Programmatic direct demands that publishers take additional liberties to truly make their audience discoverable. You have to make it easier for brands to locate the audience they value. Only then can programmatic direct bidding deliver demand optimized pricing for publishers. Buyers will only demand higher prices if they know they can target audiences with programmatic direct as efficiently and effectively as they can with RTB on remnant inventory.
Programmatic Buying: Unlocking Better Monetization for PublishersTailWindEMEA
Elias Gagas, the Managing Director of TailWind, participated at IAB Romania's “Digital Publishing & Αdvertising day 2014” in Bucharest, where he explained how Publishers can monetize the rapidly growing Programmatic market.
Programatic Media Buying - Introduction by Aum JanakiramAum Jankakiram
When you need to advertise on channels beyond Adwrds and Facebook exchange. You need to use Google DoubleClick or Adobe Advertising Cloud to reach a wider audience with more flexibility.
Programmatic Buying: Unlocking Better Monetization for PublishersTailWindEMEA
Elias Gagas, the Managing Director of TailWind, participated at IAB Romania's “Digital Publishing & Αdvertising day 2014” in Bucharest, where he explained how Publishers can monetize the rapidly growing Programmatic market.
Programatic Media Buying - Introduction by Aum JanakiramAum Jankakiram
When you need to advertise on channels beyond Adwrds and Facebook exchange. You need to use Google DoubleClick or Adobe Advertising Cloud to reach a wider audience with more flexibility.
When publishers are considering their programmatic strategy, they need to make a number of important decisions. In the early days of programmatic, publishers made many of these decisions on the fly. However, as the real-time ad sales market matures some clearer patterns have evolved for how publishers manage their overall strategy.
We have identified seven categories of publishers – each reflecting a different approach to creating opportunity from the real-time ad sales marketplace. While there are a variety of approaches to balancing revenue goals with customer experience, we tried to broadly define these categories so that most publishers will be able to determine where they fit.
Programmatic Right Here, Right Now ( English Version )Xavier Garrido
Presentation done at II Forum Programmatic during March the 1rst 2016 in Madrid.
In this presentation, i tried to bring closer programmatic in a simple way to the audience emphasizing that we are facing a paradigm shift in the advertising industry.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
Elias Gagas, the Managing Director of TailWind, was one of the keynote speakers at "Media Research Day 2014" in Bucharest. On his presentation titled "The Programmatic (R)evolution: causes, effects & a framework to thrive in it", Elias delved into the fascinating world of Programmatic.
Xaxis CEO Caspar Schlickum - Programmatic media buyingThe_IPA
Xaxis CEO Caspar Schlickum's presentation from the Agile Media AdaptLab at The IPA's Agility Adaptathon in London where he introduces programmatic media buying and real-time bidding from a trading desk perspective. Learn more about Agility www.ipa.co.uk/adapt/agility & Twitter #ipadapt
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
Morning Workshop with PubMatic: Everything You Wanted to Know About PMPDigiday
This session will look at how the growth of private marketplace transactions is creating new opportunities for publishers and advertisers. It will discuss what is fueling the growth and what are best practices within PMP.
How programmatic is transforming digital advertisingequimedia
From the Online Influence conference (October 2015), this presentation looks at how human insight, data and technology are working in harmony to enable programmatic advertising to transform into a premium digital marketing channel.
"Programmatic is not simply about relying on technology to do our job for us. Through clever use of this technology, combined with the effective interpretation and use of data and relevant and timely creative messaging, we can drive better campaign performance."
Is programmatic buying good or bad for the industry? In this Interview With An Expert, Ken Mallon, Global President of Ipsos ASI | digital, shares his perspective on what you need to consider to make programmatic buying work for your communications plan.
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive
marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business? Programmatic advertising uses artificial intelligence (AI) technologies with advanced algorithms that analyze consumer data and process it in real time.
Why A Programmatic Advertising Strategy Is No Longer OptionalHanapin Marketing
Programmatic advertising is slowly becoming a popular new trend among advertisers. It not only makes ad transactions more efficient, but also more effective, as long as the right data is applied. Programmatic buying is on track to make up $14.88 billion of the approximately $58.6 billion digital advertising pie in 2015, according to eMarketer. That’s a nearly $5 billion leap from 2014, when it accounted for $9.9 billion. In short, if you’re not thinking about a programmatic advertising strategy, you should be.
In this webinar presentation, experts from Quantcast, a data-intelligence platform for programmatic advertising, and Hanapin Marketing discuss what programmatic buying is, how it works, the value of serving ads to a highly-qualified audience, and insights we’ve discovered using the technology.
When publishers are considering their programmatic strategy, they need to make a number of important decisions. In the early days of programmatic, publishers made many of these decisions on the fly. However, as the real-time ad sales market matures some clearer patterns have evolved for how publishers manage their overall strategy.
We have identified seven categories of publishers – each reflecting a different approach to creating opportunity from the real-time ad sales marketplace. While there are a variety of approaches to balancing revenue goals with customer experience, we tried to broadly define these categories so that most publishers will be able to determine where they fit.
Programmatic Right Here, Right Now ( English Version )Xavier Garrido
Presentation done at II Forum Programmatic during March the 1rst 2016 in Madrid.
In this presentation, i tried to bring closer programmatic in a simple way to the audience emphasizing that we are facing a paradigm shift in the advertising industry.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
Elias Gagas, the Managing Director of TailWind, was one of the keynote speakers at "Media Research Day 2014" in Bucharest. On his presentation titled "The Programmatic (R)evolution: causes, effects & a framework to thrive in it", Elias delved into the fascinating world of Programmatic.
Xaxis CEO Caspar Schlickum - Programmatic media buyingThe_IPA
Xaxis CEO Caspar Schlickum's presentation from the Agile Media AdaptLab at The IPA's Agility Adaptathon in London where he introduces programmatic media buying and real-time bidding from a trading desk perspective. Learn more about Agility www.ipa.co.uk/adapt/agility & Twitter #ipadapt
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
Morning Workshop with PubMatic: Everything You Wanted to Know About PMPDigiday
This session will look at how the growth of private marketplace transactions is creating new opportunities for publishers and advertisers. It will discuss what is fueling the growth and what are best practices within PMP.
How programmatic is transforming digital advertisingequimedia
From the Online Influence conference (October 2015), this presentation looks at how human insight, data and technology are working in harmony to enable programmatic advertising to transform into a premium digital marketing channel.
"Programmatic is not simply about relying on technology to do our job for us. Through clever use of this technology, combined with the effective interpretation and use of data and relevant and timely creative messaging, we can drive better campaign performance."
Is programmatic buying good or bad for the industry? In this Interview With An Expert, Ken Mallon, Global President of Ipsos ASI | digital, shares his perspective on what you need to consider to make programmatic buying work for your communications plan.
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive
marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business? Programmatic advertising uses artificial intelligence (AI) technologies with advanced algorithms that analyze consumer data and process it in real time.
Why A Programmatic Advertising Strategy Is No Longer OptionalHanapin Marketing
Programmatic advertising is slowly becoming a popular new trend among advertisers. It not only makes ad transactions more efficient, but also more effective, as long as the right data is applied. Programmatic buying is on track to make up $14.88 billion of the approximately $58.6 billion digital advertising pie in 2015, according to eMarketer. That’s a nearly $5 billion leap from 2014, when it accounted for $9.9 billion. In short, if you’re not thinking about a programmatic advertising strategy, you should be.
In this webinar presentation, experts from Quantcast, a data-intelligence platform for programmatic advertising, and Hanapin Marketing discuss what programmatic buying is, how it works, the value of serving ads to a highly-qualified audience, and insights we’ve discovered using the technology.
Webinar: Explore the World of Robotic Automation:OpenSpan
Robotic (software) Automation literally saves billions of dollars and countless hours in operational efficiencies globally so here’s a chance to learn how to leverage this technology in your business. In this the first of the series Harnessing Robotic Software Automation for Enterprise Transformation*, OpenSpan starts by exploring the fundamentals of robotic automation’s capabilities and practical applications of this technology as part of an enterprise transformation strategy.
Programmatic's Media Takeover session at Festival of Media Global 2016.
Enjoy the presentation from Avichai Belitsky, VP at Inneractive.
A look from all angles at programmatic across the media landscape - what can be learnt from OOH, video, mobile, native and TV programmatic learnings and how far we have to go until programmatic's true potential is reached.
Tune in using @festivalofmedia and #FOMG16.
Presentación de abril de 2008 introductoria al video online advertising dada en Buenos Aires para la Cámara Argentina de Anunciantes tomando comocon el estudio de IAB USA de enero 2008. Review del evento: http://www.thedigitalmarketingblog.com/index.php/2008/04/23/cobertura-y-presentaciones-online-video-advertising/
Während viele noch etwas verhalten gegenüber Programmtic Buying sind, charakterisiert und beeinflusst Programmatic Buying – der automatisierte Ein- und Verkauf von Werbeplätzen – und die damit einhergehende Marketing-Automatisierung, die Marketing-Branche nachhaltig. Unklar ist für viele, in welcher Form und in welchem Umfang es sie selbst und damit ihren Job und ihr Daily Business betreffen wird.
The Publisher's Guide to Programmatic AdvertisingReal Match
Beneath the associated acronyms and buzzwords, the fundamentals of programmatic advertising are straightforward. View the infographic below to understand the four main approaches to programmatic buying.
Beneath the associated acronyms and buzzwords, the fundamentals of programmatic advertising are straightforward. View the infographic below to understand the four main approaches to programmatic buying.
We are in the midst of the next great transformative era in the media business. The digital age, supported by data, technology, and predictive analytics has created a new opportunity to be more precise, more efficient, and more effective with our clients’ media investments:
- New ways of identifying who your customers are.
- New ways of reaching and influencing them at critical moments.
New ways of discovering the 50% of advertising that works, and avo- iding the 50% that doesn’t.
This reports analyses the state to digital media and its impact on the future.
For further information please look up your regional contact here: http://news.ipgmediabrands.com/magna-global/press-releases/
ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...Kwanzoo Inc
See Kwanzoo VP of Marketing Kelly J Waffle present on ABM Goals and Strategies, Identifying Target Accounts, Personalization and Effective Messaging, and more.
Presented by Rohit Bagalkot: September 29, 2016
Everyone says programmatic is the future of media buying. But what exactly is it? How does programmatic work? And what do things like DSP and DMP mean? This class will go through the basics of programmatic buying, specifically a brief history of how programmatic came to be, the flow of programmatic, its components, and some behind-the-scenes look at how it is optimized.
ProTableau is a programmatic digital media buying specialist agency serving marketers, advertisers and agencies. We plan and buy online advertising across all digital media formats using the latest programmatic technology, data and cost efficiency - for better campaign ROI.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
Gleanster Research and Act-On Software sought to answer these questions. We conducted a study in Q4 2014 and Q1 2015, surveying marketing professionals in 750 companies to understand how they perceive and support customer relationship management. For the purposes of this study, we defined CRM as: Any iteraction a customer has with your brand across all stages of the customer lifecycle.
The Agency in Transformation: How Customer Journeys Will Transform the Agen...Gleanster Research
Most Agencies can talk a good game when it comes to the customer engagement strategy. But actually delivering on the expectations from brands is a whole different animal. Join Principal Analyst and CEO of Gleanster Research, Ian Michiels, to explore the transformational forces that will forever change the Agency-Brand relationship.
You'll learn:
Profitable strategies for customer journey services
How innovative agencies are capitalizing on the age of the empowered customer
How to translate strategy and journey maps into meaningful and realistic EXECUTION
Where to start, what to create, and how where to focus your efforts
Retargeting has emerged as an effective way to improve results from Web marketing. Originally limited to serving Web banner ads to people who had previously visited a company’s Web site, it has now been expanded to include messages based on search terms, content viewed elsewhere on the web, and other online/offline behaviors. What these activities all share is insight into a person’s intent, which forms the basis for targeted advertising. Intent-based personalization and targeting is more effective than targeting based on demographics or the location an ad displays, older and still more common approaches. The trade-off is that intent is harder to identify, so audiences for retargeting messages are much smaller than those available using less refined methods.
Turnkey Personalization Strategies for Localized MarketingGleanster Research
Personalization remains an elusive challenge for marketers in 2014. But for national brands supported by a corporate marketing department AND a network of local entities/affiliates, challenges with personalization are amplified by fragmented technologies, redundant marketing spend, and issues with brand compliance. While local marketers may be in the best position to personalize the brand for local target audiences, they may not have the tools, skills, or resources to act accordingly.
For industries like financial services, insurance, manufacturing, retail, hospitality, and pharma top line growth is heavily dependent on establishing a trusted relationship with customers. But how? Its 2014, but 78% of marketers in these industries support legacy marketing technologies or processes put in place decades ago – and personalization is more of a pipedream than a reality. Maybe it’s time to revisit the concept of personalization.
You’ll learn:
• How Top Performing organizations support personalization in localized marketing
• The role of technology in 2014, and innovations that are literally making personalization turnkey
• Trends and emerging tactics to watch out for over the next 1-3 years
• Practical advice for improving your marketing personalization efforts
Marketing Automation - Gleanster Research CheatSheet: Gleanster Research
What marketing automation is
How marketing automation works
Definitions of common jargon and acronyms associated with marketing automation
Common out-of-the-box features in marketing automation tools
How to justify investments in marketing automation
How much marketing automation tools cost
Essential pre-purchase tips and tricks to maximize an investment in marketing automation
What Sales Leaders Should REALLY Expect from Marketing AutomationGleanster Research
Double the bid-to-win ratio for the top 20% highest performing sales reps as a result of marketing automation.
If they used to close 2 out of 10 deals per period, they will close an average of 4 out of 10 qualified and prioritized deals within a year of investing in marketing automation (possibly more). According to research 68% of All Other organizations are passing unqualified leads to sales – which means sales has to search for the needles
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesGleanster Research
According to respondents to the Q4 2013 Social Listening survey, 8 out of 10 marketers had used social media to promote and launch new products and services. But these efforts are largely limited to two main activities: brand promotion and social listening. With so much money, time, and effort leading up to a launch social media can and should be used for more strategic activities.
Building a Business Case for Localized Marketing AutomationGleanster Research
Join Gleanster Principal Analyst for a look at building a business case for localized marketing automation. You'll learn how to frame the challenges internally, how LMA technology can help facilitate cost savings and sales lift, and most importantly - how to justify the investment with tangible numbers.
Michiels references an ROI model built by Gleanster that allows marketers to calculate the benefits of localized marketing using internal numbers.
Maximizing ROI from Digital Asset Management (DAM) InvestmentsGleanster Research
Looking to build a business case for your organization’s digital asset management needs? Gleanster Research will share what they discovered as a result of their recent study on how top performing organizations leverage digital asset management.
How do they do it? Hear firsthand the decisions and improvements top performers have made with their DAM environments that have helped make their organizations successful. Common themes include: workflow, collaboration, and customization.
Prepare now to measure the success of your DAM deployment. See what top performers use to measure their success with DAM and take away actionable steps to measure your own digital asset management effectiveness.
Attend the live panel discussion webinar to:
- Compile useful information to build a business case for a DAM
- Gather key recommendations from top performing DAM users on how to ensure your initiative is successful
- Take away valuable metrics to use on your own DAM investment
Hear from top performing organizations on how their workflow, collaboration and customization is configured to ensure they are successful
Linking Inbound Marketing to Sales Results: The Revenue Connection for Conten...Gleanster Research
Download the research study from this webinar (free): "Linking Inbound Marketing to Sales Results" http://www.gleanster.com/reports/linking-inbound-marketing-to-sales-results
These days, inbound marketing is capturing a ton of attention. There’s no shortage of guides and tactical best practices for implementing inbound marketing. Despite all the attention, marketers are struggling to create enough content to feed inbound strategy – and, not surprisingly, having a very difficult time measuring the return on investment. Maybe it’s time we back up and explore how Top Performers are measuring and justifying inbound marketing efforts. And yes, it can be measured and it can be linked to sales. This Deep Dive will explore why inbound marketing is compelling for Top Performers, and precisely how your organization can link inbound investments to actual sales results.
Find out how Top Performing sales teams are maximizing success in 2013. Based on the experiences of 300+ organizations.
http://www.gleanster.com/reports/reports/top-performing-tactics-for-overcoming-a-stagnating-sales-pipeline
Top 3 Ways Big Data Will Transform Digital Marketing in 2013Gleanster Research
Marketing is evolving. At times faster than some of us can keep up. Every good marketer can attest to the complexity of managing multi-channel execution; fragmented data, fragmented solutions, and ultimately, a fragmented customer experience. Execution is hard enough, but then there’s measurement and justification of marketing spend across channels. Is the data available across channels? Is the level of granularity on analysis actually useful for campaign optimization?
Most marketers cringe at the thought of managing the holistic customer experience. Actually, according to Gleanster Research 4 out of 5 enterprise marketers indicate improving the customer experience across channels and geographies is a current or planned priority in 2012.
In a distributed enterprise, corporate marketing is charged with managing a consistent brand across channels, but field marketers need autonomy and flexibility to deliver relevant messages that drive sales at a local level. This is particularly true for primary channels like email marketing where digital messages can be dynamically personalized for target audiences. But, empowering local marketers with email capabilities can lead to organized chaos on a global scale – and ultimately fragmented or inconsistent customer communications.
Remind me again what those quarterly targets are really after… oh yeah, REVENUE! It’s inevitable, at some point the success of Marketing and Sales is measured by one metric, revenue growth. But surprisingly few organizations take the time to really explore the factors that truly influence growth in revenue.
You’ve probably heard of dozens and dozens of different marketing metrics that are “essential” to marketing and sales. Seems overwhelming - well, not exactly.
In fact, research over the last decade has actually identified a tiny handful of metrics that EVERY organization should be measuring to optimize the lead lifecycle (from lead to prospect to customer). How do we know? Well, Top Performing organizations that consistently achieve as high as 6x industry standard revenue growth are sharing their secrets.
Powering Multi-Channel Marketing in Distributed Organizations (Gleanster / Di...Gleanster Research
Change is afoot. Now more than ever, consumers are demanding more intimate interactions and world-class customer service. Share of wallet is rewarded to organizations that create highly relevant and personalized customer experiences. That means corporate marketers are increasingly relying on local and field resources to engage with local audiences more intimately. Marketing is no longer a centralized function!
Unfortunately, for industries with a distributed sales and marketing presence (like Insurance, Financial Services, Franchises, Pharmaceuticals, and Hospitality) empowering local resources is challenging. It’s all too common to see fragmented and disconnected systems supporting customer communication in these industries. Corporate marketing struggles to control the brand which ultimately leads to less autonomy in local markets.
Learn how Top Performing distributed organizations are embracing multi-channel communications and achieving industry leading performance as a result.
You’ll learn:
• 7 Secrets to Top Performer Success
• The role of technology in powering brand consistency AND local autonomy
• Industry specific trends for the recent Gleanster 2012 survey on Distributed Marketing
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
The Publishers Guide to Programmatic Media Buying and Selling
1. Ian Michiels
Principal & CEO
Gleanster Research
Bill Lederer
CEO
MediaCrossing
Featured Speakers
WEBINAR
A Publisher’s Guide to Programmatic Media Selling and Buying:
Making ProgrammaticWork forYou
4. He might have
said something
more like this…
“I know that half my
inventory is extremely
valuable to advertisers,
I’m just not sure which
half.”
5. Agenda
A look at programmatic media buying in the context of
publishers
What is it?
What does it mean to you?
By the end of this webinar you will know:
Exactly what programmatic media buying is
Transformational trends to prepare for
Key strategies for monetizing inventory more effectively
How to drive relevant audience development cost effectively
6. TheState of
DigitalAd
Spend
IAB’s annual Internet Advertising Revenue Report conducted by PwC
According to Gleanster:
An estimated range of not less than 25% and upwards of 80-
90% of inventory is unsold each year
(depending on the size of the publisher . )
(April 2013)
7. TheState of
DigitalAd
Spend
IAB’s annual Internet Advertising Revenue Report conducted by PwC
Spend on CPM is declining.
Jerry McGuire syndrome runs rampant. Advertisers want ROI.
(April 2013)
-6% CAGR
9. More
Predictions
“Programmatic media buying in the U.S. will grow from $1.99
billion in 2012 to $8.3 billion in 2017. It will go from being 16% of
total Interactive Display Advertising spend to 30% in the U.S.”
“Programmatic media ad spend on RTB will grow from an estimated
$2.2 billion (15% of total display advertising and 44% of total indirect
ad sales) in 2012 to around $8.5 billion (27% of total display advertising
and 78% of total indirect ad sales) in 2016.
“RTB will make up 25% of the display advertising space by 2015.”
“RTB’s takeover of display advertising will rise to 50% of all display
ads by 2017. RTB will hit $7 billion in North America that year as
well.”
10. An Industry
Evolves… but
into what?
Publisher
Owned
• Premium spots
• Limited
understanding of
audience
segments
Networks
Evolve
• Monetize unsold
inventory using
behavioral and
contextual signals
Power to the
DSPs
• Per impression
• Real-time
• Auction based
• SSPs emerge to
bridge the gap
Programmatic
• RTB
• Direct
• Advent of a Supply
SideTrading
Platform
11. 11
What’s
programmatic
mediabuying?
In digital advertising, programmatic media buying is the fully
automated method of buying media executed using data and
typically algorithmically driven systems with direct access to
publisher ad servers, ad exchanges and other auction based
electronic marketplaces.
12. Poll
What is your level of confidence in your understanding of
programmatic media buying and the impact on the publishing
industry?
14. • LUCRATIVE
• MANUAL
• PRECEPTIONOF CONTROL
What does
programmatic
mean for
publishers?
SPONSORSHIPS
PREMIUM INVENTORY
AUDIENCETARGETED INVENTORY
AUDIENCETARGETED (VIA AD EXCHANGES)
REMNANT INVENTORY (WHOLESALE)
WHAT’S COMMON…
Via Direct Sales
15. What does
programmatic
mean for
publishers?
WHAT’S COMMON…
Via Direct Sales
75%
15%
5%
5%
SPONSORSHIPS
PREMIUM INVENTORY
AUDIENCETARGETED INVENTORY
AUDIENCETARGETED (VIA AD EXCHANGES)
REMNANT INVENTORY (WHOLESALE)
PUBLISHER REVENUE
19. Remember
optimal pricing
and efficient
markets in
school...
Illiquidity: Publishers have supply
that can’t find demand.
Inefficiency: Publishers have
limited understanding of target
audiences & limited performance
metrics to let ROI dictate CPM
pricing.
More Supply
∞
20. Transparency
&
Value
Time
Premium
Direct
RTB
Transparency in RTB drives higher
value and therefore optimized eCPM
pricing. Brands will start to demand this
transparency from direct and they will
be willing to pay higher eCPM for
proven value and transparency.
Transparency
&
Value
Time
Premium
Direct
RTB
Programmatic
Direct
Increased value on finite premium
inventory in an auction-based exchange
will drive up eCPM pricing for publishers
while lowering overhead costs and
increasing yield.
Industry trends
are shifting the
balance
21. THE POWER OF PROGRAMMATIC
TARGETAUDIENCE
TARGETAUDIENCE
THEY BELONG IN PREMIUM
MAX
CPM
MAX
CPM
MAX
CPM
MAX
CPM
There’s gold in dem’der hills, but publishers need to find it through
a better understanding of target audiences and efficient inventory sales.
What does
programmatic
mean for
publishers?
24. What does this
landscape of
players do?
Allows buyers of digital
advertising inventory to
manage multiple ad
exchange and data exchange
accounts through one
interface.
Enable publishers to
manage their advertising
impression inventory and
maximize revenue from
digital media.
Match the Seller with a BuyerFind sellers based on bid preferences
Facilitate
the buy
26. What
emerging
trends should
publishers be
aware of?
Independent MediaTraders
Represent publishers, marketers, and agencies with a transparent
trading platform.
Sometimes referred to as “market makers” because they will
actually purchase media from publishers and assume the risk of
creating a market for this media.
What’s cool about IMTs?
The can give you higher CPMs by circumventing some of the costs
associated with the players in the network
They operate extremely sophisticated algorithms and often use
their own data and technology them to direct match advertisers and
publishers- and reduce cost in the process.
They provide transparency and insights into your audience.
In addition to using Programmatic MediaTrading for better
monetization and sell-through, consider using programmatic for:
AUDIENCE DEVELOPMENT
• Engage IMTs to drive
incremental audience
exposure of content and
create premium inventory.
AUDIENCE EXTENSION
• Engage IMTs to target
premium audiences outside of
owned or managed media.
AUDIENCE SUBSCRIPTION
• Engage IMTs to create new
subscriptions (paid or
registered) leveraging
programmatic.
28. Six things
publishers
should know
about
programmatic…
Segment target audiences
more effectively delivering
higher ROI to help
advertisers to justify
increased spend
Demand maximum CPM
rates through auction
based pricing and
advertiser demand
Control premium and
remnant inventory
efficiently
Minimize unsold inventory
Understand subscribers
and optimize content to
grow high value audiences
Target new subscribers
and boost premium
exposure
Programmatic media buying can…
29. What do
publishers
need to do to
maximize
future sales?
Embrace the shift from direct to programmatic, demand will dictate
measurement and transparency in the future
Be open to information transparency with the goal of driving
efficiency and optimizing eCPM.
How do you know your premium couldn’t drive double the eCPM in an
efficient market?
Share data on performance and audience targets with IMT partners
and advertisers
Look for opportunities to elevate remnant target segments
Try audience subscription– it could be used to boost new premium
subscribers.
Staff appropriately for success.
That $36B is largely driven by a fraction of available inventory.If there was an efficient and effective way to monetize this unsold inventory more effectively, would the market be even larger? Are publishers leaving money on the table?That’s where this conversation about programmatic comes into play.Programmatic has the potential to efficiently maximize CPM for all forms of digital inventory.
With that said, let’s look at the trends we are seeing in the marketThis chart show Internet ad revenues by pricing model. Notice how the last 6 years have seen a consist decline in spend on CPM programs.We have to ask our selves why that is. It has a very real and material impact on publisher revenue.For those of you who know a thing or two about Real-time bidding you might argue that RTB has contributed to this decline because transparency and efficiency contributed to more efficient spend on CPMI would argue that that perspective is flawed given the volume of spend on RTB- around 30-40% of publisher sales.So that makes rise in spend on performance based pricing model all the more important. It’s what I call the Jerry McGuire Syndrome. Show me the ROI!Marketing leaders are being held accountable for marketing spend, they need to demonstrate return to justify budgetWhich is exactly why programmatic is so compelling.
Given the sift in traction from performance based pricingThe first thing we sort of want to address is the longevity or staying power of programmatic.Is it going away?Is it something that can be dismissed or ignored?
If we look at the last 10-15 years on the merits of evolutions the industry has had we can sort of classify them in a series of buckets.The era of publisher owned digital inventory. Networks Evolved: They began to understand publisher audiences better than the publishers using behavioral and contextual signals. Power to the DSPs: The network era evolved into the DSP where rich data from online and offline was combined to and paved the way for real-time bidding where per impression, auction based models started to take hold. DSPs gave advertisers tremendous control over optimizing bids on inventory and helped publishers separate audiences from the content itself. Now we are evolving into programmatic, the systematic and efficient offloading of all forms of inventory. What is also just emerging is the supply side trading platform representing publishers.Ian: “Bill can shed some more light on the current and future state as you see it with Programmatic?”
Programmatic is a fully automated method of buying media executed using data and typically the algorithmically driven system with direct access to ad exchanges and other options-based electronic marketplaces. Programmatic uses real-time systems, rules, and algorithms to automate the delivery of data-driven targeted and relevant experiences to the consumers as they interact with the brands many touch points. For publishers this opens up a whole new approach to offloading available inventory. To micro-targeting audiences and matching available supply in an efficient auction based environment that is optimized for the highest bidder.Ian: “Bill can you touch upon how this definition might change for a publisher”You don’t just have to put inventory on an exchange, you can make it available on a server itself.Let’s stop and do a quick poll just to level-set the conversation.
Ian: “Bill can you talk a little bit about how your publishing clients are using programmatic and maybe touch upon the expertise required to do it effectively. What’s been your experience? Share some insights on his perspectives on programmatic in the context of publishers.
Let’s start to define programmatic by looking at the current state for publishers.Imagine this mountain represents yoru inventory as a publisher.The peak of the mountain is your premium content. It’s the real-estate with a view that everyone desires.Beneath this is a huge volume of potential inventory that you don’t know a ton about but it’s there and it’s got potential.
In order to understand programmatic and the problems with a direct model let’s go back to school for a second. If you recall, the optimal price is driven by the intersection of supply and demand. The problem for publishers is you are facing illiquidity. Where supply can’t find demand- at least not at optimized levels.And the inefficiency argument isn’t just about inefficiency in knowledge and insights. Ian: One of the real challenges in this market is the price inefficiency. Bill one of the value propositions you specifically address as a vendor is the price inefficiency that exists. Can you touch upon that briefly:Inefficiency from the price an advertiser pays and the price a publisher getsWe’ll touch upon it later, but the key point:This is a delta publishers should not be willing to accept.
Ian’s explanation.Ian: “Bill can you talk a little bit about what this looks like for publishers. Are there some examples you can give from your publisher clients.
This is the LUMAScape – some of you may have seen this, for others it will be new.It’s an attempt to lay out the various players that are currently necessary for enabling digital media buying and selling.This represents the craziness that exists in the marketplace and the different players
Ian: “Bill I’m going to have you walk though this…”
Bill it would be great if you could elaborate more on this, but we are definitely finding that the research suggests one of the biggest challenges with making programmatic successful is the domain knowledge and resources available on the publisher side. Which also makes it important to look at scalable relationships that can offload some of that burden.