This document provides guidance on writing an effective executive summary and startup pitch. It discusses key elements to cover such as the market opportunity and problem being solved, product details, business model, growth strategy, team, and investment needs. Common mistakes are also reviewed, such as having an undefined audience or unproven claims. Effective pitching techniques are outlined, including using analogies and impactful introductions. The overall message is to clearly articulate the problem being solved, product solution, market disruption potential and team in a concise yet compelling manner.

1. Ideal startup pitch & ES?
Ross Chayka
linkedin.com/in/rchayka
fb.com/rostyslav.chayka

2. Audience
● Startup founders
● Product managers
● Entrepreneurs

3. About me
● Ross Chayka
● Lviv Startup Club - Founder & CEO
● Lemberg Tech Business School - Founder & CEO
● Associated Coach Practitioner by RCG

4. About you
● City
● Startup / Product
● Validation challenge

5. Agenda
● How to write ES for investor & yourself
● 4 audiences for your startup pitch
● 4 ways to create perfect pitch
● Artefacts
● How to show value of your product?
● Q&A

6. Online master-class code of conduct
● Duration - 1.5 hour
● Video ON, Audio OFF
● Registration with NAME
● One person speaking
● Question in chat or raise your hand or show sign

8. Startup Mantra
● If nobody know about your startup, it do not exist
● Fail fast
● Want advice - ask for money, want money - ask for advice
● Better do 3 pivots than lose 3 years

9. Executive Summary
● Market
● Problem
● Product
● Competitors
● Business Model
● Growth Model
● Team
● Investment Part

10. You market
● Market size
● Personas
● Market growth

11. Mistakes
● Everybody need my product
● Too broad audience
● Unconfirmed data
● Your segment

12. Problem, you solve
● What is the one problem, you solve?
● How painful it is ?
● Does target audience understand the problem?
● How your target audience solve the problem now?

14. Mistakes
● Create vs Investigate problems
● Overestimate pain
● Underestimate current solution of problem

15. Product
● How you will solve problem?
● What is one killer feature ?
● Could it be done ?
● Unfair advantages
● Visuals
● Product video

18. Mistakes
● Product that is not solution for problem
● Too many features
● Do not show something real

19. Business Model
● How are you gonna make money?
● What is the max amount customers gonna pay?

21. Mistakes
● One business model
● Take less money
● Take money from wrong people
● Give for free, when sales are bad

22. Traction or growth model
● CAC > 3 * CLV
● Traction

24. Mistakes
● Not scalable model
● Sales over marketing

25. Competitors
● List of competitors
● Unfair advantages

28. Mistakes
● No competitors
● Other solutions

29. Team
● Could these people execute this ES ?
● Key persons and their advantages
● Unique set of skills
● Is every skill covered ?
● Roles: CEO, COO, BizDev, CTO

31. Mistakes
● ES Team is not CV
● Missed roles
● Diluted equity

32. Investment part
● How much money do you need to get to the milestones?
● What is your current valuation?
● Who are your investors?

34. Mistakes
● Do not understand why you need money
● Toxic investors
● Too much investment details

36. Your startup pitch audiences
● Investors
● Partners
● Employees
● Press

37. Your startup pitch
● Analogy (“Uber for trucks”)
● Big problem, you solve (“Make video available online”)
● Market, you disrupt (“We are disrupting $700B hotel market”)
● Who are you gonna kill? (“Online tool that will kill Photoshop”)

38. Your startup pitch guideline
● Short (20-30 secs)
● Every word meaningful
● Maximum response

39. Your startup presentation
● Decks don’t have to be formal or beautiful.
● Provide an impactful intro or slogan.
● Keep your deck short (less than 20 pages).
● Use analogies to back up the points that you’re making

40. Clients
● Why it is important for clients?
● Promo product video

41. PR
● What are you doing important for world?
● Slogan
● Press kit

42. Motto
● Why does it motivate you?
● Important for employees
● Your values

45. Questions ?

46. Contacts
linkedin.com/in/rchayka
fb.com/rostyslav.chayka
rchayka@gmail.com