louw Bester, Pragmattica Consu...
Programmatic Advertising Master Class - Amanda Louw Bester, Pragmattica Consu...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs. The Top 5 FAQ's When Considering Programmatic
The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and different technologies, all claiming to have the ultimate solution.
In this presentation, Hanapin Marketing’s Bryan Gaynor and MightyHive’s Myles Younger guide you through the Top 5 FAQs When Considering Programmatic. Whether you are an in-house marketer, or part of an agency team, we will guide you through some of the most common questions you should be asking when considering your programmatic stack.
Google – Gielke Burgmans Demystifying Programmatic Marketing
This document discusses programmatic marketing and how it allows marketers to reach the right users with the right messages in real time. It notes that marketers now use many different platforms for campaigns, which can lead to fragmented insights and performance obstacles. A unified programmatic platform can increase campaign efficiencies by up to 33% and lower costs per action by an average of 32% by allowing for centralized planning, creation and optimization of campaigns. The document encourages marketers to start using programmatic marketing by first obtaining more knowledge, starting with small tests, and planning campaigns that run consistently over time while considering their data and technology needs.
A Guide To Programmatic Advertising
What is Programmatic Advertising? How is it going to affect your business? Find out in this detailed guide to Programmatic Advertising - how to use Programmatic and future trends to look out for.
Introducing Programmatic Advertising
This document provides an overview of programmatic advertising, including:
- It involves automated decision making in real-time bidding on digital ad space using data to match the right ads with the right audiences.
- Data from various sources is used to target ads to consumers based on demographics, interests, and past behaviors.
- The real-time bidding process happens in fractions of a second when a web page loads to display the winning advertiser's ad.
Programmatic Advertising for Beginners
Programmatic advertising involves buying and selling digital ad space through an automated bidding process run by machines. It allows advertisers to target specific audiences in real-time across many digital channels like display, social media, video and mobile using automated software. Some key benefits of programmatic advertising include cost efficiency, transparency into where ads are running, and better targeting capabilities to reach specific audiences based on demographics, interests, behaviors and more. Major brands have seen success using programmatic advertising to precisely target consumers most likely to be interested in their products or services.
NYU Presentation: A Look Into The Programmatic Future
VP Marketing Ben Plomion gives a lecture to NYU grad students on what we can expect to see more of in the programmatic future. Hint: use of live data,drones,more flow advertising,video video VIDEO,and yes,cookies (they're not dead yet).
He also discusses whether or not receiving an MBA is necessary to become a successful CMO in this programmatic future.
Programmatic Advertising Explained
This document discusses how programmatic advertising works to connect businesses with their ideal buyers through targeted digital ads. It explains that programmatic advertising matches ads to people based on their profiles and online behaviors to identify potential buyers. This accuracy helps maximize advertising return on investment by showing ads to prospects most likely to purchase. The process occurs in milliseconds as a user visits a website, their data is passed to an ad exchange and DSP to identify a match, a bid is made, and the winning ad is displayed.
Aspects of Digital Marketing
Digital marketing is the perfect choice for someone who is looking to step up their career in Marketing. Whether you are already working or are a recent graduate, everyone has an
equal opportunity in this field. What you need is a lot of passion and creativity, as marketing itself requires constant innovation and out of the box thinking. Working smart,
keeping yourself updated with latest information, excellent communication skills, are key to success.
Sponsored session by Quantcast: Differentiate yourself through programmatic a...
This document summarizes key points about programmatic advertising:
- Programmatic display ad spending will reach $25.23 billion in 2016, representing 73% of all display ad spending in the US. Mobile programmatic ad spending will grow 65.7% to $17.70 billion.
- Of agencies, 54% feel comfortable buying media programmatically while 46% don't use it. 35% are undecided about trusting programmatic. 60% feel a unified definition is needed.
- The Real Time Advertising Academy covers topics like what programmatic is, how impressions are bought and sold, the interactive media ecosystem, the importance of data, and measurement/attribution.
Programmatic creatives - The near future of Digital Marketing
With increasing competition in the world of opportunities, it is clear that ingenuity is what matters. The article talks about Programmatic Creatives and its benefits to the digital world of advertising. The fact that these technologically advance set of creatives allow you to infuse creatives with real-world data from all kinds of first and third-party data sources makes it a lot more effective to reach the right customers.
Programmatic buying jan 2015 v1.0
Programmatic buying of digital ads is a growing market, rising from $10.1 billion in 2014 to an estimated $20.4 billion in 2016. Key drivers of future growth include the expansion of private marketplaces and programmatic direct deals, as well as continued growth in mobile and video advertising. While open exchanges currently make up the majority of programmatic ad spending, private marketplaces are expected to see much steeper growth in the coming years. By 2016, mobile programmatic advertising is projected to surpass desktop and account for over half of total programmatic ad spending.
Programmatic marketing
This document discusses the emerging landscape of programmatic direct marketing beyond real-time bidding (RTB). It notes that while RTB has grown significantly, the majority of digital display spending still occurs through manual transactional processes. It explores how new programmatic approaches aim to automate these manual processes to connect buyers and sellers more efficiently. The document provides context on the complexity currently involved for both advertisers and publishers. It also examines the key questions around how programmatic direct may develop, including what technologies and standards will enable it to operate at scale for higher-value inventory beyond RTB. Overall, the document analyzes the opportunity and challenges for automating the "middle slice" of digital media transactions.
Programmatic 101 webinar slides ck 032714 final
The document provides an overview of programmatic advertising for direct sellers. It includes an agenda for presentations on what programmatic is, how to sell programmatically, the evolution of programmatic sales, and IAB activities related to programmatic. The presentations will cover topics such as real-time bidding, open marketplace vs private marketplace, how major holding companies structure their trade desks, and approaches to selling programmatic inventory. There will be a Q&A session following the presentations.
WTF is programmatic advertising?
What is programmatic ad buying?
“Programmatic” ad buying typically refers to the use of software to
purchase digital advertising, as opposed to the traditional process
that involves RFPs, human negotiations and manual insertion orders.
It’s using machines to buy ads, basically.
Why does programmatic advertising matter?
Efficiency. Before programmatic ad buying, digital ads were bought
and sold by human ad buyers and salespeople, who can be expensive
and unreliable. Programmatic advertising technology promises to
make the ad buying system more efficient, and therefore cheaper, by
removing humans from the process wherever possible. Humans get
sick, need to sleep and come to work hungover. Machines do not.
So robots are replacing people? Great.
Yes and no. Technology is being used to replace some of the more
menial tasks that humans have historically had to handle, like sending
insertion orders to publishers and dealing with ad tags, but they’re still
required to optimize campaigns and to plan strategies. Programmatic
technology will probably mean fewer ad buyers in the world, but it
could also allow both marketers and sellers to spend more of their
time planning sophisticated, customized campaigns instead of getting
bogged down in bureaucracy.
Is programmatic buying is the same as
real-time bidding, then?
No, it’s not. Real-time bidding is a type of programmatic ad buying, but
it isn’t the only one. RTB refers to the purchase of ads through real-time
auctions, but programmatic software also allows advertisers to buy
guaranteed ad impressions in advance from specific publisher sites.
This method of buying is often referred to as “programmatic direct.”
Is programmatic “the future of ad buying”?
Probably, yes. It’s impossible to tell what portion of advertising is now
traded programatically, but it’s definitely on the rise. Some agencies
now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out
in-house teams to handle their programmatic ad buying as they spend
more of their marketing budgets that way. At the moment, it’s mainly
online ads that are traded programatically, but increasingly media
companies and agencies are exploring ways to sell “traditional” media
this way, including TV spots and out-of-home ads.
What's hot (20)
How programmatic is transforming digital advertising
How programmatic is transforming digital advertising
Programmatic Advertising Master Class - Amanda Louw Bester, Pragmattica Consu...
Programmatic Advertising Master Class - Amanda Louw Bester, Pragmattica Consu...
Google – Gielke Burgmans Demystifying Programmatic Marketing
Google – Gielke Burgmans Demystifying Programmatic Marketing
NYU Presentation: A Look Into The Programmatic Future
NYU Presentation: A Look Into The Programmatic Future
Sponsored session by Quantcast: Differentiate yourself through programmatic a...
Sponsored session by Quantcast: Differentiate yourself through programmatic a...
Programmatic creatives - The near future of Digital Marketing
Programmatic creatives - The near future of Digital Marketing
Similar to Programmatic Advertising
Google workshop 2018
This presentation discusses Google AdWords and AdSense. It provides information on:
1. AdWords enables creating advertisements that appear on Google search results and partner sites, while AdSense delivers AdWords ads to individual websites.
2. AdWords is a media buying channel and ads are shown on search results, while AdSense is an advertising sales channel that enables ads to adapt to page content.
3. The presentation covers campaign types, formats, and best practices for structuring accounts, creating ads, and optimizing campaigns in AdWords.
service marketing
The document provides an analysis of trends in the advertising industry, including the growth of new media like mobile and online advertising. It discusses how the role of advertising agencies has shifted from creating ads to generating customer interest through social media and more immersive campaigns. The document also examines competitors to advertising agencies like in-house teams, word-of-mouth marketing, and event management companies. It analyzes Ogilvy & Mather's service offerings and provides a SWOT analysis of strengths, weaknesses, opportunities, and threats for advertising agencies.
ADP Digital Advertising Solutions V6
ADP Digital Marketing provides online advertising solutions and campaign management for car dealers. This includes pay-per-click (PPC) campaigns on Google AdWords and cost-per-thousand-impressions (CPM) display ads on affiliated websites. ADP experts help dealers create ads, manage bids, and optimize campaigns to drive traffic to dealership websites and showrooms. Site targeting allows targeting ads to specific websites relevant to the dealer's local market and car buyers. ADP campaign managers use various Google AdWords tools to select keywords and websites for effective targeted campaigns.
ADP Dealer Services Automotive Digital Advertising Managed Service Solutions
The document discusses online advertising solutions provided by ADP Digital Marketing for car dealers. It describes various types of online advertising campaigns dealers can use, including pay-per-click (PPC), cost-per-thousand impressions (CPM), and behavioral targeting campaigns. It also outlines ADP's services for developing digital advertising campaigns, managing keyword bids and online ads, and reporting campaign performance metrics to dealers.
Automotive Digital Advertising Solutions
The document discusses online advertising solutions provided by ADP Digital Marketing for car dealers. It describes various types of online advertising campaigns dealers can use, including pay-per-click (PPC), cost-per-thousand impressions (CPM), and behavioral targeting campaigns. It also outlines ADP's services for developing digital advertising campaigns, managing keyword bids and online ads, and reporting campaign performance metrics to dealers.
Ncm Metropolitan 20 Group Digital Advertising
The document introduces Ralph Paglia and provides an overview of digital marketing approaches for automotive dealerships, including doing it yourself, getting training assistance, or utilizing a turnkey solution. It then discusses placement options on networks like Google and Yahoo and supports available from digital marketing consultants. The remainder discusses the benefits of the Ford, Lincoln, and Mercury Digital Advertising Program partnership with ADP, including driving traffic, leads, and sales through online and digital advertising opportunities.
Sales Presentation India 2016 v1
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
Sales presentation india 2016 v1
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
Digital media strategy of Porche cars.
Digital Media Strategy of Porche Automobiles Car. In order to marketing the brand on Digital Media . Facebook , You tube and Google Adword.
The Proven Formula Behind Amazon Store Setup Success
Call it Amazon store management, Amazon store setup, Amazon store optmization services or Amazon SEO service, this piece of content is designed to help you sell more on Amazon. Check it out to boost your Amazon sales now.
Read More: https://www.data4amazon.com
What's Next: Programmatic Marketing
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Simply At Congreso Webmasters
Simply is an online advertising network that provides business solutions for both publishers and advertisers. It offers publishers a way to earn revenue from their sites through targeted advertising and gives advertisers tools to create and distribute online ad campaigns. Simply uses proprietary technology like contextual, behavioral, and yield targeting algorithms to optimize ad performance.
Edigital cloud digital marketing solution
The ‘Go Digital’ approach is revolutionising businesses across industries. It is no longer a smarter way of approaching your customers but the only way to reach them. The onset of the mobile era has further added pace to this growth. Companies are therefore focussing on digital marketing to outdo their competitors and establish a strong connection with their customers. eDigitalCloudoffers end-to-end digital marketing services that not just provides a competitive advantage to your brand and products but also churns out revenue by generating quality leads.
Behavioral Targeting Webinar
ABM's "Behavioral Targeting for Publishers” webinar, featuring Chris Hulse of Inflection Point Media.
December 10, 2009
Microsoft Audience Bootcamp - Manchester 26 September 2019
Audience and Growth Bootcamp
Microsoft Audience Network; Audiences; Growth Solutions
Nick Marshallsay
ClickZ Buyers Forum - Bid management - PPC, Social Media, Display
ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers make better decisions about vendors. The first of this series is dedicated to bid management platforms. These technologies help business get more from their PPC budgets and to enhance their digital marketing strategies.
India’s Largest Affiliate Adnetwork on web & Mobile
AdtechWorld is a global Digital/Affiliate marketing company for both advertisers and publishers with an in-house affiliate program. We are Offering advertisers the options for CPC/PPC, CPI, CPA, CPM,CPL,CPV and remarketing and mobile apps advertising for Android and iOS.
Google Display Network - Searchstrategies 2010 - Pascal van Laere
Google Display Network - Searchstrategies 2010 - Pascal van LaereYonego | ROI Driven Internet Marketing
This document provides an overview of the Google Display Network (GDN) and how advertisers can use it to reach customers. Some key points:
- The GDN is Google's digital advertising network that allows ads to be placed on Google sites as well as partner sites, reaching a large audience.
- Advertisers can use different targeting options like contextual targeting, placement targeting, and remarketing to engage with customers based on things like the content they're viewing, specific sites, or past website visits.
- The document outlines the various formats, tools, and features available to advertisers for planning, optimizing, and measuring campaigns on the GDN.ReklamStore | DSPs vs Google Ads
A lot of advertisers are not familiar with the programmatic advertising term: demand-side platform (DSP). There are a lot of questions about what a DSP is and how different DSPs compared to Google Ads. You can find those anwers in our DSPs vs Google Ads e-book.
Google adds
The document provides information about setting up Google AdWords campaigns, including:
- It defines Google AdWords and explains the history and evolution of the platform.
- It describes the different types of AdWords campaigns including Search Network, Display Network, Shopping, Video, and Universal App campaigns. Each campaign type determines how and where ads will be displayed.
- It provides details on how to create responsive display ads, including uploading images and entering text, URLs, and other information to optimize the ads.
Similar to Programmatic Advertising (20)
ADP Dealer Services Automotive Digital Advertising Managed Service Solutions
ADP Dealer Services Automotive Digital Advertising Managed Service Solutions
The Proven Formula Behind Amazon Store Setup Success
The Proven Formula Behind Amazon Store Setup Success
Microsoft Audience Bootcamp - Manchester 26 September 2019
Microsoft Audience Bootcamp - Manchester 26 September 2019
ClickZ Buyers Forum - Bid management - PPC, Social Media, Display
ClickZ Buyers Forum - Bid management - PPC, Social Media, Display
India’s Largest Affiliate Adnetwork on web & Mobile
India’s Largest Affiliate Adnetwork on web & Mobile
Google Display Network - Searchstrategies 2010 - Pascal van Laere
Google Display Network - Searchstrategies 2010 - Pascal van Laere
More from Kiran Mandrawadkar
ALL ABOUT ARTIFICIAL INTELLIGENCE
Artificial intelligence (AI) is the ability of a computer or a robot controlled by a computer to do tasks that are usually done by humans because they require human intelligence and discernment.
The field was founded on the assumption that human intelligence "can be so precisely described that a machine can be made to simulate it".
This raises philosophical arguments about the mind and the ethics of creating artificial beings endowed with human-like intelligence.
Brand Marketing by KIRAN MANDRAWADKAR
Brand marketing promotes a company's overall brand identity, values, and personality through effective communication to target audiences. It links a product to the company's brand. Some key aspects of an effective brand marketing strategy include identifying the target audience, defining the brand's goals and values, understanding trends and competition, managing customer expectations, and analyzing results. Brand marketing case studies across various industries like automobiles, real estate, jewelry, education technology, and consumer goods were analyzed. Specific companies discussed include Ashok Leyland, DLF, Tanishq, Byju's, and Hindustan Unilever Limited, outlining their branding, advertising, and marketing strategies.
Types of digital ads
The document discusses various types of digital advertising, including Google Ads, social media advertising on platforms like Facebook and Instagram, and summarizes the key details for each. Some of the main ad formats covered include standard text ads, image ads, video ads, responsive search ads, dynamic search ads, lead ads, multi-product/carousel ads, and boosted page ads on Facebook. Specifications and best practices are provided for common ad types on each platform.
Digital trends in the retail sector compiled by kiran mandrawadkar +91 9886 7...
Digital trends in the retail sector are transforming how brands and retailers connect with customers through digital channels like e-commerce. The Indian e-commerce market is growing rapidly and projected to become the second largest globally by 2034. Retailers are embracing technologies like hyperlocal delivery, digital tools for small Kirana stores, mobile commerce, artificial intelligence, and social commerce to improve customer experience and drive sales across physical and online platforms. Product identification standards help retailers and brands sell goods through both conventional and digital channels.
What is seo (search engine optimization)
Search engine optimization (SEO) is the process of improving a website to increase visibility and ranking in search engines. It involves both on-page elements like optimized titles, meta descriptions and URLs, as well as off-page elements like link building and creating high-quality content. The benefits of SEO include more organic traffic, leads, sales and brand awareness without advertising costs. SEO is important for businesses to reach potential customers through search engines.
Ed tech digital_strategy_by_kiran_mandrawadkar
Through its EdTech Strategy, the government wants to support and enable schools to use technology in a way that cuts workload, creates efficiencies, removes barriers to education and ultimately drives improvements in educational outcomes.
#EDTECH #DIGITALSTRATEGY
The new rules of doctor engagement in the new normal
The New Rules Of Doctor Engagement in the New Normal
2020, which could very well be the year of the coronavirus, has been witnessing drastic disruptions with enforced lockdowns, social distancing, new patient demands and healthcare systems put under extraordinary pressures. The pandemic has worsened the pharma market in India and is expected to lead the country towards a major slowdown.
Challenges that have arised
> Doctors not ready to meet MRs
> No physical events possible
> Virtual events doesn't give FaceTime with doctors
#DIGITALMARKETING #PHARMAMARKETING #DOCTORMARKETING #HOSPITALMARKETING #HEALTHCAREMARKETING #RELEVANTINTERACTIONS
Digital marketing report q2 2020 compiled by kiran mandrawadkar
What's been happening in media recently? Where are the opportunities and what shifts can you make to your strategy? Based on benchmark data for paid search, SEO, display, social media, and comparison shopping, the DMR conveys the larger trends underlying performance for major platforms like Google, Facebook, Amazon and Instagram..
#MERKLE #DIGITALMEDIA #REPORT #RELEVANTINTERACTIONS
Internet and Social Media users in USA -2020
In 2020, the United States had slightly over 284 million internet users. This figure is projected to grow to 296.7 million internet users in 2025. The United States are one of the biggest online markets worldwide.
Advertising on internet webinar by_kiran_mandrawadkar_9886733833
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
Internet and social media users in india 2020
India has embraced the internet with open arms, and its digital population has been rapidly growing in the past decade with over 680 million active internet users . What started with simple email correspondences, has expanded to a digital universe with social networking giants like Google, Facebook and Twitter becoming a part everyday life for millions of Indians.
Storytelling on mobile (session 2 by kunal jeswani)
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Infographic creative playbook use social creativity to transform brands co...
Learn about how consumer behavior and paths to purchase will change in the near future and how you can use Facebook, Instagram and Whatsapp to transform brands, commerce and experiences.
Turn the tide creative playbook (session 1 by prem narayan and anoop menon)
Learn about how consumer behavior and paths to purchase will change in the near future and how you can use Facebook, Instagram and Whatsapp to transform brands, commerce and experiences.
Purchase trigger moments
This document discusses digital marketing strategies for jewelry. It outlines key purchase trigger moments for shoppers and provides examples of digital ads on Facebook. It then discusses a digital plan of action including social media ads, display ads, native ads, and contextual ads. The document proposes a digital media strategy focused on building awareness, connecting with customers, and engaging users. It provides examples of different digital ad types and outlines a content scheduling plan across channels like Facebook, Twitter, YouTube and blogs. Success will be measured using analytics from these platforms.
Better shopping experience with whats app business api compiled by kiran ...
Better Shopping Experience with WhatsApp Business API. #whatsappbusiness #whatsappmarketing
Create lasting relationships and build emotional bonds with customers using WhatsApp Business.
#digitalmarketingstrategies #dishacommunications #dishadigital #relevantinteractions
Future of retail is omni channel, contactless & tech-driven
Future of retail is omnichannel, contactless & tech-driven. The retail industry will be more tech-driven as contactless consumption is going to become the new norm.
Digital media consumption in india due to impact of covid 19 compiled by kira...
The covid-19 pandemic and the consequent disruption of lives across the world could have serious impact on media and entertainment, posing ... proliferates in India accompanied by a global recession, GDP growth could ... been a perceptible increase in media consumption – TV, digital and ....We study key areas of digital consumption that are the most impacted by this pandemic. ... COVID-19 and its impact on Digital Media Consumption in India ... relatively novel illness, traffic to health-related websites increased.
Impact of covid 19 physicians-perspective_compiled_by_kiran_mandrawadkar
Impact of COVID-19 Physicians Perspective
Patients consulting doctors through digital and telephonic mediums. Thanks to Doctors/Surgeons for unstoppable service and support during this lock down. Urging everyone to stay at home, stay safe. Lets fight Corona Virus together
#KantarHealthcareStudy #HealthcareProfessionals #PhysiciansPerspective #RelevantInteractions #DishaDigital #IndiaFightsCorona #LetsFightCorona #StaySafe #StayHome
Website projects by disha digital kiran_mandrawadkar_9886733833
Having a website and online presence strategy allows you to market your business online. ... A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do.
More from Kiran Mandrawadkar (20)
Digital trends in the retail sector compiled by kiran mandrawadkar +91 9886 7...
Digital trends in the retail sector compiled by kiran mandrawadkar +91 9886 7...
The new rules of doctor engagement in the new normal
The new rules of doctor engagement in the new normal
Digital marketing report q2 2020 compiled by kiran mandrawadkar
Digital marketing report q2 2020 compiled by kiran mandrawadkar
Advertising on internet webinar by_kiran_mandrawadkar_9886733833
Advertising on internet webinar by_kiran_mandrawadkar_9886733833
Storytelling on mobile (session 2 by kunal jeswani)
Storytelling on mobile (session 2 by kunal jeswani)
Infographic creative playbook use social creativity to transform brands co...
Infographic creative playbook use social creativity to transform brands co...
Turn the tide creative playbook (session 1 by prem narayan and anoop menon)
Turn the tide creative playbook (session 1 by prem narayan and anoop menon)
Better shopping experience with whats app business api compiled by kiran ...
Better shopping experience with whats app business api compiled by kiran ...
Future of retail is omni channel, contactless & tech-driven
Future of retail is omni channel, contactless & tech-driven
Digital media consumption in india due to impact of covid 19 compiled by kira...
Digital media consumption in india due to impact of covid 19 compiled by kira...
Impact of covid 19 physicians-perspective_compiled_by_kiran_mandrawadkar
Impact of covid 19 physicians-perspective_compiled_by_kiran_mandrawadkar
Website projects by disha digital kiran_mandrawadkar_9886733833
Website projects by disha digital kiran_mandrawadkar_9886733833
Recently uploaded
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
CBU毕业证offer【微信95270640】《卡普顿大学毕业证书》《QQ微信95270640》学位证书电子版：在线制作卡普顿大学毕业证成绩单GPA修改（制作CBU毕业证成绩单CBU文凭证书样本）、卡普顿大学毕业证书与成绩单样本图片、《CBU学历证书学位证书》、卡普顿大学毕业证案例毕业证书制作軟體、在线制作加拿大硕士学历证书真实可查.
如果您是以下情况，我们都能竭诚为您解决实际问题：【公司采用定金+余款的付款流程，以最大化保障您的利益，让您放心无忧】
1、在校期间，因各种原因未能顺利毕业，拿不到官方毕业证+微信95270640
2、面对父母的压力，希望尽快拿到卡普顿大学卡普顿大学毕业证成绩单；
3、不清楚流程以及材料该如何准备卡普顿大学卡普顿大学毕业证成绩单；
4、回国时间很长，忘记办理；
5、回国马上就要找工作，办给用人单位看；
6、企事业单位必须要求办理的；
面向美国乔治城大学毕业留学生提供以下服务:
【★卡普顿大学卡普顿大学毕业证成绩单毕业证、成绩单等全套材料，从防伪到印刷，从水印到钢印烫金，与学校100%相同】
【★真实使馆认证（留学人员回国证明），使馆存档可通过大使馆查询确认】
【★真实教育部认证，教育部存档，教育部留服网站可查】
【★真实留信认证，留信网入库存档，可查卡普顿大学卡普顿大学毕业证成绩单】
我们从事工作十余年的有着丰富经验的业务顾问，熟悉海外各国大学的学制及教育体系，并且以挂科生解决毕业材料不全问题为基础，为客户量身定制1对1方案，未能毕业的回国留学生成功搭建回国顺利发展所需的桥梁。我们一直努力以高品质的教育为起点，以诚信、专业、高效、创新作为一切的行动宗旨，始终把“诚信为主、质量为本、客户第一”作为我们全部工作的出发点和归宿点。同时为海内外留学生提供大学毕业证购买、补办成绩单及各类分数修改等服务；归国认证方面，提供《留信网入库》申请、《国外学历学位认证》申请以及真实学籍办理等服务，帮助众多莘莘学子实现了一个又一个梦想。
专业服务，请勿犹豫联系我
如果您真实毕业回国，对于学历认证无从下手，请联系我，我们免费帮您递交
诚招代理：本公司诚聘当地代理人员，如果你有业余时间，或者你有同学朋友需要，有兴趣就请联系我
你赢我赢，共创双赢
你做代理，可以帮助卡普顿大学同学朋友
你做代理，可以拯救卡普顿大学失足青年
你做代理，可以挽救卡普顿大学一个个人才
你做代理，你将是别人人生卡普顿大学的转折点
你做代理，可以改变自己，改变他人，给他人和自己一个机会道银边山娃摸索着扯了扯灯绳小屋顿时一片刺眼的亮瞅瞅床头的诺基亚山娃苦笑着摇了摇头连他自己都感到奇怪居然又睡到上午点半掐指算算随父亲进城已一个多星期了山娃几乎天天起得这么迟在乡下老家暑假五点多山娃就醒来在爷爷奶奶嘁嘁喳喳的忙碌声中一骨碌爬起把牛驱到后龙山再从莲塘里采回一蛇皮袋湿漉漉的莲蓬也才点多点半早就吃过早餐玩耍去了山娃的家在闽西山区依山傍水山清水秀门前潺潺流淌的蜿蜒小溪一直都是山娃和小伙伴们盛试
Intelligence supported media monitoring in veterinary medicine
Media monitoring in veterinary medicien
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
State of Artificial intelligence Report 2023
Artificial intelligence (AI) is a multidisciplinary field of science and engineering whose goal is to create intelligent machines.
We believe that AI will be a force multiplier on technological progress in our increasingly digital, data-driven world. This is because everything around us today, ranging from culture to consumer products, is a product of intelligence.
The State of AI Report is now in its sixth year. Consider this report as a compilation of the most interesting things we’ve seen with a goal of triggering an informed conversation about the state of AI and its implication for the future.
We consider the following key dimensions in our report:
Research: Technology breakthroughs and their capabilities.
Industry: Areas of commercial application for AI and its business impact.
Politics: Regulation of AI, its economic implications and the evolving geopolitics of AI.
Safety: Identifying and mitigating catastrophic risks that highly-capable future AI systems could pose to us.
Predictions: What we believe will happen in the next 12 months and a 2022 performance review to keep us honest.
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Natural Language Processing (NLP), RAG and its applications .pptx
1. In the realm of Natural Language Processing (NLP), knowledge-intensive tasks such as question answering, fact verification, and open-domain dialogue generation require the integration of vast and up-to-date information. Traditional neural models, though powerful, struggle with encoding all necessary knowledge within their parameters, leading to limitations in generalization and scalability. The paper "Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks" introduces RAG (Retrieval-Augmented Generation), a novel framework that synergizes retrieval mechanisms with generative models, enhancing performance by dynamically incorporating external knowledge during inference.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
一比一原版(UofS毕业证书)萨省大学毕业证如何办理
原版定制【微信:41543339】【(UofS毕业证书)萨省大学毕业证】【微信:41543339】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
一比一原版(Coventry毕业证书)考文垂大学毕业证如何办理
毕业原版【微信:41543339】【(Coventry毕业证书)考文垂大学毕业证】【微信:41543339】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
一比一原版(UO毕业证)渥太华大学毕业证如何办理
UO毕业证录取书【微信95270640】购买（渥太华大学毕业证成绩单硕士学历）Q微信95270640代办UO学历认证留信网伪造渥太华大学学位证书精仿渥太华大学本科/硕士文凭证书补办渥太华大学 diplomaoffer,Transcript购买渥太华大学毕业证成绩单购买UO假毕业证学位证书购买伪造渥太华大学文凭证书学位证书,专业办理雅思、托福成绩单，学生ID卡，在读证明，海外各大学offer录取通知书，毕业证书，成绩单，文凭等材料:1:1完美还原毕业证、offer录取通知书、学生卡等各种在读或毕业材料的防伪工艺（包括 烫金、烫银、钢印、底纹、凹凸版、水印、防伪光标、热敏防伪、文字图案浮雕，激光镭射，紫外荧光，温感光标）学校原版上有的工艺我们一样不会少，不论是老版本还是最新版本，都能保证最高程度还原，力争完美以求让所有同学都能享受到完美的品质服务。
文凭办理流程：
1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：微信95270640我们有专业老师帮你查询）；
2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。
7完成交易删除客户资料
高精端提供以下服务：
一：渥太华大学渥太华大学毕业证文凭证书全套材料从防伪到印刷水印底纹到钢印烫金
二：真实使馆认证（留学人员回国证明）使馆存档
三：真实教育部认证教育部存档教育部留服网站可查
四：留信认证留学生信息网站可查
五：与学校颁发的相关证件1:1纸质尺寸制定（定期向各大院校毕业生购买最新版本毕,业证成绩单保证您拿到的是鲁昂大学内部最新版本毕业证成绩单微信95270640）
A.为什么留学生需要操作留信认证?
留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。只硕大的蛇皮袋手里拎着长铁钩正站在门口朝黑色的屋内张望不好坏人小偷山娃一怔却也灵机一动立马仰起头双手拢在嘴边朝楼上大喊：“爸爸爸——有人找——那人一听朝山娃尴尬地笑笑悻悻地走了山娃立马“嘭的一声将铁门锁死心却咚咚地乱跳当山娃跟父亲说起这事时父亲很吃惊抚摸着山娃的头说还好醒得及时要不家早被人掏空了到时连电视也没得看啰不过父亲还是夸山娃能临危不乱随机应变有胆有谋山娃笑笑说那都是书上学的看童话和小说时多
一比一原版(BCU毕业证书)伯明翰城市大学毕业证如何办理
原版定制【微信:41543339】【(BCU毕业证书)伯明翰城市大学毕业证】【微信:41543339】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
毕业原版【微信:41543339】【(爱大毕业证书)爱丁堡大学毕业证】【微信:41543339】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
毕业原版【微信:41543339】【(Glasgow毕业证书)格拉斯哥大学毕业证】【微信:41543339】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
原版制作(Deakin毕业证书)迪肯大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(Deakin毕业证书)迪肯大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
My burning issue is homelessness K.C.M.O.
My burning issue is homelessness in Kansas City, MO
To: Tom Tresser
From: Roger Warren
The Building Blocks of QuestDB, a Time Series Database
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdf
Recently we have observed the rise of open-source Large Language Models (LLMs) that are community-driven or developed by the AI market leaders, such as Meta (Llama3), Databricks (DBRX) and Snowflake (Arctic). On the other hand, there is a growth in interest in specialized, carefully fine-tuned yet relatively small models that can efficiently assist programmers in day-to-day tasks. Finally, Retrieval-Augmented Generation (RAG) architectures have gained a lot of traction as the preferred approach for LLMs context and prompt augmentation for building conversational SQL data copilots, code copilots and chatbots.
In this presentation, we will show how we built upon these three concepts a robust Data Copilot that can help to democratize access to company data assets and boost performance of everyone working with data platforms.
Why do we need yet another (open-source ) Copilot?
How can we build one?
Architecture and evaluation
The Ipsos - AI - Monitor 2024 Report.pdf
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
Recently uploaded (20)
Intelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicine
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Natural Language Processing (NLP), RAG and its applications .pptx
Natural Language Processing (NLP), RAG and its applications .pptx
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
Challenges of Nation Building-1.pptx with more important
Challenges of Nation Building-1.pptx with more important
The Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series Database
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdf
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdf
Programmatic Advertising
- 1. Programmatic Advertising KIRAN MANDRAWADKAR | DIRECTOR – DIGITAL SOLUTIONS | DISHA COMMUNICATIONS |WWW.DISHACOM.COM
- 2. What is Programmatic Advertising? Advertising using technology platforms.
- 3. Why should you use it? It is the current big trend in advertising that will increase your sales by 200% at 40% lower cost spent lesser than using AdWords.
- 4. Who uses it? All renowned brands like FLIPKART, AMAZON, SWIGGY, BENZ, BMW, FORD, NISSAN, SNAPDEAL, JEEP, ZOMATO, KOTAK, AXIS, HDFC, etc
- 5. How do we do it? One of the few companies using Google Display & Video 360. We have a performance engine that is integrated with top marketing platforms like GOOGLE DISPLAY & VIDEO 360. Amobee, Tube Mogul, Media Math and 74 other ad exchanges and 55000+ publishers.
- 6. What is special? 1. Custom Affinity: Target visitors from your competitor website 2. Likewise targeting: Target group of visitors with similar interests. 3. Whitelisting: Target and place ads only on potential websites. 4. 1st & 3rd party data: Target visitors using existing Google's data.
- 7. Let’s get connected and explore the required audience for targeted marketing campaigns. Kiran Mandrawadkar | Director – DIGITAL Solutions | 9886 733 833