Matthew Tennant is a social media expert and social scientist with over 10 years of experience in social media strategy, marketing, and community management. He has helped numerous companies implement successful social media strategies to increase brand awareness and user engagement. Tennant is skilled in social listening, content creation, influencer engagement, and analyzing metrics to optimize social campaigns. He enjoys staying on top of emerging trends and technologies to continually improve clients' social media presence.

1. Matthew W. Tennant
Portfolio

2. About Me
I am, Engaging + Strategic + Systematic / Social = Social Scientist™.
What makes me different? Social Media isn't a job, it's my passion,
I am Web 2.0. Have grown up in the evolution, continually
changing with the evolution, pushing platforms, best practices,
and industry standards to the next level with thoughtful creative
strategy.
Highly skilled Social Scientist™ with demonstrated world class
social media and interactive marketing success. Proven expertise in
direct response marketing, SEO/SEM, customer acquisition,
conversation optimization, online advertising, social networks,
project management and word of mouth. Unique ability to develop
engaging strategic solutions that have a high rate of return and
success thru systematic methodology.
I work harder and smarter to deliver innovative ideas and practical
solutions that meet business objectives. Solving tough business
challenges by exceeding the bounds of traditional methods.

3. Strategy
• Worked with clients partners internally and externally to formulate
strategies that address clients business goals, guide them in
implementation, and identify and assess new opportunities and
technologies for communication viability for over 5 million users.
• Working to maximize client reputation and reach on the internet by
continually monitoring the ever-changing Internet landscape and
making recommendation for adjustments to stay on the leading
edge.
• Thru analytics and algorithm implemented number of post per day
and time of day recommendation to align and increase user
engagement.
• Guide exploration of new and alternative ways to engage in and
leverage social media activities, sites, memberships, relationships
and traffic in support of client strategic priorities.
• Track metrics and evaluates the efficacy of efforts while
maintaining on hands knowledge of social media and emerging Web
2.0/3.0 technologies and training internal and external teams.

4. Influencer/Listening
• Evaluate consumer research, brand
information, trends and relevant data
in order to foster creative solutions that
marry brand goals with consumer needs.
And successfully identifying listening
platforms based on clients objective,
strategy and cost.
• Created listening engagement
plans, rules of engagement , and escalation process regarding
negative comments found when listening. Ensuring that all client
process/procedure and change management is complete sosupport.
• Success fully listened, responded and escalated over 20,000
negative comments during the BP America Gulf Oil spill.
• In creative strategy identified ways in engage with key influencers
to help promote clients brand and successfully reached over 4
million users in these efforts.

5. Content Strategy
• Identification of customers, audience and online community
analysis and study groups to identify successful engagement plans for
users.
• Identification of best 2.0 platforms based on user demographic,
conversation listening and overall traditional and social strategy.
• Creation of content plans based on social platform identification,
user demographic acknowledgement and type of content to invoke
user engagement and increase brand awareness overall platform
best practices and strategy.
• Successfully A/B tested type of
post and content for over 40
Facebook pages and 2 million users
and created content guidelines to
align with other business and
marketing objectives.

6. Management
• Ensure flawless and timely delivery of strategy deliverables –
including issue resolution internally and externally. Also managing
resource allocation, task management, process improvement, tools
and training for team members.
• Provides guidance to multi-disciplinary teams of account and
project managers, software engineers, digital designers and
information architects at key project milestones, ensuring that the
outcome reflects closely to strategy.
• Educate and inspire employees, account directors, creative
and network services teams about best practices and emerging
trends. Collaboration and training of community managers on
changing client objectives, process and procedure industry, platform
and other changes.
• Provide a strategic POV (brand and consumer perspective) on
creative, functional, and technical approach for client solutions
throughout the entire lifecycle of a project.
• Working harder and smarter to ensure due dates, milestones and
objectives are achieved.

7. Clients
•Nology Media
•Microsoft (multiple products)
•Digital Air Strike
•Yakima Valley Farm Workers Clinic
•Rocketdog Communications
•The Arnold Group, LLC
•Columbia Hospitality
•Zanshin Group
•Providence Health and Services
•Mckesson Corporation
•Hotel 1000
•Fred Hutchinson Cancer Research Center
•Seattle Children's Hospital and Regional Medical
•Kaiser Permanente
•Gabriel Cosmetics Inc
•Coupe Rokei
•Pearl Vodka
•Ideo
•Domaine Ste Michelle
•IBM
•PointB

8. [M] 206.651.4650 [TF] 888.760.4094 [LA] 818-754-9374 [NYC] 917-677-6052
matthew@matthewtennant.net | www.matthewtennant.net
twitter.com/matthewtennant linkedin.com/tennantmatthew facebook.com/matthew.w.tennant