The document outlines Shape's PPC budget management platform, designed to help marketers efficiently manage ad spend across multiple networks with automation and real-time performance monitoring. It emphasizes the need for integrated data solutions, enabling users to analyze and adjust campaigns proactively without the challenges of manual data aggregation. The platform includes features such as customizable budget alerts, cross-channel data management, and API integrations to streamline advertising processes.

1. Control performance and spend with powerful
PPC management and data solutions
PPC Budget Management Suite

2. 80% of marketers now manage
ad budgets across search,
social, display, and
remarketing adsSource: SocialMediaToday

3. Ad Platform Tools
+
Spreadsheets ● 1-2 platforms per client
● Basic reporting
● Manual adjustments
2000s
2010s
2020s
(and beyond)
Ad Platform Tools
+
Spreadsheets
3rd Party Software
+
Custom
Tools/
Integrations
+
Client Campaign Management is Growing
Increasingly Complex
● Multiple platforms &
networks
● Attribution modeling
● Custom reporting
● Frequent optimizations
● Strategic cross-network &
channel campaigns
● ML-driven automation
● Real-time performance
dashboards
Client Expectations:Technology Needed:

4. CONTROL
● Millions in ad spend
● Performance with
intelligent automation
● Complex campaign
strategies across
networks and channels
Software Should Empower Digital Advertisers to:
CREATE
● Streamlined workflows
● Scalable results across
platforms
● Custom PPC tools
utilizing unique data sets
and competitive
advantages
● Poorly-managed budgets
● Manual data aggregation
across PPC platforms
● Siloed data across ad
technologies
ELIMINATE

5. Budget Management
& Automation
Advertising Data
Infrastructure
Shape Simplifies PPC Spend & Data Management

6. PPC BUDGET MANAGEMENT
Budget Management At Scale Actionable Alerting & ReportingInnovative Automation
Monitor Spend from 8 ad networks
together in “Budgets”
Quickly visualize how campaign
spend compares to your clients’
budgets
Adjust campaigns within Shape or
enable our budget automation
tools to do it for you based on
custom rules
Shape Budget Management Platform

7. Innovative AutomationBudget Management At Scale
AutoPilot
Stop Over- or UnderSpending For Good
Automatically adjusts campaign statuses
based on current spend to ensure you hit,
but don’t exceed, the target budget
Actionable Alerting & Reporting
Shape Budget Management Platform
CruiseControl
AI-Driven Budget Pacing
CruiseControl constantly evaluates if
spending is on pace and makes campaign
daily budget adjustments when needed
Budget Pacer
Predict Performance Based on Spend
Predict how PPC spend and performance
will change before adjusting daily
budgets or campaign statuses
Budget Booster
Identify Spend Opportunities
Take the guesswork out of budget
recommendations. Find the maximum
performance potential for each campaign

8. Shape Budget Management Platform
Actionable Alerting & ReportingInnovative AutomationBudget Management At Scale
Evaluate performance metrics in
interactive graphs and tables. Export
data into Excel or CSVs
Receive alerts when budgets have
reached spend targets, new
campaigns are added, or campaigns
are auto-paused/enabled
Leave notes on campaign
performance or tag team members
with action items

9. Shape PPC Data Management
All Your Ad Data in One Place Data Connectors You LoveAdvertising Data Infrastructure
Data from 8 ad networks is
automatically collected and stored.
Analyze it in Google Data Studio,
Sheets, BigQuery, and more
No more expensive, single-platform
data connectors. Shape’s universal
PPC data pipeline sends all your
data where you need it
Access historical and current PPC
data. Data is refreshed daily (or more
frequently as needed)

10. Advertising Data InfrastructureAll Your Ad Data in One Place Data Connectors You Love
Shape PPC Data Management
Two Way, Cross-Channel API
Need to change campaign status based on inventory or adjust keyword bids to
optimize conversions? Use the Shape API to programmatically make changes to
any search, display, or social campaign
PPC Data Warehouse
A fully-managed BigQuery Data Warehouse is part of every ADI. Access and
analyze your PPC data with the same speed and power that Google uses on their
own data
Advertising Data Infrastructure
Our one-stop Advertising Data Infrastructure combines a two-way API that
normalizes data across all major PPC ad networks, a warehouse to house all your
data, and public connectors to your favorite software tools

11. Data Connectors You LoveAdvertising Data InfrastructureAll Your Ad Data In One Place
Push cross-channel PPC data into
your favorite tools with a few clicks
Build beautiful custom dashboards
or reports and scan millions of PPC
metrics in minutes.
Integrate PPC data into your
technology stack via your BigQuery
Data Warehouse and/or Shape API.
Shape PPC Data Management
Google SheetsGoogle Data Studio
Google BigQuery Popular BI Tools

12. Customer Success
“Shape alerted me about 2 clients through email and I was able to go in
and prevent a budget overage. I’m hooked.”
Kirk Williams, Zato Marketing
“We easily have 25% more time to focus on optimizing accounts
because of Shape. We no longer worry about under or over-spending.
Highly Recommend.”
Garrett Mehrguth, Directive Consulting
“Shape has given us a license to be more creative knowing they can
support us on our journey of building the advertising death star
platform.”
Ricky Solanki, Push Group

13. Pricing
Budget Management Platform
One Client Free
Premium Pricing Starts at $299
Advertising Data Infrastructure
Free Campaign-Level Data & Warehousing
Premium Pricing Starts at $499

14. Please contact us with questions, inquiries, or to schedule a demo
https://shape.io
sales@shape.io
541-706-9236
@Shape
ShapeIntegratedSoftware
Shape-Integrated-Software
Thank You