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N A T I O N A L I N D U S T R I A L G R O U P
M A R K E T I N G P R O P O S A L
|PAGE2OF11NATIONALINDUSTRIALGROUP|BullRealty,Inc.
| T A B L E O F C O N T E N T S
Introduction Letter					3
National Industrial Group 				 4
About Bull Realty					5
Marketing Your Property				6
General Marketing Timeline				7
Nationally Syndicated Radio Show Exposure		 9
Broker Profiles 					 10
Team Profile						 11
NATIONALINDUSTRIALGROUP|BullRealty,Inc.|PAGE3OF11
I N T R O D U C T I O N L E T T E R
Thank you for the opportunity to present how Bull Realty maximizes asset value for its clients. The
following pages share some of our marketing processes and strategies.
Bull Realty’s marketing exposure has become increasingly popular with institutional and private
equity clients to maximize asset value. This is accomplished by adjusting supply and demand to the
seller’s benefit by presenting the property to a larger pool of buyers than traditional marketing. The
increased local, national and international exposure creates more demand in less time; proven to
maximize value for industrial properties.
 
As you would expect with a large successful commercial real estate firm, Bull Realty has extensive
local and national databases to present properties directly to appropriate institutional and private eq-
uity investors. However, there is much more to what makes Bull Realty’s marketing so powerful and
popular - it’s a combination of cutting edge, high exposure marketing powered by full co-operation
and compensation to the entire brokerage community. Rather than relying on one broker’s database
and relationships, supply and demand is adjusted to the seller’s benefit by leveraging the databases
and relationships of thousands of brokers. This is true national marketing.
 
Bull Realty can further increase this exposure with visibility on over 415 websites, 17 marketing
systems and 6 e-marketing programs. This marketing is working well in this cycle. Sellers have found
that this combination of intense exposure, when combined with utilization of all the brokers in the
nation, compresses marketing time while maximizing asset value.
 
We look forward to working with you.
 
Sincerely,
Darrell Chapman
V.P. National Industrial Group
NATIONALINDUSTRIALGROUP|BullRealty,Inc.|PAGE4OF11
The National Industrial Group provides acquisition,
marketing, leasing and recapitalization services for
institutional quality core assets as well as value add and
corporate owned properties. Clients benefit from our
significant transaction experience, industry relation-
ships, market knowledge and close daily contact with
the industrial tenant, owner and investor community.
We add value to our clients thru the delivery of the
following lines of service:
Acquisition Services
Armed with your investment criteria, core, lender
owned and other stable or distressed purchase oppor-
tunities are available. Contact us directly as some port-
folios and institutional class properties are available on
a confidential basis.
Investment Sales Marketing
Institutional sellers, private clients, loan servicers and
banks are experiencing the proven results of Bull
Realty’s national and international marketing platform.
Properties can be sold confidentially, or through Bull
Realty’s proven marketing platform.
Occupier Services
Occupier Services creates valuable industrial real estate
solutions that increase profitability, optimize occupan-
cy and promote productivity for companies, users, and
investors that comprise the Southeast’s industrial real
estate community.
Tenant/User Services
The National Industrial Group provides companies
that use industrial space with professional tenant rep-
resentation, acquisition, and recapitalization services.
Landlord Services
The National Industrial Group provides property
owners seeking to decrease vacancy with professional
landlord representation utilizing tenant segmentation,
significant transaction experience, and Bull Realty’s
proven marketing success.
N A T I O N A L I N D U S T R I A L G R O U P
NATIONALINDUSTRIALGROUP|BullRealty,Inc.|PAGE5OF11
Bull Realty is a commercial real estate marketing and services firm providing sales, leas-
ing, management, valuation and consulting services for lenders, investors and users of
commercial real estate across the country.
The company’s foundation began 18 years ago with Michael
Bull, CCIM, CRB, e-PRO. As one of the top producing
investment brokers in the nation, Michael was being heavily
recruited by the national firms. As he compared the large
firms, he became concerned with their philosophy. It was
apparent that their marketing was not set up to properly
benefit seller clients. He knew there was a better way.
The biggest problem he saw was the lack of broker co-op-
eration. When real estate companies market commercial in-
vestment properties, they typically do not work with agents
from other firms. In fact they rarely even share available
properties and fees with agents in their own firm. So what
the client perceives as “national” marketing is actually one
agents database marketing.
While some sellers are comfortable with a smaller number of buyers, this practice has been shown to re-
duce asset value. Sometimes the highest paying buyer is not on the database and new buyers are entering the
market every day. It hurts seller clients to utilize a single database and relationships when you can literally use
thousands. Michael and his associates envisioned a better
platform and in the late 90’s began designing systems to
cast a wider net to maximize asset value.
Michael and his associates envisioned an upbeat team
environment where agents collaborate to provide superior
client services. A firm willing to embrace the internet and
advances in technology, integrating these dynamic tools
to exceed client expectations. A company committed to
adding value with a unique “High Exposure -- Full Coop-
eration” approach to commercial real estate brokerage.
The vision materialized on January 1, 1998 when Bull Real-
ty was founded in Atlanta. The firm began to revolutionize
commercial real estate marketing utilizing technology and
high exposure marketing while co-operating and sharing commissions with agents worldwide immediately,
beginning day one when marketing exclusive listings.
Bull Realty has become known as an innovative lead-
er in the industry, providing a powerful platform of
services. The firm utilizes a productive team approach
of well educated brokers working together to provide
unprecedented value for clients. Bull Realty’s “High
Exposure -- Full Cooperation” marketing platform
continues to be a huge asset for the firm’s clients and
agents.
B U L L R E A L T Y M I S S I O N , VA L U E S & O R I G I N
NATIONALINDUSTRIALGROUP|BullRealty,Inc.|PAGE6OF11
M A R K E T I N G Y O U R P R O P E R T Y
To provide additional buyer competition, Bull Realty utilizes
415 websites, 17 marketing platforms and six email marketing
programs. The benefit of this exposure is capitalized by
full cooperation and compensation to the entire brokerage
community, locally and around the country. Rather than
relying on one broker’s database and relationships, demand
is exponentially expanded by utilizing thousands of brokers’
databases and relationships. This combination of intense
exposure, along with utilization of all brokers worldwide
•	 Our technology and innovative marketing practices create
intense demand
•	 Our brokers and full-time research department keep our
database current with an active prospects looking to acquire
specific property types
•	 Our in-house graphics department creates professional
offering memorandums for direct mail and e-marketing
•	 Direct U.S. mail and email promote your property to
prospects throughout the listing term
•	 Our research department, along with the marketing team
and lead brokers, research possible prospects for your
property and design and implement custom marketing
campaigns
PRODUCE MARKETING MATERIALS
Production of the offering
memorandum, flyer and web-based
marketing materials occurs in-house.
The analysts work closely with the
marketing team to design the OM,
create the investment opportunity,
and assemble the data in a logical
manner.
M O N T H 1
DISTRIBUTE MARKETING MATERIALS
An electronic version of the OM and
confidentiality agreement are sent out via e-mail
through our web-based marketing efforts.
Concurrently, marketing is placed through
various mediums to reach the target market. The
distribution includes our investor database plus
an additional pool of private capital sources.
Interested investors electronically sign the
confidentiality agreement posted online allowing
for access to all marketing materials.
M O N T H 2 M O N T H 3
CALL FOR OFFERS / DEADLINE
A confirmed deadline for bid submission is set based on the response from
prospective investors. Once offers are collected, buyer interviews are conducted
to manage buyer expectations and maximize buyer competition.
PROPERTY TOURS & PERSONALIZED FOLLOW UP
Bull Realty’s agents contact interested parties as well as personally tour all
prospective investors pointing out the attributes and potential. This also
includes maintaining control over the sales process to prevent disruptions
to the property operations.
G E N E R A L M A R K E T I N G T I M E L I N E
CONTRACT NEGOTIATIONS & EXECUTION
LOI and Purchase and Sale Agree-
ments are finalized.
ESCROW: DUE DILIGENCE / FINANCING
Bull Realty closely monitors the
physical inspections, as well as
document and review of third-party
and financial information. The escrow
process is monitored by both the
agents, and a licensed, designated
Escrow Coordinator, who tracks the
written documentation outlined in the
Sales Agreement.
M O N T H 4
ESCROW: CLOSING
Bull Realty will continue to
support the parties to a successful
closing. Typically this phase will
see non-refundable money, so the
focus now shifts to ensuring that a
timely settlement is accomplished.
M O N T H 5
NATIONALINDUSTRIALGROUP|BullRealty,Inc.|PAGE9OF11
N A T I O N A L LY S Y N D I C A T E D R A D I O S H O W E X P O S U R E
YOUR PROPERTY MAY ALSO BE
PROMOTED ON A
NATIONAL RADIO SHOW
Interest in your property can be gained from 70,000 monthly listeners and
viewers
The nationally syndicated Commercial Real Estate Show has been on air every week since 2011, and it
is the only nationally syndicated show in the country. With over 70,000 listeners and viewers a month,
interest in your property can be gained from a unique part of the market that may not have been reached
from standard marketing practices.
As a sponsor of the show, Bull Realty benefits from the extra exposure the show on a daily basis. With a
full functioning studio at Bull Realty’s firm, show guests are exposed to our culture and our agents during
the production process. As a Bull Realty client, you too have an opportunity to be on the show.
The Commercial Real Estate Show has been able to provide market intelligence, forecasts and strategies
by interviewing the industry top professionals including:
•	 Lead analysts from commercial real estate data and research firms: Reis, Trepp, CoStar, RC Analytics,
STR Analytics, Metro Study, PKF Hospitality, MPF Research and NIC
•	 National leaders from accounting and consulting firms: CohnReznick, Fitch Ratings, ING Clarion,
Deliotte, Ernst & Young & Price Waterhouse Coopers
•	 Leaders from the largest commercial real estate based national associations: BOMA, ICSC, NAR,
IREM, NAREIT, CREW, CCIM, NACS & NAA
•	 CEOs from the major REITs, developers, financial institutions and brokerage firms
The show host Michael Bull, CCIM, the managing broker at Bull Realty, has advised companies and in-
vestors with over $5 billion in sales and leases over a 30-year career. For more information or to listen to
The Commercial Real Estate Show, visit www.CREshow.com, iTunes and YouTube.
NATIONALINDUSTRIALGROUP|BullRealty,Inc.|PAGE10OF11
DARRELL CHAPMAN
While Darrell is experienced in all types of commercial properties
throughout the Southeast, his primary focus has been industrial
investment properties and mixed use developments in the North
Atlanta market . As a long time resident of the suburbs of North
Atlanta, he has extensive knowledge of the area and the business
trends in these markets. Marketing more than $300 million in com-
mercial property since 2007, Darrell has become a recognized go-to
broker in North Georgia.
Darrell helped establish Bull Realty’s first satellite office on GA
400 north of Atlanta. He is a member of the Atlanta Commercial
Board of Realtors, Atlanta Commercial Board of Realtors Million
Dollar Club, the National Association of REALTORS, the Dawson
County Chamber of Commerce and the Hall County Chamber of
Commerce. Darrell lives in Dawsonville with his wife of 21 years,
his young daughter and a menagerie of pets. Favorite hobbies in-
clude boating, water skiing and off-roading.
Some notable closings include a 9 acre site in Gwinnett County for
the Georgia Regional Transportation Authority for $3.2 million,
a retail park with 20 tenants next to the North Georgia Premium
Outlet Mall which sold for $4.5 million, a commercial development
park in north Georgia on GA Hwy 400 for $4.9 MM, a medical
office park for $2.4 million, a $1.4 million dollar land sale to Race-
Trac Petroleum, and several retail sales including C Stores, Car
Washes, and Shopping Centers.  Prior to commercial real estate
sales, Darrell enjoyed a successful career in the boating industry,
and worked as a manager, consultant, and trainer for many of the
leading dealerships in the Southeast. Darrell eventually operated his
own successful dealership in Forsyth County and honed his reputa-
tion for honesty and integrity selling boats to customers all over the
world.
Darrell attended the University of Tennessee studying electrical
engineering.
B R O K E R P R O F I L E
DARRELL CHAPMAN
V.P. National Industrial Group
404-876-1640 x 114
DChapman@BullRealty.com
Bull Realty, Inc.
50 Glenlake Parkway
Suite 600
Atlanta, GA 30328
www.BullRealty.com
|PAGE11OF11
DARRELL CHAPMAN
V.P. National Industrial Group
AUBRI LIENEMANN
Marketing
MICHAEL BULL
Broker
SCOTT JACKSON
Analyst
RICK LEWIS
Marketing
T E A M P R O F I L E

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National Industrial Group

  • 1. N A T I O N A L I N D U S T R I A L G R O U P M A R K E T I N G P R O P O S A L
  • 2. |PAGE2OF11NATIONALINDUSTRIALGROUP|BullRealty,Inc. | T A B L E O F C O N T E N T S Introduction Letter 3 National Industrial Group 4 About Bull Realty 5 Marketing Your Property 6 General Marketing Timeline 7 Nationally Syndicated Radio Show Exposure 9 Broker Profiles 10 Team Profile 11
  • 3. NATIONALINDUSTRIALGROUP|BullRealty,Inc.|PAGE3OF11 I N T R O D U C T I O N L E T T E R Thank you for the opportunity to present how Bull Realty maximizes asset value for its clients. The following pages share some of our marketing processes and strategies. Bull Realty’s marketing exposure has become increasingly popular with institutional and private equity clients to maximize asset value. This is accomplished by adjusting supply and demand to the seller’s benefit by presenting the property to a larger pool of buyers than traditional marketing. The increased local, national and international exposure creates more demand in less time; proven to maximize value for industrial properties.   As you would expect with a large successful commercial real estate firm, Bull Realty has extensive local and national databases to present properties directly to appropriate institutional and private eq- uity investors. However, there is much more to what makes Bull Realty’s marketing so powerful and popular - it’s a combination of cutting edge, high exposure marketing powered by full co-operation and compensation to the entire brokerage community. Rather than relying on one broker’s database and relationships, supply and demand is adjusted to the seller’s benefit by leveraging the databases and relationships of thousands of brokers. This is true national marketing.   Bull Realty can further increase this exposure with visibility on over 415 websites, 17 marketing systems and 6 e-marketing programs. This marketing is working well in this cycle. Sellers have found that this combination of intense exposure, when combined with utilization of all the brokers in the nation, compresses marketing time while maximizing asset value.   We look forward to working with you.   Sincerely, Darrell Chapman V.P. National Industrial Group
  • 4. NATIONALINDUSTRIALGROUP|BullRealty,Inc.|PAGE4OF11 The National Industrial Group provides acquisition, marketing, leasing and recapitalization services for institutional quality core assets as well as value add and corporate owned properties. Clients benefit from our significant transaction experience, industry relation- ships, market knowledge and close daily contact with the industrial tenant, owner and investor community. We add value to our clients thru the delivery of the following lines of service: Acquisition Services Armed with your investment criteria, core, lender owned and other stable or distressed purchase oppor- tunities are available. Contact us directly as some port- folios and institutional class properties are available on a confidential basis. Investment Sales Marketing Institutional sellers, private clients, loan servicers and banks are experiencing the proven results of Bull Realty’s national and international marketing platform. Properties can be sold confidentially, or through Bull Realty’s proven marketing platform. Occupier Services Occupier Services creates valuable industrial real estate solutions that increase profitability, optimize occupan- cy and promote productivity for companies, users, and investors that comprise the Southeast’s industrial real estate community. Tenant/User Services The National Industrial Group provides companies that use industrial space with professional tenant rep- resentation, acquisition, and recapitalization services. Landlord Services The National Industrial Group provides property owners seeking to decrease vacancy with professional landlord representation utilizing tenant segmentation, significant transaction experience, and Bull Realty’s proven marketing success. N A T I O N A L I N D U S T R I A L G R O U P
  • 5. NATIONALINDUSTRIALGROUP|BullRealty,Inc.|PAGE5OF11 Bull Realty is a commercial real estate marketing and services firm providing sales, leas- ing, management, valuation and consulting services for lenders, investors and users of commercial real estate across the country. The company’s foundation began 18 years ago with Michael Bull, CCIM, CRB, e-PRO. As one of the top producing investment brokers in the nation, Michael was being heavily recruited by the national firms. As he compared the large firms, he became concerned with their philosophy. It was apparent that their marketing was not set up to properly benefit seller clients. He knew there was a better way. The biggest problem he saw was the lack of broker co-op- eration. When real estate companies market commercial in- vestment properties, they typically do not work with agents from other firms. In fact they rarely even share available properties and fees with agents in their own firm. So what the client perceives as “national” marketing is actually one agents database marketing. While some sellers are comfortable with a smaller number of buyers, this practice has been shown to re- duce asset value. Sometimes the highest paying buyer is not on the database and new buyers are entering the market every day. It hurts seller clients to utilize a single database and relationships when you can literally use thousands. Michael and his associates envisioned a better platform and in the late 90’s began designing systems to cast a wider net to maximize asset value. Michael and his associates envisioned an upbeat team environment where agents collaborate to provide superior client services. A firm willing to embrace the internet and advances in technology, integrating these dynamic tools to exceed client expectations. A company committed to adding value with a unique “High Exposure -- Full Coop- eration” approach to commercial real estate brokerage. The vision materialized on January 1, 1998 when Bull Real- ty was founded in Atlanta. The firm began to revolutionize commercial real estate marketing utilizing technology and high exposure marketing while co-operating and sharing commissions with agents worldwide immediately, beginning day one when marketing exclusive listings. Bull Realty has become known as an innovative lead- er in the industry, providing a powerful platform of services. The firm utilizes a productive team approach of well educated brokers working together to provide unprecedented value for clients. Bull Realty’s “High Exposure -- Full Cooperation” marketing platform continues to be a huge asset for the firm’s clients and agents. B U L L R E A L T Y M I S S I O N , VA L U E S & O R I G I N
  • 6. NATIONALINDUSTRIALGROUP|BullRealty,Inc.|PAGE6OF11 M A R K E T I N G Y O U R P R O P E R T Y To provide additional buyer competition, Bull Realty utilizes 415 websites, 17 marketing platforms and six email marketing programs. The benefit of this exposure is capitalized by full cooperation and compensation to the entire brokerage community, locally and around the country. Rather than relying on one broker’s database and relationships, demand is exponentially expanded by utilizing thousands of brokers’ databases and relationships. This combination of intense exposure, along with utilization of all brokers worldwide • Our technology and innovative marketing practices create intense demand • Our brokers and full-time research department keep our database current with an active prospects looking to acquire specific property types • Our in-house graphics department creates professional offering memorandums for direct mail and e-marketing • Direct U.S. mail and email promote your property to prospects throughout the listing term • Our research department, along with the marketing team and lead brokers, research possible prospects for your property and design and implement custom marketing campaigns
  • 7. PRODUCE MARKETING MATERIALS Production of the offering memorandum, flyer and web-based marketing materials occurs in-house. The analysts work closely with the marketing team to design the OM, create the investment opportunity, and assemble the data in a logical manner. M O N T H 1 DISTRIBUTE MARKETING MATERIALS An electronic version of the OM and confidentiality agreement are sent out via e-mail through our web-based marketing efforts. Concurrently, marketing is placed through various mediums to reach the target market. The distribution includes our investor database plus an additional pool of private capital sources. Interested investors electronically sign the confidentiality agreement posted online allowing for access to all marketing materials. M O N T H 2 M O N T H 3 CALL FOR OFFERS / DEADLINE A confirmed deadline for bid submission is set based on the response from prospective investors. Once offers are collected, buyer interviews are conducted to manage buyer expectations and maximize buyer competition. PROPERTY TOURS & PERSONALIZED FOLLOW UP Bull Realty’s agents contact interested parties as well as personally tour all prospective investors pointing out the attributes and potential. This also includes maintaining control over the sales process to prevent disruptions to the property operations. G E N E R A L M A R K E T I N G T I M E L I N E
  • 8. CONTRACT NEGOTIATIONS & EXECUTION LOI and Purchase and Sale Agree- ments are finalized. ESCROW: DUE DILIGENCE / FINANCING Bull Realty closely monitors the physical inspections, as well as document and review of third-party and financial information. The escrow process is monitored by both the agents, and a licensed, designated Escrow Coordinator, who tracks the written documentation outlined in the Sales Agreement. M O N T H 4 ESCROW: CLOSING Bull Realty will continue to support the parties to a successful closing. Typically this phase will see non-refundable money, so the focus now shifts to ensuring that a timely settlement is accomplished. M O N T H 5
  • 9. NATIONALINDUSTRIALGROUP|BullRealty,Inc.|PAGE9OF11 N A T I O N A L LY S Y N D I C A T E D R A D I O S H O W E X P O S U R E YOUR PROPERTY MAY ALSO BE PROMOTED ON A NATIONAL RADIO SHOW Interest in your property can be gained from 70,000 monthly listeners and viewers The nationally syndicated Commercial Real Estate Show has been on air every week since 2011, and it is the only nationally syndicated show in the country. With over 70,000 listeners and viewers a month, interest in your property can be gained from a unique part of the market that may not have been reached from standard marketing practices. As a sponsor of the show, Bull Realty benefits from the extra exposure the show on a daily basis. With a full functioning studio at Bull Realty’s firm, show guests are exposed to our culture and our agents during the production process. As a Bull Realty client, you too have an opportunity to be on the show. The Commercial Real Estate Show has been able to provide market intelligence, forecasts and strategies by interviewing the industry top professionals including: • Lead analysts from commercial real estate data and research firms: Reis, Trepp, CoStar, RC Analytics, STR Analytics, Metro Study, PKF Hospitality, MPF Research and NIC • National leaders from accounting and consulting firms: CohnReznick, Fitch Ratings, ING Clarion, Deliotte, Ernst & Young & Price Waterhouse Coopers • Leaders from the largest commercial real estate based national associations: BOMA, ICSC, NAR, IREM, NAREIT, CREW, CCIM, NACS & NAA • CEOs from the major REITs, developers, financial institutions and brokerage firms The show host Michael Bull, CCIM, the managing broker at Bull Realty, has advised companies and in- vestors with over $5 billion in sales and leases over a 30-year career. For more information or to listen to The Commercial Real Estate Show, visit www.CREshow.com, iTunes and YouTube.
  • 10. NATIONALINDUSTRIALGROUP|BullRealty,Inc.|PAGE10OF11 DARRELL CHAPMAN While Darrell is experienced in all types of commercial properties throughout the Southeast, his primary focus has been industrial investment properties and mixed use developments in the North Atlanta market . As a long time resident of the suburbs of North Atlanta, he has extensive knowledge of the area and the business trends in these markets. Marketing more than $300 million in com- mercial property since 2007, Darrell has become a recognized go-to broker in North Georgia. Darrell helped establish Bull Realty’s first satellite office on GA 400 north of Atlanta. He is a member of the Atlanta Commercial Board of Realtors, Atlanta Commercial Board of Realtors Million Dollar Club, the National Association of REALTORS, the Dawson County Chamber of Commerce and the Hall County Chamber of Commerce. Darrell lives in Dawsonville with his wife of 21 years, his young daughter and a menagerie of pets. Favorite hobbies in- clude boating, water skiing and off-roading. Some notable closings include a 9 acre site in Gwinnett County for the Georgia Regional Transportation Authority for $3.2 million, a retail park with 20 tenants next to the North Georgia Premium Outlet Mall which sold for $4.5 million, a commercial development park in north Georgia on GA Hwy 400 for $4.9 MM, a medical office park for $2.4 million, a $1.4 million dollar land sale to Race- Trac Petroleum, and several retail sales including C Stores, Car Washes, and Shopping Centers.  Prior to commercial real estate sales, Darrell enjoyed a successful career in the boating industry, and worked as a manager, consultant, and trainer for many of the leading dealerships in the Southeast. Darrell eventually operated his own successful dealership in Forsyth County and honed his reputa- tion for honesty and integrity selling boats to customers all over the world. Darrell attended the University of Tennessee studying electrical engineering. B R O K E R P R O F I L E DARRELL CHAPMAN V.P. National Industrial Group 404-876-1640 x 114 DChapman@BullRealty.com Bull Realty, Inc. 50 Glenlake Parkway Suite 600 Atlanta, GA 30328 www.BullRealty.com
  • 11. |PAGE11OF11 DARRELL CHAPMAN V.P. National Industrial Group AUBRI LIENEMANN Marketing MICHAEL BULL Broker SCOTT JACKSON Analyst RICK LEWIS Marketing T E A M P R O F I L E