Комплексний онлайн-маркетинг
1. CPA-мережі.
2. Відеореклама.
3. Реклама мобільних додатків.
4. Аналіз ефективності та коректність оцінки різних джерел.
НТЕРНЕТ-МАРКЕТИНГ: КЕЙСИ, ТРЕНДИ, ІНСТРУМЕНТИ
СПЕЦКУРС ДЛЯ КНУКІМ
Повний курс на https://seoteam.guru/uk/internet-marketing-course/
На чому не варто економити на першому етапі створення односторінкового сайту (оцінка конкурентів, вивчення рекламних кампаній). Обов’язкові атрибути ефективного лендінгу. Як на LP продавати більше 50 товарів. Ефективні рекламні кампанії.
презентація "Комунікаційна стратегія залучення клієнтів на івенти", яка була підготовлена для учасників конференції "Event Is...", яка проходила 25 вересня в рамках виставки марктенгу та реклами "REX-2012"
The document discusses trends in the global internet audience and opportunities for consumer internet startups. It provides statistics on worldwide internet users and online spending. It then outlines considerations for developing easy to prototype internet services and using online marketing strategies to reach large audiences. The document concludes by listing criteria for seed investments in startups, including expectations for development timelines, market distribution channels, and achieving revenue milestones.
Why Twitter is Essential to Recruiting OrganizationsTweetajob
Twitter is an important tool for recruiting organizations because it allows them to reach a large pool of potential candidates. It has over 500 million registered users who are active in online conversations. Recruiters can use Twitter to listen and observe discussions, find and follow candidates, and promote their employer brand. While spammers and scammers are a risk, recruiters can focus on authentic discussions and avoid unwanted attention by following best practices around their tweets, followers, hashtags and searches. With the right approach, Twitter is a valuable recruiting resource.
Комплексний онлайн-маркетинг
1. CPA-мережі.
2. Відеореклама.
3. Реклама мобільних додатків.
4. Аналіз ефективності та коректність оцінки різних джерел.
НТЕРНЕТ-МАРКЕТИНГ: КЕЙСИ, ТРЕНДИ, ІНСТРУМЕНТИ
СПЕЦКУРС ДЛЯ КНУКІМ
Повний курс на https://seoteam.guru/uk/internet-marketing-course/
На чому не варто економити на першому етапі створення односторінкового сайту (оцінка конкурентів, вивчення рекламних кампаній). Обов’язкові атрибути ефективного лендінгу. Як на LP продавати більше 50 товарів. Ефективні рекламні кампанії.
презентація "Комунікаційна стратегія залучення клієнтів на івенти", яка була підготовлена для учасників конференції "Event Is...", яка проходила 25 вересня в рамках виставки марктенгу та реклами "REX-2012"
The document discusses trends in the global internet audience and opportunities for consumer internet startups. It provides statistics on worldwide internet users and online spending. It then outlines considerations for developing easy to prototype internet services and using online marketing strategies to reach large audiences. The document concludes by listing criteria for seed investments in startups, including expectations for development timelines, market distribution channels, and achieving revenue milestones.
Why Twitter is Essential to Recruiting OrganizationsTweetajob
Twitter is an important tool for recruiting organizations because it allows them to reach a large pool of potential candidates. It has over 500 million registered users who are active in online conversations. Recruiters can use Twitter to listen and observe discussions, find and follow candidates, and promote their employer brand. While spammers and scammers are a risk, recruiters can focus on authentic discussions and avoid unwanted attention by following best practices around their tweets, followers, hashtags and searches. With the right approach, Twitter is a valuable recruiting resource.
Презентація з виступу на SmartFest у Львові, 4 жовтня 2014.
Які українські бізнес-моделі стали дійсно проривними? Що послужило причиною їх успіху. Кейси Prostoprint, Приватбанку і Нової пошти.
The document outlines an online master class presentation about business models and how to generate and analyze them. It discusses frameworks for business models like the Business Model Canvas and Lean Canvas, which break down a business model into key elements such as customer segments, value propositions, revenue streams, resources, and partnerships. The presentation also provides examples of popular business models and discusses transforming business models over time.
The document provides an agenda for an online master-class on competitor analysis for startups and entrepreneurs. The agenda covers the role of competitor analysis, analyzing competitors at different stages, developing a competition strategy, tools for analysis, and tips and tricks. The class will last 1.5 hours and include a Q&A section. The document also provides examples of analyzing specific competitors and common mistakes to avoid in competitor analysis.
This document outlines an agenda for a 1.5 hour online master-class on product gamification. The class will discuss why people play games, game development mechanics, examples of product gamification, and take questions. It will cover gamification reasons like user engagement and long product value periods. The gamification model canvas will be explained as a tool to identify revenues, targeted users, required behaviors, aesthetics, dynamics, components, mechanics and costs of a gamification strategy. Dynamics that motivate users like challenges, drama and social influences will also be discussed.
Ross Chayka. Growth Hacking.
http://lembs.com
Video - http://youtube.com/rchayka
Fb - https://www.facebook.com/rostyslav.chayka
LIn - https://www.linkedin.com/in/rchayka/
This document provides guidance on writing an effective executive summary and startup pitch. It discusses key elements to cover such as the market opportunity and problem being solved, product details, business model, growth strategy, team, and investment needs. Common mistakes are also reviewed, such as having an undefined audience or unproven claims. Effective pitching techniques are outlined, including using analogies and impactful introductions. The overall message is to clearly articulate the problem being solved, product solution, market disruption potential and team in a concise yet compelling manner.
Ross Chayka. How to validate your startup/product idea?Rostyslav Chayka
This document outlines various methods for validating startup and product ideas, including market validation, problem validation, product-market fit validation, feature validation, onboarding validation, business model validation, and growth model validation. It discusses using tools like surveys, interviews, wait lists, ads, and metrics like customer acquisition cost to determine if there is a problem, a solution, and a viable business model. The document also provides examples of famous startups that underwent pivots or grew rapidly after validation.
The document outlines an agenda for a master class on creating startup ideas. It defines a startup as a temporary organization used to search for a repeatable and scalable business model. It explains that a startup idea should address what problem is being solved, who the target users are, why users will use the product or service, how the startup will generate revenue, and how the idea will be delivered to market. The document then provides four ways to generate startup ideas: solving your own problems; copying solutions from other industries or geographies; improving existing products or automating processes; and identifying new opportunities emerging from new technologies. It concludes by taking questions from the audience.
Основні помилки фаундерів стартапів. Презентація з Lviv Startup Club (www.startup.lviv.ua)
Відео з презентації - https://www.youtube.com/watch?v=jwWrmgSi0uU&list=UU5pkffv9LpA4y8wppOtjzOg
Текстова версія - http://rchayka.com/founders-mistakes/
Business communication involves exchanging information between individuals and groups to alter or enhance performance. It covers topics like customer relations, advertising, and employee engagement. Common business communication methods include emails, reports, presentations, phone calls, and meetings. Effective communication is clear, concise, and delivered through the most appropriate channel in a timely manner. Providing constructive feedback is key to improving performance and developing effective communication.
14. 7 кроків до рекламної кампанії Визначити ЦА Вибрати інструментарій Виділити бюджет Вибрати ключеві слова Написати текст оголошення Настроїтитаргетинг Відслідковувати і оптимізовувати
16. Поради Окремі групи оголошень Заклик до дії! Лаконічність Емоційність Цифри, до 12 цифр в оголошенні Акційні слова Посадочна сторінка відповідає оголошенню Постійно міняємо оголошення
19. Проміжні показники Кількість переходів Кількість дзвінків Кількість проінформованих користувачів Кількість заказів через сайт Глубина перегляду сайту Кількість контрактів