Black can be found in car tires, coal, blackboards, and magazines ads. It is used to protect tires from damage, represents sophistication and power, and adds mystery or death in ads. White can be found in clouds, snow, flowers, wedding dresses, and tampon ads. It represents purity, cleanness, and safety. Purple, grey, blue, and green were presented with examples of how they are used and what they represent like class, growth, wealth, and nature.

1. Black
white
Carolle Mafuta Nkalu

2. Different shades of Black

3. Objects that are associated with the
colour Black
car tires
How
• Stabilizing chemical added and blended with the tire
• It’s called ‘carbon black’ Coal
Why How
•protects against ozone and UV damage to give the tires • because the carbon dioxide in the coal and it
added protection has a type of substance that is in the coal body
• The life of tires can be increased called the : dialkyl , arylmethyknene , and
•Without it, tires would weather and ‘dry rot’ much sulfonium
more quickly.
Blackboard
How
•A chalkboard or blackboard is a reusable writing surface on
which text or drawings are made with sticks of calcium
sulphate or calcium carbonate,
• Chalkboards were originally made of smooth, thin sheets of
black or dark grey slate stone
Why
• this is considered easier on the eyes

4. Nike Magazine Advert
Powerful
Stormy cloudy Flame/fire
background indicate
they are strong
Red, yellow stands out
with the black
background
The product
stands out more
the power in their
product
They sell quality products to sporty
people.

5. Armani Magazine Advert
powerful individual
Hair slick back • People grabbing on
professional to him makes him
seem superior
Formal Smart
• suit and tie
Responsible
The use of black
and white makes
their product ......
• sophistication

6. Different shades of white

7. Smoking Magazine ad
The writing is up The black
side down show background adds a
abnormality creepy mysterious,
something is wrong
The use of black and
white reflects death
funeral
“going down” indicate your Death
grading yourself to the • you’re just killing
grave yourself slowly

8. Daz Magazine ad
Cleanness
Its white there not dirt.
Showing their product
cleans away dirt fast
Background
Blue/white symbolizing
cold,winter’s harsh and
bitter qualities.

9. Objects that are associated with the colour White
Clouds Snow Flower lilies
Why they use them • The reason we see snow in the first Why they use them
• Clouds are white because they reflect place is due to light. • It is used as a herb in alternative
the light of the sun • light is reflected off the surface of the herbal treatments to treat
How ice crystals. ailments and problems, such as
• Clouds reflect all the colours the exact • different wavelengths of light are burns, wound healing, treating
same amount so they look white. absorbed and some are reflected back to damaged and irritated tissue
our eyes and rejuvenating the skin.
Wedding dress
Why they use them
• In Western society, it is traditional for a new bride to wear
a white wedding dress at the ceremony, often with a matching veil.
• 20th century; The bride could wear any colour except for red or black,
which were associated with prostitutes and mourning, respectively.
How they use them

10. Tampon Magazine ad
She doesn’t need to
worry about anything,
making their product
reliable and protective Clothes (white)
• Purity
Safety
• She happy, which
indicate their product
is safe to use

11. Magazine Ads
The sky
Grey/ white symbolise Innocent
upset and down • Little girl picking
flowers
Background
•Weeds
 Nature/peace makes the
girl stands out

12. Purple
Grey
Colour Presentation
Anicia Brown

13. Purple sawed Purple dress- Purple flower-
Amethyst- Purple hair-
shoes- class, represents class growth,
wealth, royalty shows rebellion
wealth, care and royalty refreshing

14. Example magazine
Colours show
luxury and wealth Purple
lighting on
the wall
shows
elegance
Formal font, to
show a formal
event-
Christmas party

15. Grey
Grey Sky- Grey wolf – Grey eyes- shows
Grey Cardigan shows strong, fast, uniqueness as you rarely
change, live in cold see people with grey eyes
cold conditions

16. Blue
Green
Colour Presentation
By: Ramina Arlauskaite

17. BLUE

18. Human eye colour They are used for Sea used for
people to wear on people swimming.
parties or going out.
Make-up to make Giving to someone as
Wearing for
yourself beautiful. a present.
yourself using when
going out.

19. Layout used Cerulean
Blue colour as a
Layout used light background. Shows the Layout uses Periwinkle
Carolina blue colour adverts that were colour as a
with big texts and used different colours background. The advert
picture used to show it’s red, orange black, and shows the history
about News. texts. The layout talking about “paris”.
shows the magazine is Used different colours.
about Music.
It communicates News It communicates music
what’s going on the / instruments shows It communicates
future. by the texts & history & pictures
drawing pictures. were drawn to show
the magazine is t
historical.

20. GREEN

21. Tree used for
Apple used for to garden's/park’s.
Eat. Dress used for
females going to
special parties.
Glasses' used to put on
your eyes to look good
Green Frog in the Grass used for
for themselves / to
water. playground and
protect for the sun.

22. Layout uses font Layout uses Layout uses lots of
red to make it pictures of cakes pictures of
standout. A human to show the different
picture using a ball magazine stands vegetables. The
represents the for learning how adverts shows the
magazine is about to cook new food. health and safety
Sports. The adverts shows rules.
font used of Spring
bud.
It communicates It communicates
about sports the Health & safety
title represents It communicates about Vegetables
people choosing their about Learning how using pictures of
own sport what they to cook. Showing a different
really good at. picture of cakes. vegetables.

23. Ursula
Yellow and orange

24. Yellow
The colour yellow represents, joy happiness

25. What Yellow Represents
• Yellow is a bright attractive colour usually
associated with joy, happiness, intellect, and
energy.
• A brighter yellow represents cheerfulness and
warmth, also used to get attention of people e.g.
taxi’s .
• A darker yellow can represents oldness decay
and death

26. Orange
The colour yellow represents, joy happiness
Shades of orange
Burnt Carrot Champag
Amber Apricot Atomic tangerine Bittersweet Brown orange orange ne Coral Dark salmon
Deep
carrot ECE/SAE Gold Internation
orange Amber Flame Gamboge Gold (metallic) al orange Lion Mahogany Old gold