The document discusses various agencies that promote agriculture and allied sectors in India. It describes several key governmental institutions like the Directorate of Marketing and Inspection (DMI), Food Corporation of India (FCI), and Food Safety and Standards Authority of India (FSSAI). It also outlines specialized commodity boards such as the National Dairy Development Board (NDDB) and National Horticulture Board (NHB), as well as important cooperative institutions including KRIBHCO, IFFCO, and NAFED. Finally, it briefly explains some major government schemes for agriculture like the National Agriculture Market (eNAM) and Agmarknet portal.

2. A. N. D. University of Agriculture & Technology, Kumarganj, Ayodhya U.P. 242001
2
Master’s Seminar
On
Role of Various Agencies for Promotion of
Agriculture & Allied Sector
Department of Agribusiness Management

3. Contents
• Marketing Institutions
• Role of Marketing Institution
• Institutions Involved in Promotion of
Agribusiness & its Allied Sector

4. Marketing Institutions
According to dictionary, definition of an institution is “ESTABLISHMENT” or
“BUILDINGS”, but from the point of view of our use the term “Marketing Institution”
refers to “all of the peoples, buildings and facilities which are actually carry out the
work of marketing”.
Marketing Institutions functions to bring together a wide range of organizations,
including associations of farmers, traders, and others in the value chain, as well as
cooperatives and government marketing agencies.
⊳ Institutions involved in agricultural marketing/Promotion are:
Governmental Institutions
Co-operative Institutions
Specialized Commodity Boards
Schemes by Government
4

5. Roles Of Marketing Institutions
5

6. Cont...
 Framing rules and regulations for the protection of the interest of some
sections of the population.
 Creating of market infrastructure such as storage and warehousing,
transportation and communication facilities, credit facility, grading and
standardization.
 Administration of prices at different levels of marketing- guaranteeing
minimum support prices to producers, providing commodities at fair prices to
consumers, and fixing the rates of commission charged by commission
agents.
6

7. Major Institutions involved in
Promotion of Agriculture & allied
Sector

8. Governmental Institutions
 Directorate of Marketing and Inspection (DMI)
 Commission for Agricultural Costs and Prices
(CACP)
 Food Corporation of India (FCI)
 Food Safety & Standards Authority of India
(FSSAI)
 Warehousing Corporation (CWC, SWC)
 State Trading Corporations (STC)
 Agricultural and Processed Food Export
Development Authority (APEDA)
 Export Inspection Council
 Silk Export Promotion Council (SEPC)
 Agricultural Produce Market Committees
(APMC)
8

9. Specialized Commodity Boards
 National Horticulture Board
 National Dairy Development Board
 Spices Board
 Coconut Development Board
 Coffee Board
 Tobacco Board
 Cardamom Board
 Coir Board
 Rubber Board
 Tea Board
9

10. Co-operative Sector Institutions
 Krishak Bharati Cooperative Limited (KRIBHCO)
 Indian Farmers Fertilizer Cooperative Limited (IFFCO)
 National Co-operative Development Co-operation (NCDC)
 National Agricultural Co-operative Marketing Federation (NAFED)
 National Co-operative Tobacco Growers Federation (NTGF)
 National Consumers Co-operative Federation (NCCF)
 State Co-operative Marketing Federation (SCMF)
 Primary Agricultural Co-operative Marketing Societies (PACS)
10

11. Government schemes
 eNAM
 Agmarknet
 National Mission for Sustainable Agriculture (NMSA)
 Paramparagat Krishi Vikas Yojana (PKVY)
 Pradhan Mantri Fasal Bima Yojana (PMFBY)
 Gramin Bhandaran Yojna
 Livestock insurance Scheme
11

12. “
Governmental Institution
12

13. 13
Home Page: DMI Source: https://dmi.gov.in/
 It was set up in the year 1935.
 Head Office at Faridabad (Haryana).
Directorate of Marketing and Inspection

14. Functions of DMI
• Rendering advice on regulation, development and management of
agricultural produce markets of the States/Union Territories.
• Promotion of Standardization and Grading of agricultural and allied
produce under the Agricultural Produce (Grading and Marking) Act, 1937.
• Promotion and implementation of Integrated Scheme of Agricultural
Marketing (ISAM).
14
Source: https://dmi.gov.in/

15. Scheme under DMI
Integrated Scheme for Agricultural Marketing (ISAM)
Objectives:
⊳ To establish a nation-wide information network system for speedy
collection and dissemination of market information and data on
arrivals and prices for its efficient and timely utilization by
farmers and other stake holders.
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Source: https://dmi.gov.in/

16. AGMARK under DMI
 Quality Certification Mark : AGMARK
 Acts as : Third Party Guarantee to Quality Certified.
 Legal Backup : Agricultural Produce(Grading and
Marking ) Act, 1937.
16
Source: https://dmi.gov.in/

17. 17
Commission for Agricultural Costs & Prices (CACP)
Home page: CACP Source: https://cacp.dacnet.nic.in/
Attached office of the Ministry of Agriculture and Farmers Welfare,
Government of India - January 1965.

18. Functions of CACP
1) To recommend minimum support prices (MSPs).
2) To incentivize the cultivators to adopt modern technology.
⊳ MSPs of 23 commodities, which comprise 7 cereals (paddy, wheat, maize,
sorghum, pearl millet, barley and ragi), 5 pulses (gram, tur, moong, urad,
lentil), 7 oilseeds (groundnut, rapeseed-mustard, soyabean, sesamum,
sunflower, safflower, nigerseed), and 4 commercial crops (copra,
sugarcane, cotton and raw jute).
18
Source: https://cacp.dacnet.nic.in/

19. 19
Food Corporation of India (FCI)
Home Page: FCI Source: https://fci.gov.in/
The Food Corporation of India was setup under the Food Corporation's Act 1964.
Headquarter at New Delhi

20. Functions of FCI
 Effective price support operations for safeguarding the interests of the farmers.
 Distribution of foodgrains throughout the country for public distribution
system.
 Maintaining satisfactory level of operational and buffer stocks of food grains to
ensure National Food Security.
 To provide farmers remunerative prices
 To make food grains available at reasonable prices, particularly to vulnerable
section of the society
 To maintain buffer stocks as measure of Food Security
 To intervene in market for price stabilization 20
Source: https://fci.gov.in/

21. 21
Food Safety & Standards Authority of India (FSSAI)
Home Page: FCI Source: https://www.fssai.gov.in/index.php?page=about-us.php c
The Government has established Food Safety and Standards Authority of India under Food Safety and
Standards Act, 2006 dated 5th September 2008 with its headquarter in New Delhi

22. Functions of FSSAI
 Framing of Regulations to lay down the Standards and guidelines in
relation to articles of food.
 Collect and collate data regarding food consumption, incidence and
prevalence of biological risk, contaminants in food, residues of various,
contaminants in foods products, identification of emerging risks and
introduction of rapid alert system.
 Contribute to the development of international technical standards for
food, sanitary and Phyto-sanitary standards.
 Promote general awareness about food safety and food standards.
22
Source: https://www.fssai.gov.in/index.php?page=about-us.php c

23. 23
Central Warehousing
Corporation
Uttar Pradesh State Ware
housing corporation
CWC is operating 420 warehouses as on
31.10.2021 with a total storage capacity
of 115.40 lakh MT.
U.P. State warehouse corporation has 13 Regional
Office and 159 Warehouse are active on Regional
Office level.
Source: https://cewacor.nic.in/
Source: http://www.upswc.com/

24. Central Warehousing Corporation/ State
Warehousing Corporation (CWC/SWC)
⊳ Functions
 Act as an agent of the Government for the purposes of the purchase, sale,
storage and distribution of agricultural produce, seeds, manures,
fertilizers, agricultural implements and notified commodities.
 To acquire and build godowns and warehouses at suitable places in India
or abroad.
24

25. Agricultural Produce Market
Committee (APMC)
APMCs operate on two principles:
1) Ensure that farmers are not exploited by
intermediaries
2) All food produce should first be brought to a market
yard and then sold through auction.
25
Source: https://dmi.gov.in/

26. “
Specialized Commodity Boards
26

27. 27
National Horticulture Board (NHB)
Home Page: NHB Source: https://www.nhb.gov.in/
National Horticulture Board (NHB) was set up by Government of India in April 1984,
with its headquarters at Gurugram.

28. Functions of NHB
 Assistance in securing availability of quality planting material by promoting
setting up of scion and root stock banks / mother plant nurseries and carrying
out accreditation / rating of horticulture nurseries and need based imports of
planting material.
 Development of integrated, energy efficient cold chain infrastructure for
fresh horticulture produces.
 Popularization of identified new technologies / tools / techniques for
commercialization / adoption, after carrying out technology and need
assessment.
28
Source: https://www.nhb.gov.in/

29. 29
National Dairy Development Board (NDDB)
Homa Page: NDDB Source: https://www.nddb.coop/
The National Dairy Development Board (NDDB) was founded in 1965
NDDB is headquartered at Anand, Gujarat.

30. Functions of NDDB
To replace exploitation with empowerment, tradition with modernity, stagnation
with growth, transforming dairying into an instrument for the development of India's
rural people.
 The Dairy Board was created to promote, finance and support producer- owned
and controlled organizations.
 Operation Flood (OF), an ambitious programme conceived by the NDDB, was
launched in the 1970s. Its objective was to meet growing urban demand for milk
through a network of village milk producer societies federated to district milk
producers’ cooperative unions.
30
Source: https://www.nddb.coop/

31. Schemes under NDDB
Scheme- DIDF
 Dairy Processing and Infrastructure Development Fund with a total scheme
outlay of Rs. 11,184 crore for implementation during 2018-19 to 2022-23.
 To modernize the milk processing plants and machinery and to create additional
infrastructure for processing more milk.
 To create additional milk processing capacity for increased value addition by
producing more dairy products.
 To bring efficiency in dairy processing plants/producer owned and controlled
dairy institutions, thereby enabling optimum value of milk to milk producer
farmers and supply of quality milk to consumers.
31
Source: https://www.nddb.coop/

32. “
Co-operative Sector Institutions
32

33. 33
KRIBHCO
Home Page: KRIBHCO Source: https://www.kribhco.net/
KRIBHCO was founded in April 1980, to produce and distribute high-quality agricultural inputs,
mainly chemical fertilizers, through cooperatives and institutional agencies.

34. KRIBHCO at a Glance
⊳ It is a premier National level Cooperative Society of India engaged in fertilizer
production and distribution and is registered under Multi State Cooperative
Societies (MSCS) Act, 2002.
⊳ The product basket of KRIBHCO comprises of Urea, DAP, NPK, MOP, SSP,
Zinc Sulphate, Bio-Fertilizers, Certified Seed, Compost, Hybrid Seeds, BT
Cotton etc. KRIBHCO distributes these products through its channel partners
both in cooperatives and private retail. It also supplies products through and its
own outlets, commonly known as KBSK’s.
34
Source: https://www.kribhco.net/

35. Cont…
Krishak Bharati Sewa Kendras.
 It is a channel based on Agro Service
Centre concept with twin objectives of
“Sales and Service”.
 There are 62 KBSKs operational in five
States i.e. UP (38), Haryana (16),
Punjab (6), Rajasthan (1) & MP (1).
35
Source: https://www.kribhco.net/

36. Cont…
The Kendra was set up to solve agriculture related problems. It provides Soil
Reclamation related information and meteorological information to farmers.
36
Source: https://www.kribhco.net/

37. 37
IFFCO
Home Page: IFFCO Source: https://www.iffco.in/en/corporate

38. IFFCO
⊳ Indian Farmers Fertiliser Cooperative Limited, also
known as IFFCO, is a multi-state cooperative society.
⊳ The society is engaged in the business of manufacturing and
marketing of fertilizers.
⊳ IFFCO is headquartered in New Delhi, India.
38
Source: https://www.iffco.in/en/corporate

39. 39
National Agricultural Cooperative Marketing Federation of India Ltd. (NAFED)
Home Page: NAFED Source: https://www.nafed-india.com/
Established on the auspicious day of Gandhi Jayanti on 2nd October 1958.
Head Office – New Delhi.

40. Functions of NAFED
Setup with the object to promote Co-operative marketing of agricultural
produce to benefit the farmers.
⊳ Functions
 To facilitate, coordinate and promote the marketing and trading
activities of the cooperative institutions, partners and associates.
 To undertake or promote on its own or on behalf of its member
Institutions or the Government or Government Organizations.
 To act as warehouseman under the Warehousing Act and own and
construct its own godowns and cold storages.
40
Source: https://www.nafed-india.com/

41. “
Government Schemes
41

42. Primary Agricultural Credit Society
(PACS)
It is a basic unit and smallest co-operative credit institutions in India. It works on the
grassroots level (gram panchayat and village level).
 Public distribution system (PDS)
o Launched in the current form in June 1947.
o Major commodities distributed include staple food grains, such as wheat,
rice, sugar and essential fuels like kerosene, through a network of fair price
shops.
o Food Corporation of India, a government-owned corporation, procures and
maintains the PDS
42
https://en.wikipedia.org/wiki/Primary_Agricultural_Credit_Society

43. Cont…
Revamped Public Distribution System (RPDS)
⊳ It was launched in June, 1992 with a view to strengthen and streamline the PDS
as well as to improve its reach in the far-flung, hilly, remote and inaccessible
areas where a substantial section of the poor live.
Targeted Public Distribution System (TPDS)
⊳ In June, 1997, the Government of India launched the Targeted Public
Distribution System (TPDS)with focus on the poor.
43
https://en.wikipedia.org/wiki/Primary_Agricultural_Credit_Society

44. 44
National Agriculture Market (eNAM)
Home Page: eNAM Source: https://www.enam.gov.in/web/

45. ⊳ National Agriculture Market (eNAM) is a pan-India electronic trading
portal which networks the existing APMC mandis to create a unified
national market for agricultural commodities.
⊳ Small Farmers Agribusiness Consortium (SFAC) is the lead agency for
implementing eNAM under the aegis of Ministry of Agriculture and
Farmers' Welfare, Government of India.
45
About eNAM
Source: https://www.enam.gov.in/web/

46. Source: https://www.enam.gov.in/web/

47. 47
 They have recently completed their
6 fruitful years of Portal
 There are more than 1000 APMC
mandis listed on eNAM portal
 Trade value through eNAM
reached over 1000 crore 04th may
2020
Coverage of eNAM
Source: https://www.enam.gov.in/web/

48. 48
Home Page: Agmarknet Source: https://agmarknet.gov.in/
Agmarknet
Research and Information Network (MRIN) a sub
scheme of ISAM was launched in March 2000

49. Agmarknet
⊳ Research and Information Network (MRIN) a sub scheme of ISAM was
launched in March 2000 to provide electronic connectivity to the wholesale
markets of the country.
⊳ The objective is to collect, analyse and disseminate market information to the
farmers, traders, Policy makers and other stakeholders.
⊳ More than 3200 markets are covered under the scheme and more than 2700
markets are reporting data at Agmarknet portal.
⊳ More than 350 commodities and 2000 varieties are covered under the scheme.
49
Source: https://agmarknet.gov.in/

50. Reference
⊳ https://dmi.gov.in/
⊳ https://cacp.dacnet.nic.in/
⊳ https://fci.gov.in/
⊳ https://www.fssai.gov.in/index.php?page=about-us.php
⊳ https://www.nhb.gov.in/
⊳ https://agmarknet.gov.in/
50

51. Thankyou