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Product Career Ladder: Getting Promoted to Director


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Director-level and VP Product leaders do different work than individual contributor Product Managers. How do you signal that you’re interested in “the next job up” while respecting your current manager? How have attendees gotten promoted to Director?

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Product Career Ladder: Getting Promoted to Director

  1. 1. Product Management Career Ladder: Getting Promoted to Director Rich Mironov March 25, 2017
  2. 2. • Product Manager role is different from Director, VP • Not everyone product manager wants to be (or should be) a Director • Can you demonstrate interest/skills/scope ahead of Director role? Product Roles
  3. 3. Mythical Product Organization Dir PM Dir PM Pricing Analyst Sr PM PM/PO Sr PM Competitive Analyst Sr PM PM PM/PMM Product Owner Channel/ Partner PM VP Products
  4. 4. • Champions individual products • Knows more about product, market, roadmap, competition, use cases, personas, trade-offs than anyone else • Talks benefits with customers; talks tech and benefits with engineers; talks strategy with execs • Relentless communicator of the truth • Ships great (individual) products • Timeline: Next 2-4 quarters Product Manager (Individual Contributor)
  5. 5. market information, priorities, requirements, roadmaps, epics, user stories, backlogs, personas, MRDs… product bits strategy, forecasts, commitments, roadmaps, competitive intelligence budgets, staff, targets Field input, Market feedback Segmentation, messages, benefits/features, pricing, qualification, demos… Markets & CustomersDevelopment Marketing & Sales Executives Product Management What Does A Product Manager Do? W W W . M I R O N O V . C O M
  6. 6. • Focus on processes, resources and teams • Cross-functional cooperation and priorities • Role/tools standardization and simplification • PLM-level trends and market input • Mentor your replacement • Keep the trains running • Scope • Next 6 quarters • Broad product strategy and budget Director of Product Management
  7. 7. • Focus on aligning strategy, organization and products • Is the company succeeding? Is Product succeeding? • Company-wide issues and disconnects • Market success (= revenue!) • Build cross-functional organizations that do the right things • Scope • 3 year trends • Unbiased member of executive team VP Products / CPO
  8. 8. How to demonstrate director-level interest/skills/scope?
  9. 9. • Be appreciative • Never go behind your current manager’s back • Never talk trash about your current manager • Avoid accidental ultimatums • Understand situation and incentives The Conversation…
  10. 10. • Organizational levels have different roles • Decide what you want • Demonstrate skills one level up TAKE-AWAYS 10W W W . M I R O N O V . C O M
  11. 11. CONTACT Rich Mironov, CEO Mironov Consulting 233 Franklin St, Suite #308 San Francisco, CA 94102 RichMironov @RichMironov