Rolf i partners

Recommendations for ROLF Aleksandra Makarova Elena Olevanova Marina Ponomareva Stanislav Yakovlev iPartners Moscow 2008

Decision Structure BENEFITS POTENTIAL RISKS NON -EXCLUSIVE CONTRACT Method: DCF EXCLUSIVE NON-EXCLUSIVE 1. 2. 3. CORRESPONDENCE of SOLUTION and COMPANY STRATEGY

Non-Exclusive Contract – Dominant Strategy MMC ROLF Prob P - low Major Distributor ROLF (1-p) Distributors – Rolf and Others (p) Exclusive Distribution - Some brands – NO - All money – One Horse + Granted distribution/ services/spare parts profit +Happy bond-holders NON-Exclusive Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NE Choice Source of Profit Growth- Service ,[object Object],[object Object],[object Object],[object Object],Profit Margins Market Growth 65%

DCF valuation model indicates the increase of equity value in case of NE contract by 10,3% ,[object Object],[object Object],[object Object],[object Object],[object Object],Equity value under EXCLUSIVE contract Equity value under NON-EXCLUSIVE contract $ 4 524 bln $ 4 909 bln

The amount of benefits under NE choice depends on effective strategy Effective Strategy Brand Diversification World-class services ? How to implement the strategy effectively ?

Staff and Logistics are the Key elements of Service-oriented Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Services Staff Logistics

Careful selection of new brands ! ! ! ! ?

Chinese cars do not affect relations with manufactures and decision on MMC contract ,[object Object],LOW COST Sales through third party dealers Rolf is NOT associated with Chinese cars Rolf is positioned as fully-diversified brand company No impact on old manufactures Possible cooperation with other low cost producers No impact on contract with Mitsubishi Risk concerned with MMC 

Chinese Cars Perception Change – Good Marketing Campaign and Monitor Quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jeely MK Strengths

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Rolf i partners

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