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2011 Karen France KAR Legislative Meetings


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2011 Karen France KAR Legislative Meetings

  1. 1. SOMETHINGS TO TALK ABOUT IN 2011<br />Presented by:<br />Karen France, President & CEO<br />Real Estate Business Resources, Inc. <br />
  2. 2. Let’s talk about<br />Kansas Market Stats<br />HouseLogic<br />Using the property value shift to your advantage<br />RPR<br />2010 NAR Profile of Home Buyers and Sellers<br />Smartphones<br />QR Codes<br />Twitter<br />More Google<br />Cool stuff<br />
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  6. 6. HouseLogic allows you to:<br />Keep in touch with your clients and customers: HouseLogic offers a free source of ready-to-use content, through its REALTOR® Content Resource (RCR). The RCR contains top-quality content for your Web sites, blogs, and newsletters. Easily integrate this content with your communications efforts and continue the conversation with your clients long after the sale.<br />Build your reputation as a housing expert: Use the insights and data on HouseLogic to position yourself with home owners as a go-to resource to help them make smart decisions about what may be their largest investment -- their home.<br />Drive your business forward: Maintain and grow your consumer relationships with information that’s valuable and relevant to current or prospective home owners at all experience levels and stages of life.<br />
  7. 7. REALTOR Content Resource for HouseLogic (<br />
  8. 8. HouseLogic<br />
  9. 9. $$$$$ Business Opportunity: County appraiser valuations<br />Entire state Sales price <br />Average: -.3% Median 0%<br />Ranges from across the state:<br />Average -1.4%--10.5%<br />Median: -.3%-17.5%<br />
  10. 10. $$$$$ Business Opportunity: County appraiser valuations<br />County appraisals will be mailed out in the next few months<br />There can be a 2-3 year lag time before the county appraiser “averages” catch up to the reality of the marketplace<br />If you have seen reductions in average sales price in your market, the county appraiser probably won’t register it this year.<br />So…when the new appraisals come out, contact the folks who bought from you in the last few years and offer to do a CMA for them to see if the value assigned matches the “true market”. It makes them feel taken care of by you…and just in case they were thinking about selling and “buying up”...and who is on their doorstep???<br />
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  12. 12. Congratulations to our 8 MLS’s who have signed the license agreement!<br />Heartland (Kansas City)<br />Salina<br />Lawrence<br />Junction City<br />Manhattan<br />Topeka<br />Hutchinson<br />McPherson<br />
  13. 13. What is the RPR?<br />This database is designed to be <br /><ul><li>a resource for NAR members (REALTORS®, REALTOR-ASSOCIATE® members and Institute Affiliate members),
  14. 14. creating single source access to data
  15. 15. which will add value to the information available for members to use with their clients and customers.</li></li></ul><li>What is the RPR?<br />3,000<br />DATA<br />SOURCES<br />(including public records)<br />
  16. 16. RPR Benefits & Highlights<br />The RPR™ provides unmatched access to a <br />single-source national compilation of: <br />tax and assessment data; <br />property data<br />neighborhood<br />school<br />demographic information<br />foreclosure<br />home improvement<br />mortgage<br />flood maps<br />maps<br />zoning<br />trends and <br />reports<br />It is exclusively for members of NAR, who can share its information with their clients. <br />
  17. 17. How do you get access to the RPR?<br /><ul><li>NAR Members who register with a valid NRDS ID can access non-proprietary, non-MLS sourced information: PUBLIC RECORDS
  18. 18. Only MLS/Participants & Subscribers will be able to view MLS information.
  19. 19. There is no public access to the RPR™, and the database and its data cannot be shared through consumer websites. </li></li></ul><li>How do you get access to the RPR?<br /><ul><li>But FIRST, your MLS has to sign a license agreement .
  20. 20. If your MLS hasn’t done this yet, you can go to the RPR blog to request a license agreement:
  21. 21.</li></li></ul><li>How do you get access to the RPR?<br />Join 8 other Kansas MLS’s who have signed their agreement:<br />Heartland<br />Lawrence<br />Salina<br />Manhattan<br />Junction City<br />Topeka<br />Hutchinson<br />McPherson<br />It takes 12 weeks from the time you turn in your signed agreement until your MLS data goes live in RPR.<br />
  22. 22. As of today, 72 MLS’s and 224,915 REALTORS® have access to the RPR.<br />By the end of 2011, approximately 900,000 REALTORS® across 800 MLS’s will have access.<br />Get in line now!<br />
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  24. 24. According to the NAR Profile of Home Buyers and Sellers: How did you search for homes to purchase?<br />
  25. 25. According to the NAR Profile of Home Buyers and Sellers: How did you find the house you purchased?<br />
  26. 26. According to the NAR Profile of Home Buyers and Sellers: Usefulness of information sources among those buyers that used each source—Very Useful<br />
  27. 27. According to NAR Profile of Home Buyers and SellersWhere did you search for your home on the Internet?:<br />
  28. 28. Yahoo Real Estate overtakes in October<br />
  29. 29. How many of you got a smartphone from Santa???<br />
  30. 30. Verizon iphone…finally!<br />
  31. 31. Google Android surpassed Apple iPhone in november<br />
  32. 32. What do people do with their smartphones????<br />
  33. 33. QR CODES (QUICK READ)<br />
  34. 34. QR Codes: Two kinds<br />SQUARES<br />TRIANGLES<br />
  35. 35. QR Codes: to READ them:<br />get neoreader app on your smartphone<br />Go to in your smartphone browser<br />SQUARES<br />TRIANGLES<br />
  36. 36. QR Codes: Two kinds<br />SQUARES<br />TRIANGLES<br />
  37. 37. QR Codes: to CREATE and TRACK them:<br />Go<br />go to:<br />SQUARES<br />TRIANGLES<br />
  38. 38. Put them EVERYWHERE you market yourself, your company, your listings<br /><ul><li>On your website homepage
  39. 39. On each of your listings on your website
  40. 40. On your flyers
  41. 41. On your business cards</li></li></ul><li>What to link them to???<br /><ul><li>Your website
  42. 42. The website for your listing
  43. 43. The YouTube video of your listing
  44. 44. Your vcard
  45. 45. The telephone number (the one that you will answer!)
  46. 46. Your text message number
  47. 47. Your Facebook page
  48. 48. Your Open House Schedule
  49. 49. Your profile page</li></li></ul><li>
  50. 50.
  51. 51. And Real Estate<br />Look at Twitter as an educational resource. If you can find a few people to follow who inspire you and share insight and information that can improve the way you do business, wouldn’t that be greatWecould all be helping each other professionally.<br />Use Twitter as a networking resource. There are some really interesting people on Twitter. There are probably some interesting people right in your own city on Twitter. Seek them out, engage them, and increase your network. You can even meet them in real life. At least you know that you have one thing in common right away– Twitter.<br />You can use Twitter as a way of touching your clients. <br />Invite your clients to use Twitter. <br />They can follow you, you can follow them. <br />You can all exchange information and ideas. <br />You could notify them of new listings, open houses, share links you think they might enjoy or find informative. <br />Basically, you can build your very own Twitter real estate community. <br />If you want, you can even make it private. <br />If you set up a separate account that you only want your clients to have access to, you can simply set the privacy settings so that only people who you approve can view your tweets.<br />Daniel Rothamel, Agent Genius, Welcome to Social Media for Real Estate 101: Twitter<br /><ul><li></li></li></ul><li><br />
  52. 52. Still GaGa over<br />
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  55. 55. Topics <br />Chrome<br />Docs<br />Word <br />Excel<br />Powerpoint<br />Pictures (Picasa)<br />Videos-youtube<br />Calendar<br />Voice<br />
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  57. 57. Google search built in<br />Faster— Google Instant —faster load times!!<br />You can add extensions! <br />
  58. 58.
  59. 59. Google Channel on YouTube<br />
  60. 60. Don’t forget to get the Google app for your smartphone!!!!<br />
  61. 61. Cool stuff!<br />
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  63. 63. Samsung WiFi Refrigerator<br />
  64. 64. Where do I get my information?<br />INDUSTRY<br /><ul><li> NAR
  65. 65. RealTrends
  66. 66. Inman News
  67. 67. Realty Times
  68. 68. ALQ (Real Estate Intelligence Report)
  69. 69. RisMedia
  70. 70. Zillow
  71. 71. Trulia
  72. 72. ActiveRain</li></ul>NON-INDUSTRY<br /><ul><li>Fast Company
  73. 73. AdAge Digital
  74. 74. Springwise
  75. 75. Trendwatching
  76. 76. Mashable
  77. 77. TED (ideas worth spreading)
  78. 78. Facebook
  79. 79. Twitter
  80. 80. A multitude of blogs</li></li></ul><li>What should you know before you try or buy new technology (or your current technology doesn’t work???)<br />KAR Technology Helpline<br /> 1-866-432-3021 <br />
  81. 81. What REBR can do for your association:<br /><ul><li>Strategic Planning
  82. 82. Member focus groups
  83. 83. Industry Update
  84. 84. Technology Updates
  85. 85. Technology Training—$25 per member for 3 hour class (minimum 20 students)
  86. 86. Facebook/Twitter 101
  87. 87. Google 101
  88. 88. Outlook 101 </li></li></ul><li>If you are a broker<br />What REBR can do for you:<br />Profit Navigator<br />Legal Protection Program<br />My Transaction Documents<br />Facebook/Twitter 101 classes<br />If you are an agent<br /><ul><li>Real Estate Shows
  89. 89. My Transaction Documents
  90. 90. Facebook/Twitter 101 classes</li></li></ul><li> Have a Successful 2011!<br />Real Estate Business Resources, Inc.<br />Your Partner in the Real Estate Business<br /> <br />Thanks to Our Business Partners!!<br /><br /><br />