This document summarizes and analyzes the layout and design of a double-page spread from Route One magazine. The spread promotes the magazine's snowboarding team and their trip to Russia. The summary is as follows: The spread uses an informal design that overlaps images and text to appeal to Route One's target audience. A large central image of snowboarder Billy Morgan and colors like white create a visual theme around snowboarding. Small amounts of slang-filled text and a mix of informal and professional images maintain reader attention without being off-putting. The layout promotes the snowboarding team and their Russia trip in a stylish way that engages the magazine's primarily digital audience.

1. MAGAZINE
DECONSTRUCTION.
By Bradley Sampson.

2. This double spread
was taken from the
Autumn Route One
magazine, a
skateboard,
snowboard and
apparel shop based
around the UK and
online. The whole
layout of the double
spread is informal
because the target
audience of Route
One find this
appealing. It is
informal because of
how the images and
text are framed on
the spread, they are
overlapped. The
whole colour
scheme of the
spread fits with the
focus of the spread,
snowboarding. This is
why the colour
scheme is white.

3. The Route One
snowboard team symbol
show the reader what the
double spread concerns.
The large image is placed
to capture the attention of
the reader as it is possibly
the first thing they will see as
they are looking through
the magazine. The image is
of professional quality
showing the level of the
sport they are portraying.
The image has a light filter
to add extra effect to the
setting of the original
image.
The large Rails Across Russia 2013 shows the
reader specifically what is occurring in the
images and text, and is used for mainly
informational purposes and also to add to
the image and making the page look slick
and stylish. The symbol also fits in with the
colour scheme.

4. ‘Route One Snowboard Team’ in
the top right hand corner
indicate to the reader what the
double spread involves.
Large text telling the reader the name of
the man in the image is Billy Morgan.
This is the main image of the double spread. It
is clear it is the main image because it is the
largest and catches the eye of the reader
significantly. The man in the image is Route
One Snowboard Team member, Billy Morgan.
He is positioned exactly central in the image
so that he is directed straight towards the
reader. The image is surrounding the theme of
Snowboarding because of the background
setting and a snowboard beneath Billy
Morgan.
Slang words such
as ‘sick’ and ‘mad’
are used by Route
One to engage
with their
audience.
Not a lot of text has been
used, the double spread is
more image based as it
appeals to the audience.

5. This section of the spread has been
completely halved between images and
text diagonally. Two of these images are
diagonal to two sets of text. The reason
Route One have set half text and half
images to this part of the double page
spread is to keep the attention of the reader.
The images keep the reader focused and
refresh them as too much text can become
daunting. Both images surround the theme
of the double spread, Snowboarding.
Although one image is of professional quality
and the other is an informal set image. The
image in the top right shows the Snowboard
team outside of the Snowboarding sport,
relaxing possibly after the photos of them in
action were taken. Images such as this can
bring the audience on a personal level with
the people in the image. On the other hand
the image in the bottom left distances the
reader from the person in the image as they
are preoccupied engaging in a sport and
are not looking anywhere near the camera.
The other half of this page other than images
consists of text. This is a reasonable amount of
text for the reader to be looking at but is helped
visually by the surrounding images. The text is
regarding the Route One Snowboarding railtrip
to Russia.

6. The small amount of text is to not discourage the reader, simply because
the audience of Route One is largely digitally based, following the
shop/site online and through mobile devices etc. The audience aren’t
used to reading large amounts of texts and can be seen as off-putting,
therefore Route One only include small amounts of text. The text used is
informal and slang. The vocabulary can often only be recognised by the
audience of Route One, who are a young audience. A lot of words used
are shortened or slang like the word ‘sick’ which is widely used.