Join Sitecore MVP, Eric Ramseur, in a discussion on becoming a Sitecore Entrepreneur. Learn from past and current engagement experiences to discover new methods to elevate your career. Presentation Link: https://www.youtube.com/watch?v=IHtENP7JoFE&t=2s

1. Version 1.0
Become a Sitecore
Entrepreneur
An Anant Corporation Story.

2. Introduction
● Started CX Professional Services in 2003
● Co-Founded ANANT.us, a Business Platform Company in 2008
● Started with Sitecore in 2011
● Currently work on 4 Sitecore Customers
● Won the Sitecore MVP 2020 Award

3. Agenda
● The Value of Entrepreneurship
● The Future of Work
● Entry Points into Sitecore
● The Sitecore Entrepreneur
● The Entrepreneurship Lifecycle

4. The Value of Entrepreneurship

5. ● You have to get insurance to protect your team
● You have to get customers
● You have to make your brand
● You have to create your own Platform (Sitecore)
Relationship
● It’s difficult
● Need to define Health Benefits
● Need to define Retirement Benefits
● You represent your studio more directly
● Do not always have W2 as an option
● You have to recruit your own people
The Cons of being an Entrepreneur

6. ● People can work from all over the World
● More Transparency
● Reoccuring Work
● More Experience. Not Less
● The Client Wins
● Get more customers
● Partners sell your studio
● Community engagement. We know the best People
● People get paid what they want
● Compete to be the best Studio but also bring others
up with you
What is the Value of being an Entrepreneur?

7. The Future of Work

8. ● Work as an Individual Contractor
● Work as a FTE
● Work for professional services firm
● They want to work when they want to work
● They want to go on vacation more not less
● They want to choose their travel
People want to work how they want to work. Not how you
tell them. How do you and your team like to work?
● They want to choose their location
● They want to be at the market rate
● They want benefits
● They want to choose on site or remote
● They want their prefered titled or position
How people want to Work

9. Entry Points into Sitecore

10. Sitecore Entry Points
● Sitecore Training Webinars &
Sandboxes
● Sitecore Community
● Sitecore Certification
● Hired for Project
How do people gain entry into Sitecore?
What is the Opportunity?
● 816 Open Sitecore Jobs in the US
alone
● 19 Open Sitecore Jobs in PHL
● 38 Open Sitecore Jobs in NYC
● 48 Open Sitecore Jobs in Chicago

11. The Sitecore Entrepreneur

12. Sitecore Entrepreneur Studios
1. Operations
2. Discovery
3. Journey Mapping
4. Business Requirements
5. Content Authoring
6. UI/UX
7. Design
8. Architecture
9. Development
10. QA
11. Managed Services
Studios
AffiliatePartner
Direct Hire Contractor Direct Hire Contractor

13. The Future Professionals of Sitecore
● Disconnected Sites
● SXA / JSS
● .NET Core MVC
● .NET Core Sub Systems
● Cloud SaaS
● Cloud Paas
● Linux & Mac Native
● Projects in Studios. Less All for
one.
● More emphasis in Sitecore
Architecture
● Machine Learning Expert
● Personalization Expert

14. The Entrepreneurship Lifecycle

15. ● Do not give out your personal information such as SSN without a NDA
● Do not talk about price before the interview is completed unless you are confident on
that price
● Do not allow those who approach you to be the final negotiation unless they are the
client
● Any Full Time W2 work can be converted into Corp to Corp
● Screen the Studio who is hiring you
● Get items in writing
○ Job Description
○ Pay & Benefits
The Approach

16. ● Update your LinkedIn and PDF/ Word version of your Resume
● Review current client site for Issues
● Study up on the main concerns from the client
● Be able to speak about your experience at length
● Ask Questions
The Interview

17. ● Take Notes
○ To protect your studio
○ To update your linkedin / resume / website
● Always be early
● Partner and Work with other studios to maximize experience exposure
● Always be looking for your next project
The Project

18. Our Approach - Everyone is an Entrepreneur

19. Questions?